The-100-Most-Searched-Products-on-Amazon-in-2023

Last updated: June, 2025 – Every week, we create a fresh list of the most searched products on Amazon by filtering through 12+ billion Amazon search keywords. Discover the most popular Amazon trends along with some fascinating stats.

For a curated list of the best products to sell online, see 12 Trending Products to Sell in 2025.

The Full List – The Most Searched Products on Amazon in 2025

Rank

Product

Search volume (past 30 days)

1

kindle

2313297

2

iphone

2154928

3

amazon gift card

1578436

4

water

1435563

5

tablet

969436

6

fire stick

941672

7

laptop

714944

8

lego

644946

9

ipad

609002

10

coffee

574244

11

ps5

487984

12

monitor

468144

13

pool

459097

14

iphone 16

444548

15

fire tv stick

417221

16

xbox

390890

17

gift cards

334646

18

my orders

334538

19

desk

315768

20

keyboard

308137

21

iphone 15

292016

22

nintendo switch

268767

23

headphones

265280

24

iphone 13

261966

25

vacuum

258825

26

airpods

238884

27

crocs

213018

28

labubu

211944

29

jbl

203700

30

sunscreen

161041

31

roku

151605

32

couch

143786

33

batteries

143433

34

air fryer

135844

35

gaming pc

128879

36

magnesium

127118

37

nintendo switch 2

125844

38

macbook air

122776

39

umbrella

117530

40

kindle paperwhite

115248

41

iphone 16 pro max

113736

42

lawn mower

100711

43

vanity

92698

44

creatine

88151

45

sd card

82528

46

dog food

78049

47

wipes

72190

48

protein powder

69425

49

omega 3

68958

50

jellycat

68945

See the top Amazon searches in any category or niche, with Glimpse

Rank

Product

Search volume (past 30 days)

51

owala

68589

52

toothpaste

67857

53

yeti

66317

54

electric bike

64652

55

vitamin c

64385

56

toothbrush

63319

57

dresses for women

62585

58

zinc

58436

59

pressure washer

58250

60

vacuum cleaner

58116

61

nail polish

57516

62

office chair

56647

63

stanley cup

53253

64

bluetooth speaker

53040

65

electric scooter

51171

66

playstation 5

50404

67

body wash

50303

68

tv stand

49112

69

summer dress

48233

70

mens shorts

47346

71

dresser

46517

72

usb c to usb c

46465

73

xbox controller

46092

74

xbox series x

45675

75

lego star wars

45573

76

pokemon cards

45009

77

air purifier

42992

78

garden hose

42085

79

airpods pro 2

41869

80

digital camera

41538

81

vitamin d

40744

82

hangers

37948

83

ice maker

35557

84

airtag

35206

85

airpods 4

34736

86

olive oil

34413

87

weed killer

33316

88

queen mattress

32267

89

xbox series s

31351

90

ring doorbell

30310

91

shower head

29010

92

ring camera

28611

93

juicer

28123

94

hdmi cable

27455

95

golf balls

26693

96

ps5 controller

26095

97

rice cooker

25043

98

dash cam

24263

99

cat litter

23864

100

toilet paper

22572

Most Searched Amazon Products by Category

  • The most searched vitamin/supplement: Magnesium

  • The most searched pet product: Dog Bed

  • The most searched kitchen appliance: Air Fryer

  • The most searched medical device: Blood Pressure Monitor

  • The most searched skin care product: Sunscreen

  • The most searched beverage: Coffee

  • The most searched game: Nintendo Switch Games

  • The most searched clothing/apparel: Women's Tops

  • The most searched footwear: Crocs

  • The most searched hair care product: Hair Dryer

  • The most searched bag: JanSport Backpack

  • The most searched laundry product: Tide Pods

  • The most searched medicine: Zyrtec

  • The most searched streaming device: Fire Stick

  • The most searched earbuds: AirPods

  • The most searched smartwatch: Fitbit

  • The most searched toy: Lego

  • The most searched doorbell: Ring Doorbell

Fascinating Statistics

1. Laptop is the most searched product on Amazon

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2. Most of the top searched products are consumer electronics

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3. Gift cards are a category of their own (3.5%)

  • Gift cards - Search Volume: 221,000 / mo (Rank: 45)

  • Amazon gift card - Search Volume: 122,000 / mo (Rank: 82)

  • Xbox gift card - Search Volume: 103,000 / mo (Rank: 97)

How we collected this data

To make the most comprehensive list of the most searched products on Amazon, we first segmented our Amazon search keyword database of 12B+ keywords to isolate all the products. We then used a set of heuristics to eliminate those that weren't talked about very much over the past month. This leaves us with a list of about 6-12,000 products. From there, we run those through our search volume tool, which is trusted by top businesses, from the New York Times to IKEA, and then we sort by the products with the most searches.