The health and beauty industry enjoys a multiplicative proliferation of potential products: every combination of an ingredient and a form factor can lead to a new kind of skin or hair care product. Caffeine eye cream is a recent example of this. In eye cream, caffeine isn\'t meant to be a stimulant; the goal is to take advantage of its other effects: constricting blood vessels makes eyes look less puffy. In fact, this product is self-reinforcing: high caffeine consumption can degrade sleep quality, leading to baggy eyes. So caffeine is part of the solution as well as part of the problem.
The internet’s wealth of information on beauty increasingly makes it easier for consumers to become skincare experts. This means that, in some ways, beauty jargon is less and less effective at wooing customers. More brands are consequently leaning into ingredient transparency.
For any new ingredient, part of the sale process involves convincing customers that it\'s safe to use. This is easier when a known ingredient is being added to a new product. This also explains why so many beauty products use foods, or essential oils, as a key component. Consumers increasingly want to know exactly what they’re putting on their faces, and caffeine is a popular choice because it’s something they already put in their bodies.
Given this trend toward ingredient transparency, brands started differentiating from their competitors by naming specific ingredients on their product listings. This inadvertently created an SEO opportunity for smaller brands to enter the space since many customers were then searching Google for ingredients rather than brands. In the caffeine eye cream business, some sellers have doubled back, by highlighting the origin of the caffeine (organic coffee beans, or green tea), not just the chemical compound. Since caffeine itself is cheap, a more natural and more upscale source is a unique selling point.","head":"The Rise of Caffeine Eye Cream","body_links":"As demand for ingredient transparency is on the rise, some companies are leaning into ingredients they know consumers are already comfortable with, rather than seeking out new obscure ones.
The health and beauty industry enjoys a multiplicative proliferation of potential products: every combination of an ingredient and a form factor can lead to a new kind of skin or hair care product. Caffeine eye cream is a recent example of this. In eye cream, caffeine isn\'t meant to be a stimulant; the goal is to take advantage of its other effects: constricting blood vessels makes eyes look less puffy. In fact, this product is self-reinforcing: high caffeine consumption can degrade sleep quality, leading to baggy eyes. So caffeine is part of the solution as well as part of the problem.
The internet’s wealth of information on beauty increasingly makes it easier for consumers to become skincare experts. This means that, in some ways, beauty jargon is less and less effective at wooing customers. More brands are consequently leaning into ingredient transparency.
For any new ingredient, part of the sale process involves convincing customers that it\'s safe to use. This is easier when a known ingredient is being added to a new product. This also explains why so many beauty products use foods, or essential oils, as a key component. Consumers increasingly want to know exactly what they’re putting on their faces, and caffeine is a popular choice because it’s something they already put in their bodies.
Given this trend toward ingredient transparency, brands started differentiating from their competitors by naming specific ingredients on their product listings. This inadvertently created an SEO opportunity for smaller brands to enter the space since many customers were then searching Google for ingredients rather than brands. In the caffeine eye cream business, some sellers have doubled back, by highlighting the origin of the caffeine (organic coffee beans, or green tea), not just the chemical compound. Since caffeine itself is cheap, a more natural and more upscale source is a unique selling point.","replaced_keywords":{"Caffeine Eye Cream":"Caffeine eye cream"}},{"body":"Shower head water filters are seeing a growth of interest among a surprising demographic: beauty aficionados. While chlorine is part of more than 98% of the US supply for drinking water, it’s a chemical that’s religiously avoided by those that color their hair. And though there are many products for protecting colored hair while at a pool, the easiest way for this demographic to do so at home is with a shower head water filter.","head":"Water Filters & Skincare","body_links":"Shower head water filters are seeing a growth of interest among a surprising demographic: beauty aficionados. While chlorine is part of more than 98% of the US supply for drinking water, it’s a chemical that’s religiously avoided by those that color their hair. And though there are many products for protecting colored hair while at a pool, the easiest way for this demographic to do so at home is with a shower head water filter.","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}}],"meta_desc":"Understand the constantly evolving space of Skincare by taking a closer look at the category\'s top trends.","cta_header":"See all the Skin Care Trends"}],"trend":{"slug":"nicotinamide","title":"Nicotinamide","growth":6.88,"ts_raw":[42,42,43,47,47,38,43,47,38,41,40,42,30,43,52,48,40,36,41,41,52,44,45,45,43,53,53,59,54,48,46,53,42,42,40,50,46,42,42,44,50,44,54,50,47,52,68,93,79,69,63,60,51,56,59,60,48,47,55,52,54,51,49,61,49,55,57,47,51,55,80,57,50,49,52,63,52,52,53,52,60,52,59,52,58,49,45,52,50,56,58,67,63,62,62,55,55,60,70,69,60,70,58,49,66,56,61,59,63,57,59,60,57,50,57,59,63,64,56,66,58,58,66,66,71,76,73,69,66,76,63,70,73,69,63,65,62,53,58,56,70,75,74,77,77,68,75,69,70,56,49,46,45,58,52,58,57,69,70,70,65,71,73,65,60,73,82,78,67,83,82,66,74,70,67,74,70,72,70,77,64,73,75,74,70,74,69,75,75,69,66,72,75,77,72,73,77,83,75,71,67,74,79,75,70,85,74,77,67,76,71,67,75,77,79,87,90,86,100,91,88,86,85,79,86,68,80,80,76,82,71,75,76,74,74,73,77,90,75,65,75,75,61,67,76,67,74,77,76,79,80,70,81,80,88,76,65,84,73,74],"volume":53594,"keyword":"nicotinamide","analysis":null,"ts_trend":[41,42,42,42,42,42,42,42,42,42,42,42,43,43,44,44,44,44,44,44,44,45,45,46,46,46,46,46,46,46,47,47,48,48,50,51,52,53,53,53,53,54,54,54,54,54,55,55,55,55,55,55,56,56,56,56,57,57,57,57,56,55,55,54,54,54,53,53,53,53,53,54,54,54,54,54,54,54,55,55,56,56,56,55,56,56,57,57,57,57,57,58,58,58,59,59,59,59,59,60,59,59,59,59,59,59,59,59,59,59,60,60,60,61,61,61,62,62,62,62,63,63,63,63,63,64,64,65,66,66,67,67,67,68,68,69,68,67,66,65,65,64,64,63,64,64,64,64,64,64,65,64,65,65,65,65,65,65,65,65,65,65,65,66,67,68,69,69,70,70,70,70,70,70,70,71,71,72,72,72,72,73,72,72,73,72,72,73,73,73,73,73,73,73,74,74,74,74,74,74,74,74,75,75,76,76,77,77,77,78,78,78,78,78,78,78,79,79,79,79,79,79,78,78,79,79,79,79,79,78,77,77,76,76,75,75,75,74,74,75,75,75,75,75,75,75,75,75,75,76,75,75,75,75,75,75,75,75,75,75],"spotted_at":null,"top_brands":[],"description":"Nicotinamide is a form of vitamin B3 that is often used in skin care products. 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