What is Bakuchiol?
Bakuchiol is a natural extract that is derived from the babchi plant. The extract is said to have anti-inflammatory and antioxidant properties, and is being used in skincare products as a natural alternative to retinol.
How fast is Bakuchiol growing in popularity?
Interest in Bakuchiol grew 18% over the past year, compared to the year before, putting it at a current volume of 40K searches per month, as of last month.
Although bakuchiol is an ingredient that has been around for some time, it seems that interest in the ingredient is highest on TikTok, where users are more likely to be in the market for new, trending ingredients.