While Amazon is usually dominant for kitchen gadgets, Etsy is leading in sales of stove top covers. One reason is that they sometimes have to be customized to fit each stove’s dimensions, and Etsy specializes in customization while Amazon is for mass-production with a variety of product specifications. But as the product gets more popular, mass production for Amazon scale becomes more feasible.
While the pandemic has moved parts of the world ten years into the future, in fields like video conferencing and ecommerce, others have gone the opposite way. More people are spending time at home, more households are suddenly multi-generational, and suddenly and more than ever before, space is at a premium.
Google NGram Search shows that mentions of “stove board,” an older term for the same product, were high from the 1870s through the 1920s; suburbanization and the rise of kitchen appliances after this period made space less of an issue for a while. Today, the urbanization process is almost complete (82% of the US population is considered urban, up from 73% five decades ago), but sudden population shifts show people that small amounts of space can make a big difference.","head":"Why Stove Top Covers Were Such a Hit","body_links":"The pandemic has accelerated an already growing scrounge for more space in cities: consumers can be seen talking online about how stove top covers let them buy additional hundreds of square inches in their confined city apartments. These boards go over a stove top when not in use, yielding more food prep surface, and have been popping up on Etsy and more recently on Amazon.
While Amazon is usually dominant for kitchen gadgets, Etsy is leading in sales of stove top covers. One reason is that they sometimes have to be customized to fit each stove’s dimensions, and Etsy specializes in customization while Amazon is for mass-production with a variety of product specifications. But as the product gets more popular, mass production for Amazon scale becomes more feasible.
While the pandemic has moved parts of the world ten years into the future, in fields like video conferencing and ecommerce, others have gone the opposite way. More people are spending time at home, more households are suddenly multi-generational, and suddenly and more than ever before, space is at a premium.
Google NGram Search shows that mentions of “stove board,” an older term for the same product, were high from the 1870s through the 1920s; suburbanization and the rise of kitchen appliances after this period made space less of an issue for a while. Today, the urbanization process is almost complete (82% of the US population is considered urban, up from 73% five decades ago), but sudden population shifts show people that small amounts of space can make a big difference.","replaced_keywords":{}},{"body":"Cookware is usually designed to be utilitarian first and photogenic second (if at all), but some kitchen-focused product companies have launched products built for a world where the biggest audience a meal gets is on Instagram, not at the table. Cooking has always been a social activity: among other things, it\'s a way to show off to the people you\'re cooking for. With more people stuck at home, the nature of this signaling has changed, and now cooking is a way to show off virtually to the people you aren\'t cooking for.
Because sheet pans allow consumers to cook a meal in a single dish, they get the highest social media clout per minute of prep/cleaning time: a single dish to both photograph and clean.
And when it comes to photographing a meal, sheet pans\' rectangular shape maximizes the amount of food in the frame, given Instagram\'s aspect ratio. In a similar way, restaurants, too, have adapted over the years: some switched from round plates to square ones to fit in with Instagram\'s format, which was square-only until mid-2015.
As with other kitchen trends, sheet pans\' popularity has led to a positive feedback loop, with more recipes leading to more sheet pan usage and vice-versa. Some sellers have even launched sheet pans in vibrant colors, not only as a way to differentiate from competitors but also because it\'s a high contrast way to highlight a dish, since very few foods are blue, for example. Meanwhile, others are pitching other differentiating features like warp-free sheet pans, addressing the most common complaints of the previous generation of the product.","head":"Why Sheet Pans Are So Popular","body_links":"Cookware is usually designed to be utilitarian first and photogenic second (if at all), but some kitchen-focused product companies have launched products built for a world where the biggest audience a meal gets is on Instagram, not at the table. Cooking has always been a social activity: among other things, it\'s a way to show off to the people you\'re cooking for. With more people stuck at home, the nature of this signaling has changed, and now cooking is a way to show off virtually to the people you aren\'t cooking for.
Because sheet pans allow consumers to cook a meal in a single dish, they get the highest social media clout per minute of prep/cleaning time: a single dish to both photograph and clean.
And when it comes to photographing a meal, sheet pans\' rectangular shape maximizes the amount of food in the frame, given Instagram\'s aspect ratio. In a similar way, restaurants, too, have adapted over the years: some switched from round plates to square ones to fit in with Instagram\'s format, which was square-only until mid-2015.
As with other kitchen trends, sheet pans\' popularity has led to a positive feedback loop, with more recipes leading to more sheet pan usage and vice-versa. Some sellers have even launched sheet pans in vibrant colors, not only as a way to differentiate from competitors but also because it\'s a high contrast way to highlight a dish, since very few foods are blue, for example. Meanwhile, others are pitching other differentiating features like warp-free sheet pans, addressing the most common complaints of the previous generation of the product.","replaced_keywords":{}},{"body":"As Zoom and Google Meet’s background blurring algorithms get better, users are increasingly taking calls from their messy bedrooms and obscuring the clutter behind them.
In the kitchen, workstation sinks are playing a similar role with their built-in sliding chopping boards that can cover messy sinks. It\'s embarrassing to have guests over with a sink piled high with dirty dishes, and a workstation sink can easily cover them up. This puts workstation sinks into an interesting category: products that don\'t necessarily save the customer time, but shift time instead.
Certain consumers are also chopping vegetables more. Online interest in chopping is rising relative to blending, in part as some consumers are looking for more ways to stand out in their social feeds with nicely splayed culinary arrangements.
And while most kitchen purchases take up counter space, the workstation sink actually adds space. This is especially useful since the boom in kitchen appliances purchases during the pandemic has reduced many kitchens’ amount of free counter space.
Workstation sinks also tie into changes in how people use their sinks. The average sink depth is increasing, from six to eight inches to as much as twelve inches, which increases back strain. One feature of a workstation sink is the ability to essentially raise the bottom of the sink which means less back strain when washing dishes.","head":"The Rise of the Workstation Sink","body_links":"As Zoom and Google Meet’s background blurring algorithms get better, users are increasingly taking calls from their messy bedrooms and obscuring the clutter behind them.
In the kitchen, workstation sinks are playing a similar role with their built-in sliding chopping boards that can cover messy sinks. It\'s embarrassing to have guests over with a sink piled high with dirty dishes, and a workstation sink can easily cover them up. This puts workstation sinks into an interesting category: products that don\'t necessarily save the customer time, but shift time instead.
Certain consumers are also chopping vegetables more. Online interest in chopping is rising relative to blending, in part as some consumers are looking for more ways to stand out in their social feeds with nicely splayed culinary arrangements.
And while most kitchen purchases take up counter space, the workstation sink actually adds space. This is especially useful since the boom in kitchen appliances purchases during the pandemic has reduced many kitchens’ amount of free counter space.
Workstation sinks also tie into changes in how people use their sinks. The average sink depth is increasing, from six to eight inches to as much as twelve inches, which increases back strain. One feature of a workstation sink is the ability to essentially raise the bottom of the sink which means less back strain when washing dishes.","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}}],"meta_desc":"Discover the latest kitchen trends of 2021, including the fastest-growing kitchen appliances, food gadgets, and more.","cta_header":""}],"trend":{"slug":"burger-smasher","title":"Burger Smasher","growth":23.49,"ts_raw":[13,7,34,0,6,0,7,0,7,6,4,13,13,8,17,6,9,4,6,4,19,11,25,20,6,10,11,0,7,10,0,17,6,12,15,12,15,5,0,21,5,12,19,4,10,12,18,0,0,0,13,22,12,0,12,32,8,11,0,24,5,10,0,6,0,17,5,0,6,1,0,0,0,6,7,11,0,12,5,6,6,15,0,11,13,6,0,6,12,12,12,11,24,12,4,12,12,23,24,14,17,18,36,12,12,47,24,38,34,19,30,35,10,16,18,33,17,28,15,37,17,17,22,17,40,25,27,20,7,3,17,23,25,24,27,15,8,21,17,16,22,54,9,13,23,5,7,19,5,20,59,30,14,32,27,49,16,39,10,8,41,31,36,52,25,29,34,25,51,22,30,19,40,17,29,31,22,33,44,27,48,21,14,80,58,63,57,54,33,46,16,35,45,28,36,79,51,38,67,58,42,63,42,70,51,62,68,33,60,23,47,53,72,42,16,53,40,11,69,79,69,61,60,46,81,34,23,40,60,45,70,31,81,40,51,47,97,26,95,59,73,35,10,67,42,76,11,29,20,30,36,39,51,52,45,94,40,36,38,50],"volume":2360,"keyword":"burger smasher","analysis":null,"ts_trend":[6,7,7,7,7,7,7,8,8,8,9,9,9,9,9,9,9,9,9,9,10,10,10,11,10,10,10,10,10,10,10,10,10,9,9,8,8,7,7,7,7,7,7,7,7,7,7,6,6,6,5,5,5,5,5,4,4,3,3,3,3,3,3,3,4,4,4,4,4,4,4,4,4,4,4,4,5,6,6,6,7,7,8,8,9,10,10,11,11,12,12,12,13,14,15,16,16,17,17,18,18,19,19,19,20,19,20,20,21,22,22,23,23,23,23,23,23,23,22,23,22,23,23,22,22,22,22,22,22,22,21,21,21,20,20,19,18,17,18,17,18,19,21,20,21,20,19,19,19,21,21,22,22,23,23,24,25,25,26,27,28,29,30,31,31,32,32,33,32,32,33,35,37,39,40,40,40,40,40,40,41,41,42,42,43,43,45,45,45,46,47,48,49,50,50,52,49,49,48,47,46,46,45,46,45,47,48,48,49,50,51,52,52,51,52,52,52,52,50,51,52,52,53,55,54,58,59,61,61,60,62,60,59,58,56,54,53,51,51,51,51,50,50,49,49,47,47,47,47,45,46,42,41,39,39,41,39,39,39,41],"spotted_at":null,"top_brands":[{"title":"blackstone burger smasher","growth":100,"volume":100},{"title":"shake shack burger smasher","growth":0,"volume":33},{"title":"smashburger burger smasher","growth":0,"volume":0}],"description":"A burger smasher is a tool that is used to smash burgers. The tool is made of metal and has a blunt end that is used to press down on the burger, creating a thick and juicy patty.","top_searches":[{"title":"burger smasher tool","growth":22,"volume":100},{"title":"smash burger smasher","growth":26,"volume":30},{"title":"best burger smasher","growth":28,"volume":19},{"title":"the burger smasher","growth":15,"volume":12},{"title":"burger smasher walmart","growth":18,"volume":8},{"title":"sasquatch burger smasher","growth":31,"volume":6},{"title":"diy burger smasher","growth":25,"volume":5},{"title":"commercial burger smasher","growth":27,"volume":5},{"title":"lodge burger smasher","growth":23,"volume":3},{"title":"custom burger smasher","growth":18,"volume":3},{"title":"burger smasher spatula","growth":24,"volume":3},{"title":"ballistic burger smasher","growth":10,"volume":3},{"title":"cuisinart burger smasher","growth":25,"volume":3},{"title":"burger smasher target","growth":21,"volume":2},{"title":"burger smasher near me","growth":100,"volume":2}],"geo_breakdown":{"ae":0.01,"au":0.16,"br":0.06,"ca":0.09,"de":0.05,"es":0.02,"gb":0.11,"nl":0.03,"nz":0.02,"se":0.09,"us":0.35},"last_crawl_at":1654005490,"subheader_how":" How fast are burger smashers growing in popularity?","top_questions":[{"title":"how to use a burger smasher","growth":18,"volume":1},{"title":"where can i buy a burger smasher","growth":0,"volume":0},{"title":"what is a burger smasher","growth":0,"volume":0},{"title":"where to buy burger smasher","growth":0,"volume":0},{"title":"how to make a burger smasher","growth":0,"volume":0},{"title":"what is the best burger smasher","growth":0,"volume":0}],"related_topics":[{"slug":"hand-grip-strengthener","title":"Hand Grip Strengthener","growth":45.1,"ts_raw":[0,6,20,1,5,23,11,24,6,9,24,21,16,5,4,25,18,9,21,21,9,21,6,13,0,20,51,31,25,19,21,35,10,24,28,29,8,33,30,23,15,36,15,17,15,29,12,15,19,35,33,10,15,5,25,10,15,5,26,31,25,34,8,20,10,14,39,24,35,39,24,40,29,17,34,24,25,16,33,22,23,11,16,23,10,36,9,34,41,25,42,9,17,8,19,23,10,19,34,34,22,29,18,29,17,24,49,46,19,29,28,35,31,22,43,29,19,43,44,40,30,48,22,45,22,26,31,32,27,20,19,38,39,29,23,30,21,32,41,27,17,24,37,25,35,16,17,17,22,17,36,34,12,37,20,42,31,17,26,43,31,25,17,43,45,19,37,39,32,47,55,37,40,43,32,44,26,39,39,40,34,30,31,44,71,40,60,31,32,60,37,34,27,44,34,38,51,32,42,66,30,19,59,56,41,30,49,60,40,57,53,51,34,87,44,92,44,72,36,65,60,41,46,22,37,52,43,83,55,55,48,57,41,50,56,70,64,54,73,43,59,43,51,39,63,97,45,43,46,43,53,39,34,64,76,72,91,89,90,82],"volume":5348,"keyword":"hand grip strengthener","analysis":null,"ts_trend":[8,8,9,9,9,10,10,10,10,10,10,10,11,11,12,13,13,14,15,15,16,17,17,17,18,18,19,20,20,20,21,21,22,22,22,23,23,24,23,23,22,22,21,21,20,21,21,21,21,21,21,20,20,20,20,20,21,21,20,21,21,21,22,22,22,23,23,24,24,24,24,24,23,23,23,24,24,25,24,24,24,23,23,23,23,23,24,24,24,24,24,24,24,26,27,27,28,28,29,30,29,29,29,30,31,31,33,33,33,33,34,33,33,33,33,33,33,33,32,32,32,31,31,31,31,32,32,31,30,31,31,31,30,30,29,30,30,29,30,29,30,29,30,31,31,30,31,31,31,31,31,31,31,32,32,33,33,33,34,34,35,35,35,35,36,36,36,37,37,36,37,37,37,38,38,39,40,40,40,40,40,40,40,40,41,42,43,44,44,45,46,46,46,47,48,49,51,52,52,51,54,54,53,54,55,55,56,58,58,57,56,55,53,53,54,54,54,54,55,54,54,54,53,53,54,55,53,55,55,55,54,55,54,53,54,54,56,58,58,58,59,60,61,64,66,69,70,70,70,71,71,71,73,71,73,74,77,76,79,81],"spotted_at":null,"top_brands":[],"description":"A hand grip strengthener is a device that is meant to improve the strength of the hand and forearm. The device is often made of rubber or silicone and is squeezed by the hand to provide resistance.","top_searches":[{"title":"best hand grip strengthener","growth":26,"volume":100},{"title":"hand grip strengthener benefits","growth":20,"volume":82},{"title":"kdg hand grip strengthener","growth":57,"volume":28},{"title":"hand grip strengthener workout","growth":15,"volume":28},{"title":"hand grip strengthener results","growth":14,"volume":23},{"title":"hand grip strengthener before and after","growth":25,"volume":23},{"title":"pnrskter hand grip strengthener","growth":18,"volume":18},{"title":"hand grip strengthener exercises","growth":36,"volume":18},{"title":"luxon hand grip strengthener","growth":19,"volume":13},{"title":"hand grip strengthener walmart","growth":28,"volume":13},{"title":"hand grip strengthener reddit","growth":18,"volume":10},{"title":"hand grip strengthener amazon","growth":19,"volume":10},{"title":"hand grip strengthener muscles worked","growth":23,"volume":10},{"title":"rubber hand grip strengthener","growth":33,"volume":10},{"title":"kootek hand grip strengthener","growth":20,"volume":8}],"geo_breakdown":{"au":0.08,"ca":0.08,"gb":0.17,"ie":0.02,"in":0.08,"nz":0.02,"ph":0.01,"us":0.48,"za":0.01},"last_crawl_at":1654005490,"subheader_how":" How fast are hand grip strengtheners growing in popularity?","top_questions":[{"title":"how to use a hand grip strengthener","growth":23,"volume":28},{"title":"what is the best hand grip strengthener","growth":17,"volume":8},{"title":"how often to use hand grip strengthener","growth":0,"volume":0}],"related_topics":["beard roller","infrared sauna blanket","burger smasher","face lift tape"],"subheader_what":"What is a hand grip strengthener?","meta_description":"Learn about the Hand Grip Strengthener, a growing trend in the fitness market that is seeing significant traction on YouTube.","channel_breakdown":{"reddit":20,"tiktok":49,"twitter":49,"youtube":100,"facebook":26,"linkedin":9,"instagram":19,"pinterest":26},"last_mod_analysis":null,"last_mod_descripion":"2022-04-19","last_mod_cb-analysis":"2022-04-19","channel_breakdown_text":"Hand grip strengtheners are most popular on Twitter, where people are already sharing quick, bite-sized content. Pinterest also has a large presence for this product, with users pinning ideas for how to use the hand grip strengtheners."},{"slug":"barbell-pad","title":"Barbell Pad","growth":44.84,"ts_raw":[13,13,5,15,11,9,13,7,13,18,2,7,13,7,15,13,4,7,9,18,16,12,10,10,8,7,8,15,13,13,10,10,19,15,15,13,25,12,18,5,14,18,13,13,22,21,10,13,18,26,23,13,8,13,13,6,24,14,27,14,11,14,8,10,6,11,16,18,13,17,20,18,23,10,6,16,17,11,11,17,13,17,27,23,14,26,17,24,19,14,29,26,17,25,18,25,14,16,32,25,20,17,19,16,13,20,18,13,18,18,20,22,17,18,32,22,15,15,19,10,23,20,8,16,18,22,26,15,17,10,28,24,24,23,21,26,25,27,24,29,28,31,32,17,16,26,15,23,26,17,23,18,10,16,15,16,21,6,17,28,23,31,28,21,39,29,26,24,27,28,34,28,37,24,28,34,28,28,26,37,37,40,35,41,33,21,36,50,45,43,35,38,31,31,30,39,38,27,53,37,23,42,39,41,44,51,49,45,43,59,41,43,50,40,41,35,51,50,49,31,37,32,42,43,42,33,29,39,47,38,46,43,39,55,59,53,48,48,58,73,70,90,95,69,76,48,51,64,66,49,37,51,47,36,43,28,40,33,34,36],"volume":4067,"keyword":"barbell pad","analysis":null,"ts_trend":[12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,12,13,13,13,12,12,12,13,13,13,13,13,13,13,14,14,15,15,15,15,15,15,15,15,16,15,16,15,15,15,15,15,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,16,17,17,17,17,18,18,18,18,19,18,18,18,19,19,19,19,19,20,20,20,20,20,20,20,20,20,20,21,21,21,21,21,20,20,20,20,20,20,20,20,20,20,20,21,21,21,21,21,21,22,21,22,22,22,22,22,22,22,22,22,22,23,23,23,22,22,21,21,22,21,21,21,21,21,21,22,22,22,22,23,22,23,24,24,25,26,26,26,27,27,28,29,30,31,32,32,33,34,33,34,34,35,35,35,35,35,35,35,35,35,35,36,36,35,36,36,36,37,37,37,38,38,39,40,41,42,41,41,42,42,43,44,44,45,45,45,46,46,46,46,46,47,47,47,47,47,48,48,47,47,47,48,48,50,51,52,53,53,54,53,54,56,55,55,56,56,56,56,55,54,54,53,52,52,52,52,52,52,51,51,49,47,46,45,44,45],"spotted_at":null,"top_brands":[{"title":"gymshark barbell pad","growth":100,"volume":100},{"title":"mirafit barbell pad","growth":0,"volume":64},{"title":"nike barbell pad","growth":88,"volume":27},{"title":"decathlon barbell pad","growth":6,"volume":9},{"title":"rep fitness barbell pad","growth":0,"volume":0},{"title":"alphalete barbell pad","growth":0,"volume":0},{"title":"titan fitness barbell pad","growth":0,"volume":0},{"title":"lululemon barbell pad","growth":0,"volume":0}],"description":"A barbell pad is a pad that is meant to be placed over a barbell to provide cushioning between the bar and the user’s neck or shoulders. 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