Google Lens


How fast is Google Lens growing in popularity?

Search interest in Google Lens grew 20% over the past year, compared to the year before, putting it at a current volume of 4.6M searches per month, as of last month.

Google Lens

4.6M
Past Month Searches
+20%
Past Year Change
7.3M5.5M3.6M1.8M20212022202320242025

Related Trends


Channel Breakdown

Google Lens discussions thrive on TikTok, where visually-driven and viral content can quickly capture the attention of tech-savvy and younger audiences, while X sees less engagement likely due to its focus on text-based real-time conversations and news.