Klarna


How fast is Klarna growing in popularity?

Search interest in Klarna grew 10% over the past year, compared to the year before, putting it at a current volume of 6.3M searches per month, as of last month.

Klarna

6.3M
Past Month Searches
+10%
Past Year Change
8.5M6.4M4.2M2.1M20212022202320242025

Channel Breakdown

Klarna's popularity is highest on visual-focused platforms like Instagram and TikTok, where users can easily browse and shop for products. Conversely, the platform has less presence on YouTube and Reddit, which may not cater as effectively to the quick and visually appealing nature of Klarna's content.