Top Jewelry Trends of 2023 & 2022

Our hand-picked collection of the top jewelry trends of 2023 & 2022. The topics in this report on today’s emerging jewelry trends are selected for their high growth across sites including Google, TikTok, Instagram, Reddit, Twitter, YouTube, and Amazon. Read more about how we track global trends.

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Permanent Jewelry

36K
Past Month Searches
+1059%
Past Year Change

Permanent jewelry is jewelry that is designed to be worn for a long period of time without needing to be replaced. The jewelry is often made of materials that are safe for the body and can be worn in areas that are typically difficult to access, such as the earlobe. …  Read more

Tulsi Mala

15K
Past Month Searches
+111%
Past Year Change

A Tulsi Mala is a necklace made of Tulsi beads. Tulsi is a sacred plant in Hinduism, and the beads are often used for prayer and meditation. The mala is said to provide spiritual protection and promote peace of mind. …  Read more

Agate Ring

11K
Past Month Searches
+80%
Past Year Change

An agate ring is a ring that is made from the agate gemstone. Agate is a type of chalcedony that is known for its banded colors and is often used in jewelry. Agate rings are said to be beneficial in promoting strength, courage, and protection. …  Read more

Rudraksha Bracelet

4.4K
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+66%
Past Year Change

Rudraksha bracelets are bracelets that are made from the seeds of the Rudraksha tree. The bracelets are said to have spiritual and healing properties and are often worn for good luck. …  Read more

Forever Bracelet

11K
Past Month Searches
+55%
Past Year Change

A forever bracelet is a bracelet that is designed to be a symbol of everlasting love. The bracelet doesn't have a clasp and is linked together by soldering its ends. The bracelet is meant to be a reminder of the love shared between two people. It can't be taken off unless it is cut. …  Read more

Bracelet Making Kit

5.1K
Past Month Searches
+52%
Past Year Change

A bracelet making kit is a set that includes all of the materials needed to make a bracelet. The DIY bracelet kit can include a variety of materials, such as beads, charms, and string. …  Read more

Impon

3.1K
Past Month Searches
+50%
Past Year Change

Impon is a term used to refer to an alloy material consisting of five metals: gold, silver, copper, zinc, and iron. It is usually used in making traditional jewelry worn in India and is believed to give health benefits. …  Read more

Hand Kada

3.6K
Past Month Searches
+47%
Past Year Change

A Hand Kada is a piece of jewelry that is worn on the hand. The kada is a traditional Indian ornament that is made of metal and is worn on the right hand. It is said to have spiritual and protective properties. …  Read more

Evil Eye Pendant

6.3K
Past Month Searches
+46%
Past Year Change

The Evil Eye Pendant is a talisman that is thought to protect the wearer from harm. The pendant is usually made from materials such as glass, metal, or enamel, and is often in the shape of an eye. …  Read more

Men Pearl Necklace

6.3K
Past Month Searches
+36%
Past Year Change

A men's pearl necklace is a necklace that is made up of pearls. The pearls can be either all the same size and shape, or they can be a mix of different sizes and shapes. The necklace can be worn either as a standalone piece or as part of a larger jewelry ensemble. …  Read more

Lab Grown Diamonds

39K
Past Month Searches
+34%
Past Year Change

Lab grown diamonds are diamonds that are created in a laboratory, as opposed to being mined from the earth. The diamonds are made by artificially growing carbon atoms into a diamond structure under high pressure and temperature. …  Read more

Evil Eye Bracelet

34K
Past Month Searches
+32%
Past Year Change

An evil eye bracelet is a bracelet that is believed to protect the wearer from evil or bad luck. The bracelet is typically made of blue or green beads with each bead bearing an eye design. The bracelet is said to deflect the negative energy that is directed at the wearer. …  Read more

Flat Back Earrings

9.6K
Past Month Searches
+30%
Past Year Change

Flat back earrings are a style of earrings that have a flat back surface that rests against the earlobe. The style is popular because it is comfortable and does not require the use of a backing. …  Read more

Bracelet Stack

3.5K
Past Month Searches
+29%
Past Year Change

A bracelet stack is a collection of bracelets that are worn together. The bracelets can be of the same style or different styles, and can be made of a variety of materials. Bracelet stacks are popular among women and are often seen as a way to show off personal style. …  Read more

Alhambra Necklace

7.8K
Past Month Searches
+27%
Past Year Change

The Alhambra Necklace is a necklace that is inspired by the Alhambra Palace in Granada, Spain. The necklace is made up of a series of intricate gold and silver filigree pieces that are meant to resemble the architecture of the palace. …  Read more

Choker Set

21K
Past Month Searches
+22%
Past Year Change

Choker sets are jewelry sets that typically include a choker necklace, choker bracelet, and matching earrings. The sets are often made with gemstones, crystals, or pearls, and are popular among women of all ages. The choker set is a popular accessory for formal events. …  Read more

Vertical Labret

24K
Past Month Searches
+20%
Past Year Change

A vertical labret is a type of labret jewelry that is inserted vertically into the lip. The jewelry is made of a variety of materials, including metal, glass, and stone. The vertical labret is a popular choice for those who want a more subtle look for their labret piercing. …  Read more

Tennis Necklace

24K
Past Month Searches
+16%
Past Year Change

A tennis necklace is a piece of jewelry that is made with gold or silver and is set with a continuous strand of diamonds or other precious gemstones. It was popularized by professional tennis player Chris Evert. …  Read more

Titanium Earrings

12K
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+15%
Past Year Change

Titanium Earrings are a type of earring that is made of the metal titanium. Titanium is a strong and lightweight metal that is often used in jewelry because it is hypoallergenic. Titanium earrings are a popular choice for those with sensitive ears. …  Read more

Flat Piercing

16K
Past Month Searches
+13%
Past Year Change

A flat piercing is a type of piercing that is done through the fleshy part of the earlobe. The piercing is done by making a small incision and then inserting the jewelry into the hole. …  Read more

Statement Ring

7.4K
Past Month Searches
+11%
Past Year Change

A statement ring is a large, bold ring that is meant to make a statement. The rings are often colorful, intricate, and unique. They are often worn as a focal point of an outfit. …  Read more

Hidden Halo

8.8K
Past Month Searches
+11%
Past Year Change

A hidden halo is a type of ring that is designed to be worn on the finger. The ring is made up of two bands that cross over each other and are connected by a small halo-shaped piece of metal. The ring is meant to be worn as a statement piece and is often made of precious metals and stones. …  Read more

Moissanite Earrings

5.4K
Past Month Searches
+10%
Past Year Change

Moissanite earrings are a type of jewelry that features moissanite gemstones. Moissanite is a type of gemstone that is similar to diamond in appearance, but is typically less expensive. Moissanite earrings are a popular choice for those looking for an affordable alternative to diamond jewelry. …  Read more

Real Silver Chain

4.7K
Past Month Searches
+7%
Past Year Change

A real silver chain is a chain that is made of real silver with purity ranging from 92.5% to 99.9%. Silver chains are often used as jewelry, and are available in a variety of styles and lengths. They are often more expensive than other types of chains, but can last longer and look better with age. …  Read more

Snake Necklace

11K
Past Month Searches
+7%
Past Year Change

A snake necklace is a necklace that has a serpentine form or is made to resemble a snake. The snake necklace is often made of metal and is wrapped around a chain or cord. It can be worn as a standalone necklace or as part of a set. …  Read more

Huggie Earrings

24K
Past Month Searches
+0%
Past Year Change

Huggie earrings are a type of earring that is designed to hug the earlobe. The earrings are typically made of metal, are small in size, and have a hoop-like design. …  Read more

Anxiety Ring

10K
Past Month Searches
-26%
Past Year Change

Anxiety Rings are rings that are meant to be worn to help relieve anxiety. The rings are made with various materials such as metal, wood, and stone, and are said to work by applying pressure to certain points on the hand. …  Read more

Paperclip Necklace

15K
Past Month Searches
-31%
Past Year Change

A paperclip necklace is a simple and minimalist piece of jewelry that is made of gold or silver loose links that look like paperclips chained together to form a necklace. It is a piece of jewelry typically worn by women. …  Read more

Trend Highlight – The Fascinating Rise of Lab-Grown Diamonds

De Beers has spent the last eighty years selling diamonds at a huge markup, making the high price a part of the sales pitch and now they're selling a competing product for 80% less. Given their reliance on high prices, why sell lab-grown diamonds—and why sell them at such a discount?

While lab-grown diamonds are currently a small share of the overall market at around 8-10%, they're much cheaper than natural ones, and can only be distinguished using specialized equipment.

It's not the first time De Beers has faced the problem of increased supply. In the 1960s, Russia began mining diamonds in earnest; their diamonds were smaller than African diamonds, but the sheer supply threatened to overwhelm the market—so De Beers started marketing non-ring jewelry with smaller diamonds as a way to control market perception and keep their core business safe.

This time around, with lab-grown diamonds, De Beers can once again separate the market for engagement diamonds, protecting it from an increase in supply—and by choosing their own marketing messaging, and a low price-point, they can emphasize price rather than sustainability, obviating awkward questions about conflict minerals.

One very clever trick some diamond marketers, like the company Brilliant Earth, use on Facebook: targeting unmarried women with ads focused on getting them to share their partner's email under the pretense of dropping a hint. "Dreaming of the perfect ring? Click "Drop a Hint" on any item on our site to share your favorite ring styles." The most clever part of this campaign is that once they have the email address, advertisers can target the partner with ads for engagement rings. This solves the key problem in selling diamond rings: the person who wants the product is not the person who buys it. By convincing people who want diamonds to hand over the email addresses of the person who could buy them one, diamond companies outsource the engagement-ultimatum to a globally distributed team of copywriters, digital ad buyers, and conversion-optimization experts.

Trend Highlight – The Rise of Flat Back Earrings

While many jewelry trends are driven by celebrity dynamics, the rise of flat back earrings is rooted in pure consumer behavior.

The backside of traditional earrings is typically not flat, so wearers often remove the earrings before sleep to avoid discomfort. This takes time though, and the average number of earrings per ear is on the rise, exacerbating the issue.

As the digital products we use every day increasingly compete for every minute of our attention, the products that buy us more time are increasingly valuable. Flat-back earrings address this and are touted as more convenient because the flat backs make them more comfortable to wear while sleeping. This frees up time, both before bed and after rising, making flat-back earrings not only a comfort product but also a time-saving product.

Pierced ears are getting more popular over time; over 30% of Americans born since the mid-70s have at least one piercing, compared to under 10% for people born in the 60s or earlier.

One of the adjacent trends to flat-back earrings is the growth in piercings for kids and even babies. Many parents with earrings want their kids to wear them too, but worry that traditional earrings may hurt or irritate sensitive skin. Since flat back earrings—also sold as "safety back earrings" or "sleeping earrings" on Amazon—are safer to apply, they're often a parent's first choice. And since 14% of the US is under the age of ten, making earrings available to this younger demographic means tapping into parents’ spending power while expanding the overall market—and potentially getting new customers for life.

Trend Highlight – Witchcraft & Jewelry

While religion is declining, spirituality is not. Specifically, membership in organized religion in the US has dropped from 70% in the 90s to 50% today, but interest in spirituality is as strong as ever. Meditation has grown from 4% of the population in 2012 to 14% five years later, and astrology is a $2 billion business. Depending on the social circle, “What’s your astrology sign” is nearly as common a question as “what do you do for a living?”

One of the fastest-growing categories of new spirituality is witchcraft, which has shed some of its darker connotations and turned into a massive online community. And just as many religions have adjacent industries supporting donations, religious events, spiritual books, and other goods, witchcraft has led to growing sales of products like obsidian crystals. Unlike more established religions, witches do not have tax-advantaged status, so they focus more on selling products and services. And since there isn't a central source of doctrine or an established set of traditions, things that religions would be reluctant to monetize can still be offered for a price.

One of the biggest channels for discussing witchcraft is TikTok, where the "Witchtok" tag has 18.7 billion views, making it far more popular than many mainstream hobbies like surfing (3.1 billion) or hiking (2.8 billion).

The growth of crystals as a category has led to changes in other industries: some jewelers are switching from traditional jewelry to crystals and doing weekly tarot readings, while Amazon volume for crystals has skyrocketed. Meanwhile, crystal sellers are starting to distinguish themselves through ethical sourcing: many crystals are mined in places like Myanmar and the Congo. Like with diamonds, some crystal sellers are switching to lab-grown varieties to satisfy customers who demand transparent and ethical supply chains.

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