What is a lick mat?
A lick mat is a type of mat designed to encourage the act of licking for dogs and cats. The mat is made of textured rubber material that can help clean the pet’s tongue and can also help in calming them.
How fast are lick mats growing in popularity?
Interest in Lick Mat grew 50% over the past year, compared to the year before, putting it at a current volume of 10K searches per month, as of last month.
Lick Mats are predominantly discussed on TikTok, where users are already sharing short and playful videos of their pets using the product.