Nuuly


How fast is Nuuly growing in popularity?

Search interest in Nuuly grew 55% over the past year, compared to the year before, putting it at a current volume of 464K searches per month, as of last month.

Nuuly

464K
Past Month Searches
+55%
Past Year Change
536K402K268K134K20212022202320242025

Channel Breakdown

Nuuly is most popular on TikTok, likely because its short-form videos and strong algorithmic discovery appeal to younger audiences interested in fashion and lifestyle. It is less popular on X, where the focus is more on text-based and news-oriented content rather than niche fashion trends.