Consumer products often go through a phase where they\'re driven by new technological possibilities, followed by a phase where the main driver is price discrimination. Mini fridges then beauty fridges, jigsaws then massage guns, zero carb bread then keto bread, among others.
And as new lash fan sellers enter the market, a clever pricing strategy is becoming more popular. In many Asian cultures, 8 is a particularly lucky number and a number of top selling lash fans are priced at $8.88 as a way to market to this audience. This works because 42% of salons in the US are owned by Asian immigrants, especially from Vietnam and China.
Lash fans are small, handheld fans used in salons and at home to speed up the drying process for nails, lashes, and other cosmetics. Historically, handheld fans in general were powered by AA batteries. As Lithium-Ion batteries have gotten smaller and cheaper—and as smartphones have made USB chargers ubiquitous—handheld fans switched to the new battery technology. This doesn\'t just make the fan slightly more affordable and easier to use; it actually changes who captures the economics of usage. If a fan uses replaceable batteries, high usage means more revenue for Duracell and Energizer. But when the fan\'s battery is rechargeable, high usage wears the battery out, so the fan has to be replaced, meaning that the recurring revenue accrues to the manufacturer.","head":"The Rise of Lash Fans","body_links":"A look at Alibaba shows an interesting trend: Because the supply chain and tooling for many of the components is similar for lash fans and other fan products, many overseas manufacturers simply pivoted their resources and started pitching their new lash fans to an entirely new audience of beauty salons and aficionados.
Consumer products often go through a phase where they\'re driven by new technological possibilities, followed by a phase where the main driver is price discrimination. Mini fridges then beauty fridges, jigsaws then massage guns, zero carb bread then keto bread, among others.
And as new lash fan sellers enter the market, a clever pricing strategy is becoming more popular. In many Asian cultures, 8 is a particularly lucky number and a number of top selling lash fans are priced at $8.88 as a way to market to this audience. This works because 42% of salons in the US are owned by Asian immigrants, especially from Vietnam and China.
Lash fans are small, handheld fans used in salons and at home to speed up the drying process for nails, lashes, and other cosmetics. Historically, handheld fans in general were powered by AA batteries. As Lithium-Ion batteries have gotten smaller and cheaper—and as smartphones have made USB chargers ubiquitous—handheld fans switched to the new battery technology. This doesn\'t just make the fan slightly more affordable and easier to use; it actually changes who captures the economics of usage. If a fan uses replaceable batteries, high usage means more revenue for Duracell and Energizer. But when the fan\'s battery is rechargeable, high usage wears the battery out, so the fan has to be replaced, meaning that the recurring revenue accrues to the manufacturer.","replaced_keywords":{"Lash Fan":"lash fans","Massage Gun":"massage guns"}},{"body":"Mascara sales are declining as younger brands that cannot climb over the high hurdle to produce the product are launching overlapping products in an attempt to get their share of the global eyelash market.
At $8.1B in 2017 sales, the mascara category is the largest in beauty and represents 4% of spend. Despite the huge opportunity, R&D to create mascara is extremely expensive and time consuming, well beyond the capability of new companies. Glossier took 3.5 years to launch their mascara product, taking 248 formulations to get it right. Even Kylie Cosmetics, one of the fastest growing beauty brands in history, took four years to launch their first mascara product.
Rather than avoiding eyelashes altogether, younger brands are pushing products like lash lifts, lash tinting, and the better-known lash extensions.
With lash lifts, the eyelashes are set curled up for 10 minutes. The glue is then removed and the eyelashes stay bent upward for up to 6 weeks, removing the friction for consumers who would otherwise apply mascara every day as part of their morning routine. They also can achieve a natural look by avoiding product in their eyelashes.
As with any industry, changes in consumer behavior create new product opportunities - searches for \\"oil free mascara\\" (compatible with lash extensions) are also gradually growing.","head":"The Massive Lash Industry & The Rise of Lash Lifts","body_links":"Mascara sales are declining as younger brands that cannot climb over the high hurdle to produce the product are launching overlapping products in an attempt to get their share of the global eyelash market.
At $8.1B in 2017 sales, the mascara category is the largest in beauty and represents 4% of spend. Despite the huge opportunity, R&D to create mascara is extremely expensive and time consuming, well beyond the capability of new companies. Glossier took 3.5 years to launch their mascara product, taking 248 formulations to get it right. Even Kylie Cosmetics, one of the fastest growing beauty brands in history, took four years to launch their first mascara product.
Rather than avoiding eyelashes altogether, younger brands are pushing products like lash lifts, lash tinting, and the better-known lash extensions.
With lash lifts, the eyelashes are set curled up for 10 minutes. The glue is then removed and the eyelashes stay bent upward for up to 6 weeks, removing the friction for consumers who would otherwise apply mascara every day as part of their morning routine. They also can achieve a natural look by avoiding product in their eyelashes.
As with any industry, changes in consumer behavior create new product opportunities - searches for \\"oil free mascara\\" (compatible with lash extensions) are also gradually growing.","replaced_keywords":{"Lash Lift":"lash lifts"}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}}],"meta_desc":"Explore the current trends in the cosmetics and makeup category including everything from the latest looks to the equipment and consumables.","cta_header":"See all the Makeup & Cosmetics Trends"}],"trend":{"slug":"waterproof-foundation","title":"Waterproof Foundation","growth":461.68,"ts_raw":[15,17,17,20,19,19,22,22,25,19,21,23,17,22,19,16,13,12,13,14,12,12,13,12,8,10,9,10,10,9,10,10,12,11,7,9,12,11,8,12,12,12,12,13,14,16,13,15,10,14,14,15,13,16,17,16,19,18,17,17,18,18,20,14,16,15,20,15,8,16,15,15,12,11,11,10,11,10,12,12,8,10,9,10,10,9,8,12,11,10,12,11,14,12,11,12,13,15,18,15,16,13,16,15,12,14,11,18,19,15,14,16,16,16,13,17,15,11,14,14,11,11,13,12,14,13,11,9,11,9,12,10,7,11,12,10,9,10,10,9,9,11,8,8,10,9,9,11,9,8,7,18,13,16,16,12,12,10,13,12,12,11,17,13,15,14,15,10,11,12,11,12,11,12,8,11,9,7,10,7,10,11,9,10,9,11,8,11,10,8,5,8,10,9,10,10,10,9,11,9,10,10,10,10,10,11,12,12,9,12,9,11,11,16,12,13,11,12,56,78,100,76,78,71,72,73,86,89,84,92,77,88,80,68,70,66,68,73,75,72,56,57,63,70,63,65,70,66,76,76,74,69,63,68,57,68,66,42,44,57],"volume":64815,"keyword":"waterproof foundation","analysis":null,"ts_trend":[18,18,18,17,17,16,16,16,16,16,15,15,15,15,14,14,14,14,13,13,13,12,12,12,12,12,12,12,12,12,12,12,12,12,13,13,13,13,13,13,13,14,14,14,14,14,14,15,15,15,15,15,15,15,15,14,14,14,14,14,14,14,14,14,13,13,13,13,13,13,12,12,12,12,12,11,12,12,12,12,12,12,12,12,12,13,13,13,13,13,14,14,14,14,14,14,14,14,14,15,15,15,15,14,14,14,14,14,14,13,13,13,13,13,12,12,12,12,12,12,12,12,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,11,11,11,11,11,10,10,10,10,10,10,10,10,10,10,10,10,10,9,10,10,10,10,10,10,10,10,10,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,11,13,15,17,19,21,23,25,27,29,32,34,37,40,42,44,47,49,52,55,58,61,63,65,68,71,73,74,74,75,76,77,78,79,79,79,78,77,77,76,74,74,74,74,73,72,72,71,72,72,71,70,70,70,68],"spotted_at":null,"top_brands":[],"description":"A waterproof foundation is a foundation that is designed to be resistant to water and sweat. The foundation is often marketed as being ideal for use in hot weather or for people with oily skin.","top_searches":[{"title":"waterproof foundation makeup","growth":15,"volume":100},{"title":"waterproof foundation membrane","growth":28,"volume":100},{"title":"waterproof foundation best","growth":20,"volume":68},{"title":"waterproof foundation wall","growth":35,"volume":45},{"title":"waterproof foundation swimming","growth":6,"volume":45},{"title":"waterproof foundation mac","growth":22,"volume":30},{"title":"waterproof foundation drugstore","growth":11,"volume":25},{"title":"waterproof foundation cost","growth":45,"volume":20},{"title":"cost to waterproof foundation","growth":45,"volume":20},{"title":"waterproof foundation house","growth":28,"volume":16},{"title":"waterproof foundation basement","growth":45,"volume":16},{"title":"waterproof foundation of house","growth":28,"volume":16},{"title":"full coverage waterproof foundation","growth":21,"volume":16},{"title":"best drugstore 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blush","analysis":null,"ts_trend":[24,24,24,24,24,24,24,23,23,23,23,23,23,24,24,24,24,23,23,23,23,23,23,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,22,21,21,21,20,21,21,21,21,21,21,21,21,21,21,22,22,22,22,22,22,22,22,22,23,23,23,24,24,24,25,24,25,25,25,25,25,25,25,24,24,24,24,24,24,24,24,24,24,24,24,24,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,23,24,24,24,24,24,24,23,24,24,24,24,24,25,25,25,25,25,25,25,26,26,26,26,26,26,26,27,27,27,27,27,28,28,28,28,28,28,29,29,29,29,29,29,29,29,29,29,29,29,30,30,30,30,31,31,31,30,30,30,30,30,31,31,31,31,31,31,31,31,32,32,31,32,32,32,32,33,33,33,33,34,34,35,35,35,35,36,36,36,37,37,38,38,38,39,39,40,40,40,40,40,40,40,40,40,40,40,40,40,40,41,41,42,43,44,46,48,50,52,53,54,55,56,56,57,58,59,60,60,61,62,63,64,65,66,67,68,69,69,70,69,68,66,64,63,63],"spotted_at":null,"top_brands":[{"title":"rare beauty liquid blush","growth":23,"volume":100},{"title":"charlotte tilbury liquid blush","growth":30,"volume":42},{"title":"sheglam liquid blush","growth":12,"volume":20},{"title":"glossier liquid blush","growth":21,"volume":13},{"title":"nyx liquid blush","growth":21,"volume":11},{"title":"maybelline liquid blush","growth":10,"volume":9},{"title":"sephora liquid blush","growth":18,"volume":9},{"title":"elf liquid blush","growth":15,"volume":7},{"title":"ulta liquid blush","growth":16,"volume":7},{"title":"saie liquid blush","growth":20,"volume":5},{"title":"tarte liquid blush","growth":100,"volume":5},{"title":"chanel liquid blush","growth":36,"volume":3},{"title":"colourpop liquid blush","growth":6,"volume":3},{"title":"makeup revolution liquid blush","growth":19,"volume":3},{"title":"quo liquid blush","growth":28,"volume":3}],"description":"Liquid blush or cream blush is a type of blush that is applied with a brush and is meant to give a natural-looking flush to the cheeks. 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The product is meant to give the skin a sun-kissed look and is often used to contour the face.","top_searches":[{"title":"cream bronzer chanel","growth":14,"volume":100},{"title":"nars cream bronzer","growth":5,"volume":36},{"title":"cream bronzer drugstore","growth":10,"volume":28},{"title":"best drugstore cream bronzer","growth":15,"volume":24},{"title":"cream bronzer stick","growth":24,"volume":16},{"title":"cream bronzer brush","growth":13,"volume":13},{"title":"elf cream bronzer","growth":13,"volume":11},{"title":"sol cream bronzer","growth":8,"volume":9},{"title":"best brush for cream bronzer","growth":12,"volume":9},{"title":"cream bronzer ulta","growth":12,"volume":7},{"title":"saie cream bronzer","growth":19,"volume":6},{"title":"fenty beauty cream bronzer","growth":14,"volume":6},{"title":"refy cream bronzer","growth":76,"volume":5},{"title":"colourpop cream bronzer","growth":10,"volume":5},{"title":"charlotte tilbury cream bronzer","growth":17,"volume":4}],"geo_breakdown":{"at":0.01,"au":0.05,"be":0.01,"ca":0.03,"de":0.05,"dk":0.02,"fi":0.01,"fr":0.01,"gb":0.21,"gr":0.01,"ie":0.01,"in":0.01,"nl":0.03,"no":0.03,"nz":0.01,"pl":0.01,"se":0.05,"us":0.32,"za":0.01},"last_crawl_at":1651151862,"subheader_how":"How fast are cream bronzers growing in popularity?","top_questions":[{"title":"how to apply cream bronzer","growth":17,"volume":7},{"title":"how to use cream bronzer","growth":19,"volume":2},{"title":"where to apply cream bronzer","growth":12,"volume":1},{"title":"how to put on cream bronzer","growth":17,"volume":1},{"title":"what brush to use with chanel cream bronzer","growth":20,"volume":1},{"title":"what brush to use for cream bronzer","growth":11,"volume":1},{"title":"how to apply chanel cream bronzer","growth":14,"volume":1},{"title":"how to make cream bronzer","growth":11,"volume":0},{"title":"how to make your own cream bronzer","growth":14,"volume":0},{"title":"is cream bronzer better than powder","growth":0,"volume":0},{"title":"how to contour with cream bronzer","growth":0,"volume":0},{"title":"what is the best cream bronzer","growth":0,"volume":0},{"title":"how do you apply cream bronzer","growth":0,"volume":0},{"title":"how to set cream bronzer","growth":0,"volume":0},{"title":"what brush do you use for cream bronzer","growth":0,"volume":0}],"related_topics":["liquid blush","bronzer stick","liquid eyeshadow","foundation stick"],"subheader_what":"What is a cream bronzer?","meta_description":"Discover the top cream bronzer trends on TikTok, with insights on why this type of bronzer is so popular and growing.","channel_breakdown":{"reddit":28,"tiktok":100,"twitter":11,"youtube":44,"facebook":20,"linkedin":0,"instagram":71,"pinterest":9},"last_mod_analysis":null,"last_mod_descripion":"2022-04-19","last_mod_cb-analysis":"2022-04-19","channel_breakdown_text":"Cream Bronzers are most commonly talked about on Instagram, followed by YouTube. There is a decent amount of discussion on Facebook and Twitter, but Pinterest is a lesser-discussed platform."}],"subheader_what":"What is waterproof foundation?","meta_description":"Get insights on the trend of waterproof foundation, a type of makeup that\'s becoming more popular on TikTok for its long-lasting and sweat-resistant properties.","channel_breakdown":{"reddit":9,"tiktok":100,"twitter":14,"youtube":50,"facebook":78,"linkedin":3,"instagram":64,"pinterest":85},"last_mod_analysis":null,"last_mod_descripion":"2022-04-19","last_mod_cb-analysis":"2022-04-19","channel_breakdown_text":"The majority of conversation around waterproof foundation is happening on Facebook, followed by Pinterest. YouTube and Instagram are close seconds, with Reddit and TikTok having considerably less conversation."}}}}'