But the slow feeder dog bowl isn’t just better for the dog, it’s also better for the owner, too: the bowl keeps the pet occupied, which is an increasingly pressing concern as more people work from home. Like online educational videos for kids, the sales pitch is about benefits to the end user, but the selling point is commonly the benefit to the person making the purchasing decision.","head":"The Rise of Slow Feeder Bowls","body_links":"Slow feeder dog bowls are sold as a way to keep a dog healthy by getting them to eat slower. These bowls have ridges, into which an owner can wedge the dog’s food. Many of these products claim a 10x increase in the time it takes for a dog to finish its meal, helping to prevent indigestion, bloating, and regurgitation.
But the slow feeder dog bowl isn’t just better for the dog, it’s also better for the owner, too: the bowl keeps the pet occupied, which is an increasingly pressing concern as more people work from home. Like online educational videos for kids, the sales pitch is about benefits to the end user, but the selling point is commonly the benefit to the person making the purchasing decision.","replaced_keywords":{}},{"body":"The LickiMat, and lick mat products in general, pitches itself as a way to sooth dogs psychologically and promote healthier eating habits. But it’s useful for owners, too: it keeps their pets occupied, which is an increasingly pressing concern as more people work from home.
Lick mats are plastic mats that food can be wedged into, which slows dogs down so they don’t devour their dinner in seconds. They also serve as a distraction for shorter-term needs, like pet grooming. Some pets hate to be cleaned, but they love food more than they loathe cleaning, so a product that extends the eating process helps their owners take care of them.
Like online educational videos for kids, the sales pitch is about benefits to the end user, but the selling point is the benefit to the person making the purchasing decision.","head":"Why Lick Mats Are So Popular","body_links":"The LickiMat, and lick mat products in general, pitches itself as a way to sooth dogs psychologically and promote healthier eating habits. But it’s useful for owners, too: it keeps their pets occupied, which is an increasingly pressing concern as more people work from home.
Lick mats are plastic mats that food can be wedged into, which slows dogs down so they don’t devour their dinner in seconds. They also serve as a distraction for shorter-term needs, like pet grooming. Some pets hate to be cleaned, but they love food more than they loathe cleaning, so a product that extends the eating process helps their owners take care of them.
Like online educational videos for kids, the sales pitch is about benefits to the end user, but the selling point is the benefit to the person making the purchasing decision.","replaced_keywords":{"Lick Mat":"lick mat"}},{"body":"For consumers who want a low commitment pet of sorts, plants benefit from the same dynamic as easy-bake ovens and sous vide machines—they require just enough effort that it feels like an accomplishment, but not so much that it’s a chore.
In fact, some consumers even find live plants to be too much work: discussion, searches, and sales of faux plants are all growing faster than for live plants. And Whole Foods, which sells plants, dedicates a page on their site to teaching customers “How to Not Kill Your Succulent”. It’s a strong indicator of the changing dynamics given that succulents are among the easiest plants to keep alive.
In parallel, a growing wave of consumers is looking for pets that are easier to care for. Reptiles are between a traditional pet and a plant: they require much less interaction than cats, dogs, and hamsters—snake owners talk about how, when they\'re going on vacation for a week, they just need to feed their pet snake a little bit more the day they leave.
This makes reptiles a good pet both for people who have high incomes but minimal free time, and for consumers at the other end of the economic scale who have uncertain work schedules and don’t have a budget for expensive fresh pet food and elaborate training.
This trend is compounded by bigger picture population shifts. As people move to smaller homes in bigger cities, interest has risen in pets that don’t need as much space. And the market isn’t small: while more than half of US households have a dog and only 4% have a reptile, this 4% still amounts to a sizable 5 million households.","head":"The Rise of the Reptile Enclosure","body_links":"For consumers who want a low commitment pet of sorts, plants benefit from the same dynamic as easy-bake ovens and sous vide machines—they require just enough effort that it feels like an accomplishment, but not so much that it’s a chore.
In fact, some consumers even find live plants to be too much work: discussion, searches, and sales of faux plants are all growing faster than for live plants. And Whole Foods, which sells plants, dedicates a page on their site to teaching customers “How to Not Kill Your Succulent”. It’s a strong indicator of the changing dynamics given that succulents are among the easiest plants to keep alive.
In parallel, a growing wave of consumers is looking for pets that are easier to care for. Reptiles are between a traditional pet and a plant: they require much less interaction than cats, dogs, and hamsters—snake owners talk about how, when they\'re going on vacation for a week, they just need to feed their pet snake a little bit more the day they leave.
This makes reptiles a good pet both for people who have high incomes but minimal free time, and for consumers at the other end of the economic scale who have uncertain work schedules and don’t have a budget for expensive fresh pet food and elaborate training.
This trend is compounded by bigger picture population shifts. As people move to smaller homes in bigger cities, interest has risen in pets that don’t need as much space. And the market isn’t small: while more than half of US households have a dog and only 4% have a reptile, this 4% still amounts to a sizable 5 million households.","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}}],"meta_desc":"From the latest trends in pet food to the most popular new pet toys, find out everything you need to know about the world of trending pet products.","cta_header":""}],"trend":{"slug":"lick-mat","title":"Lick Mat","growth":123.19,"ts_raw":[0,2,3,2,2,3,3,2,0,4,3,3,2,2,2,2,2,2,0,0,2,4,0,3,3,2,2,2,3,2,5,2,3,2,3,3,0,3,3,2,3,2,1,3,8,6,3,6,0,8,2,3,4,2,8,8,3,7,10,3,6,10,5,6,3,5,7,3,2,2,7,8,10,5,4,5,5,5,7,12,6,4,6,5,9,3,12,8,7,7,1,2,9,12,3,3,6,8,3,3,8,8,11,11,6,2,3,3,8,3,2,9,3,8,6,7,10,10,9,6,3,10,4,7,4,9,7,13,10,11,13,8,13,11,13,17,10,7,8,17,18,26,21,15,12,10,11,11,18,7,15,12,10,12,19,15,12,12,20,11,18,11,19,27,21,9,17,23,23,14,19,19,30,16,17,10,19,14,20,12,16,29,22,24,33,20,31,38,42,33,38,35,35,29,38,45,25,24,27,37,25,33,32,25,24,27,38,30,21,31,28,34,26,26,18,39,30,30,30,49,44,56,62,61,56,32,65,66,58,51,50,44,47,52,63,71,54,67,67,49,77,68,98,60,71,70,91,98,86,69,59,58,62,55,56,60,69,59,43,44],"volume":10716,"keyword":"lick mat","analysis":null,"ts_trend":[2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,3,3,3,3,3,3,3,3,3,3,3,3,4,4,4,4,4,4,4,5,5,5,5,5,5,5,5,5,5,5,5,6,6,6,6,6,6,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,6,6,6,6,6,6,6,6,6,6,7,7,7,7,7,7,8,8,8,8,9,9,9,9,10,10,10,11,11,11,11,12,12,12,13,13,13,13,13,13,13,14,14,14,14,15,16,16,16,16,16,16,16,16,17,17,18,18,18,18,18,18,18,18,19,19,19,20,20,20,21,21,22,22,22,23,23,23,25,25,26,26,27,27,28,29,29,29,30,31,31,31,32,32,32,33,33,32,32,32,32,33,33,34,34,35,36,37,37,39,40,40,42,43,43,44,45,46,47,48,49,50,50,52,53,55,56,57,57,59,60,62,63,64,65,65,65,65,65,67,67,67,66,67,66,67,67,67,69,69,69,69,70,70,72,71],"spotted_at":null,"top_brands":[],"description":"A lick mat is a type of mat designed to encourage the act of licking for dogs and cats. 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