Google Lens


How fast is Google Lens growing in popularity?

Search interest in Google Lens grew 20% over the past year, compared to the year before, putting it at a current volume of 4.6M searches per month, as of last month.

Google Lens

4.6M
Past Month Searches
+20%
Past Year Change
7.3M5.5M3.6M1.8M20212022202320242025

Related Trends


Channel Breakdown

Google Lens is gaining popularity among users on Instagram, where visual content is heavily consumed. This could be due to the visual nature of Google Lens' capabilities making it more relevant on a platform like Instagram. However, its presence on YouTube is relatively low, possibly because YouTube is more video-based rather than image-focused.