The health and beauty industry enjoys a multiplicative proliferation of potential products: every combination of an ingredient and a form factor can lead to a new kind of skin or hair care product. Caffeine eye cream is a recent example of this. In eye cream, caffeine isn\'t meant to be a stimulant; the goal is to take advantage of its other effects: constricting blood vessels makes eyes look less puffy. In fact, this product is self-reinforcing: high caffeine consumption can degrade sleep quality, leading to baggy eyes. So caffeine is part of the solution as well as part of the problem.
The internet’s wealth of information on beauty increasingly makes it easier for consumers to become skincare experts. This means that, in some ways, beauty jargon is less and less effective at wooing customers. More brands are consequently leaning into ingredient transparency.
For any new ingredient, part of the sale process involves convincing customers that it\'s safe to use. This is easier when a known ingredient is being added to a new product. This also explains why so many beauty products use foods, or essential oils, as a key component. Consumers increasingly want to know exactly what they’re putting on their faces, and caffeine is a popular choice because it’s something they already put in their bodies.
Given this trend toward ingredient transparency, brands started differentiating from their competitors by naming specific ingredients on their product listings. This inadvertently created an SEO opportunity for smaller brands to enter the space since many customers were then searching Google for ingredients rather than brands. In the caffeine eye cream business, some sellers have doubled back, by highlighting the origin of the caffeine (organic coffee beans, or green tea), not just the chemical compound. Since caffeine itself is cheap, a more natural and more upscale source is a unique selling point.","head":"The Rise of Caffeine Eye Cream","body_links":"As demand for ingredient transparency is on the rise, some companies are leaning into ingredients they know consumers are already comfortable with, rather than seeking out new obscure ones.
The health and beauty industry enjoys a multiplicative proliferation of potential products: every combination of an ingredient and a form factor can lead to a new kind of skin or hair care product. Caffeine eye cream is a recent example of this. In eye cream, caffeine isn\'t meant to be a stimulant; the goal is to take advantage of its other effects: constricting blood vessels makes eyes look less puffy. In fact, this product is self-reinforcing: high caffeine consumption can degrade sleep quality, leading to baggy eyes. So caffeine is part of the solution as well as part of the problem.
The internet’s wealth of information on beauty increasingly makes it easier for consumers to become skincare experts. This means that, in some ways, beauty jargon is less and less effective at wooing customers. More brands are consequently leaning into ingredient transparency.
For any new ingredient, part of the sale process involves convincing customers that it\'s safe to use. This is easier when a known ingredient is being added to a new product. This also explains why so many beauty products use foods, or essential oils, as a key component. Consumers increasingly want to know exactly what they’re putting on their faces, and caffeine is a popular choice because it’s something they already put in their bodies.
Given this trend toward ingredient transparency, brands started differentiating from their competitors by naming specific ingredients on their product listings. This inadvertently created an SEO opportunity for smaller brands to enter the space since many customers were then searching Google for ingredients rather than brands. In the caffeine eye cream business, some sellers have doubled back, by highlighting the origin of the caffeine (organic coffee beans, or green tea), not just the chemical compound. Since caffeine itself is cheap, a more natural and more upscale source is a unique selling point.","replaced_keywords":{"Caffeine Eye Cream":"Caffeine eye cream"}},{"body":"Shower head water filters are seeing a growth of interest among a surprising demographic: beauty aficionados. While chlorine is part of more than 98% of the US supply for drinking water, it’s a chemical that’s religiously avoided by those that color their hair. And though there are many products for protecting colored hair while at a pool, the easiest way for this demographic to do so at home is with a shower head water filter.","head":"Water Filters & Skincare","body_links":"Shower head water filters are seeing a growth of interest among a surprising demographic: beauty aficionados. While chlorine is part of more than 98% of the US supply for drinking water, it’s a chemical that’s religiously avoided by those that color their hair. And though there are many products for protecting colored hair while at a pool, the easiest way for this demographic to do so at home is with a shower head water filter.","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}}],"meta_desc":"Understand the constantly evolving space of Skincare by taking a closer look at the category\'s top trends.","cta_header":"See all the Skin Care Trends"}],"trend":{"slug":"mineral-sunscreen","title":"Mineral Sunscreen","growth":18.29,"ts_raw":[21,18,20,24,24,27,26,26,24,20,18,19,15,17,11,13,12,11,9,9,9,11,8,8,11,8,9,8,8,8,6,7,7,6,8,8,8,10,11,10,8,13,11,14,13,14,15,15,15,21,21,26,31,36,33,33,37,29,36,27,32,37,31,27,22,22,18,17,10,11,15,16,11,9,9,9,10,8,9,10,9,10,12,11,7,10,8,14,10,11,12,16,14,17,16,20,16,21,22,28,27,33,32,37,37,47,43,56,59,59,52,50,54,58,49,48,46,39,34,37,30,23,24,21,20,22,17,18,18,17,16,16,18,15,14,16,12,14,16,18,20,20,32,23,21,22,24,29,28,24,19,20,21,34,38,43,44,54,47,60,76,57,60,61,71,60,60,57,56,52,53,51,38,38,39,33,32,30,26,26,25,25,22,20,22,23,23,24,28,23,20,37,29,28,31,33,42,34,36,45,52,55,54,65,71,75,77,74,68,66,76,85,90,98,100,93,82,77,69,81,81,60,57,65,52,44,43,42,37,41,39,34,27,29,29,27,26,27,29,27,27,29,30,29,30,32,36,32,38,39,38,47,49,48,55,65,58,59,75,73],"volume":82815,"keyword":"mineral sunscreen","analysis":null,"ts_trend":[12,12,12,12,12,12,12,12,12,12,12,13,13,13,13,13,13,13,13,13,13,14,14,14,14,14,14,15,15,15,15,15,15,16,16,16,16,16,16,16,16,16,16,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,17,16,16,16,17,17,17,17,17,17,17,17,17,18,18,18,19,19,19,19,20,20,21,21,22,22,22,23,23,23,24,24,24,25,25,25,26,26,27,27,27,28,28,28,28,28,29,29,29,29,29,29,29,30,30,30,30,30,30,30,30,30,30,30,31,31,31,31,31,31,32,32,31,31,31,31,31,31,31,31,31,31,31,31,31,31,32,32,32,32,31,32,32,33,33,33,34,34,35,36,37,37,38,39,39,39,40,40,40,41,42,43,43,44,44,45,45,45,46,46,47,47,48,48,49,50,51,52,53,53,53,53,53,53,53,54,53,54,54,53,53,53,53,53,52,53,53,53,52,52,52,51,51,51,50,50,50,51,51,51,52,51,52,52,53,53,53,53,53,53,54,54,54,54,54,54,55,55,55,55,55,55,55,55,56,56,56,56,56,55,55,56,56,56,56],"spotted_at":null,"top_brands":[],"description":"Mineral Sunscreen is sunscreen that contains physical blockers, such as zinc oxide and titanium dioxide, as opposed to chemical blockers. 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The products typically contain ingredients such as peptides, collagen, and hyaluronic acid that are said to help stimulate the production of collagen and elastin.","top_searches":[{"title":"lip plumper gloss","growth":1,"volume":100},{"title":"lip plumper best","growth":1,"volume":82},{"title":"the best lip plumper","growth":1,"volume":82},{"title":"lip plumper buxom","growth":1,"volume":24},{"title":"lip plumper tool","growth":1,"volume":16},{"title":"lip plumper natural","growth":1,"volume":16},{"title":"lip plumper ulta","growth":1,"volume":13},{"title":"lip plumper too faced","growth":1,"volume":10},{"title":"best drugstore lip plumper","growth":1,"volume":9},{"title":"lip plumper diy","growth":1,"volume":7},{"title":"lip plumper dior","growth":2,"volume":7},{"title":"lip plumper amazon","growth":1,"volume":7},{"title":"lip plumper device","growth":1,"volume":7},{"title":"lip plumper lip gloss","growth":1,"volume":7},{"title":"lip plumper before and after","growth":1,"volume":7}],"geo_breakdown":{"ae":0.01,"au":0.03,"be":0.01,"br":0.03,"ca":0.04,"ch":0.01,"de":0.04,"dk":0.01,"es":0.01,"fr":0.01,"gb":0.08,"gr":0.01,"id":0.01,"ie":0.01,"in":0.1,"it":0.04,"mx":0.02,"my":0.01,"nl":0.03,"no":0.01,"nz":0.01,"ph":0.04,"pk":0.01,"pl":0.01,"pt":0.01,"ro":0.01,"sa":0.01,"se":0.02,"tr":0.01,"us":0.27,"za":0.01},"last_crawl_at":1651151862,"subheader_how":"How fast are lip plumpers growing in popularity?","top_questions":[{"title":"what is lip plumper","growth":1,"volume":5},{"title":"what is the best lip plumper","growth":1,"volume":2},{"title":"how to use derol lip plumper","growth":2,"volume":1},{"title":"is lip plumper safe","growth":1,"volume":1},{"title":"is lip plumper supposed to burn","growth":2,"volume":1},{"title":"are lip plumper bad for you","growth":0,"volume":0},{"title":"are lip plumper glosses supposed to burn","growth":1,"volume":0},{"title":"are lip plumper permanent","growth":1,"volume":0},{"title":"are lip plumper tools safe","growth":1,"volume":0},{"title":"is carmex a lip plumper","growth":1,"volume":0},{"title":"is lip plumper bad for your lips","growth":1,"volume":0},{"title":"what is a natural lip plumper","growth":1,"volume":0},{"title":"what is the best drugstore lip plumper","growth":1,"volume":0},{"title":"what lip plumper does emma use","growth":0,"volume":0},{"title":"which lip plumper works the best","growth":1,"volume":0}],"related_topics":["liquid blush","liquid eyeshadow","bronzer stick","cream bronzer"],"subheader_what":"What is a lip plumper?","meta_description":"Uncover the Lip Plumper trend, a beauty trend that\'s gaining popularity on TikTok, and learn more about the products and techniques involved.","channel_breakdown":{"reddit":0,"tiktok":100,"twitter":3,"youtube":3,"facebook":0.01,"linkedin":0,"instagram":7,"pinterest":13},"last_mod_analysis":null,"last_mod_descripion":"2022-04-19","last_mod_cb-analysis":"2022-04-19","channel_breakdown_text":"Lip plumper is talked about more on social media channels with a female skew, like Pinterest, Facebook, and Instagram. There is also more discussion on these channels around the product category as a whole, beyond just lip plumper products."},{"slug":"caffeine-eye-cream","title":"Caffeine Eye Cream","growth":16.08,"ts_raw":[18,16,9,15,9,16,4,13,8,8,17,26,11,13,11,20,11,14,16,14,12,16,14,21,11,17,17,12,24,19,17,12,10,14,26,19,13,25,16,22,25,18,23,16,19,13,13,22,25,20,20,10,8,17,12,19,18,5,16,15,12,11,18,15,17,20,23,7,22,13,16,18,14,13,11,15,20,21,23,19,20,18,13,13,28,18,27,21,29,15,25,33,24,19,18,19,26,19,23,16,19,22,35,13,27,10,21,29,23,21,33,29,8,11,26,16,26,33,20,26,22,40,27,17,22,24,35,26,38,24,43,24,31,9,15,21,29,28,26,24,43,42,41,33,29,34,40,28,25,36,30,23,19,23,36,39,67,51,53,42,41,32,46,40,40,49,36,24,43,38,45,29,32,47,32,40,32,31,36,40,45,38,46,32,40,33,50,42,45,40,50,63,57,48,70,42,58,51,72,100,70,72,51,66,53,62,56,38,51,51,62,46,40,56,26,47,37,54,28,34,40,37,49,49,47,60,66,38,53,57,52,44,58,56,54,43,48,52,48,54,56,50,60,61,64,73,51,80,76,62,49,75,71,78,66,61,61,75,66,79],"volume":13805,"keyword":"caffeine eye cream","analysis":null,"ts_trend":[13,13,13,13,13,13,14,14,14,14,14,14,14,14,14,15,15,15,15,16,16,16,16,16,16,16,16,17,17,17,17,17,17,17,17,17,17,17,17,17,17,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,17,16,16,16,16,16,17,17,17,17,17,18,18,18,18,19,19,18,19,19,19,19,19,19,19,19,19,19,20,20,20,20,20,20,20,20,20,21,21,21,21,20,21,21,21,21,21,22,22,23,23,23,23,24,25,25,25,25,26,27,27,26,26,26,26,26,26,27,27,28,28,28,28,28,28,28,27,28,28,28,27,27,27,28,29,30,30,31,32,33,33,34,35,36,37,36,37,37,38,38,38,39,39,40,40,41,41,42,43,42,41,41,40,41,41,42,42,42,41,41,42,42,42,42,43,43,44,46,47,47,48,49,50,50,50,51,51,52,52,52,52,52,52,52,52,52,52,52,51,51,51,52,52,50,51,50,50,50,50,50,50,50,50,50,50,51,51,51,52,53,53,52,53,54,54,55,56,56,55,55,55,56,57,56,57,57,58,59,60,60,61,61,61,61,61,61,62,62,63,63,65],"spotted_at":1622505600,"top_brands":[{"title":"inkey list caffeine eye cream","growth":79,"volume":100},{"title":"the inkey list caffeine eye cream","growth":55,"volume":62},{"title":"mario badescu caffeine eye cream","growth":21,"volume":20},{"title":"the ordinary caffeine eye cream","growth":0,"volume":13},{"title":"sephora caffeine eye cream","growth":66,"volume":11},{"title":"ulta caffeine eye cream","growth":48,"volume":4},{"title":"nuskin caffeine eye cream","growth":43,"volume":3},{"title":"l\'oreal caffeine eye cream","growth":100,"volume":2},{"title":"kiehl\'s caffeine eye cream","growth":41,"volume":2},{"title":"vichy caffeine eye cream","growth":30,"volume":1},{"title":"neutrogena caffeine eye cream","growth":22,"volume":0},{"title":"deciem caffeine eye cream","growth":0,"volume":0},{"title":"no 7 caffeine eye cream","growth":0,"volume":0},{"title":"paula\'s choice caffeine eye cream","growth":0,"volume":0},{"title":"first aid beauty caffeine eye cream","growth":0,"volume":0}],"description":"A caffeine eye cream is a cream applied around the eyes to reduce the appearance of puffiness and dark circles. 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Pinterest has the next-highest concentration of chatter, with a more even gender split. LinkedIn and YouTube are where the product is least discussed."}],"subheader_what":"What are mineral sunscreens?","meta_description":"Learn all about Mineral Sunscreen, a skincare trend that\'s gaining popularity on TikTok, and find out why this trend is on the rise.","channel_breakdown":{"reddit":17,"tiktok":100,"twitter":11,"youtube":15,"facebook":8,"linkedin":8,"instagram":22,"pinterest":12},"last_mod_analysis":null,"last_mod_descripion":"2022-04-19","last_mod_cb-analysis":"2022-04-19","channel_breakdown_text":"Given that Mineral Sunscreen is a physical sunscreen as opposed to a chemical sunscreen, it makes sense that it would be talked about more on social media platforms that are more image- and video-focused like Instagram and YouTube."}}}}'