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What is the Oura Ring?
The Oura Ring is a ring that is designed to track various health metrics, such as heart rate, sleep quality, and activity levels. The ring is said to be able to provide insights on how to improve sleep, activity, and overall health.
How fast is the Oura Ring growing in popularity?
Interest in Oura Ring grew 63% over the past year, compared to the year before, putting it at a current volume of 121K searches per month, as of last month.
Given that Oura Ring is a health and fitness product, it makes sense that the content is consumed more on platforms like TikTok.