Google Trends is an excellent way to confirm people are actually searching for a product before stocking your shelves.
Here are 12 trending products we found using Google Trends data. These are not fads that will disappear next month. Rather, they're long-term trends that are likely to see continued growth into 2025 & 2026.
To learn how to find products like these, check out our guide to using Google Trends for Product Research & eCommerce.
1. Mouth tape
Mouth tape is one of the fastest-growing sleep trends as people search for ways to sleep better and reduce dry mouth, snoring, and throat soreness. Manufacturers are beginning to cash in with "sleep strips" which are essentially just branded strips of tape priced at enormous markups. Consumers are willing to pay the extra price for peace of mind that they won't stop breathing in the middle of the night.
2. Flat back earrings
Traditional earrings often have rounded or bulky backs, making them uncomfortable to wear while sleeping and leading many to remove them before bed. However, this takes time, and the issue is growing as piercings become more common—over 30% of Americans born since the mid-70s have at least one, compared to under 10% of those born in the 60s or earlier. Not only this, but the average number of piercings per ear is growing. With more people wearing more earrings, flat back earrings that can be worn while sleeping are emerging as a top jewelry trend.
One of the adjacent trends to flat-back earrings is the growth in piercings for kids and even babies. Many parents with earrings want their kids to wear them too, but worry that traditional earrings may hurt or irritate sensitive skin. Since flat back earrings—also sold as "safety back earrings" on Amazon—are safer to apply, they're often a parent's first choice. And since 14% of the US is under the age of ten, making earrings available to this younger demographic means tapping into parents’ spending power while expanding the overall market—and potentially getting new customers for life.
3. Glass straw
Drinking straws first became popular in the early twentieth century as a way to improve hygiene, as public drinking cups were widely used at the time and could easily spread disease. Disposable cups were too expensive so straws were a safe and low-cost alternative.
Even as the hygiene factor became less relevant, straws remained ubiquitous. It was the 2001 introduction of in-home teeth whitening kits that accelerated awareness of tooth stains from coffee and wine, for example. Today, many consumers report feeling less at risk of tooth stains when drinking through a straw and many dental offices encourage clients, from the office, and on their websites, to use straws.
Plastic straw bans became popular in 2018, and several replacements have since popped up. Restaurants often use paper straws, which are unpopular because they get soggy. At home, some consumers switched to metal straws, which could be reused. Now, there's a shift from metal straws to glass straws. In 2020, "glass straw" surpassed "metal straw," in search and online discussion volume, and has since risen up to over 2x the search volume.
4. Sauna blanket
Not everyone can afford to buy and maintain a sauna, but that doesn’t mean they don’t want the alleged health benefits. Sauna blankets use infrared light to offer a convenient, budget-friendly alternative, allowing users to enjoy heat therapy at home—without the cost or the self-consciousness of public saunas—emerging as one of the top health & wellness trends.
5. Sleep bonnet
As consumers grow more conscious of hair damage from rustling around at night, sleep bonnets are emerging as a simple yet elegant solution. The soft and protective caps are meant to be worn while you sleep in order to keep hair smooth, prevent frizz, and reduce breakage. Like sauna blankets, sleep bonnets are a localized solution to the problem: instead of buying satin or silk sheets and pillowcases, it’s just a single covering over the hair.
And while some products sell utility, others sell optionality: they don't necessarily let you do something new, but they give you more flexibility regarding when you do things. Sleep bonnets partly fit into this category: they let consumers schedule their hair care routines for the evening, without worrying that their efforts will be wasted the next morning. This turns hair care from a time-sensitive chore to a way to relax at the end of the day. It's in the same category as meal prep, soylent, and programmable coffee machines—a way to shift certain activities to a time when there's less pressure to get things done fast.
6. Blue light therapy light
Blue light therapy, a form of light therapy used for treating acne and sun damage, is gaining traction as an emerging beauty trend. While the red light therapy market is largely saturated, blue light therapy searches are under 5% of red light therapy but growing at a similar rate. Sellers have a unique opportunity to capitalize on the interest and trust in light therapy products while not competing in the same (largely saturated) market.
7. Hair repair mask
Hair repair masks are deep-conditioning treatments that restore moisture, strengthen damaged strands, and make hair smoother and healthier. Alongside sleep bonnets, these products reflect an increased willingness from consumers to invest time and money in strong, healthy hair. They also exemplify the expanding range of targeted beauty products, a trend most visible in top skincare trends but quickly expanding to the rest of the beauty industry.
8. Sleep earbuds
Sleep earbuds are small, comfortable wireless or wired earphones designed to block noise and play soothing sounds to help people sleep better. As Airpods have paved the way for the popularity and social acceptance of wearing earbuds, niche markets are expanding for earbuds across a range of use cases. Now, there are earbuds for sleeping, focus, concerts, and even loud restaurants.
9. Hard water shower filter
While drinking water filters like Brita have been popular for years, beauty enthusiasts are now turning their attention to shower filters. As more people prioritize strong, healthy hair, there’s a growing focus on prevention—especially against environmental factors like hard water, which can contribute to dry skin and hair and is common in many cities.
Given that consumers spend over $10B a year on moisturizing, it’s easy to see why a filter that removes these minerals would be a tempting investment. In fact, filter brands pitch the product as a financial investment: “Women who invest in their appearance spend an average of almost $3,800 a year on beauty-related expenses…if you are combining your products with unfiltered water, you're foiling your investment in your appearance.”
10. Hair texture powder
Hair texture powders and sprays are convenient and quick ways to add volume and texture to hair, particularly if its fine or thinning. As more and more men seek hair loss solutions and lead a host of related hair care trends, the demand for hair texturing products is unlikely to slow down any time soon.
11. Vanity bag
Over 40 million Americans now work hybrid jobs, doubling from 20 million in 2019. This increased flexibility has fueled a surge in international travel, as more people balance office commutes, remote work, and on-the-go lifestyles. As a result, organization on the go is becoming key for personal belongings.
Vanity bags and travel makeup bags have emerged as a consumer favorite, especially as self-care routines like those of Korean beauty become more complex and demand a wider range of products. Women now use five skincare products daily on average, with 25% using at least five on their evening routines alone.
12. Electric pepper grinder
Shifts in the health of a population don’t only create new healthcare trends.
Arthritis diagnoses have increased over 130% worldwide over the past 35 years and are predicted to continue growing through 2050. With increasing numbers of people losing hand dexterity and strength, ergonomic products like electric pepper grinders and continuous spray bottles for cutting hair are on the rise. With the proportion of the global population aged 60 and over expected to double by 2050, this trend will likely roll on for years to come.
How to find trending products on Google Trends
While Google Trends is great to confirm products are trending, it's not as good at helping you find products in the first place.
The Glimpse Chrome extension enhances Google Trends to help you find trending products before anyone else. Just enter any category in the "Discover Trends" section and instantly uncover dozens of emerging opportunities.
Try Glimpse for free today and spot your next product in minutes.
