Specialty Coffee
How fast is specialty coffee growing in popularity?
Search interest in Specialty Coffee grew 24% over the past year, compared to the year before, putting it at a current volume of 373K searches per month, as of last month.
Specialty Coffee
373K
Past Month Searches
+24%
Past Year Change
Channel Breakdown
Specialty coffee is most popularly discussed and showcased on Instagram, as the visual and aesthetic aspect of the drink lends itself well to the platform. It is less popular on YouTube, Reddit, and TikTok, which may not cater as much to the niche community of coffee enthusiasts.