Top Food & Beverage Trends of 2024

Freeze-dried Skittles are a popular sweet snack where Skittles candies are subjected to a freeze-drying process, enhancing their flavor and changing their texture. It's a unique and crunchy version of the popular candy achieved through dehydration. Surprisingly, the creation of freeze-drying devices for home use has allowed consumers to experiment with popular candies themselves, significantly raising interest in freeze-dried Skittles.

Ryze Coffee is a coffee brand that offers a unique blend that infuses coffee with functional mushrooms, aiming to provide various health benefits while reducing the negative impacts typically associated with coffee consumption. This innovative coffee alternative emerges from the increasing awareness and interest in functional foods and beverages, including adaptogens like mushrooms considered to be beneficial for overall health.

Mushroom matcha is a blend of traditional Japanese green tea and medicinal mushrooms, commonly consumed for its potential health benefits. The product's popularity is surging due to the growing interest and research into nootropics for cognitive enhancement, which has increased the allure of ingredients like Lion's Mane mushroom, a common component in mushroom matcha.

THC seltzer is a refreshing drink infused with Delta-9 THC and CBD, offering a mild psychoactive high and is often used for recreational or medicinal purposes. A growing preference for discreet and socially acceptable ways to consume cannabis has contributed to its high demand, and interestingly, the demand for low-calorie alcoholic alternatives has paved the way for products such as THC seltzer.

Marry Me chicken is a dish that is made up of chicken breast cutlets with sundried tomatoes, parmesan cheese, and heavy cream as key ingredients and then garnished with fresh basil leaves. The Marry Me chicken can also be served with pasta, mashed potatoes, rice, or crusty bread.

Ggiata is a popular delivery and pick up only delicatessen based in Los Angeles, renowned for its curated selection of sandwiches and unique Italian-inspired deli items. Ggiata's unique approach to conventional deli items has sparked consumer curiosity leading to an increase in online searches.

Prebiotic soda is a carbonated beverage infused with prebiotics, substances that stimulate the growth of beneficial microorganisms, typically designed to boost gut health and immunity. Increasing awareness about gut health, its links to mental wellness and immune response has urged individuals to integrate more prebiotic-rich foods and beverages into their diet.

LMNT is an electrolyte drink mix that is sugar-free and gluten-free. The brand aims to improve health through hydration and is known for its optimal ratio of electrolytes which contains higher sodium content.

Mushroom coffee is coffee that is made with mushrooms added to it. The mushrooms used can be either fresh or dried, and can include varieties such as chaga, lion’s mane, and reishi. The mushrooms are said to add various health benefits to the coffee, such as boosting energy levels and improving cognitive function.

Birch juice, also known as birch water or birch sap, is a clear liquid extracted directly from birch trees and is consumed for its natural, refreshing flavor and health benefits. The rising interest in unique and exotic flavors in beverages has also contributed to the increased appeal of birch juice.