Top Alcohol Trends of 2023 & 2024

Here are the current alcohol trends of 2023 and 2024, found using our software tool and selected based on their growth and global popularity across sites like Google, TikTok, Reddit, Twitter, YouTube, Amazon, and more. These are not fads, such as new movies or social media challenges – rather they’re long-term global alcohol trends that are likely to see continued growth throughout 2023 and into 2024. We’ve also included our analysis on these new emerging trends below.

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Hiyo Drink

4K
Past Month Searches
+167%
Past Year Change

Hiyo drink is a new, alcohol-free and nutritionally-enhanced beverage that incorporates vitamins and minerals for health-conscious consumers. Its unique flavor combination has also piqued the curiosity of consumers, leading to a significant boost in search interest. …  Read more

Hugo Spritz

18K
Past Month Searches
+85%
Past Year Change

Hugo Spritz is a cocktail made with aperol, prosecco, and sparkling water. It is a light and refreshing drink that is perfect for summertime. …  Read more

Vodka Seltzer

6.4K
Past Month Searches
+76%
Past Year Change

Vodka seltzers are a type of alcoholic drink that is made with vodka and carbonated water. The drinks are often light and refreshing, and are often marketed as a healthier alternative to other alcoholic drinks. …  Read more

Limoncello Spritz

12K
Past Month Searches
+67%
Past Year Change

A Limoncello Spritz is a cocktail that is made with limoncello, sparkling water, and a splash of club soda. The drink is light, refreshing, and perfect for summertime sipping. …  Read more

Frey Ranch

2.4K
Past Month Searches
+64%
Past Year Change

Frey Ranch is a Nevada-based farm and distillery, renowned for its craft spirits, especially whiskey. It's distinct because the grains used are entirely grown, malted, and distilled on the estate. The rising popularity of mixology as a hobby has led many connoisseurs to seek out high-quality, unique spirits, leading to increased interest in artisan distilleries like Frey Ranch. …  Read more

Paradise Punch

2.4K
Past Month Searches
+51%
Past Year Change

Paradise Punch is a tropical cocktail blend, usually comprising ingredients such as Absolut, Southern Comfort, Amaretto, pineapple juice, orange juice and grenadine, topped with a dash of ginger ale. One reason for the notable increase in searches could be due to more people exploring at-home mixology and surging interest in unique and exotic recipes. …  Read more

Earl Giles

1.4K
Past Month Searches
+46%
Past Year Change

Earl Giles is a renowned distillery known for its craft spirits, fine cocktail mixers, and elixirs. Highly captivating is the fact that many connoisseurs are expanding their home cocktail-making skills, thus driving up the demand for boutique distillery products like those from Earl Giles. …  Read more

DV Catena

18K
Past Month Searches
+31%
Past Year Change

DV Catena is a 13.5% ABV wine blend of 75% Malbec, 19% Bonarda, and 6% Petit Verdot. The grapes for DV Catena are sourced from high altitude mountain vineyards where it is said to produce the highest concentration of aromas and flavors. …  Read more

Transfusion Drink

2.4K
Past Month Searches
+29%
Past Year Change

A transfusion drink is a cocktail that is made from vodka, lime juice, ginger ale, and Concord grape juice. The transfusion is a standard drink in the golf course and is popular among golfers. …  Read more

Espresso Martini

133K
Past Month Searches
+26%
Past Year Change

An Espresso Martini is a cocktail that is made from espresso, vodka, and vermouth. The drink is typically served cold and is often used as an after-dinner drink. …  Read more

Drink Sachet

2.9K
Past Month Searches
+26%
Past Year Change

A drink sachet is a small, tear-open pouch that is filled with a beverage. The sachet is designed to be convenient for on-the-go drinking, and is often used for powdered drinks, juice, and tea. …  Read more

Japanese Lager

900
Past Month Searches
+26%
Past Year Change

Japanese lager, a popular type of beer originating from Japan and crafted by esteemed breweries like Sapporo, Kirin, and Asahi, is renowned for its lightness, crisp taste and high levels of carbonation. The rise of Japanese craft breweries creating unique flavors with traditional fermentation methods has led to a renewed interest in these beverages. …  Read more

Amalfi Spritz

559
Past Month Searches
+21%
Past Year Change

The Amalfi Spritz, a refreshing Italian cocktail that blends Aperol with Prosecco, lime, and pineapple, is often savored in sunny outdoor environments. A fascinating reason for its elevated popularity is the rise in the craving for refreshing and less-alcoholic cocktails, a byproduct of an overarching movement towards healthier drinking habits. …  Read more

Soju Cocktail

2.5K
Past Month Searches
+20%
Past Year Change

Soju cocktails are mixed alcoholic beverages containing soju, a traditional Korean clear liquor combined with various fruit juices or soda. Increased interest in Korean culture and a growing trend of low-alcohol consumption lifestyle has propelled the drink's popularity with the relatively lower alcohol content of soju compared to other spirits. …  Read more

Halal Alcohol

9.2K
Past Month Searches
+20%
Past Year Change

Halal alcohol refers to non-alcoholic beverages that comply with Islamic dietary law (Halal), offering an alternative for Muslims who want to enjoy the experience of drinking without consuming alcohol. The global trend of reducing alcohol intake due to health concerns is driving demand for these alcoholic alternatives. …  Read more

Clase Azul

98K
Past Month Searches
+19%
Past Year Change

Clase Azul is a high-end Mexican brand of tequila that is made from the finest blue agave in Los Altos de Jalisco. The tequila is triple distilled in small batches and then bottled in specially handcrafted and hand-painted ceramic decanters. The brand is known for its premium quality and high price tag ranging from $400 to $30,000. …  Read more

Dobel Tequila

9.6K
Past Month Searches
+14%
Past Year Change

Dobel Tequila is a premium tequila that is made from a blend of reposado and añejo tequilas. The tequila is triple distilled and filtered, resulting in a smooth, clear spirit. …  Read more

Non Alcoholic Beer

67K
Past Month Searches
+13%
Past Year Change

Non-alcoholic beer is beer that has been brewed to have a very low alcohol content compared to regular beer. The beer is made by removing the alcohol from regular beer during the brewing process. Non-alcoholic beer is often favored by people who are not allowed to drink alcohol, such as pregnant women or people who are driving. …  Read more

Makgeolli

15K
Past Month Searches
+12%
Past Year Change

Makgeolli is a traditional Korean rice wine that is made from fermented rice and nuruk, a type of yeast. The wine is cloudy and has a sweet and sour taste. It is often served cold and is considered to be a health drink. …  Read more

White Tea Shot

4.8K
Past Month Searches
+11%
Past Year Change

A white tea shot is an alcoholic beverage that is typically made with white tea extract, gin, and lime or other citrus fruit juice. The tea is brewed and then strained and served in a shot glass. …  Read more

Casamigos Reposado

6.8K
Past Month Searches
+10%
Past Year Change

Casamigos Reposado is a tequila that is made from 100% blue agave. The tequila is rested in American oak barrels for up to 8 months, which gives it a smooth, mellow flavor. …  Read more

Mexican Candy Shot

2.8K
Past Month Searches
+9%
Past Year Change

Mexican candy shots are a type of alcoholic drink made by mixing fruity cocktails and tequila with sweet and spicy flavors and then serving them in shot glasses. …  Read more

Bumbu Rum

28K
Past Month Searches
+9%
Past Year Change

Bumbu Rum is a craft rum made in Indonesia. The rum is distilled from sugarcane and then infused with a variety of spices, fruits, and other flavors. The rum is meant to be enjoyed neat or in cocktails. …  Read more

Cantarito

7.8K
Past Month Searches
+6%
Past Year Change

A cantarito is a Mexican drink that is made with fruit juices and chamoy, a sauce made from fruit and chili peppers. The drink is often served with a salted rim and can be enjoyed either cold or frozen. …  Read more

Alcohol Gummies

1.9K
Past Month Searches
+6%
Past Year Change

Alcohol Gummies are gummy bears that are made with alcohol. The gummies come in a variety of flavors and are meant to be consumed as a party game or as a way to get drunk. …  Read more

Ice Tropez

9.3K
Past Month Searches
+2%
Past Year Change

Ice Tropez is a wine cocktail with 6.5% alcohol content and has a slightly sweet white peach flavor. It is a popular drink during the summer season. …  Read more

Trend Highlight – The Rise of Alcohol Gummies

DIY Alcohol gummies have been a party hack for decades, but they take 24 hours to prep. The pre-packaged alcohol gummies category, still in its infancy, is now taking off and has strong potential to become a much larger category.

Evolving party dynamics are, in part, driving the growth of alcohol gummies: Party-goers increasingly have one hand occupied with their phone and card-based party games are getting more and more common.

Hosts also say taking drinks out of the equation is an easy way to avoid spills and makes them more comfortable leaving expensive furniture uncovered. A product that makes a consumer more likely to host parties and to use that product at the parties has a natural built-in viral loop.

Any time a snack is convenient to eat but inconvenient to prepare, there's an opportunity for a brand to offer a pre-packaged version. While there’s only a single brand selling alcohol gummies now, along with a handful of Etsy sellers, we expect the category to grow significantly.

Trend Highlight – The Growing Popularity of Liquor Delivery

The tech companies that directly interface with the real world often worry about regulation: Airbnb is concerned about subletting and hotel rules, while Uber and Lyft fear that their gig workers will turn out to be full-time.  But Durstexpress is able to turn regulation into a competitive advantage.

 

The company offers beer delivery in Germany, and German regulations require retailers to take bottle deposits and offer a way to return the bottles after use. On its own, this makes the business much less profitable, since every delivery requires two trips. But it’s also a government-mandated loyalty program: Durstexpress picks up bottles when it gets a new order, so it turns an inconvenient government mandate into an automatic source of repeat business.

 

As more consumers reconsider alcohol in general and beer in particular, Durstexpress has adapted. In addition to their core offering, they deliver non-alcoholic beverages like water and smoothies. As with many other businesses, the fixed costs of a delivery network only make sense with a high-margin product like alcohol, but once the network exists, it’s often profitable to expand to adjacent categories.

 

Being seen as a beverage delivery company, not just an alcohol delivery company, also helps keep Durstexpress top of mind as some of their customers may experiment with lower-alcohol lifestyles.

Trend Highlight – Non-Alcoholic Alcohol

Like sober bars and 0% ABV beer, the rise of non-alcoholic gin highlights an important facet of the growing “sober curious” movement: Most people don’t want to have to stop socializing in bars or drinking their favorite cocktails — they just want to do so without the effects of alcohol.

Non-alcoholic gin brands like Ceder’s and Seedlip position their products as “gin alternatives” better suited to grown-up drinks than the fruity mocktails of decades past. With their sleek branding and sophisticated ingredients, they’re also able to maintain a similar premium price point to alcoholic gin.

As in the case of the company Athletic Brewing, the business models that are gaining the most traction are those that allow consumers to maintain some of their old habits while shifting their consumption in meaningful ways.

Trend Highlight – The growing popularity of the world's most consumed alcohol: Soju

The single most consumed liquor brand on the planet isn’t a whiskey, vodka, rum, or gin; It’s Soju. This Korean drink owes its popularity to several factors: second-order consequences of some unique legal issues, Korea’s drinking culture, and, more recently, the rise of Korean music and cinema.

In the US, liquor laws give Soju a boost. Because of its low alcohol content, it can be sold at restaurants that have a beer and wine license but no liquor license, which often costs more. And because it’s usually consumed in shots, it’s a popular substitute for liquor.

Historically, one early reason for Soju’s success is the Korean industrial development model. In the 60s and 70s, the Korean government offered multiple businesses in the same industry access to below-market-rate loans to support their growth. When an industry went through a downturn, the government encouraged the stronger players to buy out weaker ones, putting the best management in charge of the entire industry. The government applied this model to cars, chemicals, electronics—and liquor, creating the massive Hite Jinro beverage conglomerate.

In Soju’s home market of Korea, the beverage benefits from a liquor-first drinking culture. Korea’s liquor consumption is the highest in the world, at an average of almost 14 shots per adult per week, compared to roughly 6 in Russia.

More recently, Soju has benefited from Korea’s cultural moment. The rise of K-pop and the growing success of Korean movies internationally has renewed interest in Korean culture, and Soju—rarely seen in music videos but ubiquitous in Korean TV dramas—is one more way to experience it. And unlike some other forms of content-driven consumption, the revenue from selling them scales as people get more involved in the trend.

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    Past Alcohol Trends

    Adictivo Tequila
    Peaked in 2022
    Carajillo
    Peaked in 2021
    Hazy IPA
    Peaked in 2022
    Call Drink
    Peaked in 2022
    Rosa Tequila
    Peaked in 2022
    Capri Drink
    Peaked in 2022
    Mezcal
    Peaked in 2022
    Hard Seltzer
    Peaked in 2021
    Strong Zero
    Peaked in 2022
    Ranch Water
    Peaked in 2022
    Soju
    Peaked in 2022
    Vindome
    Peaked in 2023

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