Last updated: June, 2025 – Every week, we create a fresh list of the most searched products on Amazon by filtering through 12+ billion Amazon search keywords. Discover the most popular Amazon trends along with some fascinating stats.
For a curated list of the best products to sell online, see 12 Trending Products to Sell in 2025.
The Full List – The Most Searched Products on Amazon in 2025
Rank | Product | Search volume (past 30 days) |
1 | kindle | 2313297 |
2 | iphone | 2154928 |
3 | amazon gift card | 1578436 |
4 | water | 1435563 |
5 | tablet | 969436 |
6 | fire stick | 941672 |
7 | laptop | 714944 |
8 | lego | 644946 |
9 | ipad | 609002 |
10 | coffee | 574244 |
11 | ps5 | 487984 |
12 | monitor | 468144 |
13 | pool | 459097 |
14 | iphone 16 | 444548 |
15 | fire tv stick | 417221 |
16 | xbox | 390890 |
17 | gift cards | 334646 |
18 | my orders | 334538 |
19 | desk | 315768 |
20 | keyboard | 308137 |
21 | iphone 15 | 292016 |
22 | nintendo switch | 268767 |
23 | headphones | 265280 |
24 | iphone 13 | 261966 |
25 | vacuum | 258825 |
26 | airpods | 238884 |
27 | crocs | 213018 |
28 | labubu | 211944 |
29 | jbl | 203700 |
30 | sunscreen | 161041 |
31 | roku | 151605 |
32 | couch | 143786 |
33 | batteries | 143433 |
34 | air fryer | 135844 |
35 | gaming pc | 128879 |
36 | magnesium | 127118 |
37 | nintendo switch 2 | 125844 |
38 | macbook air | 122776 |
39 | umbrella | 117530 |
40 | kindle paperwhite | 115248 |
41 | iphone 16 pro max | 113736 |
42 | lawn mower | 100711 |
43 | vanity | 92698 |
44 | creatine | 88151 |
45 | sd card | 82528 |
46 | dog food | 78049 |
47 | wipes | 72190 |
48 | protein powder | 69425 |
49 | omega 3 | 68958 |
50 | jellycat | 68945 |
See the top Amazon searches in any category or niche, with Glimpse
Rank | Product | Search volume (past 30 days) |
51 | owala | 68589 |
52 | toothpaste | 67857 |
53 | yeti | 66317 |
54 | electric bike | 64652 |
55 | vitamin c | 64385 |
56 | toothbrush | 63319 |
57 | dresses for women | 62585 |
58 | zinc | 58436 |
59 | pressure washer | 58250 |
60 | vacuum cleaner | 58116 |
61 | nail polish | 57516 |
62 | office chair | 56647 |
63 | stanley cup | 53253 |
64 | bluetooth speaker | 53040 |
65 | electric scooter | 51171 |
66 | playstation 5 | 50404 |
67 | body wash | 50303 |
68 | tv stand | 49112 |
69 | summer dress | 48233 |
70 | mens shorts | 47346 |
71 | dresser | 46517 |
72 | usb c to usb c | 46465 |
73 | xbox controller | 46092 |
74 | xbox series x | 45675 |
75 | lego star wars | 45573 |
76 | pokemon cards | 45009 |
77 | air purifier | 42992 |
78 | garden hose | 42085 |
79 | airpods pro 2 | 41869 |
80 | digital camera | 41538 |
81 | vitamin d | 40744 |
82 | hangers | 37948 |
83 | ice maker | 35557 |
84 | airtag | 35206 |
85 | airpods 4 | 34736 |
86 | olive oil | 34413 |
87 | weed killer | 33316 |
88 | queen mattress | 32267 |
89 | xbox series s | 31351 |
90 | ring doorbell | 30310 |
91 | shower head | 29010 |
92 | ring camera | 28611 |
93 | juicer | 28123 |
94 | hdmi cable | 27455 |
95 | golf balls | 26693 |
96 | ps5 controller | 26095 |
97 | rice cooker | 25043 |
98 | dash cam | 24263 |
99 | cat litter | 23864 |
100 | toilet paper | 22572 |
Most Searched Amazon Products by Category
The most searched vitamin/supplement: Magnesium
The most searched pet product: Dog Bed
The most searched kitchen appliance: Air Fryer
The most searched medical device: Blood Pressure Monitor
The most searched skin care product: Sunscreen
The most searched beverage: Coffee
The most searched game: Nintendo Switch Games
The most searched clothing/apparel: Women's Tops
The most searched footwear: Crocs
The most searched hair care product: Hair Dryer
The most searched bag: JanSport Backpack
The most searched laundry product: Tide Pods
The most searched medicine: Zyrtec
The most searched streaming device: Fire Stick
The most searched earbuds: AirPods
The most searched smartwatch: Fitbit
The most searched toy: Lego
The most searched doorbell: Ring Doorbell
Fascinating Statistics
1. Laptop is the most searched product on Amazon
2. Most of the top searched products are consumer electronics
24% are consumer electronics
~13% are kitchen & food products
11% are personal care products
10% are home essentials like hangers, trash bags, and laundry baskets
6.5% are vitamins and supplements
3. Gift cards are a category of their own (3.5%)
Gift cards - Search Volume: 221,000 / mo (Rank: 45)
Amazon gift card - Search Volume: 122,000 / mo (Rank: 82)
Xbox gift card - Search Volume: 103,000 / mo (Rank: 97)
How we collected this data
To make the most comprehensive list of the most searched products on Amazon, we first segmented our Amazon search keyword database of 12B+ keywords to isolate all the products. We then used a set of heuristics to eliminate those that weren't talked about very much over the past month. This leaves us with a list of about 6-12,000 products. From there, we run those through our search volume tool, which is trusted by top businesses, from the New York Times to IKEA, and then we sort by the products with the most searches.