Part of why high-performance water sports products have had relatively small markets is they require such high skill—a product like a wing foil can help grow the market, introducing people to these sports in an easier context.
Wing foiling is similar to pickleball–the fastest growing sport in the US– in the sense that by lowering a game’s difficulty to play, the market can be significantly grown.
Pickleball doesn\'t offer a big edge to people who are at a particular level of fitness or experience. Wing foiling also benefits from having a larger available market than kitesurfing; since it needs less wind, there are more beaches where it can work and more days when it\'s an option.","head":"The Rise of Wing Foiling: A New Sport","body_links":"Wing foiling, a variant of windsurfing, is a sports trend so early the equipment is being sold only on Alibaba, not yet on Amazon.
Part of why high-performance water sports products have had relatively small markets is they require such high skill—a product like a wing foil can help grow the market, introducing people to these sports in an easier context.
Wing foiling is similar to pickleball–the fastest growing sport in the US– in the sense that by lowering a game’s difficulty to play, the market can be significantly grown.
Pickleball doesn\'t offer a big edge to people who are at a particular level of fitness or experience. Wing foiling also benefits from having a larger available market than kitesurfing; since it needs less wind, there are more beaches where it can work and more days when it\'s an option.","replaced_keywords":{"Pickleball":"Pickleball","Wing Foiling":"Wing foiling"}},{"body":"In the 1880s, people used wheeled shacks called \\"bathing machines\\" to give themselves a private enclosure at the beach. Now there\'s a more compact option: the changing robe, also known as the surf poncho.
As the latter name makes clear, these were originally pioneered by surfers. A pain point often faced by surfers is getting changed in the parking lot or on the beach. Surf ponchos act as a towel, wind-braker, and privacy shield while getting into and out a wetsuit.
Social media can help to dampen the otherwise turbulent ride of selling highly seasonal products like swimwear. On Instagram, summer is year-round: since winter in the Northern Hemisphere is summer in the Southern, posts from Australia, Africa, and South America infiltrate new feeds while the US is in winter, which makes summer gear easier to market for holiday purchases.
This outfit has a paradoxical relationship with privacy: changing robes are often brightly colored, and they\'re a large, attention-grabbing garment. Since they’re so visible, they end up promoting the product in person and online merely by being a high-visibility billboard for the changing robe concept. So they create an oasis of privacy even though they grab people\'s attention—and a marketing channel, too.","head":"Why Changing Robes Are So Popular","body_links":"In the 1880s, people used wheeled shacks called \\"bathing machines\\" to give themselves a private enclosure at the beach. Now there\'s a more compact option: the changing robe, also known as the surf poncho.
As the latter name makes clear, these were originally pioneered by surfers. A pain point often faced by surfers is getting changed in the parking lot or on the beach. Surf ponchos act as a towel, wind-braker, and privacy shield while getting into and out a wetsuit.
Social media can help to dampen the otherwise turbulent ride of selling highly seasonal products like swimwear. On Instagram, summer is year-round: since winter in the Northern Hemisphere is summer in the Southern, posts from Australia, Africa, and South America infiltrate new feeds while the US is in winter, which makes summer gear easier to market for holiday purchases.
This outfit has a paradoxical relationship with privacy: changing robes are often brightly colored, and they\'re a large, attention-grabbing garment. Since they’re so visible, they end up promoting the product in person and online merely by being a high-visibility billboard for the changing robe concept. So they create an oasis of privacy even though they grab people\'s attention—and a marketing channel, too.","replaced_keywords":{"Changing Robe":"changing robe"}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}}],"meta_desc":"See what\'s trending in the sports and outdoors industry, from the latest gear and equipment to entirely new and unique sports.","cta_header":""}],"trend":{"slug":"padel-racket","title":"Padel Racket","growth":41.67,"ts_raw":[7,11,4,9,4,3,3,4,8,4,12,3,7,4,5,7,7,6,6,6,6,5,4,4,6,8,4,4,6,13,7,5,10,4,8,11,5,8,5,7,5,8,5,7,5,6,10,11,6,5,9,7,10,7,7,8,4,11,5,12,8,16,14,9,14,8,10,14,14,12,11,11,8,11,9,12,4,10,8,5,7,14,10,13,13,13,16,14,14,14,9,12,9,8,13,12,11,11,11,5,14,17,17,13,9,11,16,15,13,24,11,10,21,26,16,12,11,21,21,21,14,19,18,14,16,19,18,18,21,21,11,19,17,27,25,23,19,19,26,29,21,18,24,21,18,13,9,10,15,9,11,14,16,16,29,38,44,36,31,43,44,30,49,38,48,40,36,50,48,57,56,36,56,47,46,46,52,58,45,63,56,74,72,66,57,66,64,63,59,49,57,48,56,56,64,67,62,53,71,53,77,80,70,74,71,74,68,80,61,76,68,55,68,93,84,73,89,88,68,83,81,76,67,71,84,63,85,76,61,63,57,80,87,100,63,80,70,76,69,79,73,88,93,83,85,87,72,75,64,98,82,88,89,99,75,85,98,96,99,94],"volume":36555,"keyword":"padel racket","analysis":null,"ts_trend":[5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,6,6,6,6,6,6,6,6,6,6,7,7,7,7,7,7,7,8,8,8,8,8,8,8,8,8,8,8,8,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,9,10,10,10,10,10,10,10,10,11,11,11,11,11,11,11,11,11,11,12,12,12,12,12,13,13,13,13,14,13,13,13,13,13,13,14,14,14,14,14,14,14,14,15,15,15,15,15,15,16,16,16,16,16,17,17,17,18,18,18,19,19,19,19,19,19,19,19,19,19,19,19,19,20,21,21,22,23,24,24,25,26,27,27,27,29,29,30,31,32,33,34,35,37,39,40,41,43,44,45,46,48,49,49,49,51,51,52,52,52,53,53,54,55,56,58,59,60,62,64,65,66,67,68,69,69,68,68,69,69,70,70,72,72,73,75,75,76,76,76,75,75,74,74,73,72,72,71,70,70,71,71,72,72,72,72,72,72,71,72,72,72,73,73,73,74,75,77,78,80,81,83,84,85,87,88,89,89,89,89,90,92,93,94,95,95,96,98,99,99,101],"spotted_at":null,"top_brands":[{"title":"asics padel racket","growth":0,"volume":100}],"description":"A padel racket is a type of racket that is used in the sport of padel. Padel is a racquet sport that is a combination of tennis, badminton, and squash. The padel racket is smaller and lighter than a tennis racket and has a larger head size.","top_searches":[{"title":"nox padel racket","growth":24,"volume":45},{"title":"padel racket xxl","growth":19,"volume":13},{"title":"head evo sanyo padel racket","growth":27,"volume":9},{"title":"padel racket shapes","growth":26,"volume":7},{"title":"camewin padel racket","growth":18,"volume":6},{"title":"padel racket miami","growth":16,"volume":3},{"title":"padel racket usa","growth":21,"volume":2},{"title":"best padel racket","growth":31,"volume":2},{"title":"diamond padel racket","growth":17,"volume":2},{"title":"padel racket bag","growth":24,"volume":1},{"title":"padel racket sport","growth":21,"volume":1},{"title":"padel racket amazon","growth":12,"volume":1},{"title":"jugador padel racket","growth":8,"volume":1},{"title":"dropshot padel racket","growth":17,"volume":1},{"title":"padel racket grip size","growth":15,"volume":1}],"geo_breakdown":{"ae":0.04,"be":0.21,"de":0.01,"dk":0.01,"es":0.02,"fi":0.01,"fr":0.01,"gb":0.03,"gr":0.01,"it":0.01,"kw":0.02,"mx":0.01,"nl":0.39,"no":0.06,"pt":0.01,"se":0.12,"us":0.01},"last_crawl_at":1654005490,"subheader_how":" How fast are padel rackets growing in popularity?","top_questions":[{"title":"how to hold padel racket","growth":26,"volume":9},{"title":"how to choose your padel racket","growth":46,"volume":1},{"title":"which padel racket to buy","growth":22,"volume":0},{"title":"how to put grip on padel racket","growth":17,"volume":0},{"title":"how to choose padel racket","growth":33,"volume":0},{"title":"is padel racket","growth":0,"volume":0},{"title":"what padel racket to buy","growth":0,"volume":0},{"title":"what padel racket should i buy","growth":0,"volume":0},{"title":"what makes a good padel racket","growth":0,"volume":0},{"title":"what is padel racket","growth":0,"volume":0},{"title":"how to hold your padel racket","growth":0,"volume":0},{"title":"what is the best padel racket","growth":0,"volume":0},{"title":"which padel racket to choose","growth":0,"volume":0}],"related_topics":[{"slug":"pickleball-paddle","title":"Pickleball Paddle","growth":73.44,"ts_raw":[12,20,18,13,18,15,14,16,19,17,15,17,15,17,9,10,12,14,8,17,14,13,10,21,13,20,24,23,20,14,13,21,15,20,20,14,24,19,21,15,15,18,17,23,14,18,20,20,17,21,22,20,28,20,19,20,18,18,22,19,20,24,21,21,21,14,23,26,19,15,17,19,22,18,22,21,33,25,27,29,29,23,31,20,28,23,33,22,33,27,25,22,22,24,22,26,24,33,22,25,22,19,31,28,32,30,29,30,24,29,27,33,26,25,26,25,24,25,29,27,30,20,20,30,27,28,19,31,33,34,37,23,28,34,32,32,31,27,39,32,28,33,39,35,30,16,18,12,14,15,19,17,17,22,28,26,28,34,45,44,39,35,35,31,39,36,34,33,37,46,44,34,31,33,41,29,25,28,31,43,28,40,41,42,34,39,40,30,33,38,28,31,31,33,30,49,38,39,47,40,38,36,37,57,43,45,41,37,44,51,57,48,53,44,62,53,55,57,56,43,54,65,59,53,46,61,47,53,55,48,59,63,64,76,72,71,69,51,69,65,60,63,60,60,71,57,71,71,65,81,79,91,86,87,81,87,99,72,94,72],"volume":39274,"keyword":"pickleball paddle","analysis":null,"ts_trend":[15,15,15,14,15,14,14,15,15,14,15,15,15,15,15,15,15,15,15,15,15,15,15,16,16,16,16,16,17,17,17,18,18,18,18,19,19,19,19,19,19,19,19,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,20,21,21,20,21,21,21,22,22,22,22,23,23,23,23,23,24,24,24,24,25,25,26,26,26,26,26,26,26,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,27,26,27,27,27,27,27,27,27,27,27,27,27,27,28,27,28,28,28,28,29,29,30,29,29,28,28,28,27,27,27,27,27,26,26,27,27,27,28,28,28,28,28,28,28,29,29,29,29,30,30,31,32,33,33,34,34,35,35,35,35,35,35,35,35,35,35,35,35,35,35,34,34,34,34,35,36,36,36,36,37,38,39,39,40,40,40,40,41,41,42,42,43,44,45,46,47,47,48,49,49,49,49,50,50,51,52,51,52,52,53,54,55,55,56,56,57,57,58,58,58,59,59,59,60,60,61,62,64,65,67,69,70,72,74,75,76,76,77,78,78,80,80,81,82,83,85,86,88,90,92],"spotted_at":null,"top_brands":[{"title":"selkirk pickleball paddle","growth":100,"volume":100},{"title":"champion pickleball paddle","growth":0,"volume":7}],"description":"A Pickleball paddle is a tool used in the game of Pickleball. The paddle is made of wood or composite materials and is used to hit the ball over the net. The paddle is also used to block the ball from the other player.","top_searches":[{"title":"pickleball paddle best","growth":1,"volume":100},{"title":"pickleball paddle selkirk","growth":1,"volume":36},{"title":"pickleball paddle amazon","growth":1,"volume":30},{"title":"pickleball paddle near me","growth":1,"volume":20},{"title":"pickleball paddle reviews","growth":1,"volume":13},{"title":"crbn pickleball paddle","growth":100,"volume":13},{"title":"niupipo pickleball paddle","growth":1,"volume":13},{"title":"pickleball paddle sale","growth":1,"volume":13},{"title":"pickleball paddle walmart","growth":1,"volume":13},{"title":"onix z5 graphite pickleball paddle","growth":1,"volume":11},{"title":"franklin pickleball paddle","growth":2,"volume":8},{"title":"pickleball paddle paddletek","growth":1,"volume":8},{"title":"pickleball paddle graphite","growth":1,"volume":8},{"title":"custom pickleball paddle","growth":1,"volume":8},{"title":"pickleball paddle used","growth":1,"volume":7}],"geo_breakdown":{"ca":0.22,"gb":0.02,"id":0.02,"in":0.02,"mx":0.01,"ph":0.01,"pk":0.01,"sg":0.01,"us":0.6},"last_crawl_at":1654005490,"subheader_how":" How fast are pickleball paddles growing in popularity?","top_questions":[{"title":"how to choose a pickleball paddle","growth":1,"volume":7},{"title":"what is the best pickleball paddle","growth":1,"volume":3},{"title":"how to hold a pickleball paddle","growth":1,"volume":2},{"title":"what is the best weight for a pickleball paddle","growth":0,"volume":1},{"title":"what makes a good pickleball paddle","growth":1,"volume":1},{"title":"what size grip for pickleball paddle","growth":4,"volume":0},{"title":"which pickleball paddle should i buy","growth":1,"volume":0},{"title":"which pickleball paddle has the largest sweet spot","growth":0,"volume":0},{"title":"is pickleball paddle tennis","growth":1,"volume":0},{"title":"how do you hold a pickleball paddle","growth":1,"volume":0},{"title":"how to hold your pickleball paddle","growth":1,"volume":0},{"title":"what to look for in a pickleball paddle","growth":0,"volume":0},{"title":"which pickleball paddle has the most spin","growth":0,"volume":0},{"title":"what is the most popular pickleball paddle","growth":0,"volume":0},{"title":"is fiberglass or graphite pickleball paddle","growth":0,"volume":0}],"related_topics":["padel racket","countertop dishwasher","sbd belt","wearable breast pump"],"subheader_what":"What is a pickleball paddle?","meta_description":"Learn about the Pickleball Paddle, a trending sports equipment item that is growing in popularity, with above-average viewership on YouTube.","channel_breakdown":{"reddit":30,"tiktok":7,"twitter":28,"youtube":100,"facebook":24,"linkedin":66,"instagram":41,"pinterest":29},"last_mod_analysis":null,"last_mod_descripion":"2022-04-19","last_mod_cb-analysis":"2022-04-19","channel_breakdown_text":"Pickleball paddles are talked about on social media more than any other keyword we looked at. 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