Since sneakers are both practical and collectible—and since there are some shoes that are right on the border between conspicuous consumption and a financial asset—keeping them in mint condition has become an important part of high-end sneaker ownership. Sneakerheads have been buying crease protectors, which keep shoes looking brand new even if they’re regularly worn. Creases across the toe box are the first visible sign of wear that most shoes develop, and wearing mint-condition high-end sneakers for everyday wear can be an expensive proposition if a few weeks of use makes them look less-than-fresh.
The high value of mint-condition shoes has led to high prices for crease protectors—up to $20 for a single piece of injection-molded plastic. Searches for sneaker shields, crease preventers, and related products like crease spray are also rising, indicating growing interest in the category.","head":"The Growing Popularity of Crease Protectors","body_links":"Sneakers aren’t just footwear; they’re an asset class. Two different sneaker exchanges, GOAT and StockX, have collectively raised almost $500m in venture capital funding to create markets for collectible shows, while Rally and Otis sell shares of collectibles, including shoes. The overall market is $2B annually in the US and $6B worldwide.
Since sneakers are both practical and collectible—and since there are some shoes that are right on the border between conspicuous consumption and a financial asset—keeping them in mint condition has become an important part of high-end sneaker ownership. Sneakerheads have been buying crease protectors, which keep shoes looking brand new even if they’re regularly worn. Creases across the toe box are the first visible sign of wear that most shoes develop, and wearing mint-condition high-end sneakers for everyday wear can be an expensive proposition if a few weeks of use makes them look less-than-fresh.
The high value of mint-condition shoes has led to high prices for crease protectors—up to $20 for a single piece of injection-molded plastic. Searches for sneaker shields, crease preventers, and related products like crease spray are also rising, indicating growing interest in the category.","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}}],"meta_desc":"See what\'s trending in the world of shoes, from the latest sneakers to the hottest heels and everything in between.","cta_header":""}],"trend":{"slug":"chunky-boots","title":"Chunky Boots","growth":47.35,"ts_raw":[6,5,3,3,5,4,3,4,4,5,5,5,4,6,8,8,7,9,10,12,11,12,13,13,12,14,12,15,16,19,18,16,17,13,17,13,10,10,9,9,10,9,8,10,8,7,6,7,6,6,6,6,5,5,4,5,6,5,5,4,4,4,5,6,6,7,7,9,12,12,11,13,12,17,18,15,17,19,17,19,19,26,25,21,24,22,21,18,13,14,18,15,15,12,13,11,11,13,11,8,8,9,8,7,8,7,9,8,7,8,9,8,8,7,7,10,8,10,12,14,14,13,16,21,19,24,29,24,26,29,26,28,33,28,33,30,27,28,26,24,21,19,21,18,18,19,18,18,18,13,9,8,8,8,8,8,9,9,15,10,9,9,8,9,10,11,11,12,13,14,11,14,14,23,30,34,36,41,54,61,56,55,48,43,54,51,59,56,52,47,42,49,38,33,33,35,32,31,34,25,23,19,19,19,17,15,22,15,16,15,17,17,16,13,15,12,16,16,16,15,17,16,20,22,27,32,44,45,53,62,72,71,77,82,81,78,87,78,100,86,85,77,59,67,54,51,49,47,47,41,39,39,34,26,29,22,24,24,23,23],"volume":52362,"keyword":"chunky boots","analysis":null,"ts_trend":[10,10,10,10,10,10,10,10,10,10,10,10,10,9,9,9,10,9,9,10,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,10,10,10,10,10,10,10,10,10,10,10,10,11,11,11,11,11,11,12,12,12,11,11,11,11,11,11,11,11,11,11,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,13,13,13,13,13,14,14,14,14,14,14,15,15,15,15,16,16,16,16,16,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,16,16,17,17,17,17,17,16,17,16,17,17,17,17,17,17,17,17,18,18,18,19,19,19,19,20,20,20,20,20,21,21,22,22,23,24,25,25,25,26,26,26,27,27,27,27,28,28,28,28,29,29,29,30,30,30,30,30,30,30,29,30,30,30,30,30,30,30,30,30,30,30,31,31,31,31,31,31,31,31,31,32,33,33,34,34,35,35,36,36,37,38,38,39,40,40,41,41,41,42,42,43,43,44,44,44,44,44,44,44,44,44,44,43,43,43,43,42,42,42,42,41,41,41,41,41,40,40],"spotted_at":null,"top_brands":[{"title":"steve madden chunky boots","growth":91,"volume":100},{"title":"prada chunky boots","growth":16,"volume":45},{"title":"asos chunky boots","growth":15,"volume":37},{"title":"zara chunky boots","growth":41,"volume":30},{"title":"h&m chunky boots","growth":64,"volume":11},{"title":"gucci chunky boots","growth":29,"volume":9},{"title":"dsw chunky boots","growth":100,"volume":7},{"title":"lamoda chunky boots","growth":3,"volume":6},{"title":"nasty gal chunky boots","growth":19,"volume":6},{"title":"shein chunky boots","growth":82,"volume":4},{"title":"bershka chunky boots","growth":58,"volume":3},{"title":"demonia chunky boots","growth":0,"volume":3},{"title":"fendi chunky boots","growth":29,"volume":3},{"title":"mango chunky boots","growth":22,"volume":2},{"title":"topshop chunky boots","growth":9,"volume":2}],"description":"Chunky boots are a style of boot that is characterized by a thick, chunky heel and a rounded toe. 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This may be because the platform is more geared towards fashion and style, and square toe heels are a recent fashion trend."}],"subheader_what":"What are chunky boots?","meta_description":"Explore the trend of Chunky Boots, a popular style of footwear that\'s seeing a surge in popularity on Pinterest.","channel_breakdown":{"reddit":4,"tiktok":18,"twitter":9,"youtube":36,"facebook":22,"linkedin":2,"instagram":34,"pinterest":100},"last_mod_analysis":null,"last_mod_descripion":"2022-04-06","last_mod_cb-analysis":"2022-04-06","channel_breakdown_text":"Chunky Boots are talked about more on Pinterest than any other social media channel. This might be due to the fact that the majority of Pinterest users are women, and the trend is popular with that demographic."}}}}'