Unlike many other sports, pickleball – a mashup of badminton, tennis, and ping pong – doesn\'t give much of an edge to age or experience. It also takes far less time to play a full match than with other sports, so couples will schedule regular pickleball dates as a way to establish friendships within a community.
As pickleball grows in popularity among the 60+ demographic, retirement homes are flocking to add the sport to their offerings and highlight it in their advertisements.
While the volume is low for such long-tail keywords, searches like \\"pickleball retirement community\\" have as high as $10 CPCs on Google, meaning that retirement homes are paying up to $10 for every click they get on their ads shown to users in Google search results. Because the elderly don\'t switch retirement homes as frequently as younger generations switch housing, the retirement homes are willing to spend more on acquiring those customers.","head":"The Rise of Pickleball - The Fastest Growing Sport","body_links":"Pickleball, the fastest growing sport in the U.S., is most popular among a surprising demographic: the elderly.
Unlike many other sports, pickleball – a mashup of badminton, tennis, and ping pong – doesn\'t give much of an edge to age or experience. It also takes far less time to play a full match than with other sports, so couples will schedule regular pickleball dates as a way to establish friendships within a community.
As pickleball grows in popularity among the 60+ demographic, retirement homes are flocking to add the sport to their offerings and highlight it in their advertisements.
While the volume is low for such long-tail keywords, searches like \\"pickleball retirement community\\" have as high as $10 CPCs on Google, meaning that retirement homes are paying up to $10 for every click they get on their ads shown to users in Google search results. Because the elderly don\'t switch retirement homes as frequently as younger generations switch housing, the retirement homes are willing to spend more on acquiring those customers.","replaced_keywords":{"Pickleball":"Pickleball"}},{"body":"Wing foiling, a variant of windsurfing, is a sports trend so early the equipment is being sold only on Alibaba, not yet on Amazon.
Part of why high-performance water sports products have had relatively small markets is they require such high skill—a product like a wing foil can help grow the market, introducing people to these sports in an easier context.
Wing foiling is similar to pickleball–the fastest growing sport in the US– in the sense that by lowering a game’s difficulty to play, the market can be significantly grown.
Pickleball doesn\'t offer a big edge to people who are at a particular level of fitness or experience. Wing foiling also benefits from having a larger available market than kitesurfing; since it needs less wind, there are more beaches where it can work and more days when it\'s an option.","head":"Wing Foiling: A New Sport","body_links":"Wing foiling, a variant of windsurfing, is a sports trend so early the equipment is being sold only on Alibaba, not yet on Amazon.
Part of why high-performance water sports products have had relatively small markets is they require such high skill—a product like a wing foil can help grow the market, introducing people to these sports in an easier context.
Wing foiling is similar to pickleball–the fastest growing sport in the US– in the sense that by lowering a game’s difficulty to play, the market can be significantly grown.
Pickleball doesn\'t offer a big edge to people who are at a particular level of fitness or experience. Wing foiling also benefits from having a larger available market than kitesurfing; since it needs less wind, there are more beaches where it can work and more days when it\'s an option.","replaced_keywords":{"Pickleball":"Pickleball","Wing Foiling":"Wing foiling"}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}}],"meta_desc":"From the latest workouts to trending workout equipment, discover the latest fitness trends.","cta_header":"See all the Fitness Trends"}],"trend":{"slug":"hip-thrust-machine","title":"Hip Thrust Machine","growth":59.08,"ts_raw":[6,15,8,15,6,14,23,8,15,13,17,15,16,7,13,10,13,16,15,7,8,6,8,10,8,10,9,12,9,7,8,15,12,21,10,21,13,17,17,15,23,22,15,15,15,31,21,17,22,24,14,10,12,16,21,15,13,19,33,22,17,22,22,12,20,17,20,19,11,17,18,20,12,24,22,24,23,27,25,25,25,19,29,30,33,33,23,34,22,24,33,29,19,31,36,28,31,29,21,34,31,24,26,34,33,29,44,35,32,26,19,31,20,26,19,23,18,19,33,29,28,30,31,36,30,24,32,33,26,36,31,26,21,24,34,42,46,48,49,38,38,46,44,41,39,28,24,26,22,23,16,9,15,25,14,18,15,33,24,30,30,32,36,33,40,31,33,32,28,32,33,39,34,41,44,29,33,39,28,36,35,29,33,33,38,25,47,47,31,34,54,40,45,55,50,45,40,41,42,39,38,50,47,56,54,54,49,36,44,40,58,53,58,51,52,66,39,45,44,46,46,54,44,63,40,52,51,47,55,52,49,61,52,60,51,48,43,42,60,59,96,77,88,73,98,69,83,87,86,83,75,62,78,76,60,62,65,59,83,52],"volume":11299,"keyword":"hip thrust machine","analysis":null,"ts_trend":[13,13,13,13,14,14,13,13,13,13,13,12,12,12,12,12,12,12,12,12,12,12,12,12,12,11,12,12,12,12,12,12,13,13,14,14,15,15,15,16,16,16,16,16,17,17,17,18,18,19,19,19,19,19,19,19,19,19,19,19,19,19,19,20,20,21,21,21,22,22,23,23,23,23,23,23,23,23,23,23,24,24,25,26,26,26,26,27,27,27,28,28,28,28,29,29,29,28,29,29,29,29,29,29,29,29,29,29,29,29,30,30,30,30,30,30,30,30,30,29,29,29,30,31,31,32,32,32,33,33,34,34,34,33,33,33,32,31,31,30,30,29,29,28,28,28,28,28,28,28,27,27,27,27,27,27,27,27,28,29,29,30,30,31,33,33,34,34,35,35,35,36,37,37,37,37,37,37,37,37,38,38,38,38,38,38,38,38,38,39,39,40,41,42,42,43,43,43,44,45,45,46,47,47,47,48,48,49,50,50,51,51,52,52,53,53,53,53,53,53,54,54,54,54,54,54,54,56,56,57,58,59,59,60,60,62,62,63,63,65,65,65,66,66,66,68,68,69,69,70,70,71,72,71,72,72,72,71,72,72],"spotted_at":null,"top_brands":[],"description":"A hip thrust machine is a machine that is designed to target the hip muscles. The machine consists of a padded seat and a weight-resistance system that allows the user to perform a hip thrust motion. The hip thrust is said to be an effective way to build muscle and improve hip strength.","top_searches":[{"title":"hip thrust machine gym","growth":23,"volume":54},{"title":"hip thrust machine planet fitness","growth":9,"volume":36},{"title":"hip thrust machine vs barbell","growth":12,"volume":24},{"title":"booty builder hip thrust machine","growth":22,"volume":24},{"title":"hip thrust machine weight without plates","growth":17,"volume":24},{"title":"hip thrust machine starting weight","growth":12,"volume":19},{"title":"hip thrust machine form","growth":12,"volume":15},{"title":"hip thrust machine canada","growth":9,"volume":15},{"title":"barbell hip thrust machine","growth":9,"volume":15},{"title":"gym with hip thrust machine","growth":15,"volume":15},{"title":"hip thrust machine australia","growth":6,"volume":15},{"title":"hip thrust machine how to use","growth":9,"volume":15},{"title":"hammer strength hip thrust machine","growth":13,"volume":15},{"title":"does planet fitness have a hip thrust machine","growth":10,"volume":15},{"title":"hip thrust machine weight","growth":20,"volume":12}],"geo_breakdown":{"at":0.01,"au":0.05,"be":0.01,"ca":0.07,"ch":0.01,"de":0.04,"es":0.01,"fi":0.01,"fr":0.03,"gb":0.09,"ie":0.01,"in":0.01,"it":0.05,"mx":0.01,"nl":0.04,"nz":0.01,"se":0.01,"tr":0.01,"us":0.37},"last_crawl_at":1654005490,"subheader_how":" How fast are hip thrust machines growing in popularity?","top_questions":[{"title":"what gym has a hip thrust machine","growth":9,"volume":7},{"title":"how to build a hip thrust machine","growth":2,"volume":5},{"title":"how to make a hip thrust machine","growth":10,"volume":3},{"title":"how to adjust hip thrust machine","growth":28,"volume":2},{"title":"how to use matrix hip thrust machine","growth":8,"volume":2},{"title":"what is the best hip thrust machine","growth":0,"volume":0},{"title":"how to do hip thrust machine","growth":0,"volume":0},{"title":"is there a hip thrust machine","growth":0,"volume":0},{"title":"is hip thrust machine as effective as barbell","growth":0,"volume":0},{"title":"how to work hip thrust machine","growth":0,"volume":0},{"title":"what is a hip thrust machine","growth":0,"volume":0},{"title":"how do you use the hip thrust machine","growth":0,"volume":0}],"related_topics":[{"slug":"leg-extension-machine","title":"Leg Extension Machine","growth":23.86,"ts_raw":[28,34,36,31,43,30,37,35,35,26,32,37,31,24,32,37,17,42,32,35,34,24,47,35,31,36,25,31,20,16,27,37,41,52,38,46,36,40,38,41,52,53,51,37,59,47,37,39,44,44,48,41,36,37,36,40,44,49,40,51,51,38,37,39,41,38,35,42,36,40,32,40,47,50,43,33,44,50,54,43,40,33,49,49,66,66,47,62,51,61,54,52,61,60,49,47,51,31,47,60,42,49,49,42,45,54,57,47,52,52,49,50,66,53,59,57,54,46,47,52,49,41,41,53,43,38,50,53,57,47,50,52,41,31,56,63,62,48,67,48,61,49,60,63,59,41,46,55,51,45,47,45,37,43,44,55,47,57,49,60,61,53,55,47,57,45,48,60,55,53,57,56,66,63,56,68,40,57,52,56,51,40,53,66,56,53,48,66,54,67,51,60,64,54,69,60,65,59,54,62,54,60,51,63,53,52,63,68,64,62,73,65,71,58,62,67,63,67,61,73,64,66,57,83,58,57,62,57,55,63,55,60,56,62,61,72,58,63,73,69,79,76,86,95,92,74,68,93,96,64,77,86,95,69,69,70,85,82,74,67],"volume":15407,"keyword":"leg extension machine","analysis":null,"ts_trend":[33,33,33,32,33,33,33,34,33,34,34,34,35,34,34,34,34,33,33,33,34,34,34,34,35,35,35,35,36,37,37,38,38,38,39,39,39,40,40,40,40,41,41,42,42,43,43,43,43,43,43,44,44,44,43,43,43,42,42,42,43,43,42,42,43,44,44,45,45,46,45,46,46,46,47,47,48,48,49,49,50,50,50,51,50,50,50,51,51,51,51,50,51,51,51,51,51,51,50,51,51,52,51,52,52,52,51,52,51,51,52,52,51,52,52,52,53,53,53,53,53,53,54,54,53,54,53,53,53,53,53,53,52,52,53,52,52,52,53,52,52,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,51,52,52,53,54,54,55,55,56,56,57,57,57,57,58,58,59,59,59,59,59,59,60,60,60,60,60,60,60,59,59,58,58,58,58,59,58,59,60,60,60,60,59,60,60,60,61,61,62,62,63,63,63,64,65,65,65,66,65,66,66,66,66,66,66,66,67,67,68,68,69,69,69,70,70,71,71,71,72,72,72,72,73,74,74,75,75,76,77,78,78,78,78,79,78,78,78,79,80,79,79,78,79,80],"spotted_at":null,"top_brands":[],"description":"A leg extension machine is a machine that is used to target the quadriceps muscles in the legs. The machine consists of a padded bench and a weight stack. 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These channels have more professional demographics, which is reflected in the types of conversations around this product."},{"slug":"leg-curl-machine","title":"Leg Curl Machine","growth":32.59,"ts_raw":[28,39,32,30,31,42,44,39,51,37,30,30,28,27,30,27,31,39,33,30,38,34,42,41,29,40,26,40,25,13,26,38,44,36,47,37,38,49,44,56,43,61,46,42,48,48,39,44,39,47,44,51,42,47,41,32,31,37,45,52,48,38,47,42,39,48,30,44,39,39,32,44,44,45,44,42,37,54,49,33,42,25,45,55,58,51,59,59,40,56,55,41,59,53,49,52,43,48,45,47,44,41,44,41,43,48,56,51,50,49,44,54,51,45,45,51,35,51,47,57,61,50,51,52,39,42,41,48,47,45,42,48,34,37,55,71,73,75,68,60,59,57,57,61,61,38,26,39,36,41,30,34,31,33,36,47,34,46,42,54,44,40,52,46,59,53,48,56,63,52,47,55,48,56,51,53,53,65,42,44,40,39,47,46,47,45,44,64,43,45,55,49,59,44,44,46,46,42,54,56,48,59,46,38,49,51,44,48,47,47,70,61,59,63,57,53,73,47,55,59,59,59,56,73,53,57,56,46,68,53,68,62,42,58,49,64,72,52,62,62,81,63,77,93,93,63,77,98,79,77,74,79,77,69,76,62,58,71,77,63],"volume":13419,"keyword":"leg curl machine","analysis":null,"ts_trend":[35,35,34,34,34,34,34,34,34,35,35,35,35,35,35,35,35,35,34,34,34,34,33,34,34,35,36,36,37,38,38,38,39,39,40,40,40,41,41,42,42,42,43,43,43,44,44,44,45,45,45,45,45,45,44,44,43,43,43,43,42,43,42,42,42,43,42,43,43,43,44,44,44,44,44,44,44,45,44,45,46,46,47,47,47,47,48,48,48,48,48,47,48,48,48,49,49,49,49,49,49,49,49,48,49,49,49,49,49,49,50,49,49,48,48,49,49,49,49,49,49,49,49,50,51,51,51,52,52,52,53,53,52,51,50,50,49,49,49,49,48,48,48,47,47,47,47,46,46,45,44,44,44,44,44,45,44,44,45,46,46,47,48,48,49,50,50,50,50,51,51,51,52,52,52,52,52,51,51,51,51,50,49,49,49,49,49,49,49,49,48,49,49,49,49,49,49,50,49,50,50,51,52,52,52,52,53,54,54,55,56,56,56,57,56,57,57,58,58,58,59,59,59,60,61,61,61,61,61,61,63,64,64,64,65,66,66,67,68,69,69,70,71,71,71,73,73,74,74,73,73,73,74,74,75,76,76,75,76,77],"spotted_at":null,"top_brands":[{"title":"cybex leg curl machine","growth":0,"volume":100},{"title":"life fitness leg curl machine","growth":100,"volume":100},{"title":"precor leg curl machine","growth":51,"volume":25},{"title":"technogym leg curl machine","growth":0,"volume":0}],"description":"A leg curl machine is a piece of fitness equipment that is used to isolate and work the hamstring muscles. 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