What is Omnichannel?
Omnichannel is a term that refers to the practice of using multiple channels to interact with customers. The channels can include in-store, online, mobile, and social media interactions.
How fast is Omnichannel growing in popularity?
Interest in Omnichannel grew 29% over the past year, compared to the year before, putting it at a current volume of 59K searches per month, as of last month.
LinkedIn is the most popular channel for discussing omnichannel marketing strategies. This is likely due to the fact that LinkedIn is a professional networking site, where users are more likely to be interested in business-related topics.
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