Top Drink Trends of 2023 & 2022

Our hand-picked collection of the top drink trends of 2023 & 2022. The topics in this report on today’s emerging drink trends are selected for their high growth across sites including Google, TikTok, Instagram, Reddit, Twitter, YouTube, and Amazon. Read more about how we track global trends.

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Prime Energy Drink

105K
Past Month Searches
+1023%
Past Year Change

Prime Energy Drink is a high-caffeine energy drink that is marketed as a vegan product. The drink is made with a blend of coconut water, B vitamins, electrolytes, and caffeine, and is said to help improve energy, focus, and endurance. The drink company was founded and popularized by influencers Logan Paul and KSI. …  Read more

Air Up Bottle

98K
Past Month Searches
+668%
Past Year Change

The Air Up Bottle is a refillable water bottle with a scented component near the cap. This fools the brain into thinking that the water is flavored when in reality it’s just plain water. The bottle is popular with dieters and health advocates alike. …  Read more

Ghost Energy Drink

16K
Past Month Searches
+299%
Past Year Change

Ghost Energy Drink is a carbonated beverage that is marketed as a “supercharged energy drink.” The drink is made with caffeine, taurine, B-vitamins, and guarana and is available in several flavors. …  Read more

Mogu Mogu Drink

6.5K
Past Month Searches
+137%
Past Year Change

Mogu mogu is a drink that is made from fruit juice, nata de coco, and sweeteners. The drink originated from Thailand and is marketed as a healthy alternative to soda and other sugary drinks. …  Read more

Olipop

39K
Past Month Searches
+137%
Past Year Change

Olipop is a brand of canned sparkling tonic that uses plant-based ingredients and prebiotics as a healthier alternative to soda. It also uses cassava, fruit juice, and stevia as sweeteners. …  Read more

LMNT

34K
Past Month Searches
+130%
Past Year Change

LMNT is an electrolyte drink mix that is sugar-free and gluten-free. The brand aims to improve health through hydration and is known for its optimal ratio of electrolytes which contains higher sodium content. …  Read more

Kate Farms

7K
Past Month Searches
+106%
Past Year Change

Kate Farms is a company that produces organic and plant-based nutrient shakes and formulas for people with special medical and dietary needs. The company's products provide high quality nutrition and are designed for drinking or tube feeding. …  Read more

Cloves Water

11K
Past Month Searches
+100%
Past Year Change

Cloves water is a drink that is made by boiling cloves in water. The drink is said to be beneficial in relieving respiratory problems, such as asthma and bronchitis, and in boosting the immune system. …  Read more

BeatBox Drink

8.9K
Past Month Searches
+93%
Past Year Change

A BeatBox Drink is a ready-to-drink cocktail packed in eco-friendly tetra packaging. It is an alternative wine-based drink to bring to parties and events, and is popular among Millennials. …  Read more

Liquid Death

68K
Past Month Searches
+84%
Past Year Change

Liquid Death is a brand of canned water that is rich in minerals and electrolytes. The water comes from deep underground mountain source, purified, and then bottled in aluminum cans, maintaining the original mineral profile of water. …  Read more

Gut Drink

10K
Past Month Searches
+56%
Past Year Change

Gut drinks are beverages that are intended to improve gut health. The drinks are made with probiotics and other ingredients that are said to support gut health. …  Read more

Adaptogen

20K
Past Month Searches
+45%
Past Year Change

An adaptogen is a natural substance that is believed to help the body adapt to stress. The term is used to describe a wide variety of substances, including herbs, mushrooms, and minerals. …  Read more

Spanish Latte

11K
Past Month Searches
+41%
Past Year Change

A Spanish Latte is a latte that is made with espresso, steamed milk, and a sweetened condensed milk. The drink is popular in Spain and is often served with a layer of foam on top. …  Read more

GLOW Drink

9.6K
Past Month Searches
+40%
Past Year Change

The GLOW drink is an electrolyte drink that is meant to provide energy and health benefits. The drink is packed with electrolytes, antioxidants, and essential vitamins which are said to help in hydration, increasing energy, and detoxifying the body. …  Read more

HTeaO

15K
Past Month Searches
+39%
Past Year Change

HTeaO is a Texas-based tea bar that offers premium iced tea with 27 flavors to choose from. The company uses all natural flavors and uses cane sugar as a sweetener. …  Read more

Athletic Brewing

16K
Past Month Searches
+37%
Past Year Change

Athletic Brewing is a company that specializes in making non-alcoholic craft beer. The company’s beers are designed to provide the same flavor and satisfaction as traditional craft beers, but without the alcohol. …  Read more

Malta India

20K
Past Month Searches
+37%
Past Year Change

Malta India is a non-alcoholic, carbonated malt beverage from Puerto Rico. The beverage is made with a blend of malt, sugar, corn syrup, molasses, and carbonated water. …  Read more

Milkis

9.8K
Past Month Searches
+28%
Past Year Change

Milkis is a carbonated beverage that is made with milk and ice. The beverage is available in a variety of flavors, including grape, strawberry, and banana. Milkis is popular in South Korea and is often consumed as a snack or a dessert. …  Read more

Celsius Drink

78K
Past Month Searches
+24%
Past Year Change

Celsius is a line of fitness drinks that are designed to help with weight loss and energy. The drinks are calorie-free, non-carbonated, and sweetened with sucralose. They are available in a variety of flavors, including fruit punch, grape, and orange. …  Read more

Ginger Shots

29K
Past Month Searches
+22%
Past Year Change

Ginger Shots are beverages that are made with ginger and other complementary ingredients. The shots are meant to be consumed as a way to improve digestion, reduce inflammation, and boost the immune system. …  Read more

Ceremonial Cacao

4.3K
Past Month Searches
+19%
Past Year Change

Ceremonial Cacao is a type of cacao that is considered to be the most pure and sacred. The cacao is often used in spiritual ceremonies and is said to promote feelings of well-being, love, and joy. …  Read more

Poppi Soda

18K
Past Month Searches
+15%
Past Year Change

Poppi Soda is a line of fruit-flavored sodas that are made with real fruit juice and no artificial colors or flavors. The sodas are available in six flavors: apple, grape, orange, pineapple, raspberry, and strawberry. …  Read more

Jot Coffee

2.6K
Past Month Searches
+10%
Past Year Change

Jot Coffee is a coffee subscription service that delivers fresh, small-batch roasted coffee to subscribers’ doors every week. The coffee is roasted the same day it is shipped, ensuring that subscribers receive the freshest coffee possible. …  Read more

Oat Milk

239K
Past Month Searches
+7%
Past Year Change
Published 4 years ago

Oat milk is a plant-based milk alternative that is made from oats. The milk is high in fiber, protein, and vitamins, and has a creamy texture and a slightly sweet flavor. It is becoming a popular choice for those who are looking for a dairy-free milk alternative. …  Read more

Oat Latte

15K
Past Month Searches
-2%
Past Year Change

An oat latte is a coffee alternative that is made with oats. The latte is made by steaming milk and then adding oats and other flavorings. The latte is said to be high in protein and fiber, and is a popular choice for people who are looking for a healthier option. …  Read more

Mullein Tea

19K
Past Month Searches
-5%
Past Year Change

Mullein Tea is a tea that is made from the mullein plant. Mullein is a traditional remedy for respiratory problems and is said to be a soothing and calming tea. …  Read more

Bubble Tea

748K
Past Month Searches
-6%
Past Year Change

Bubble Tea is a tea-based drink that is made with milk and/or fruit juice and is shaken with ice. The drink is then poured into a glass and topped with tapioca balls or other fruit. …  Read more

Trend Highlight – Flavored Water That Isn't Really Flavored

A new water bottle startup is making more than $100M per year selling flavored water that isn’t actually flavored at all.

The company, Air Up, adds a scented ring around the lip of the bottle that fools users’ senses into thinking that what they’re drinking tastes great, just because it smells great. As the company puts it, “Good taste doesn't need sugar.”

Diet sodas, first introduced in the mid-1900s, were intended to help consumers reduce their caloric intake–but in reality, many use them as an excuse to eat a higher calorie meal. This is consistent with the theory of moral licensing, where, in the context of fast food, consumers comfortably combine a healthy food option with a less healthy, indulgent one. Air Up leans into this effect, but for the better, letting consumers’ bodies get the benefit of plain water and their brains get the benefit of the sweet flavor.

This isn’t the first time a company has played these games. The interplay between smell and taste has long been known to businesses who have gone so far as to pump artificial smells into their restaurants in an attempt to make their food taste better.

Trend Highlight – The Rise of Canned Boba

Producing a shelf-stable version of an existing beverage is a good way to grow the market. Similar to how battery-powered devices are particularly popular in places with intermittent electricity, canned goods can become popular in places with initially unreliable or unavailable infrastructure.

In fact, milk has already undergone this evolution. While Americans are used to buying refrigerated milk, much of the rest of the world buys unrefrigerated boxed milk that has a 6-9 month shelf life. It’s called UHT milk and is made by momentarily heating milk to a high temperature to sterilize it. The UHT process has helped milk penetrate into new markets and, today, milk’s adoption in China, for example, is growing at a higher rate than ever before.

The benefits of shelf stability are now coming to boba tea in the form of canned boba; searches and online discussion of the term are at an all-time high.

Being shelf-stable also helps to make boba a snack. If people can consume it at any time, they'll keep it with them–in the car or on a hike, for example–and that reinforces the habit.

Another contributing factor to the rise of canned boba is the speed at which boba itself is becoming more popular. Boba’s popularity has outpaced retail infrastructure such that consumers in rural areas wanting boba are too far from trendy areas, forcing them to buy it online, in cans.

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