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What is Babylist?

Babylist is a digital platform offering a universal service for expecting parents to compile their baby registry in one convenient place, sourcing items from many different retailers. It allows parents to add items from any store to a single, comprehensive wishlist.

How fast is Babylist growing in popularity?

Interest in Babylist grew 14% over the past year, compared to the year before, putting it at a current volume of 131K searches per month, as of last month.

Related Trends

Channel Breakdown

TikTok is the most popular channel for discussing Babylist content. This could be because the app is popular with a younger demographic.

Top Searches Related to Babylist

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Top Questions about Babylist

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  • why babylist registry?
  • how do i find someone's registry on babylist?