What is Malatang?
Malatang is a Chinese soup that is made with spicy broth and various types of meat and vegetables. The soup is meant to be eaten as a meal or as a snack.
How fast is Malatang growing in popularity?
Interest in Malatang grew 50% over the past year, compared to the year before, putting it at a current volume of 17K searches per month, as of last month.
Malatang content is predominantly consumed on TikTok, which is a platform focused on short videos and user-generated content.