The Top 10 Dental Trends of 2025

Water flossers are on the rise

Water flossers were initially designed for those with braces, implants, or other dental work where traditional flossing can be challenging.

But as the product’s convenience became more well-known, largely thanks to TikTok, consumers around the world are converting from traditional string floss to water flossers.

Water flossers are also much less likely to cause gum bleeding and pain, leading many who didn’t regularly floss to start up a regular routine.

Teledentistry

Remote consultations and follow-ups are becoming more common, especially as camera phone quality increases, helping dentists actually visually check in on progress without having patients leave their homes.

Demand for masseter Botox rising as a solution to teeth grinding

In addition to cosmetic reasons – masseter Botox can make the jawline look more defined – it’s also one of the latest dental trends, as consumers look for ways to deal with night-time teeth grinding without wearing a night guard.

Some consumers try hard to reduce teeth stains

You might expect to get a straw with your soda, but what about your Chardonnay or Pinot Noir? Some wine drinkers are now actively choosing to sip through a straw in the name of dental hygiene and reducing stains.

Dentists often recommend using a straw with acidic and sugary drinks because it channels the liquid away from your teeth. The problem is, drinking wine through a straw is not quite considered socially acceptable. Many people regard straws as childish, but a growing number of consumers say glass straws have a certain elegance that gets around the social etiquette flaws.

Consumers are increasingly using toothbrush timers to make sure they brush long enough

As competition in the dental industry intensified, companies started selling high-end toothbrushes costing several hundred dollars. It was then that they pioneered the integration of timers into the toothbrush. Eventually, these timers were incorporated into more affordable models, and over time, consumers began purchasing separate timers.

In total, Americans spend a lot of time–an average of 3 months throughout their lives, brushing their teeth. Now, some brands are starting to monetize this time by creating videos that are the same amount of time required for one to brush their teeth.

Searches for “toothbrush timer video for kids” yield many 2-minute videos. By tying the consumption of their content to a daily ritual, these content companies get consistent and reliable engagement. And while most of the videos are targeting children, parents still need to set up the video, giving advertisers a chance to grab their attention. What’s more, new parents are a relatively attractive demographic when it comes to advertising.

On top of this, tying it not just to a daily ritual, but more specifically a morning ritual is particularly strategic. Studies show that the things we do when we first get out of bed are more habit forming than those we do later in the day. It’s why people looking to ween off their phones are advised to use a dedicated bedside alarm clock rather than their phone.