Most types of crafting can be incredibly time consuming and tedious. But many consumers are increasingly looking for a quick fix for their creative itch. Products like mug painting help them feel creative without needing to go through the full process of creating a mug, before painting it too.
Mug painting is also on the rise for social reasons.
As crafting gains popularity, especially among beginners, craft kits provide an easy and convenient way to start a project with everything included.
The Splatter Room, an interactive experience where participants fling paint in a dedicated space to create abstract art, is gaining popularity for a few surprising reasons. For one, it caters to the rising demand for unique, immersive entertainment experiences, particularly among younger demographics. The trend benefits from high visibility on social media platforms like Instagram and TikTok, where colorful, eye-catching sessions are frequently shared.
Splatter painting is also recognized for its cathartic benefits, offering a stress-relieving outlet like rage rooms have also done. This casual, accessible approach to art engagement is appealing to those interested in creative activities without the need for specific skills or serious commitment.
An increasingly popular crafting product shares most of its components with a sewing machine yet it’s 10x the price. This product is the rug tufting gun, a sort of automated punch needle that lets users create custom rugs.
Customer retention in hobbies like knitting, sewing, and tufting all benefit from the mismatch between how much material someone buys and how much they end up using: since yarn, for example, is generally sold in equal amounts for each color, but different patterns use different quantities, customers can get into a loop: using up one color and buying more, finding a pattern that will use up a different color they have too much of, and running out of something else.
Like a food company that sells 8-packs of hot dogs and 10-packs of buns, brands in this space strategically ensure that customers are always running out of something, but never fully depleting their inventory.
With more time spent at home due in part to remote work trends, people are dedicating more time to DIY projects to customize and improve their living spaces.
Keyword | Graph - 5 Years | Growth - YoY | Search Volume |
---|---|---|---|
Arch Wall | 16% | ||
Renter Friendly Wallpaper | 26% | ||
Tufting Class | 7% | ||
Rug Tufting | 5% | ||
Shot of Art | 10% | ||
Splatter Room | 6% |