The Top 15 Fitness Trends of 2025

Post-workout recovery supplements

Recovery supplements, one of the biggest trends in the supplement & vitamin industry, are designed to help the body recover faster after exercise. They often contain ingredients like protein for muscle repair, electrolytes for hydration, and other nutrients that reduce soreness and replenish energy levels. This trend highlights how people are focusing not just on exercise itself, but on the recovery process too, ensuring they can train effectively and maintain their fitness regimen.

Consumers try to incorporate protein into everything they eat, even dessert

Protein powder has been growing in popularity for years, and while it's a good way to add protein to shakes and smoothies, it's not very compatible with preexisting meal habits. Now, high-protein foods, including desserts and snacks like Quest Chips, have become one of the fastest-growing nutrition trends.

Fitness equipment increasingly used in office settings

As the boundaries between work and leisure time blur and staying active is increasingly seen as aspirational, gym equipment and activities are becoming increasingly acceptable in office environments, including home offices.

Rise of “gym anxiety” propels rapid growth in home fitness

The phenomenon of "gym anxiety" is fuelling demand for home versions of gym activities. Customers are not just seeking weights and exercise machines, but are also interested in replicating experiences like the sauna to avoid the potential for awkward encounters in public fitness centers.

Use of fitness trackers and smartwatches increases activity through gamification

Smartwatches and fitness trackers have become major products within broader wearable technology trends, motivating people to stay active through gamification. Many consumers look to “get their steps in” on a daily basis.

“Assisted stretching” is on the rise

Assisted stretching – where, a trained professional helps individuals stretch their muscles more effectively than they could alone – combines elements of exercise with aspects of a massage. It has become one of the biggest recent developments in healthcare and preventive wellness, as people look to proactively manage fitness and injury prevention.

Extreme endurance events