Top Alcohol Trends of 2023
Our hand-picked collection of the top alcohol trends of 2023. The topics in this report on today’s emerging alcohol trends are selected for their high growth across sites including Google, TikTok, Instagram, Reddit, Twitter, YouTube, and Amazon. Read more about how we track global trends.
A Limoncello Spritz is a cocktail that is made with limoncello, sparkling water, and a splash of club soda. The drink is light, refreshing, and perfect for summertime sipping. … Read more
Vodka seltzers are a type of alcoholic drink that is made with vodka and carbonated water. The drinks are often light and refreshing, and are often marketed as a healthier alternative to other alcoholic drinks. … Read more
Hugo Spritz is a cocktail made with aperol, prosecco, and sparkling water. It is a light and refreshing drink that is perfect for summertime. … Read more
The Capri drink or cocktail is made by blending liquor like rum, cognac, maraschino, or vermouth, and Capri-Sun which is a juice concentrate drink made with real fruit juice and sweetened by monk fruit. … Read more
A transfusion drink is a cocktail that is made from vodka, lime juice, ginger ale, and Concord grape juice. The transfusion is a standard drink in the golf course and is popular among golfers. … Read more
White Tea Shot
A white tea shot is an alcoholic beverage that is typically made with white tea extract, gin, and lime or other citrus fruit juice. The tea is brewed and then strained and served in a shot glass. … Read more
DV Catena is a 13.5% ABV wine blend of 75% Malbec, 19% Bonarda, and 6% Petit Verdot. The grapes for DV Catena are sourced from high altitude mountain vineyards where it is said to produce the highest concentration of aromas and flavors. … Read more
On The Rocks Cocktails
On The Rocks cocktail is a brand of ready-to-drink and bar-quality craft cocktails. The brand's cocktails include Old Fashioned, Margarita, Cosmopolitan, and more. The brand got its name from the term "on the rocks cocktails" which refers to cocktails that are served over ice. … Read more
An Espresso Martini is a cocktail that is made from espresso, vodka, and vermouth. The drink is typically served cold and is often used as an after-dinner drink. … Read more
A cantarito is a Mexican drink that is made with fruit juices and chamoy, a sauce made from fruit and chili peppers. The drink is often served with a salted rim and can be enjoyed either cold or frozen. … Read more
Bumbu Rum is a craft rum made in Indonesia. The rum is distilled from sugarcane and then infused with a variety of spices, fruits, and other flavors. The rum is meant to be enjoyed neat or in cocktails. … Read more
A call drink is a type of cocktail that is made by combining two different liquors in a shaker with ice. The drink gets its name from the fact that one calls out or specifies the exact brands of liquor to be used. … Read more
Rosa Tequila is a pink tequila that is made from blue agave and is said to have a light, floral flavor that is perfect for cocktails. The tequila is made in Jalisco, Mexico and has been receiving increasing attention in the United States. … Read more
Dobel Tequila is a premium tequila that is made from a blend of reposado and añejo tequilas. The tequila is triple distilled and filtered, resulting in a smooth, clear spirit. … Read more
Mexican Candy Shot
Mexican candy shots are a type of alcoholic drink made by mixing fruity cocktails and tequila with sweet and spicy flavors and then serving them in shot glasses. … Read more
Soju is a distilled beverage that is popular in South Korea. It is made from rice, barley, or sweet potatoes and is typically around 20% alcohol by volume. Soju is often consumed neat or mixed with other drinks. … Read more
Casamigos Reposado is a tequila that is made from 100% blue agave. The tequila is rested in American oak barrels for up to 8 months, which gives it a smooth, mellow flavor. … Read more
A drink sachet is a small, tear-open pouch that is filled with a beverage. The sachet is designed to be convenient for on-the-go drinking, and is often used for powdered drinks, juice, and tea. … Read more
Mezcal is a type of agave liquor that is made in Mexico. It is often compared to tequila, but is said to have a smokier flavor. Mezcal is often served with a worm in the bottle, though this is not a requirement. … Read more
Non Alcoholic Beer
Non-alcoholic beer is beer that has been brewed to have a very low alcohol content compared to regular beer. The beer is made by removing the alcohol from regular beer during the brewing process. Non-alcoholic beer is often favored by people who are not allowed to drink alcohol, such as pregnant women or people who are driving. … Read more
Clase Azul is a high-end Mexican brand of tequila that is made from the finest blue agave in Los Altos de Jalisco. The tequila is triple distilled in small batches and then bottled in specially handcrafted and hand-painted ceramic decanters. The brand is known for its premium quality and high price tag ranging from $400 to $30,000. … Read more
Alcohol Gummies are gummy bears that are made with alcohol. The gummies come in a variety of flavors and are meant to be consumed as a party game or as a way to get drunk. … Read more
Hazy IPAs are a newer style of IPA that is cloudy or murky in appearance. The beer is made with a large amount of wheat and is often served unfiltered. The flavor is typically fruity and juicy with a moderate bitterness. … Read more
Makgeolli is a traditional Korean rice wine that is made from fermented rice and nuruk, a type of yeast. The wine is cloudy and has a sweet and sour taste. It is often served cold and is considered to be a health drink. … Read more
Strong Zero is a canned alcoholic beverage from Japan that is 9% alcohol by volume (ABV). The liquor is made from grains, potatoes, barley, or rice. Its production process starts by freezing fruit using liquid nitrogen at -196 degrees Celsius in order to lock in the fruit's flavor. … Read more
Ranch Water is a popular cocktail in Texas that is made with tequila, lime juice, and sparkling water. The drink is meant to provide a low-calorie alternative to other alcoholic drinks. … Read more
A carajillo is a Spanish coffee drink that is made with espresso, brandy, and sugar. The drink is typically served in a short glass and is considered a strong and sweet coffee cocktail. … Read more
Hard seltzers are a type of alcoholic drink that is made with carbonated water and flavored with fruit, herbs, or spices. The drinks are often seen as a healthier alternative to other alcoholic beverages, as they are lower in calories and sugar. … Read more
Trend Highlight – The Rise of Alcohol Gummies
DIY Alcohol gummies have been a party hack for decades, but they take 24 hours to prep. The pre-packaged alcohol gummies category, still in its infancy, is now taking off and has strong potential to become a much larger category.
Evolving party dynamics are, in part, driving the growth of alcohol gummies: Party-goers increasingly have one hand occupied with their phone and card-based party games are getting more and more common.
Hosts also say taking drinks out of the equation is an easy way to avoid spills and makes them more comfortable leaving expensive furniture uncovered. A product that makes a consumer more likely to host parties and to use that product at the parties has a natural built-in viral loop.
Any time a snack is convenient to eat but inconvenient to prepare, there's an opportunity for a brand to offer a pre-packaged version. While there’s only a single brand selling alcohol gummies now, along with a handful of Etsy sellers, we expect the category to grow significantly.
Trend Highlight – The Growing Popularity of Liquor Delivery
The tech companies that directly interface with the real world often worry about regulation: Airbnb is concerned about subletting and hotel rules, while Uber and Lyft fear that their gig workers will turn out to be full-time. But Durstexpress is able to turn regulation into a competitive advantage.
The company offers beer delivery in Germany, and German regulations require retailers to take bottle deposits and offer a way to return the bottles after use. On its own, this makes the business much less profitable, since every delivery requires two trips. But it’s also a government-mandated loyalty program: Durstexpress picks up bottles when it gets a new order, so it turns an inconvenient government mandate into an automatic source of repeat business.
As more consumers reconsider alcohol in general and beer in particular, Durstexpress has adapted. In addition to their core offering, they deliver non-alcoholic beverages like water and smoothies. As with many other businesses, the fixed costs of a delivery network only make sense with a high-margin product like alcohol, but once the network exists, it’s often profitable to expand to adjacent categories.
Being seen as a beverage delivery company, not just an alcohol delivery company, also helps keep Durstexpress top of mind as some of their customers may experiment with lower-alcohol lifestyles.
Trend Highlight – Non-Alcoholic Alcohol
Like sober bars and 0% ABV beer, the rise of non-alcoholic gin highlights an important facet of the growing “sober curious” movement: Most people don’t want to have to stop socializing in bars or drinking their favorite cocktails — they just want to do so without the effects of alcohol.
Non-alcoholic gin brands like Ceder’s and Seedlip position their products as “gin alternatives” better suited to grown-up drinks than the fruity mocktails of decades past. With their sleek branding and sophisticated ingredients, they’re also able to maintain a similar premium price point to alcoholic gin.
As in the case of the company Athletic Brewing, the business models that are gaining the most traction are those that allow consumers to maintain some of their old habits while shifting their consumption in meaningful ways.
Trend Highlight – The growing popularity of the world's most consumed alcohol: Soju
The single most consumed liquor brand on the planet isn’t a whiskey, vodka, rum, or gin; It’s Soju. This Korean drink owes its popularity to several factors: second-order consequences of some unique legal issues, Korea’s drinking culture, and, more recently, the rise of Korean music and cinema.
In the US, liquor laws give Soju a boost. Because of its low alcohol content, it can be sold at restaurants that have a beer and wine license but no liquor license, which often costs more. And because it’s usually consumed in shots, it’s a popular substitute for liquor.
Historically, one early reason for Soju’s success is the Korean industrial development model. In the 60s and 70s, the Korean government offered multiple businesses in the same industry access to below-market-rate loans to support their growth. When an industry went through a downturn, the government encouraged the stronger players to buy out weaker ones, putting the best management in charge of the entire industry. The government applied this model to cars, chemicals, electronics—and liquor, creating the massive Hite Jinro beverage conglomerate.
In Soju’s home market of Korea, the beverage benefits from a liquor-first drinking culture. Korea’s liquor consumption is the highest in the world, at an average of almost 14 shots per adult per week, compared to roughly 6 in Russia.
More recently, Soju has benefited from Korea’s cultural moment. The rise of K-pop and the growing success of Korean movies internationally has renewed interest in Korean culture, and Soju—rarely seen in music videos but ubiquitous in Korean TV dramas—is one more way to experience it. And unlike some other forms of content-driven consumption, the revenue from selling them scales as people get more involved in the trend.
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