What is Xbox Game Pass?
Game Pass is a subscription service that allows users to access a library of video games for a monthly fee. The service is often offered as an add-on to a console's online service, and allows users to download and play games from the library as many times as they want.
How fast is Xbox Game Pass growing in popularity?
Interest in Game Pass grew 53% over the past year, compared to the year before, putting it at a current volume of 1.5M searches per month, as of last month.
Game Pass is talked about more on TikTok than any other social media channel. This could be due to the fact that TikTok is a more video-focused platform, and that many of the videos about Game Pass are short and easily consumable.
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