This furniture trend is, surprisingly, driven by the software industry. The average American spends 5 hours every day watching TV and, as streaming takes off, content goes from statically on the wall to being portable on laptops, tablets, and phones.
While the bedroom used to be predominantly for sleeping, sex and reading, consumers are increasingly spending time in their bedrooms watching TV, on social media, or playing games. And bed frames with headboards make it easier to stare at a screen for a longer period of time. In fact, as the streaming wars started heating up in the late 2000s, searches and discussion around bed frames with headboards also started seeing an inflection.
Many other trends we’ve featured play into this one: blue light blocking glasses, part of the growing interest in better sleep, have grown 300% since we featured them 1.5 years ago, helping consumers spend more time in front of screens before bed without compromising their rest. Even wedge pillows, whose popularity has doubled over the past year, are sometimes listed for sale with photos of models holding phones above their heads while laying on the pillow. Rising demand for posture correctors as well, is often cited as a response to too many hours staring at screens, hunched over or in bed.
Bed frames with headboards have been growing for years but were strongly accelerated by the pandemic. When it first hit, investors expected something like a typical recession, where spending drops fastest for durable, discretionary purchases like furniture. As a result, Wayfair’s stock price dropped from $93 at the start of 2020 to $21 per share at the low in March of that year. Since then, it’s become apparent that the pandemic set off an unprecedented furniture-buying spree; Wayfair’s stock shot up over 12x in just 5 months after the low in March.
When the offerings in the floor-level bed frame category started to look too out-of-date, consumers who wouldn’t settle went as far as to buy normal bed frames that fit their aesthetic then saw off the legs to make them floor-level. Many buyers had to resort to this DIY approach as an indirect result of furniture economics: since shipping is so expensive, companies standardize, and that means sometimes missing out on niche markets.
As floor-level bed frames gain popularity alongside other emerging innovations in baby products, growing demand is centered around the term ‘montessori bed’. Like keto bread and beauty fridges, it’s a way to rebrand an existing product and charge more for it—in this case, literally charging more for less, since a Montessori bed uses less material than a standard bed.
The Montessori method recommends low-placed beds for a few reasons: aside from the safety benefit of preventing falls, a low-placed bed makes it easier for kids to get into and out of bed without help from adults, leading to greater independence.
The furniture industry has been around for so long that most of the new developments are spurred by changes outside of furnishings. Bed frames with headboards, for example, have gotten more popular as the bed increasingly becomes a place to consume media or work on a laptop.
Entryway cabinets are growing, in part, for similar reasons: For one, the rise of voice-controlled devices, driven by wider developments in the tech industry, means consumers are placing these devices near their front doors, often alongside the increasingly common front door smart security systems.
Entryways are also a key transition point from the outside world to home life, reflecting recent changes in how people approach mental health, as some consumers increasingly leave their phones at the door to ensure a less screen-focused experience at home. It’s one of many growing solutions to distraction, from time-tracking apps to technology sabbaths to keeping devices in do-not-disturb mode or in grayscale mode.
There is a growing movement toward treating pets as family, especially as people who delay or forgo having children choose to lavish attention on their fur babies instead. For some, that means providing their pets with precisely the same stylish comfort as the rest of the family enjoys.
Whereas traditional cat beds are essentially cushions with sides, cat sofas closely resemble human furniture — albeit at a much smaller size. While there’s no scientific evidence to suggest that cats prefer this shape, owners have a different take.
TikTok and Instagram are awash with videos from cat parents showing off their new furniture purchases. Meanwhile, cat sofas featuring hand-stitched upholstery and orthopedic cushions sell for as much as $2,000. They make up a significant proportion of the total pet furniture market, which is expected to hit $5.13 billion by 2027.
Keyword | Graph - 5 Years | Growth - YoY | Search Volume |
---|---|---|---|
Cat Wall | 9% | ||
FunnyFuzzy | 120% | ||
Cat Sofa | 7% | ||
Entryway Cabinet | 46% | ||
Smart Home Device | 22% | ||
Tuya App | 18% |