Top Jewelry Trends of 2022 & 2023

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Permanent Jewelry

40K
Past Month Searches
+788%
Past Year Change
20172018201920202021

Permanent jewelry is jewelry that is designed to be worn for a long period of time without needing to be replaced. The jewelry is often made of materials that are safe for the body and can be worn in areas that are typically difficult to access, such as the earlobe. …  Read more

Tulsi Mala

20K
Past Month Searches
+79%
Past Year Change
20172018201920202021

A Tulsi Mala is a necklace made of Tulsi beads. Tulsi is a sacred plant in Hinduism, and the beads are often used for prayer and meditation. The mala is said to provide spiritual protection and promote peace of mind. …  Read more

Anxiety Ring

19K
Past Month Searches
+77%
Past Year Change
20172018201920202021

Anxiety Rings are rings that are meant to be worn to help relieve anxiety. The rings are made with various materials such as metal, wood, and stone, and are said to work by applying pressure to certain points on the hand. …  Read more

Evil Eye Pendant

11K
Past Month Searches
+70%
Past Year Change
20172018201920202021

The Evil Eye Pendant is a talisman that is thought to protect the wearer from harm. The pendant is usually made from materials such as glass, metal, or enamel, and is often in the shape of an eye. …  Read more

Paperclip Necklace

8.4K
Past Month Searches
+67%
Past Year Change
20172018201920202021

A paperclip necklace is a simple and minimalist piece of jewelry that is made of gold or silver loose links that look like paperclips chained together to form a necklace. It is a piece of jewelry typically worn by women. …  Read more

Bracelet Making Kit

6.5K
Past Month Searches
+62%
Past Year Change
20172018201920202021

A bracelet making kit is a set that includes all of the materials needed to make a bracelet. The DIY bracelet kit can include a variety of materials, such as beads, charms, and string. …  Read more

Flat Back Earrings

11K
Past Month Searches
+50%
Past Year Change
20172018201920202021

Flat back earrings are a style of earrings that have a flat back surface that rests against the earlobe. The style is popular because it is comfortable and does not require the use of a backing. …  Read more

Alhambra Necklace

6.1K
Past Month Searches
+47%
Past Year Change
20172018201920202021

The Alhambra Necklace is a necklace that is inspired by the Alhambra Palace in Granada, Spain. The necklace is made up of a series of intricate gold and silver filigree pieces that are meant to resemble the architecture of the palace. …  Read more

Lab Grown Diamonds

41K
Past Month Searches
+41%
Past Year Change
20172018201920202021

Lab grown diamonds are diamonds that are created in a laboratory, as opposed to being mined from the earth. The diamonds are made by artificially growing carbon atoms into a diamond structure under high pressure and temperature. …  Read more

Impon

4.6K
Past Month Searches
+36%
Past Year Change
20172018201920202021

Impon is a term used to refer to an alloy material consisting of five metals: gold, silver, copper, zinc, and iron. It is usually used in making traditional jewelry worn in India and is believed to give health benefits. …  Read more

Pearl Drop Earrings

15K
Past Month Searches
+36%
Past Year Change
20172018201920202021

Pearl Drop Earrings are a style of earrings that feature a single pearl that hangs from a thin wire or chain. The earrings are often simple and elegant, making them a popular choice for formal occasions. …  Read more

Crystal Bracelets

9.7K
Past Month Searches
+33%
Past Year Change
20172018201920202021

Crystal bracelets are bracelets that are made of crystals, stones, and/or gemstones. The crystals are said to have healing properties and are often used to balance the body's energy. …  Read more

Moissanite Jewelry

4.5K
Past Month Searches
+24%
Past Year Change
20172018201920202021

Moissanite is a rare mineral that is often used in jewelry. The gemstone is known for its brilliance and fire, and is a popular alternative to diamonds. …  Read more

Tennis Necklace

31K
Past Month Searches
+24%
Past Year Change
20172018201920202021

A tennis necklace is a piece of jewelry that is made with gold or silver and is set with a continuous strand of diamonds or other precious gemstones. It was popularized by professional tennis player Chris Evert. …  Read more

Titanium Earrings

10K
Past Month Searches
+22%
Past Year Change
20172018201920202021

Titanium Earrings are a type of earring that is made of the metal titanium. Titanium is a strong and lightweight metal that is often used in jewelry because it is hypoallergenic. Titanium earrings are a popular choice for those with sensitive ears. …  Read more

Herringbone Necklace

6K
Past Month Searches
+16%
Past Year Change
20172018201920202021

A herringbone necklace is a necklace that is made of two thin chains that are twisted together to create a herringbone pattern. The necklace is often worn as a statement piece and is popular among women and men. …  Read more

Nose Jewelry

17K
Past Month Searches
+10%
Past Year Change
20172018201920202021

Nose jewelry is jewelry that is worn in the nose. There are a variety of styles and types of nose jewelry, including rings, studs, and chains. Nose jewelry is often used to decorate the nose, but it can also be used to hold piercings in place. …  Read more

Huggie Earrings

27K
Past Month Searches
+9%
Past Year Change
20172018201920202021

Huggie earrings are a type of earring that is designed to hug the earlobe. The earrings are typically made of metal, are small in size, and have a hoop-like design. …  Read more

Snake Necklace

11K
Past Month Searches
+8%
Past Year Change
20172018201920202021

A snake necklace is a necklace that has a serpentine form or is made to resemble a snake. The snake necklace is often made of metal and is wrapped around a chain or cord. It can be worn as a standalone necklace or as part of a set. …  Read more

Hypoallergenic Jewelry

1.3K
Past Month Searches
+5%
Past Year Change
20172018201920202021

Hypoallergenic jewelry is jewelry that is made from materials that are less likely to cause an allergic reaction. The most common materials used for hypoallergenic jewelry are stainless steel, titanium, and platinum. …  Read more

Belcher Bracelet

5.1K
Past Month Searches
-0%
Past Year Change
20172018201920202021

A Belcher Bracelet is a type of bracelet that is made up of several small gold or silver links that are connected together. The bracelet gets its name from the goldsmith, Charles Belcher, who is credited with creating the style in the early 1800s. …  Read more

Tiger's Eye Crystal

8.7K
Past Month Searches
-2%
Past Year Change
20172018201920202021

Tiger's Eye Crystal is a type of crystal that is said to be beneficial in promoting courage, strength, and creativity. It is also said to be helpful in alleviating stress and anxiety. …  Read more

Obsidian Crystal

15K
Past Month Searches
-6%
Past Year Change
20172018201920202021

Obsidian crystals are natural stones that are said to have metaphysical properties. The stones are said to be helpful in releasing negative energy and bringing about change. They are also said to be helpful in promoting intuition and clarity. …  Read more

Trend Highlight – The Fascinating Rise of Lab-Grown Diamonds

De Beers has spent the last eighty years selling diamonds at a huge markup, making the high price a part of the sales pitch and now they're selling a competing product for 80% less. Given their reliance on high prices, why sell lab-grown diamonds—and why sell them at such a discount?
While lab-grown diamonds are currently a small share of the overall market at around 2%, they're much cheaper than natural ones, and can only be distinguished using specialized equipment.
It's not the first time De Beers has faced the problem of increased supply. In the 1960s, Russia began mining diamonds in earnest; their diamonds were smaller than African diamonds, but the sheer supply threatened to overwhelm the market—so De Beers started marketing non-ring jewelry with smaller diamonds as a way to control market perception and keep their core business safe.
This time around, with lab-grown diamonds, De Beers can once again separate the market for engagement diamonds, protecting it from an increase in supply—and by choosing their own marketing messaging, and a low price-point, they can emphasize price rather than sustainability, obviating awkward questions about conflict minerals.
One very clever trick some diamond marketers, like the company Brilliant Earth, use on Facebook: targeting unmarried women with ads focused on getting them to share their partner's email under the pretense of dropping a hint. "Dreaming of the perfect ring? Click "Drop a Hint" on any item on our site to share your favorite ring styles." The most clever part of this campaign is that once they have the email address, advertisers can target the partner with ads for engagement rings. This solves the key problem in selling diamond rings: the person who wants the product is not the person who buys it. By convincing people who want diamonds to hand over the email addresses of the person who could buy them one, diamond companies outsource the engagement-ultimatum to a globally distributed team of copywriters, digital ad buyers, and conversion-optimization experts.

Trend Highlight – The Rise of Flat Back Earrings

While many jewelry trends are driven by celebrity dynamics, the rise of flat back earrings is rooted in pure consumer behavior.
The backside of traditional earrings is typically not flat, so wearers often remove the earrings before sleep to avoid discomfort. This takes time though, and the average number of earrings per ear is on the rise, exacerbating the issue.
As the digital products we use every day increasingly compete for every minute of our attention, the products that buy us more time are increasingly valuable. Flat-back earrings address this and are touted as more convenient because the flat backs make them more comfortable to wear while sleeping. This frees up time, both before bed and after rising, making flat-back earrings not only a comfort product but also a time-saving product.
Pierced ears are getting more popular over time; over 30% of Americans born since the mid-70s have at least one piercing, compared to under 10% for people born in the 60s or earlier.
One of the adjacent trends to flat-back earrings is the growth in piercings for kids and even babies. Many parents with earrings want their kids to wear them too, but worry that traditional earrings may hurt or irritate sensitive skin. Since flat back earrings—also sold as "safety back earrings" or "sleeping earrings" on Amazon—are safer to apply, they're often a parent's first choice. And since 14% of the US is under the age of ten, making earrings available to this younger demographic means tapping into parents’ spending power while expanding the overall market—and potentially getting new customers for life.

Trend Highlight – Witchcraft & Jewelry

While religion is declining, spirituality is not. Specifically, membership in organized religion in the US has dropped from 70% in the 90s to 50% today, but interest in spirituality is as strong as ever. Meditation has grown from 4% of the population in 2012 to 14% five years later, and astrology is a $2 billion business. Depending on the social circle, “What’s your astrology sign” is nearly as common a question as “what do you do for a living?”
One of the fastest-growing categories of new spirituality is witchcraft, which has shed some of its darker connotations and turned into a massive online community. And just as many religions have adjacent industries supporting donations, religious events, spiritual books, and other goods, witchcraft has led to growing sales of products like obsidian crystals. Unlike more established religions, witches do not have tax-advantaged status, so they focus more on selling products and services. And since there isn't a central source of doctrine or an established set of traditions, things that religions would be reluctant to monetize can still be offered for a price.
One of the biggest channels for discussing witchcraft is TikTok, where the "Witchtok" tag has 18.7 billion views, making it far more popular than many mainstream hobbies like surfing (3.1 billion) or hiking (2.8 billion).
The growth of crystals as a category has led to changes in other industries: some jewelers are switching from traditional jewelry to crystals and doing weekly tarot readings, while Amazon volume for crystals has skyrocketed. Meanwhile, crystal sellers are starting to distinguish themselves through ethical sourcing: many crystals are mined in places like Myanmar and the Congo. Like with diamonds, some crystal sellers are switching to lab-grown varieties to satisfy customers who demand transparent and ethical supply chains.
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