This comparatively swift transition from offline to online has also been propped up by the rise of seconding clothing marketplaces like Poshmark and thredUP. These items’ short ownership duration means that secondhand markets can expect their buyers in this category to be future sellers. And for secondhand marketplaces in particular, a high frequency of returns changes from a liability to an asset since it keeps people in their ecosystem and adds inventory to their sites.
A new subcategory of maternity wear with an even shorter duration of ownership is becoming more popular: one-time use dresses for maternity photoshoots. Body positivity is on the rise and stigmas are being cut down across the consumer world from balding to body size.
And in one sense, Instagram hurts the demand for professional photographers by making it more normal for people to take their own photos—but that same everyday tendency also means that pictures of a special occasion will require unique scenery, special clothes, and perhaps professional help.","head":"The Rise of Maternity Clothing","body_links":"The maternity dress industry is undergoing a massive transformation. Walmart mostly moved their maternity section online and many retailers don’t even carry maternity clothing anymore. This is in large part due to the higher costs of supporting the category; the short duration of need for maternity clothing leads to above-average return rates.
This comparatively swift transition from offline to online has also been propped up by the rise of seconding clothing marketplaces like Poshmark and thredUP. These items’ short ownership duration means that secondhand markets can expect their buyers in this category to be future sellers. And for secondhand marketplaces in particular, a high frequency of returns changes from a liability to an asset since it keeps people in their ecosystem and adds inventory to their sites.
A new subcategory of maternity wear with an even shorter duration of ownership is becoming more popular: one-time use dresses for maternity photoshoots. Body positivity is on the rise and stigmas are being cut down across the consumer world from balding to body size.
And in one sense, Instagram hurts the demand for professional photographers by making it more normal for people to take their own photos—but that same everyday tendency also means that pictures of a special occasion will require unique scenery, special clothes, and perhaps professional help.","replaced_keywords":{}},{"body":"Bamboo sheets have been a growing trend for years but bamboo pajamas have just recently started growing in popularity. They are a cheaper solution: enough bamboo fabric to cover a person once instead of a bed twice.
45% of couples report arguing over sleeping temperature so products that let individuals choose their own preferred temperature help resolve the issue. Given its unique property of wicking moisture, bamboo clothing can help keep body temperatures stable throughout the night. Bamboo pajama brands are leaning into this and running ads promising to help reduce sleep-related conflict.
Bamboo fabric is also pitched as environmentally friendly compared to cotton. Bamboo requires little water, the plants grow back after getting cut down, and they don’t need pesticides. As more consumers start making environmentally conscious decisions, existing products can be rebuilt using more eco-friendly materials.","head":"Bamboo Clothing is Becoming More Popular","body_links":"Bamboo sheets have been a growing trend for years but bamboo pajamas have just recently started growing in popularity. They are a cheaper solution: enough bamboo fabric to cover a person once instead of a bed twice.
45% of couples report arguing over sleeping temperature so products that let individuals choose their own preferred temperature help resolve the issue. Given its unique property of wicking moisture, bamboo clothing can help keep body temperatures stable throughout the night. Bamboo pajama brands are leaning into this and running ads promising to help reduce sleep-related conflict.
Bamboo fabric is also pitched as environmentally friendly compared to cotton. Bamboo requires little water, the plants grow back after getting cut down, and they don’t need pesticides. As more consumers start making environmentally conscious decisions, existing products can be rebuilt using more eco-friendly materials.","replaced_keywords":{"Bamboo Pajamas":"bamboo pajamas"}},{"body":"People have fewer close friends today compared to decades past. In 1990, a quarter of women reported having ten or more close friends, while today that number has halved.
Some female consumers report that their small friend circles mean that when it comes to weddings, they’re more likely to take turns being each others’ bridesmaids, meaning the cluster of bridesmaids is the same from wedding to wedding.
Brides usually pick a single style and color for all their bridesmaids to wear. But bridesmaids are often different sizes and skin tones so what looks good on one might not on another. For this reason, bridesmaid dresses are notoriously disliked and often not worn again after the wedding.
And while some women try to reuse bridesmaids\' dresses for other weddings, the declining size of friend circles and the resulting overlap in bridesmaids makes this an issue: A bride doesn’t want their bridesmaids to use the same dress they used at a previous wedding from within the friend circle.
If the dress can\'t be repeated, consumers’ willingness to pay declines. This is one of several factors driving down the price of bridesmaid dresses. Another is the rise of secondhand clothing marketplaces like Poshmark and Thredup which have heavily affected the only-wear-it once clothing category.
Revelry Dresses, a fast-growing bridesmaid dress company that sells all its dresses for $99 (considered affordable in the bridesmaid dress industry), is part of the industry-wide recognition of these broader trends.","head":"Why bridesmaid dresses are so expensive and why they\'re getting cheaper","body_links":"People have fewer close friends today compared to decades past. In 1990, a quarter of women reported having ten or more close friends, while today that number has halved.
Some female consumers report that their small friend circles mean that when it comes to weddings, they’re more likely to take turns being each others’ bridesmaids, meaning the cluster of bridesmaids is the same from wedding to wedding.
Brides usually pick a single style and color for all their bridesmaids to wear. But bridesmaids are often different sizes and skin tones so what looks good on one might not on another. For this reason, bridesmaid dresses are notoriously disliked and often not worn again after the wedding.
And while some women try to reuse bridesmaids\' dresses for other weddings, the declining size of friend circles and the resulting overlap in bridesmaids makes this an issue: A bride doesn’t want their bridesmaids to use the same dress they used at a previous wedding from within the friend circle.
If the dress can\'t be repeated, consumers’ willingness to pay declines. This is one of several factors driving down the price of bridesmaid dresses. Another is the rise of secondhand clothing marketplaces like Poshmark and Thredup which have heavily affected the only-wear-it once clothing category.
Revelry Dresses, a fast-growing bridesmaid dress company that sells all its dresses for $99 (considered affordable in the bridesmaid dress industry), is part of the industry-wide recognition of these broader trends.","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}}],"meta_desc":"Keep up with the latest clothing trends, from the newest looks to the most popular materials and styles.","cta_header":"See all the Clothing Trends"},{"desc":"The top Jewelry Trends of 2022 including everything from Bracelet Making Kit to Evil Eye Pendant","name":"Jewelry","slug":"jewelry-trends","title":"Jewelry Trends","trends":["Bracelet Making Kit","Evil Eye Pendant","Tennis Necklace","Lab Grown Diamonds","Paperclip Necklace","Huggie Earrings","Flat Back Earrings","Nose Jewelry","Obsidian Crystal","Pronoun Pins","Anxiety Ring","Crystal Bracelets","Snake Necklace","Moissanite Jewelry","Tiger\'s Eye Crystal","Pearl Drop Earrings","Belcher Bracelet","Impon","Tulsi Mala","Implant Grade Earrings"],"insights":[{"body":"De Beers has spent the last eighty years selling diamonds at a huge markup, making the high price a part of the sales pitch and now they\'re selling a competing product for 80% less. Given their reliance on high prices, why sell lab-grown diamonds—and why sell them at such a discount?
While lab-grown diamonds are currently a small share of the overall market at around 2%, they\'re much cheaper than natural ones, and can only be distinguished using specialized equipment.
It\'s not the first time De Beers has faced the problem of increased supply. In the 1960s, Russia began mining diamonds in earnest; their diamonds were smaller than African diamonds, but the sheer supply threatened to overwhelm the market—so De Beers started marketing non-ring jewelry with smaller diamonds as a way to control market perception and keep their core business safe.
This time around, with lab-grown diamonds, De Beers can once again separate the market for engagement diamonds, protecting it from an increase in supply—and by choosing their own marketing messaging, and a low price-point, they can emphasize price rather than sustainability, obviating awkward questions about conflict minerals.
One very clever trick some diamond marketers, like the company Brilliant Earth, use on Facebook: targeting unmarried women with ads focused on getting them to share their partner\'s email under the pretense of dropping a hint. \\"Dreaming of the perfect ring? Click \\"Drop a Hint\\" on any item on our site to share your favorite ring styles.\\" The most clever part of this campaign is that once they have the email address, advertisers can target the partner with ads for engagement rings. This solves the key problem in selling diamond rings: the person who wants the product is not the person who buys it. By convincing people who want diamonds to hand over the email addresses of the person who could buy them one, diamond companies outsource the engagement-ultimatum to a globally distributed team of copywriters, digital ad buyers, and conversion-optimization experts.","head":"The Fascinating Rise of Lab-Grown Diamonds","body_links":"De Beers has spent the last eighty years selling diamonds at a huge markup, making the high price a part of the sales pitch and now they\'re selling a competing product for 80% less. Given their reliance on high prices, why sell lab-grown diamonds—and why sell them at such a discount?
While lab-grown diamonds are currently a small share of the overall market at around 2%, they\'re much cheaper than natural ones, and can only be distinguished using specialized equipment.
It\'s not the first time De Beers has faced the problem of increased supply. In the 1960s, Russia began mining diamonds in earnest; their diamonds were smaller than African diamonds, but the sheer supply threatened to overwhelm the market—so De Beers started marketing non-ring jewelry with smaller diamonds as a way to control market perception and keep their core business safe.
This time around, with lab-grown diamonds, De Beers can once again separate the market for engagement diamonds, protecting it from an increase in supply—and by choosing their own marketing messaging, and a low price-point, they can emphasize price rather than sustainability, obviating awkward questions about conflict minerals.
One very clever trick some diamond marketers, like the company Brilliant Earth, use on Facebook: targeting unmarried women with ads focused on getting them to share their partner\'s email under the pretense of dropping a hint. \\"Dreaming of the perfect ring? Click \\"Drop a Hint\\" on any item on our site to share your favorite ring styles.\\" The most clever part of this campaign is that once they have the email address, advertisers can target the partner with ads for engagement rings. This solves the key problem in selling diamond rings: the person who wants the product is not the person who buys it. By convincing people who want diamonds to hand over the email addresses of the person who could buy them one, diamond companies outsource the engagement-ultimatum to a globally distributed team of copywriters, digital ad buyers, and conversion-optimization experts.","replaced_keywords":{}},{"body":"While many jewelry trends are driven by celebrity dynamics, the rise of flat back earrings is rooted in pure consumer behavior.
The backside of traditional earrings is typically not flat, so wearers often remove the earrings before sleep to avoid discomfort. This takes time though, and the average number of earrings per ear is on the rise, exacerbating the issue.
As the digital products we use every day increasingly compete for every minute of our attention, the products that buy us more time are increasingly valuable. Flat-back earrings address this and are touted as more convenient because the flat backs make them more comfortable to wear while sleeping. This frees up time, both before bed and after rising, making flat-back earrings not only a comfort product but also a time-saving product.
Pierced ears are getting more popular over time; over 30% of Americans born since the mid-70s have at least one piercing, compared to under 10% for people born in the 60s or earlier.
One of the adjacent trends to flat-back earrings is the growth in piercings for kids and even babies. Many parents with earrings want their kids to wear them too, but worry that traditional earrings may hurt or irritate sensitive skin. Since flat back earrings—also sold as \\"safety back earrings\\" or \\"sleeping earrings\\" on Amazon—are safer to apply, they\'re often a parent\'s first choice. And since 14% of the US is under the age of ten, making earrings available to this younger demographic means tapping into parents’ spending power while expanding the overall market—and potentially getting new customers for life.","head":"The Rise of Flat Back Earrings","body_links":"While many jewelry trends are driven by celebrity dynamics, the rise of flat back earrings is rooted in pure consumer behavior.
The backside of traditional earrings is typically not flat, so wearers often remove the earrings before sleep to avoid discomfort. This takes time though, and the average number of earrings per ear is on the rise, exacerbating the issue.
As the digital products we use every day increasingly compete for every minute of our attention, the products that buy us more time are increasingly valuable. Flat-back earrings address this and are touted as more convenient because the flat backs make them more comfortable to wear while sleeping. This frees up time, both before bed and after rising, making flat-back earrings not only a comfort product but also a time-saving product.
Pierced ears are getting more popular over time; over 30% of Americans born since the mid-70s have at least one piercing, compared to under 10% for people born in the 60s or earlier.
One of the adjacent trends to flat-back earrings is the growth in piercings for kids and even babies. Many parents with earrings want their kids to wear them too, but worry that traditional earrings may hurt or irritate sensitive skin. Since flat back earrings—also sold as \\"safety back earrings\\" or \\"sleeping earrings\\" on Amazon—are safer to apply, they\'re often a parent\'s first choice. And since 14% of the US is under the age of ten, making earrings available to this younger demographic means tapping into parents’ spending power while expanding the overall market—and potentially getting new customers for life.","replaced_keywords":{"Flat Back Earrings":"flat back earrings"}},{"body":"While religion is declining, spirituality is not. Specifically, membership in organized religion in the US has dropped from 70% in the 90s to 50% today, but interest in spirituality is as strong as ever. Meditation has grown from 4% of the population in 2012 to 14% five years later, and astrology is a $2 billion business. Depending on the social circle, “What’s your astrology sign” is nearly as common a question as “what do you do for a living?”
One of the fastest-growing categories of new spirituality is witchcraft, which has shed some of its darker connotations and turned into a massive online community. And just as many religions have adjacent industries supporting donations, religious events, spiritual books, and other goods, witchcraft has led to growing sales of products like obsidian crystals. Unlike more established religions, witches do not have tax-advantaged status, so they focus more on selling products and services. And since there isn\'t a central source of doctrine or an established set of traditions, things that religions would be reluctant to monetize can still be offered for a price.
One of the biggest channels for discussing witchcraft is TikTok, where the \\"Witchtok\\" tag has 18.7 billion views, making it far more popular than many mainstream hobbies like surfing (3.1 billion) or hiking (2.8 billion).
The growth of crystals as a category has led to changes in other industries: some jewelers are switching from traditional jewelry to crystals and doing weekly tarot readings, while Amazon volume for crystals has skyrocketed. Meanwhile, crystal sellers are starting to distinguish themselves through ethical sourcing: many crystals are mined in places like Myanmar and the Congo. Like with diamonds, some crystal sellers are switching to lab-grown varieties to satisfy customers who demand transparent and ethical supply chains.","head":"Witchcraft & Jewelry","body_links":"While religion is declining, spirituality is not. Specifically, membership in organized religion in the US has dropped from 70% in the 90s to 50% today, but interest in spirituality is as strong as ever. Meditation has grown from 4% of the population in 2012 to 14% five years later, and astrology is a $2 billion business. Depending on the social circle, “What’s your astrology sign” is nearly as common a question as “what do you do for a living?”
One of the fastest-growing categories of new spirituality is witchcraft, which has shed some of its darker connotations and turned into a massive online community. And just as many religions have adjacent industries supporting donations, religious events, spiritual books, and other goods, witchcraft has led to growing sales of products like obsidian crystals. Unlike more established religions, witches do not have tax-advantaged status, so they focus more on selling products and services. And since there isn\'t a central source of doctrine or an established set of traditions, things that religions would be reluctant to monetize can still be offered for a price.
One of the biggest channels for discussing witchcraft is TikTok, where the \\"Witchtok\\" tag has 18.7 billion views, making it far more popular than many mainstream hobbies like surfing (3.1 billion) or hiking (2.8 billion).
The growth of crystals as a category has led to changes in other industries: some jewelers are switching from traditional jewelry to crystals and doing weekly tarot readings, while Amazon volume for crystals has skyrocketed. Meanwhile, crystal sellers are starting to distinguish themselves through ethical sourcing: many crystals are mined in places like Myanmar and the Congo. Like with diamonds, some crystal sellers are switching to lab-grown varieties to satisfy customers who demand transparent and ethical supply chains.","replaced_keywords":{"Obsidian Crystal":"obsidian crystals"}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}}],"meta_desc":"Discover the latest trends in jewelry, from the latest styles and designs to the materials being used by professionals and hobbyists alike.","cta_header":"See all the Jewelry Trends"},{"desc":"The top Shoes Trends of 2022 including everything from Mule Heels to Square Toe Heels","name":"Shoes","slug":"shoe-trends","title":"Shoe Trends","trends":["Mule Heels","Square Toe Heels","Chunky Loafers","Chunky Boots","Platform Loafers","White Cowboy Boots","Red Crocs","Black Converse High Tops","Doc Marten Sandals","Prada Loafers","Loro Piana Shoes","Amina Muaddi Shoes","Nike Blazers","Nike Dunks","Adidas Forum","Nike Court Vision","Nike Venture Runner","Lug Boots","White Combat Boots","Panda Dunks"],"insights":[{"body":"Sneakers aren’t just footwear; they’re an asset class. Two different sneaker exchanges, GOAT and StockX, have collectively raised almost $500m in venture capital funding to create markets for collectible shows, while Rally and Otis sell shares of collectibles, including shoes. The overall market is $2B annually in the US and $6B worldwide.
Since sneakers are both practical and collectible—and since there are some shoes that are right on the border between conspicuous consumption and a financial asset—keeping them in mint condition has become an important part of high-end sneaker ownership. Sneakerheads have been buying crease protectors, which keep shoes looking brand new even if they’re regularly worn. Creases across the toe box are the first visible sign of wear that most shoes develop, and wearing mint-condition high-end sneakers for everyday wear can be an expensive proposition if a few weeks of use makes them look less-than-fresh.
The high value of mint-condition shoes has led to high prices for crease protectors—up to $20 for a single piece of injection-molded plastic. Searches for sneaker shields, crease preventers, and related products like crease spray are also rising, indicating growing interest in the category.","head":"The Growing Popularity of Crease Protectors","body_links":"Sneakers aren’t just footwear; they’re an asset class. Two different sneaker exchanges, GOAT and StockX, have collectively raised almost $500m in venture capital funding to create markets for collectible shows, while Rally and Otis sell shares of collectibles, including shoes. The overall market is $2B annually in the US and $6B worldwide.
Since sneakers are both practical and collectible—and since there are some shoes that are right on the border between conspicuous consumption and a financial asset—keeping them in mint condition has become an important part of high-end sneaker ownership. Sneakerheads have been buying crease protectors, which keep shoes looking brand new even if they’re regularly worn. Creases across the toe box are the first visible sign of wear that most shoes develop, and wearing mint-condition high-end sneakers for everyday wear can be an expensive proposition if a few weeks of use makes them look less-than-fresh.
The high value of mint-condition shoes has led to high prices for crease protectors—up to $20 for a single piece of injection-molded plastic. Searches for sneaker shields, crease preventers, and related products like crease spray are also rising, indicating growing interest in the category.","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}},{"body":"","head":"","body_links":"","replaced_keywords":{}}],"meta_desc":"See what\'s trending in the world of shoes, from the latest sneakers to the hottest heels and everything in between.","cta_header":""}],"resourceType":"category"}}}'