Klarna


How fast is Klarna growing in popularity?

Search interest in Klarna grew 10% over the past year, compared to the year before, putting it at a current volume of 6.3M searches per month, as of last month.

Klarna

6.3M
Past Month Searches
+10%
Past Year Change
8.5M6.4M4.2M2.1M20212022202320242025

Channel Breakdown

Klarna is most discussed on TikTok, benefiting from its strong algorithm-driven discovery and appeal to a younger audience interested in trendy shopping experiences, while it is less mentioned on X, where short-term news and immediate conversations are prioritized over shopping content.