Consumer products often go through a phase where they\'re driven by new technological possibilities, followed by a phase where the main driver is price discrimination. Mini fridges then beauty fridges, jigsaws then massage guns, zero carb bread then keto bread, among others.
And as new lash fan sellers enter the market, a clever pricing strategy is becoming more popular. In many Asian cultures, 8 is a particularly lucky number and a number of top selling lash fans are priced at $8.88 as a way to market to this audience. This works because 42% of salons in the US are owned by Asian immigrants, especially from Vietnam and China.
Lash fans are small, handheld fans used in salons and at home to speed up the drying process for nails, lashes, and other cosmetics. Historically, handheld fans in general were powered by AA batteries. As Lithium-Ion batteries have gotten smaller and cheaper—and as smartphones have made USB chargers ubiquitous—handheld fans switched to the new battery technology. This doesn\'t just make the fan slightly more affordable and easier to use; it actually changes who captures the economics of usage. If a fan uses replaceable batteries, high usage means more revenue for Duracell and Energizer. But when the fan\'s battery is rechargeable, high usage wears the battery out, so the fan has to be replaced, meaning that the recurring revenue accrues to the manufacturer.","head":"The Rise of Lash Fans","body_links":"A look at Alibaba shows an interesting trend: Because the supply chain and tooling for many of the components is similar for lash fans and other fan products, many overseas manufacturers simply pivoted their resources and started pitching their new lash fans to an entirely new audience of beauty salons and aficionados.
Consumer products often go through a phase where they\'re driven by new technological possibilities, followed by a phase where the main driver is price discrimination. Mini fridges then beauty fridges, jigsaws then massage guns, zero carb bread then keto bread, among others.
And as new lash fan sellers enter the market, a clever pricing strategy is becoming more popular. In many Asian cultures, 8 is a particularly lucky number and a number of top selling lash fans are priced at $8.88 as a way to market to this audience. This works because 42% of salons in the US are owned by Asian immigrants, especially from Vietnam and China.
Lash fans are small, handheld fans used in salons and at home to speed up the drying process for nails, lashes, and other cosmetics. Historically, handheld fans in general were powered by AA batteries. As Lithium-Ion batteries have gotten smaller and cheaper—and as smartphones have made USB chargers ubiquitous—handheld fans switched to the new battery technology. This doesn\'t just make the fan slightly more affordable and easier to use; it actually changes who captures the economics of usage. If a fan uses replaceable batteries, high usage means more revenue for Duracell and Energizer. But when the fan\'s battery is rechargeable, high usage wears the battery out, so the fan has to be replaced, meaning that the recurring revenue accrues to the manufacturer.","replaced_keywords":{"Lash Fan":"lash fans","Massage Gun":"massage guns"}},{"body":"Mascara sales are declining as younger brands that cannot climb over the high hurdle to produce the product are launching overlapping products in an attempt to get their share of the global eyelash market.
At $8.1B in 2017 sales, the mascara category is the largest in beauty and represents 4% of spend. Despite the huge opportunity, R&D to create mascara is extremely expensive and time consuming, well beyond the capability of new companies. Glossier took 3.5 years to launch their mascara product, taking 248 formulations to get it right. Even Kylie Cosmetics, one of the fastest growing beauty brands in history, took four years to launch their first mascara product.
Rather than avoiding eyelashes altogether, younger brands are pushing products like lash lifts, lash tinting, and the better-known lash extensions.
With lash lifts, the eyelashes are set curled up for 10 minutes. The glue is then removed and the eyelashes stay bent upward for up to 6 weeks, removing the friction for consumers who would otherwise apply mascara every day as part of their morning routine. They also can achieve a natural look by avoiding product in their eyelashes.
As with any industry, changes in consumer behavior create new product opportunities - searches for \\"oil free mascara\\" (compatible with lash extensions) are also gradually growing.","head":"The Massive Lash Industry & The Rise of Lash Lifts","body_links":"Mascara sales are declining as younger brands that cannot climb over the high hurdle to produce the product are launching overlapping products in an attempt to get their share of the global eyelash market.
At $8.1B in 2017 sales, the mascara category is the largest in beauty and represents 4% of spend. Despite the huge opportunity, R&D to create mascara is extremely expensive and time consuming, well beyond the capability of new companies. Glossier took 3.5 years to launch their mascara product, taking 248 formulations to get it right. Even Kylie Cosmetics, one of the fastest growing beauty brands in history, took four years to launch their first mascara product.
Rather than avoiding eyelashes altogether, younger brands are pushing products like lash lifts, lash tinting, and the better-known lash extensions.
With lash lifts, the eyelashes are set curled up for 10 minutes. The glue is then removed and the eyelashes stay bent upward for up to 6 weeks, removing the friction for consumers who would otherwise apply mascara every day as part of their morning routine. They also can achieve a natural look by avoiding product in their eyelashes.
As with any industry, changes in consumer behavior create new product opportunities - searches for \\"oil free mascara\\" (compatible with lash extensions) are also gradually growing.","replaced_keywords":{"Lash Lift":"lash lifts"}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}}],"meta_desc":"Explore the current trends in the cosmetics and makeup category including everything from the latest looks to the equipment and consumables.","cta_header":"See all the Makeup & Cosmetics Trends"}],"trend":{"slug":"hair-styling-powder","title":"Hair Styling Powder","growth":29.83,"ts_raw":[16,16,37,29,13,22,24,30,19,20,10,34,32,27,19,23,18,17,18,21,10,19,10,13,15,27,24,14,18,14,25,20,11,17,13,11,40,20,16,18,44,26,23,16,16,20,18,11,11,25,35,19,12,22,26,17,9,17,25,17,19,16,12,19,15,29,20,22,17,16,24,27,16,16,21,17,32,16,26,19,14,11,26,15,14,22,13,18,14,19,33,24,20,23,19,32,28,17,22,22,14,38,18,15,10,31,23,35,13,27,31,21,29,17,28,15,41,43,34,29,51,49,34,33,45,55,38,21,46,73,56,37,22,31,43,39,31,26,25,36,21,29,25,28,24,25,26,25,32,34,28,14,9,14,28,25,25,35,26,73,28,48,45,28,29,74,45,20,34,42,42,47,65,62,39,60,44,49,40,50,44,57,48,36,48,54,51,48,67,49,45,30,35,38,34,51,51,60,57,51,37,47,39,32,35,60,62,71,41,60,36,59,65,72,47,70,51,31,55,65,42,47,65,40,36,68,79,78,71,38,50,57,42,44,62,94,57,42,77,61,60,58,51,65,78,41,57,76,52,57,59,81,49,51,99,64,52,69,88,90],"volume":7883,"keyword":"hair styling powder","analysis":null,"ts_trend":[23,23,23,22,22,22,21,21,20,20,20,19,19,19,19,19,19,19,19,19,18,18,17,18,17,16,16,16,16,17,17,17,17,18,18,18,19,19,19,19,20,20,20,20,19,20,20,20,20,20,20,20,20,20,20,20,19,20,20,19,19,19,19,19,18,18,18,18,18,18,18,18,18,18,18,18,18,19,19,19,19,19,20,20,20,20,21,21,21,21,21,21,21,22,23,22,23,23,23,24,24,24,24,24,25,25,26,26,27,27,27,27,28,28,28,29,31,32,32,32,32,33,33,34,34,34,35,35,35,35,34,34,34,33,33,33,33,33,32,31,31,31,29,29,29,29,29,29,29,29,29,29,29,30,30,30,31,31,32,33,34,34,34,34,35,36,38,38,39,38,39,40,41,41,41,43,43,45,44,44,45,45,45,46,46,46,47,47,47,47,47,48,49,50,51,52,53,52,52,53,54,53,54,54,54,54,56,56,56,56,55,54,54,55,56,56,56,55,55,54,52,52,54,55,54,53,53,54,54,54,55,57,56,56,58,58,58,59,60,60,60,62,64,66,66,68,70,72,70,71,72,72,73,73,74,74,74,72,74,75],"spotted_at":null,"top_brands":[],"description":"Hair Styling Powder is a powder that is meant to be used as a styling product. The powder is said to add volume and texture to hair, and to help keep hair in place throughout the day.","top_searches":[{"title":"hair styling powder mens","growth":36,"volume":72},{"title":"men\'s hair styling powder","growth":37,"volume":72},{"title":"best hair styling powder","growth":37,"volume":17},{"title":"hair styling powder walmart","growth":32,"volume":11},{"title":"hair styling powder near me","growth":44,"volume":9},{"title":"hair styling powder target","growth":40,"volume":7},{"title":"dry hair styling powder","growth":31,"volume":3},{"title":"hair styling powder slick gorilla","growth":82,"volume":3},{"title":"hair styling powder reddit","growth":38,"volume":2},{"title":"evo hair styling powder","growth":47,"volume":1},{"title":"bandido hair styling powder","growth":39,"volume":1},{"title":"nishman hair styling powder","growth":42,"volume":1},{"title":"uppercut deluxe hair styling powder","growth":100,"volume":1},{"title":"the shave factory hair styling powder","growth":50,"volume":1},{"title":"got2b powder\'ful volumizing hair styling powder","growth":8,"volume":1}],"geo_breakdown":{"au":0.04,"ca":0.03,"de":0.01,"gb":0.17,"id":0.05,"ie":0.01,"in":0.26,"my":0.01,"nl":0.01,"nz":0.01,"se":0.01,"us":0.33},"last_crawl_at":1651151862,"subheader_how":"How fast is hair styling powder growing in popularity?","top_questions":[{"title":"what is hair styling powder","growth":24,"volume":2},{"title":"is hair styling powder bad for your hair","growth":33,"volume":2},{"title":"is hair styling powder safe","growth":25,"volume":1},{"title":"what is the best hair styling powder","growth":44,"volume":1},{"title":"how to make hair styling powder","growth":33,"volume":0},{"title":"where to buy hair styling powder","growth":0,"volume":0},{"title":"why use hair styling powder","growth":0,"volume":0},{"title":"where can i buy hair styling powder","growth":0,"volume":0},{"title":"is hair styling powder good","growth":0,"volume":0},{"title":"how to apply hair styling powder","growth":0,"volume":0}],"related_topics":[{"slug":"caffeine-eye-cream","title":"Caffeine Eye Cream","growth":16.08,"ts_raw":[18,16,9,15,9,16,4,13,8,8,17,26,11,13,11,20,11,14,16,14,12,16,14,21,11,17,17,12,24,19,17,12,10,14,26,19,13,25,16,22,25,18,23,16,19,13,13,22,25,20,20,10,8,17,12,19,18,5,16,15,12,11,18,15,17,20,23,7,22,13,16,18,14,13,11,15,20,21,23,19,20,18,13,13,28,18,27,21,29,15,25,33,24,19,18,19,26,19,23,16,19,22,35,13,27,10,21,29,23,21,33,29,8,11,26,16,26,33,20,26,22,40,27,17,22,24,35,26,38,24,43,24,31,9,15,21,29,28,26,24,43,42,41,33,29,34,40,28,25,36,30,23,19,23,36,39,67,51,53,42,41,32,46,40,40,49,36,24,43,38,45,29,32,47,32,40,32,31,36,40,45,38,46,32,40,33,50,42,45,40,50,63,57,48,70,42,58,51,72,100,70,72,51,66,53,62,56,38,51,51,62,46,40,56,26,47,37,54,28,34,40,37,49,49,47,60,66,38,53,57,52,44,58,56,54,43,48,52,48,54,56,50,60,61,64,73,51,80,76,62,49,75,71,78,66,61,61,75,66,79],"volume":13805,"keyword":"caffeine eye cream","analysis":null,"ts_trend":[13,13,13,13,13,13,14,14,14,14,14,14,14,14,14,15,15,15,15,16,16,16,16,16,16,16,16,17,17,17,17,17,17,17,17,17,17,17,17,17,17,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,17,16,16,16,16,16,17,17,17,17,17,18,18,18,18,19,19,18,19,19,19,19,19,19,19,19,19,19,20,20,20,20,20,20,20,20,20,21,21,21,21,20,21,21,21,21,21,22,22,23,23,23,23,24,25,25,25,25,26,27,27,26,26,26,26,26,26,27,27,28,28,28,28,28,28,28,27,28,28,28,27,27,27,28,29,30,30,31,32,33,33,34,35,36,37,36,37,37,38,38,38,39,39,40,40,41,41,42,43,42,41,41,40,41,41,42,42,42,41,41,42,42,42,42,43,43,44,46,47,47,48,49,50,50,50,51,51,52,52,52,52,52,52,52,52,52,52,52,51,51,51,52,52,50,51,50,50,50,50,50,50,50,50,50,50,51,51,51,52,53,53,52,53,54,54,55,56,56,55,55,55,56,57,56,57,57,58,59,60,60,61,61,61,61,61,61,62,62,63,63,65],"spotted_at":1622505600,"top_brands":[{"title":"inkey list caffeine eye cream","growth":79,"volume":100},{"title":"the inkey list caffeine eye cream","growth":55,"volume":62},{"title":"mario badescu caffeine eye cream","growth":21,"volume":20},{"title":"the ordinary caffeine eye cream","growth":0,"volume":13},{"title":"sephora caffeine eye cream","growth":66,"volume":11},{"title":"ulta caffeine eye cream","growth":48,"volume":4},{"title":"nuskin caffeine eye cream","growth":43,"volume":3},{"title":"l\'oreal caffeine eye cream","growth":100,"volume":2},{"title":"kiehl\'s caffeine eye cream","growth":41,"volume":2},{"title":"vichy caffeine eye cream","growth":30,"volume":1},{"title":"neutrogena caffeine eye cream","growth":22,"volume":0},{"title":"deciem caffeine eye cream","growth":0,"volume":0},{"title":"no 7 caffeine eye cream","growth":0,"volume":0},{"title":"paula\'s choice caffeine eye cream","growth":0,"volume":0},{"title":"first aid beauty caffeine eye cream","growth":0,"volume":0}],"description":"A caffeine eye cream is a cream applied around the eyes to reduce the appearance of puffiness and dark circles. 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Pinterest has the next-highest concentration of chatter, with a more even gender split. LinkedIn and YouTube are where the product is least discussed."},{"slug":"under-eye-patches","title":"Under Eye Patches","growth":46.29,"ts_raw":[22,14,12,15,13,14,9,11,40,19,10,18,10,19,16,23,18,11,14,14,17,13,15,19,19,18,20,13,21,16,17,17,13,20,18,24,24,31,43,26,45,43,37,34,25,25,26,21,20,23,23,19,25,20,16,21,19,23,18,21,18,20,13,25,16,13,22,17,25,22,11,18,17,13,26,25,22,18,16,22,21,25,21,20,16,24,19,39,37,24,25,22,27,30,30,27,37,23,22,31,27,22,33,31,27,24,19,24,21,18,20,29,41,23,23,29,33,34,23,42,33,35,41,36,43,28,35,25,39,27,34,34,44,41,38,36,31,47,42,50,50,40,47,50,27,34,40,35,42,28,30,29,34,39,48,51,48,41,41,39,42,38,32,45,37,28,28,31,36,36,28,19,32,30,29,25,29,33,29,31,37,27,32,26,42,35,41,41,43,54,45,57,48,45,58,59,49,45,50,46,49,43,53,45,47,44,45,48,38,54,49,27,34,36,38,47,32,29,23,43,35,40,46,75,72,55,53,52,43,47,46,48,49,50,42,49,57,50,66,63,67,63,64,87,78,72,73,70,98,72,88,96,60,86,89,77,85,62,69,71],"volume":17853,"keyword":"under eye patches","analysis":null,"ts_trend":[16,17,17,17,17,17,17,17,17,17,17,17,17,17,17,18,18,18,18,18,18,18,18,18,18,19,19,20,20,20,21,21,22,22,22,22,22,22,22,22,22,22,23,23,23,23,23,24,24,24,24,24,23,23,22,22,22,22,21,21,21,21,21,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,23,23,23,23,23,23,23,24,24,24,24,24,24,24,24,24,25,25,26,26,27,28,28,29,29,30,30,31,32,32,32,33,33,33,34,35,35,36,37,37,38,38,38,38,38,39,38,38,38,37,37,37,37,36,36,35,35,36,36,36,36,36,37,37,37,37,37,38,37,37,38,38,38,38,39,38,38,38,38,38,38,39,39,38,38,38,38,37,37,37,36,36,37,37,37,37,37,37,37,37,38,38,39,39,39,40,41,41,41,42,42,42,42,43,43,43,43,43,43,43,42,42,42,43,43,43,43,45,46,47,47,48,48,48,48,49,49,50,50,51,51,51,53,54,55,55,56,57,58,59,59,60,60,60,60,61,60,61,63,64,65,66,66,66,67,67,67,68,68,68,67,68,68,69,69,70,71],"spotted_at":null,"top_brands":[{"title":"ulta under eye patches","growth":59,"volume":100},{"title":"mary kay under eye patches","growth":29,"volume":44},{"title":"sephora under eye patches","growth":50,"volume":36},{"title":"derma e under eye patches","growth":100,"volume":23},{"title":"frownies under eye patches","growth":0,"volume":13},{"title":"sio under eye patches","growth":29,"volume":10},{"title":"estee lauder under eye patches","growth":61,"volume":5},{"title":"tatcha under eye patches","growth":39,"volume":5},{"title":"arbonne under eye patches","growth":21,"volume":3},{"title":"elemis under eye patches","growth":32,"volume":3},{"title":"vichy under eye patches","growth":6,"volume":3},{"title":"acure under eye patches","growth":0,"volume":0},{"title":"exuviance under eye patches","growth":0,"volume":0},{"title":"neutrogena under eye patches","growth":0,"volume":0},{"title":"olay under eye patches","growth":0,"volume":0}],"description":"Under eye patches are patches that are applied to the under eye area to help reduce the appearance of dark circles and puffiness. 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