The Top 15 Fitness Trends of 2025

Post-workout recovery supplements

Recovery supplements, one of the biggest supplement & vitamin trends, are also among the newest fitness trends, designed to help the body recover faster after exercise. They often contain ingredients like protein for muscle repair, electrolytes for hydration, and other nutrients that reduce soreness and replenish energy levels. This product highlights how people are focusing not just on exercise itself, but on the recovery process, too, ensuring they can maintain their fitness routine and aligning with other longevity-focused workout and fitness trends.

Consumers try to incorporate protein into everything they eat, even dessert

Protein-forward diets are part of recent fitness trends as consumers seek more functional, macro-balanced snacks. While protein powder has been growing in popularity for years and is a good way to add protein to shakes and smoothies, it's not very compatible with preexisting meal habits. Now, high-protein foods, even including desserts and snacks like Quest Chips, have become one of the fastest-growing nutrition trends.

Fitness equipment increasingly used in office settings

As work and leisure blend, fitness is becoming aspirational—and gym gear is now common in office spaces, including home offices. This shift is likely to influence Gen Z fitness trends for years to come.

Rise of “gym anxiety” propels rapid growth in home fitness

Rising “gym anxiety” is driving demand for at-home fitness experiences. Consumers want more than just equipment—they’re recreating entire routines, from weights to saunas, to avoid awkward public gym moments. This shift reflects a broader move toward ‘homifying’ workouts, amplified by TikTok fitness trends.

Use of fitness trackers and smartwatches increases activity through gamification

Smartwatches and fitness trackers have become popular fitness products within broader wearable technology trends, motivating people to stay active through gamification. Many consumers look to “get their steps in” on a daily basis.

“Assisted stretching” is on the rise

Assisted stretching – where, a trained professional helps individuals stretch their muscles more effectively than they could alone – combines elements of exercise with aspects of a massage. It has become a significant healthcare trend as people look to proactively manage fitness and injury prevention.

Extreme endurance events

Endurance events that push athletes to their limits have risen among the top exercise trends and reflect some of the most intense new fitness trends.