What is Nanit?
Nanit is a baby monitor that is designed to provide parents with information about their baby's sleep. The monitor uses infrared and motion sensors to track the baby's sleep and breathing patterns. Parents can then use the Nanit app to receive sleep insights and see how their baby is sleeping over time.
How fast is Nanit growing in popularity?
Interest in Nanit grew 25% over the past year, compared to the year before, putting it at a current volume of 85K searches per month, as of last month.
Nanit is primarily talked about on TikTok, where it has found a large and engaged audience and where users are more likely to be interested in baby-related short videos.