Top Gaming Trends of 2022 & 2023

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Kaiju Paradise

56K
Past Month Searches
+1812%
Past Year Change
20172018201920202021

Kaiju Paradise is a Roblox game created by T Z B Studio in 2021 as a prototype for the studio's upcoming game called The Final Experiment. The game features a multiplayer fighting experience and has received over 60 million visits since its launch. …  Read more

Roblox Bedwars

80K
Past Month Searches
+658%
Past Year Change
20172018201920202021

Roblox Bedwars is a game on the Roblox platform where players are dropped into a world of swords and guns with the goal of being the last one standing. The game is a battle royale-style game where players must scavenge for weapons and armor to protect themselves and take out their opponents. …  Read more

Betano

3.7M
Past Month Searches
+538%
Past Year Change
20172018201920202021

Betano is a fast-growing European online betting or digital sports betting company with headquarters in Greece. It is known for its seamless user experience in both sports betting and a wide range of casino games. …  Read more

Metafy

3.5K
Past Month Searches
+344%
Past Year Change
20172018201920202021

Metafy is a platform to help gamers improve their performance. It allows gamers to book 1-on-1 coaching sessions with top gamers in a game they're trying to master. …  Read more

Sorare

218K
Past Month Searches
+333%
Past Year Change
20172018201920202021
Published 2 years ago

Sorare is a digital card game for football based on the Ethereum blockchain technology. Players buy, trade, or collect cards within the soccer NFT platform. …  Read more

Prime Gaming

1.4M
Past Month Searches
+193%
Past Year Change
20172018201920202021

Prime Gaming is a subscription service for gamers offered by Amazon. For a monthly fee, users get subscriptions for Amazon Prime and Twitch plus free games and in-game rewards. …  Read more

Leetify

19K
Past Month Searches
+182%
Past Year Change
20172018201920202021
Published 2 years ago

Leetify is a software designed to help improve CS:GO (Counter-Strike: Global Offensive) gamers improve their performance. The software uses AI to analyze matches to compare performance and provide feedback on how to win. …  Read more

Skinport

63K
Past Month Searches
+164%
Past Year Change
20172018201920202021

Skinport is an online marketplace for buying and selling CS:GO skins using real money. The virtual items are not bound to the user's Steam account so it can be traded with other players. …  Read more

GamerSupps

38K
Past Month Searches
+144%
Past Year Change
20172018201920202021

GamerSupps is a website that specializes in selling supplements that are meant to improve gaming performance. The website offers a variety of supplements, including caffeine pills, pre-workout powders, and post-workout recovery drinks. …  Read more

Backbone Controller

26K
Past Month Searches
+125%
Past Year Change
20172018201920202021

The Backbone Controller is a gaming device that allows you to slot in your iPhone and turn it into a gaming console for a better mobile gaming experience. Android phones can also be hooked up using a Lightning-to-USB cable. …  Read more

Yolobox

5K
Past Month Searches
+97%
Past Year Change
20172018201920202021

Yolobox is a portable live streaming device that simplifies multi-camera live streaming, switching, and broadcasting. The device is designed to be an all-in-one system for live video productions combining encoding, switching, recording, and monitoring. …  Read more

WeMod

61K
Past Month Searches
+92%
Past Year Change
20172018201920202021

WeMod is a platform that connects creators with gamers to use their Mods, which are tweaks that change how things look or behave in games. The platform is known to offer thousands of free cheats and trainers for games that players love. …  Read more

Gasket Mount Keyboard

1.1K
Past Month Searches
+79%
Past Year Change
20172018201920202021

A Gasket Mount Keyboard is a keyboard that uses gasket material between the plate or PCB and the keypad housing. The gasket material is placed both on the top and bottom sides of the keyboard to give it a more cushioned feel and make it quieter when typing. …  Read more

Sportingbet

1.2M
Past Month Searches
+74%
Past Year Change
20172018201920202021

Sportingbet is a website that offers betting on a variety of sports. Customers can place bets on events such as football, tennis, and horse racing, and can also bet on the outcome of political elections or the results of reality TV shows. …  Read more

Honkai

446K
Past Month Searches
+65%
Past Year Change
20172018201920202021

Honkai is a 3D action RPG game by miHoYo and was originally released in China in 2016. The game combines a variety of genres and features gacha mechanics. It has gained popularity in the United States and Europe in recent years. …  Read more

Game Pass

1.5M
Past Month Searches
+53%
Past Year Change
20172018201920202021

Game Pass is a subscription service that allows users to access a library of video games for a monthly fee. The service is often offered as an add-on to a console's online service, and allows users to download and play games from the library as many times as they want. …  Read more

Mecabricks

6.9K
Past Month Searches
+50%
Past Year Change
20172018201920202021

Mecabricks is a web-based 3D modeling platform that allows users to create, share, and customize 3D LEGO models. The platform is designed to be easy to use, with a simple interface and a wide variety of models to choose from. …  Read more

Gaming Earbuds

18K
Past Month Searches
+43%
Past Year Change
20172018201920202021

Gaming earbuds are earbuds that are designed specifically for gaming. The earbuds typically have a more spacious soundstage to create an immersive gaming experience and may also have features such as noise cancellation and surround sound. …  Read more

Signulous

5.4K
Past Month Searches
+41%
Past Year Change
20172018201920202021

Signulous is a cloud-based SaaS platform that allows users to install custom apps on their iOS device. The platform offers an easy way to install apps like iPoGo that are not available on the App Store. …  Read more

VRoid Studio

23K
Past Month Searches
+38%
Past Year Change
20172018201920202021

VRoid Studio is a 3D character creator and animation app. It allows users to create and animate 3D characters, and then share them online. The app is free to download and use, and includes a variety of features for character creation and animation. …  Read more

Gacha Game

30K
Past Month Searches
+32%
Past Year Change
20172018201920202021

Gacha games are video games where players can earn random rewards by playing. The games are often free to play, but include microtransactions in order to get better rewards. The games have become popular in mobile gaming, and often have anime-inspired art styles. …  Read more

Finger Sleeve

16K
Past Month Searches
+16%
Past Year Change
20172018201920202021

A finger sleeve is a stretchy sleeve used by gamers and usually worn on the forefingers and thumb. It is made of nylon and spandex and is designed to protect the fingers, absorb swear, and reduce friction. …  Read more

Winbet

559K
Past Month Searches
+10%
Past Year Change
20172018201920202021

Winbet is a platform that allows users to bet on a variety of sports and other events. The site offers betting options for a variety of sports, including football, basketball, and cricket, as well as other events, such as the Oscars and the Eurovision Song Contest. …  Read more

Mod Pass

16K
Past Month Searches
+10%
Past Year Change
20172018201920202021

Mod Pass is a type of subscription service for video games that allows users ongoing access to MODS (Macros On Demand) to their existing Strike Pack controller device. The MODS achieve results that are typically too difficult to do by hand in the game. …  Read more

Zed Run

6.9K
Past Month Searches
+0%
Past Year Change
20172018201920202021

Zed Run is an NFT horse racing game built on Ethereum blockchain technology. Within the game, players can buy, sell, or breed their digital NFT racehorse. …  Read more

Trend Highlight – The Growth of Video Game Playbacks

Consumers report that photo anxiety increasingly interferes with many memorable events since people are constantly wondering if they should be taking a picture rather than enjoying the experience. But as cameras and wearables get more common, it will be more and more practical to just record everything and then go back and select the best moments after the fact.

Part of the issue is that it's hard to snap a photo at the perfect second. A recent change in how iPhones take pictures solves some of this: the photo is actually a 3-second video (with the 3-second window starting just before the button press), so it's possible to go back frame-by-frame and capture the perfect moment. This idea is now extending to online games, where a new service, Gif Your Game, lets players convert perfectly-timed gameplay videos into easily shareable GIFs that they can then post on Discord, Reddit, and Twitter.

Sharable snippets have been an increasingly important driver of cultural awareness in the last few years; an apt reaction GIFs play the same kind of linguistic role today that a well-chosen Bible verse might have played in the 19th century. And media companies know that GIFs are a powerful marketing tool, a low-cost means of raising awareness, and of promoting peer endorsement.

For games, traditional GIF generation was challenging, because recording the screen could introduce performance issues during gameplay. Gif Your Game uses a different approach: it's really recording the changes in game state, not the video itself, which means that there isn't a performance hit and also that the replay can be viewed from different angles. The product can be configured to automatically record specific in-game events, so someone playing a first-person shooter can know that there will be a video of every kill, or a sports gamer will know that they can review every goal.

This doesn’t just improve performance for computer hardware, but for the gamer, too; they want to be thinking about playing the game, not about whether they should be recording. It’s a tool for gamers to never lose their best moments.

This is especially interesting because anxiety about when to enjoy the moment and when to start recording is common in the real world, too; ironically, the digital world is coming up with solutions for living in the moment faster than the analog world can. While recording everything then going back for what you want is currently restricted to gaming, cheaper cameras, storage, and connectivity mean that it will spread to other parts of life, too.

Many online media sites put substantial effort into optimizing their sharing process. For example, when a TikTok video is being viewed in a browser, ⌘-L, the hotkey for selecting the URL, gets hijacked to show a sharing dialogue instead, with prompts to post the link to various social media sites. Sharing is especially important in gaming since so many games are multiplayer; sharing a gameplay GIF is practically inviting someone to buy the game and try it out themselves.

Many image- or GIF-creating sites add a watermark to raise brand awareness, but Gif Your Game does not. Instead, the service operates on the assumption that there's wide awareness of its brand in the gamer community, and that if anyone asks how the video was recorded, someone else will chime in and say it was through Gif Your Game. This is much more organic than merely including the watermark; it’s a peer endorsement, rather than an ad.

Trend Highlight – The Rise of Gaming Earbuds

Gaming earbuds represent the divergence of two separate trends: some people game to relax, and some people game to win.

Sites like Twitch have made it possible for gamers to earn a full-time living by playing video games and chatting with their audience. While some of these players are skilled, their role is not just to demonstrate elite gameplay; it's also to keep the audience engaged and entertained, whether or not the game itself is interesting. For these players, an important part of their work is their physical appearance, and they often opt for gaming earbuds, as opposed to more bulky over-ear headphones, as a way to look better while staying engaged with the game.

This also affects more than just professional streamers, as gaming is increasingly used as a way to socialize and how you look when you socialize—even when gaming—is sometimes important to gamers. Consumers even say they favor earbuds to over-ear headphones when going on pandemic Zoom dates, as they report the over-ear variety can look bulky and distracting.

Earbuds are a category that has rapidly grown in popularity in the last few years, and as demand rises, there’s often pull from the market to offer niche-focused variants. In addition to gaming earbuds, there are earbuds designed for swimming, earbuds for sleep, even earbuds designed for pets. Since each of these products is optimized for one specific use case, it’s often suboptimal for others—a great set of noise-cancelling earbuds, for example, is dangerous while driving. Meanwhile, this same proliferation makes users more sensitive to price and features; no one wants to overpay for elements that don't benefit them, and gamers in particular are sensitive to the "gamer tax"—the fact that some high-performance products have a higher price point when targeting gamers.

Trend Highlight – Gaming Coaches are Becoming More Common

If there's a large skill gap between trained and untrained players, it can be demotivating to get an accurate assessment of one's play. So Leetify, which tracks players' actions automatically and summarizes them after games, uses a different kind of metric: it calculates players' relative abilities, showing where they're stronger or weaker. In other words, Leetify tells players that someone who is as good as they are at aiming should be much better at dodging. This is a way to simultaneously provide both guidance and encouragement and, in some cases, is an alternative to a leaderboard. If you’re 99th percentile at one thing, Leetify implies, there’s no reason you can’t work up to being 99th percentile at everything. Since people develop unevenly, Leetify is always giving users something new to work on.

The rise of competitive gaming, more broadly, has created a two-tiered gaming culture. Some players just want to relax and have a good time, while others want to excel competitively. As games get more challenging, and players refine their techniques, it gets harder and harder to leave the first group and join the second.

Even for casual players, the required skill level is rising. Gen Y treats video games the way an older generation treated golf: as a way to socialize while also competing. This has led to a profusion of companies that offer training and analytics to help players build up their skills. Leetify is popular in this space, focusing on improving players' skills in a specific version of Counterstrike. Counterstrike is one game of many, and far less popular than games like Fortnite, indicating that this is a large market with room for more participants.

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