Top Alcohol Trends of 2023 & 2022

Our hand-picked collection of the top alcohol trends of 2023 & 2022. The topics in this report on today’s emerging alcohol trends are selected for their high growth across sites including Google, TikTok, Instagram, Reddit, Twitter, YouTube, and Amazon. Read more about how we track global trends.

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Limoncello Spritz

13K
Past Month Searches
+222%
Past Year Change

A Limoncello Spritz is a cocktail that is made with limoncello, sparkling water, and a splash of club soda. The drink is light, refreshing, and perfect for summertime sipping. …  Read more

White Tea Shot

5.1K
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+69%
Past Year Change

A white tea shot is an alcoholic beverage that is typically made with white tea extract, gin, and lime or other citrus fruit juice. The tea is brewed and then strained and served in a shot glass. …  Read more

Adictivo Tequila

12K
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+65%
Past Year Change

Adictivo Tequila is a premium tequila that is made from 100% blue agave. The tequila is distilled in small batches and is aged in oak barrels for a smooth and complex flavor. …  Read more

Ice Tropez

12K
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+63%
Past Year Change

Ice Tropez is a wine cocktail with 6.5% alcohol content and has a slightly sweet white peach flavor. It is a popular drink during the summer season. …  Read more

Vodka Seltzer

12K
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+60%
Past Year Change

Vodka seltzers are a type of alcoholic drink that is made with vodka and carbonated water. The drinks are often light and refreshing, and are often marketed as a healthier alternative to other alcoholic drinks. …  Read more

DV Catena

13K
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+49%
Past Year Change

DV Catena is a 13.5% ABV wine blend of 75% Malbec, 19% Bonarda, and 6% Petit Verdot. The grapes for DV Catena are sourced from high altitude mountain vineyards where it is said to produce the highest concentration of aromas and flavors. …  Read more

Call Drink

27K
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+41%
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A call drink is a type of cocktail that is made by combining two different liquors in a shaker with ice. The drink gets its name from the fact that one calls out or specifies the exact brands of liquor to be used. …  Read more

Rosa Tequila

9.7K
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+38%
Past Year Change

Rosa Tequila is a pink tequila that is made from blue agave and is said to have a light, floral flavor that is perfect for cocktails. The tequila is made in Jalisco, Mexico and has been receiving increasing attention in the United States. …  Read more

Cantarito

8.9K
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+28%
Past Year Change

A cantarito is a Mexican drink that is made with fruit juices and chamoy, a sauce made from fruit and chili peppers. The drink is often served with a salted rim and can be enjoyed either cold or frozen. …  Read more

Casamigos Reposado

7.1K
Past Month Searches
+27%
Past Year Change

Casamigos Reposado is a tequila that is made from 100% blue agave. The tequila is rested in American oak barrels for up to 8 months, which gives it a smooth, mellow flavor. …  Read more

Bumbu Rum

28K
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+27%
Past Year Change

Bumbu Rum is a craft rum made in Indonesia. The rum is distilled from sugarcane and then infused with a variety of spices, fruits, and other flavors. The rum is meant to be enjoyed neat or in cocktails. …  Read more

On The Rocks Cocktails

5.6K
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+25%
Past Year Change

On The Rocks cocktail is a brand of ready-to-drink and bar-quality craft cocktails. The brand's cocktails include Old Fashioned, Margarita, Cosmopolitan, and more. The brand got its name from the term "on the rocks cocktails" which refers to cocktails that are served over ice. …  Read more

Mexican Candy Shot

4.6K
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+24%
Past Year Change

Mexican candy shots are a type of alcoholic drink made by mixing fruity cocktails and tequila with sweet and spicy flavors and then serving them in shot glasses. …  Read more

Soju

355K
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+24%
Past Year Change

Soju is a distilled beverage that is popular in South Korea. It is made from rice, barley, or sweet potatoes and is typically around 20% alcohol by volume. Soju is often consumed neat or mixed with other drinks. …  Read more

Espresso Martini

254K
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+24%
Past Year Change

An Espresso Martini is a cocktail that is made from espresso, vodka, and vermouth. The drink is typically served cold and is often used as an after-dinner drink. …  Read more

Dobel Tequila

19K
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+23%
Past Year Change

Dobel Tequila is a premium tequila that is made from a blend of reposado and añejo tequilas. The tequila is triple distilled and filtered, resulting in a smooth, clear spirit. …  Read more

Mezcal

270K
Past Month Searches
+15%
Past Year Change

Mezcal is a type of agave liquor that is made in Mexico. It is often compared to tequila, but is said to have a smokier flavor. Mezcal is often served with a worm in the bottle, though this is not a requirement. …  Read more

Ranch Water

40K
Past Month Searches
+9%
Past Year Change

Ranch Water is a popular cocktail in Texas that is made with tequila, lime juice, and sparkling water. The drink is meant to provide a low-calorie alternative to other alcoholic drinks. …  Read more

Drink Sachet

3.1K
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+7%
Past Year Change

A drink sachet is a small, tear-open pouch that is filled with a beverage. The sachet is designed to be convenient for on-the-go drinking, and is often used for powdered drinks, juice, and tea. …  Read more

Makgeolli

14K
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+7%
Past Year Change

Makgeolli is a traditional Korean rice wine that is made from fermented rice and nuruk, a type of yeast. The wine is cloudy and has a sweet and sour taste. It is often served cold and is considered to be a health drink. …  Read more

Hazy IPA

19K
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+6%
Past Year Change

Hazy IPAs are a newer style of IPA that is cloudy or murky in appearance. The beer is made with a large amount of wheat and is often served unfiltered. The flavor is typically fruity and juicy with a moderate bitterness. …  Read more

Strong Zero

9.7K
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+6%
Past Year Change

Strong Zero is a canned alcoholic beverage from Japan that is 9% alcohol by volume (ABV). The liquor is made from grains, potatoes, barley, or rice. Its production process starts by freezing fruit using liquid nitrogen at -196 degrees Celsius in order to lock in the fruit's flavor. …  Read more

Non Alcoholic Beer

59K
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+5%
Past Year Change

Non-alcoholic beer is beer that has been brewed to have a very low alcohol content compared to regular beer. The beer is made by removing the alcohol from regular beer during the brewing process. Non-alcoholic beer is often favored by people who are not allowed to drink alcohol, such as pregnant women or people who are driving. …  Read more

Alcohol Gummies

3.8K
Past Month Searches
+1%
Past Year Change

Alcohol Gummies are gummy bears that are made with alcohol. The gummies come in a variety of flavors and are meant to be consumed as a party game or as a way to get drunk. …  Read more

Carajillo

47K
Past Month Searches
-9%
Past Year Change

A carajillo is a Spanish coffee drink that is made with espresso, brandy, and sugar. The drink is typically served in a short glass and is considered a strong and sweet coffee cocktail. …  Read more

Hard Seltzer

45K
Past Month Searches
-24%
Past Year Change

Hard seltzers are a type of alcoholic drink that is made with carbonated water and flavored with fruit, herbs, or spices. The drinks are often seen as a healthier alternative to other alcoholic beverages, as they are lower in calories and sugar. …  Read more

Trend Highlight – The Rise of Alcohol Gummies

DIY Alcohol gummies have been a party hack for decades, but they take 24 hours to prep. The pre-packaged alcohol gummies category, still in its infancy, is now taking off and has strong potential to become a much larger category.

Evolving party dynamics are, in part, driving the growth of alcohol gummies: Party-goers increasingly have one hand occupied with their phone and card-based party games are getting more and more common.

Hosts also say taking drinks out of the equation is an easy way to avoid spills and makes them more comfortable leaving expensive furniture uncovered. A product that makes a consumer more likely to host parties and to use that product at the parties has a natural built-in viral loop.

Any time a snack is convenient to eat but inconvenient to prepare, there's an opportunity for a brand to offer a pre-packaged version. While there’s only a single brand selling alcohol gummies now, along with a handful of Etsy sellers, we expect the category to grow significantly.

Trend Highlight – The growing popularity of the world's most consumed alcohol: Soju

The single most consumed liquor brand on the planet isn’t a whiskey, vodka, rum, or gin; It’s Soju. This Korean drink owes its popularity to several factors: second-order consequences of some unique legal issues, Korea’s drinking culture, and, more recently, the rise of Korean music and cinema.

In the US, liquor laws give Soju a boost. Because of its low alcohol content, it can be sold at restaurants that have a beer and wine license but no liquor license, which often costs more. And because it’s usually consumed in shots, it’s a popular substitute for liquor.

Historically, one early reason for Soju’s success is the Korean industrial development model. In the 60s and 70s, the Korean government offered multiple businesses in the same industry access to below-market-rate loans to support their growth. When an industry went through a downturn, the government encouraged the stronger players to buy out weaker ones, putting the best management in charge of the entire industry. The government applied this model to cars, chemicals, electronics—and liquor, creating the massive Hite Jinro beverage conglomerate.

In Soju’s home market of Korea, the beverage benefits from a liquor-first drinking culture. Korea’s liquor consumption is the highest in the world, at an average of almost 14 shots per adult per week, compared to roughly 6 in Russia.

More recently, Soju has benefited from Korea’s cultural moment. The rise of K-pop and the growing success of Korean movies internationally has renewed interest in Korean culture, and Soju—rarely seen in music videos but ubiquitous in Korean TV dramas—is one more way to experience it. And unlike some other forms of content-driven consumption, the revenue from selling them scales as people get more involved in the trend.

Trend Highlight – Non-Alcoholic Alcohol

Like sober bars and 0% ABV beer, the rise of non-alcoholic gin highlights an important facet of the growing “sober curious” movement: Most people don’t want to have to stop socializing in bars or drinking their favorite cocktails — they just want to do so without the effects of alcohol.

Non-alcoholic gin brands like Ceder’s and Seedlip position their products as “gin alternatives” better suited to grown-up drinks than the fruity mocktails of decades past. With their sleek branding and sophisticated ingredients, they’re also able to maintain a similar premium price point to alcoholic gin.

As in the case of the company Athletic Brewing, the business models that are gaining the most traction are those that allow consumers to maintain some of their old habits while shifting their consumption in meaningful ways.

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  • Past Alcohol Trends

    Capri Drink
    Peaked in 2022
    Transfusion Drink
    Peaked in 2022
    Hugo Spritz
    Peaked in 2019

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