Top Food & Beverage Trends of 2024 & 2025

All Trends
Food & Beverage

Here are the current food & beverage trends of 2024 & 2025, found using our software tool and selected based on their growth and global popularity across sites like Google, TikTok, Reddit, Twitter, YouTube, Amazon, and more. These are not fads, such as new movies or social media challenges – rather they’re long-term global food & beverage trends that are likely to see continued growth throughout 2024 & 2025.

Rank	Trending Topic	Growth - YoY	Description	Category

1	Beef Tallow	215%	Beef tallow is a type of animal fat that is rendered from beef. The fat is often used in cooking as a high-heat cooking oil, as well as in soap making and skin care products.	Food
2	Ggiata	140%	Ggiata is a popular delivery and pick up only delicatessen based in Los Angeles, renowned for its curated selection of sandwiches and unique Italian-inspired deli items. Ggiata's unique approach to conventional deli items has sparked consumer curiosity leading to an increase in online searches.	Food
3	THC Seltzer	140%	THC seltzer is a refreshing drink infused with Delta-9 THC and CBD, offering a mild psychoactive high and is often used for recreational or medicinal purposes. A growing preference for discreet and socially acceptable ways to consume cannabis has contributed to its high demand, and interestingly, the demand for low-calorie alcoholic alternatives has paved the way for products such as THC seltzer.	Drinks
4	Marry Me Chicken	93%	Marry Me chicken is a dish that is made up of chicken breast cutlets with sundried tomatoes, parmesan cheese, and heavy cream as key ingredients and then garnished with fresh basil leaves. The Marry Me chicken can also be served with pasta, mashed potatoes, rice, or crusty bread.	Food
5	Prebiotic Soda	89%	Prebiotic soda is a carbonated beverage infused with prebiotics, substances that stimulate the growth of beneficial microorganisms, typically designed to boost gut health and immunity. Increasing awareness about gut health, its links to mental wellness and immune response has urged individuals to integrate more prebiotic-rich foods and beverages into their diet.	Drinks
6	Carbliss	86%	Carbliss is a brand offering premium, ready-to-drink, hand crafted cocktails intended to provide bliss in every sip. The rise in demand for convenience in the alcoholic beverage industry and the increasing popularity of craft beverages have fueled increased interest in ready-to-drink cocktails like Carbliss.	Drinks
7	Clean Simple Eats	81%	Clean Simple Eats is a company that provides meal plans, recipes, and products aimed at promoting healthier eating habits. A significant cultural shift away from overly processed, high sugar content foods towards cleaner and natural alternatives has fueled interest in healthy meal planning and products.	Food
8	Malatang	78%	Malatang is a Chinese soup that is made with spicy broth and various types of meat and vegetables. The soup is meant to be eaten as a meal or as a snack.	Food
9	LMNT	74%	LMNT is an electrolyte drink mix that is sugar-free and gluten-free. The brand aims to improve health through hydration and is known for its optimal ratio of electrolytes which contains higher sodium content.	Drinks
10	Hugo Spritz	72%	Hugo Spritz is a cocktail made with aperol, prosecco, and sparkling water. It is a light and refreshing drink that is perfect for summertime.	Alcohol

Page 1 of 9

Keyword	Graph - 5 Years	Growth - YoY	Search Volume
Hydration Powder		24%
Non Alcoholic Tequila		18%
Bento Cake		5%
Mocktail Bar		11%
Hugo Spritz		72%
Ashwagandha Drink		29%
Japanese Lager		17%
Salmon Bowl		14%
Drink Sachet		4%
Mocktail Drink		17%

Top Food & Beverage Trends of 2024 & 2025

Top Food & Beverage Trends by Category

Alcohol

Drinks

Food

See thousands of trends in any category with our trend platform

Are you an enterprise?