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What is niacinamide?
Niacinamide is a form of vitamin B3 that is said to have a range of benefits for the skin, including reducing wrinkles, evening skin tone, and improving skin elasticity. It is often found in skin care products such as moisturizers, serums, and sunscreens.
How fast is niacinamide growing in popularity?
Interest in Niacinamide grew 21% over the past year, compared to the year before, putting it at a current volume of 390K searches per month, as of last month.
Given that niacinamide is a hot topic in the skincare industry at the moment, it makes sense that the content is being consumed mostly on TikTok, where people are more interested in skincare trends and tips.