This comparatively swift transition from offline to online has also been propped up by the rise of seconding clothing marketplaces like Poshmark and thredUP. These items’ short ownership duration means that secondhand markets can expect their buyers in this category to be future sellers. And for secondhand marketplaces in particular, a high frequency of returns changes from a liability to an asset since it keeps people in their ecosystem and adds inventory to their sites.
A new subcategory of maternity wear with an even shorter duration of ownership is becoming more popular: one-time use dresses for maternity photoshoots. Body positivity is on the rise and stigmas are being cut down across the consumer world from balding to body size.
And in one sense, Instagram hurts the demand for professional photographers by making it more normal for people to take their own photos—but that same everyday tendency also means that pictures of a special occasion will require unique scenery, special clothes, and perhaps professional help.","head":"The Rise of Maternity Clothing","body_links":"The maternity dress industry is undergoing a massive transformation. Walmart mostly moved their maternity section online and many retailers don’t even carry maternity clothing anymore. This is in large part due to the higher costs of supporting the category; the short duration of need for maternity clothing leads to above-average return rates.
This comparatively swift transition from offline to online has also been propped up by the rise of seconding clothing marketplaces like Poshmark and thredUP. These items’ short ownership duration means that secondhand markets can expect their buyers in this category to be future sellers. And for secondhand marketplaces in particular, a high frequency of returns changes from a liability to an asset since it keeps people in their ecosystem and adds inventory to their sites.
A new subcategory of maternity wear with an even shorter duration of ownership is becoming more popular: one-time use dresses for maternity photoshoots. Body positivity is on the rise and stigmas are being cut down across the consumer world from balding to body size.
And in one sense, Instagram hurts the demand for professional photographers by making it more normal for people to take their own photos—but that same everyday tendency also means that pictures of a special occasion will require unique scenery, special clothes, and perhaps professional help.","replaced_keywords":{}},{"body":"Bamboo sheets have been a growing trend for years but bamboo pajamas have just recently started growing in popularity. They are a cheaper solution: enough bamboo fabric to cover a person once instead of a bed twice.
45% of couples report arguing over sleeping temperature so products that let individuals choose their own preferred temperature help resolve the issue. Given its unique property of wicking moisture, bamboo clothing can help keep body temperatures stable throughout the night. Bamboo pajama brands are leaning into this and running ads promising to help reduce sleep-related conflict.
Bamboo fabric is also pitched as environmentally friendly compared to cotton. Bamboo requires little water, the plants grow back after getting cut down, and they don’t need pesticides. As more consumers start making environmentally conscious decisions, existing products can be rebuilt using more eco-friendly materials.","head":"Bamboo Clothing is Becoming More Popular","body_links":"Bamboo sheets have been a growing trend for years but bamboo pajamas have just recently started growing in popularity. They are a cheaper solution: enough bamboo fabric to cover a person once instead of a bed twice.
45% of couples report arguing over sleeping temperature so products that let individuals choose their own preferred temperature help resolve the issue. Given its unique property of wicking moisture, bamboo clothing can help keep body temperatures stable throughout the night. Bamboo pajama brands are leaning into this and running ads promising to help reduce sleep-related conflict.
Bamboo fabric is also pitched as environmentally friendly compared to cotton. Bamboo requires little water, the plants grow back after getting cut down, and they don’t need pesticides. As more consumers start making environmentally conscious decisions, existing products can be rebuilt using more eco-friendly materials.","replaced_keywords":{"Bamboo Pajamas":"bamboo pajamas"}},{"body":"People have fewer close friends today compared to decades past. In 1990, a quarter of women reported having ten or more close friends, while today that number has halved.
Some female consumers report that their small friend circles mean that when it comes to weddings, they’re more likely to take turns being each others’ bridesmaids, meaning the cluster of bridesmaids is the same from wedding to wedding.
Brides usually pick a single style and color for all their bridesmaids to wear. But bridesmaids are often different sizes and skin tones so what looks good on one might not on another. For this reason, bridesmaid dresses are notoriously disliked and often not worn again after the wedding.
And while some women try to reuse bridesmaids\' dresses for other weddings, the declining size of friend circles and the resulting overlap in bridesmaids makes this an issue: A bride doesn’t want their bridesmaids to use the same dress they used at a previous wedding from within the friend circle.
If the dress can\'t be repeated, consumers’ willingness to pay declines. This is one of several factors driving down the price of bridesmaid dresses. Another is the rise of secondhand clothing marketplaces like Poshmark and Thredup which have heavily affected the only-wear-it once clothing category.
Revelry Dresses, a fast-growing bridesmaid dress company that sells all its dresses for $99 (considered affordable in the bridesmaid dress industry), is part of the industry-wide recognition of these broader trends.","head":"Why bridesmaid dresses are so expensive and why they\'re getting cheaper","body_links":"People have fewer close friends today compared to decades past. In 1990, a quarter of women reported having ten or more close friends, while today that number has halved.
Some female consumers report that their small friend circles mean that when it comes to weddings, they’re more likely to take turns being each others’ bridesmaids, meaning the cluster of bridesmaids is the same from wedding to wedding.
Brides usually pick a single style and color for all their bridesmaids to wear. But bridesmaids are often different sizes and skin tones so what looks good on one might not on another. For this reason, bridesmaid dresses are notoriously disliked and often not worn again after the wedding.
And while some women try to reuse bridesmaids\' dresses for other weddings, the declining size of friend circles and the resulting overlap in bridesmaids makes this an issue: A bride doesn’t want their bridesmaids to use the same dress they used at a previous wedding from within the friend circle.
If the dress can\'t be repeated, consumers’ willingness to pay declines. This is one of several factors driving down the price of bridesmaid dresses. Another is the rise of secondhand clothing marketplaces like Poshmark and Thredup which have heavily affected the only-wear-it once clothing category.
Revelry Dresses, a fast-growing bridesmaid dress company that sells all its dresses for $99 (considered affordable in the bridesmaid dress industry), is part of the industry-wide recognition of these broader trends.","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}}],"meta_desc":"Keep up with the latest clothing trends, from the newest looks to the most popular materials and styles.","cta_header":"See all the Clothing Trends"},{"desc":"The top Sleep Trends of 2022 including everything from Sleep Sounds to Foldable Mattress","name":"Sleep","slug":"sleep-trends","title":"Sleep Trends","trends":["Sleep Sounds","Foldable Mattress","Weighted Stuffed Animal","Weighted Sleep Sack","CBN Gummies","Bed Sharing","Mirtazapine For Sleep","White Noise For Baby","Mouth Tape","Sunset Lamp","Low Profile Bed Frame","Lofi Music","Smart Earbuds","Sleep Bonnet","Bamboo Pajamas","Loop Earplugs","Melatonin Spray","Egg Crate Mattress Topper"],"insights":[{"body":"The trend of taping one\'s mouth shut at night in order to gain a better sleep and reduce dry mouth, snoring, and throat soreness is gradually making its way to the mainstream, and manufacturers are beginning to cash in with \\"sleep strips\\" which are essentially just branded strips of tape priced at enormous markups.
While American consumers are increasingly looking for DIY healthcare solutions, many will also likely have safety concerns about using conventional tape on their mouths at night, fearing they may stop breathing. Companies offering peace of mind can charge a premium — so much so that \\"sleep strips\\" are priced at 20-100x more than paper tape on Amazon, despite the two products being functionally the same.
The trend echoes several other popular healthcare products that originated as DIY tools, including the Theragun and Hypervolt, whose brand-name products can sell for $400 or more, mitigating consumers\' fears of being harmed by a (much cheaper) homemade device.","head":"Why Consumers are Taping Their Mouths Shut at Night","body_links":"The trend of taping one\'s mouth shut at night in order to gain a better sleep and reduce dry mouth, snoring, and throat soreness is gradually making its way to the mainstream, and manufacturers are beginning to cash in with \\"sleep strips\\" which are essentially just branded strips of tape priced at enormous markups.
While American consumers are increasingly looking for DIY healthcare solutions, many will also likely have safety concerns about using conventional tape on their mouths at night, fearing they may stop breathing. Companies offering peace of mind can charge a premium — so much so that \\"sleep strips\\" are priced at 20-100x more than paper tape on Amazon, despite the two products being functionally the same.
The trend echoes several other popular healthcare products that originated as DIY tools, including the Theragun and Hypervolt, whose brand-name products can sell for $400 or more, mitigating consumers\' fears of being harmed by a (much cheaper) homemade device.","replaced_keywords":{}},{"body":"A huge portion of US online sales, at some point, touch 1 of 3 players: either Google’s ads, Facebook’s ads, or Amazon’s marketplace. But all 3 ban CBD, making it challenging for CBD sellers to do basic online marketing.
Although CBD was rising, it peaked in 2019. Today, CBN, a subcomponent of THC, is able to bypass these limitations as it’s not listed as a schedule 1 drug.
While still very early and low volume compared to CBD, CBN is growing at a rapid rate. Searches for CBN gummies grew nearly 3X over the past 12 months and is most commonly used for sleep as a substitute for Melatonin, the supplement consumers spent over a billion dollars on last year.
More broadly, the rise of gummies as a form factor for supplements has a fascinating backstory with roundabout roots: marijuana legalization. As more states effectively legalized recreational marijuana, the market expanded—but new customers weren’t necessarily interested in smoking, so dispensaries started offering other delivery mechanisms, like gummies. Gummies are fairly easy to make, and the sugar and other flavorings can cover up less pleasant tastes. This created a category of gummies that a) had an active ingredient other than sugar, and b) could only be purchased by adults.","head":"CBN Gummies are the new CBD Gummies","body_links":"A huge portion of US online sales, at some point, touch 1 of 3 players: either Google’s ads, Facebook’s ads, or Amazon’s marketplace. But all 3 ban CBD, making it challenging for CBD sellers to do basic online marketing.
Although CBD was rising, it peaked in 2019. Today, CBN, a subcomponent of THC, is able to bypass these limitations as it’s not listed as a schedule 1 drug.
While still very early and low volume compared to CBD, CBN is growing at a rapid rate. Searches for CBN gummies grew nearly 3X over the past 12 months and is most commonly used for sleep as a substitute for Melatonin, the supplement consumers spent over a billion dollars on last year.
More broadly, the rise of gummies as a form factor for supplements has a fascinating backstory with roundabout roots: marijuana legalization. As more states effectively legalized recreational marijuana, the market expanded—but new customers weren’t necessarily interested in smoking, so dispensaries started offering other delivery mechanisms, like gummies. Gummies are fairly easy to make, and the sugar and other flavorings can cover up less pleasant tastes. This created a category of gummies that a) had an active ingredient other than sugar, and b) could only be purchased by adults.","replaced_keywords":{"CBN Gummies":"CBN gummies"}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}}],"meta_desc":"Learn about the latest sleep trends, from the most popular sleep aids and sleep products to the newest methods for getting a good night\'s rest.","cta_header":""}],"trend":{"slug":"bamboo-pajamas","title":"Bamboo Pajamas","growth":48.7,"ts_raw":[3,6,3,0,3,12,18,14,9,0,9,0,9,9,17,15,6,6,8,0,8,11,3,6,14,8,16,16,16,22,11,16,30,14,24,11,5,8,5,3,8,3,8,13,10,5,5,13,11,5,13,8,5,8,3,11,3,5,15,0,5,5,3,11,11,3,3,5,10,8,10,8,15,3,8,3,3,3,10,7,18,18,20,18,34,16,9,11,12,12,5,19,9,2,9,2,17,7,10,19,12,7,10,17,7,19,10,26,10,9,21,7,5,5,24,7,7,12,10,5,19,9,7,14,16,16,23,16,20,13,4,11,18,38,22,31,38,30,20,31,20,10,9,15,15,25,13,19,22,12,14,21,29,36,29,50,25,57,37,63,48,27,41,36,35,29,27,19,40,43,35,22,29,27,34,39,22,32,35,27,28,28,29,38,46,62,58,58,86,64,48,48,29,29,29,39,33,33,28,29,30,21,33,29,26,36,32,40,31,25,32,44,36,22,36,32,30,24,33,24,63,40,35,46,31,51,41,49,56,61,27,58,38,48,66,45,85,91,100,88,92,93,58,55,76,54,91,49,76,85,75,54,62,53,61,73,66,64,57,70],"volume":8163,"keyword":"bamboo pajamas","analysis":null,"ts_trend":[7,8,9,9,9,9,9,9,9,8,8,9,9,9,10,10,10,11,10,11,10,10,10,10,10,10,10,9,9,9,9,9,9,9,9,9,9,9,9,9,8,8,8,8,8,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,7,6,6,6,6,7,7,7,7,8,8,8,8,8,9,9,9,9,9,9,9,9,9,9,10,10,10,10,11,11,11,11,11,11,11,11,11,11,11,11,11,11,10,11,11,11,11,11,11,11,11,12,12,13,13,13,13,13,13,13,13,13,14,14,15,15,15,15,15,15,17,16,17,18,18,18,18,18,19,19,20,21,22,23,25,26,27,28,29,31,31,32,33,34,35,36,36,37,37,37,38,38,39,39,39,39,39,39,39,39,38,38,38,37,36,36,36,35,35,36,35,35,36,36,36,36,36,37,36,36,36,36,35,36,35,36,35,35,35,36,36,36,36,37,37,37,38,38,39,39,39,40,40,41,42,43,44,44,46,47,48,48,49,50,51,51,51,51,52,53,54,57,57,59,61,63,64,65,66,67,67,68,68,69,68,68,69,70,71,71,72,74,75,76,78,78,79,74],"spotted_at":null,"top_brands":[{"title":"cozy earth bamboo pajamas","growth":54,"volume":100},{"title":"little sleepies bamboo pajamas","growth":100,"volume":50},{"title":"cariloha bamboo pajamas","growth":0,"volume":14},{"title":"macy\'s bamboo pajamas","growth":31,"volume":7},{"title":"ettitude bamboo pajamas","growth":0,"volume":0},{"title":"dillards bamboo pajamas","growth":0,"volume":0},{"title":"nordstrom bamboo pajamas","growth":0,"volume":0}],"description":"Bamboo pajamas are pajamas made from bamboo fabric. 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