The 100 Most Searched Things on TikTok in 2023

Last updated: August 25, 2023  –  Every week, we create a list of the most searched things on TikTok by filtering through 4+ billion keywords.

The Full List – The Most Searched Things on TikTok in 2023

See the top searches in any niche, with Glimpse.

See the top trending topics in any category or niche, with Glimpse.

Most Searched Things on TikTok by Category

• The most searched game: Roblox
• The most searched female influencer: Sofia
• The most searched male influencer: Kevin
• The most searched singer: Taylor Swift
• The most searched trend: GRWM (Get Ready With Me)
• The most searched athlete: Michael Jordan
• The most searched K-pop idol: BTS
• The most searched music genre: K-pop
• The most searched anime: Demon Slayer
• The most searched pet: Cat
• The most searched travel destination: Japan
• The most searched football player: Messi
• The most searched fictional character: Barbie
• The most searched song: Happy Birthday
• The most searched dance: Sturdy
• The most searched politician: Obama

Fascinating Statistics

1. The most searched thing on TikTok is Roblox

2. Most of the top searched keywords on TikTok are celebrities or influencers

• 21% are celebrities or influencers
• 25% are related to entertainment, music & artists
• 12% are related to internet trends and lifestyle
• 8% are related to games and gaming videos
• About 3% are related to gender identity and sexual orientation
• 11% are not real people (anime, fictional characters, etc.)

To get the full data set, updated every day, please contact us here.