What is Whatnot?
Whatnot is an online marketplace and live stream platform for collectors to securely buy and sell their collectibles. The platform features a wide range of collectibles from trading card games to action figures and manga.
How fast is Whatnot growing in popularity?
Interest in Whatnot grew 271% over the past year, compared to the year before, putting it at a current volume of 71K searches per month, as of last month.
Whatnot is talked about predominantly on Reddit, where people are having in-depth discussions about collectibles.