Top Pet Trends of 2022 & 2023

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Lick Mat

11K
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+125%
Past Year Change

A lick mat is a type of mat designed to encourage the act of licking for dogs and cats. The mat is made of textured rubber material that can help clean the pet’s tongue and can also help in calming them.

Axolotl Tank Setup

1.7K
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+125%
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Axolotl tanks are tanks that are specifically designed for keeping axolotls as pets. The tanks come in a variety of sizes, and typically include a filter, heater, and light.

Tofu Cat Litter

4.7K
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+66%
Past Year Change

Tofu Cat Litter is a litter that is made from tofu. The litter is said to be biodegradable, flushable, and non-toxic. It is also said to be more absorbent than traditional cat litters, which can help to reduce odor.

Reactive Dog Training

5.4K
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+62%
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Reactive dog training is a type of training that is meant to help dogs who overreact to other dogs, people, or their environment. The training is meant to help the dog learn how to better control their reactions and to be more confident in their surroundings.

Probiotic For Dogs

15K
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+62%
Past Year Change

Probiotics for dogs are supplements that are meant to improve the health of dogs. The probiotics are made up of beneficial bacteria that are thought to help with a variety of issues, such as digestion, allergies, and skin health.

Pumpkin Puree For Dogs

4.5K
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+54%
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Pumpkin puree is a food that is made from cooked pumpkin. The puree is often used as a dietary supplement for dogs, as it is high in fiber, vitamin A, and beta-carotene. It can also be used to treat constipation and diarrhea in dogs.

Dog Surgery Suit

1.6K
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+36%
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A dog surgery suit is a suit worn by dogs to protect and cover their body after a medical procedure like neutering or in case of skin problems. It is an alternative to the cone and prevents the dog from getting to the wound.

Dog Food Toppers

3.7K
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+34%
Past Year Change

Dog food toppers are additions to a dog's regular food that are meant to provide additional nutrients and flavor. The toppers can be in the form of freeze-dried or wet food, and are often made with natural ingredients.

Collar Tag

23K
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+34%
Past Year Change

A collar tag is a small tag that is attached to a pet's collar. The tag typically contains the pet's name, contact information, and an identification number.

Slip Lead

15K
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+33%
Past Year Change

A slip lead is a type of leash that is made of two loops of rope or fabric. The lead is slipped over the dog's head and then pulled tight to secure it. The lead is then used to control the dog by gently pulling on it.

Bone Broth For Dogs

8.1K
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+32%
Past Year Change
Spotted 3.2 years ago

Bone broth for dogs is broth that is made from the bones of animals. The broth is said to be beneficial in providing dogs with essential nutrients and helping with joint health, skin health, and digestion.

Cat Tree For Large Cats

5.3K
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+32%
Past Year Change

A Cat Tree for Large Cats is a tree-like structure that is designed for large cats. The tree is typically made of sturdy materials like wood or metal and has a number of platforms and perches for cats to climb and lounge on.

Calming Treats

16K
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+29%
Past Year Change

Calming treats are snacks that are designed to help reduce stress and anxiety. The snacks are often made with ingredients that are known to have calming effects, such as chamomile and lavender.

Recovery Suit

13K
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+29%
Past Year Change

A recovery suit is a type of clothing that is meant to be worn after a workout or other physical activity. The suit is designed to help the body recover by improving blood circulation and providing compression.

Poop Bag Holder

6.2K
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+25%
Past Year Change

A poop bag holder is a container or dispenser designed to carry poop bags. The holder is typically made of a durable material and has a clip or hook to attach to the leash, waist, or belt.

Treat Dispenser

11K
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+23%
Past Year Change

A treat dispenser is a device that is used to dispense treats or food rewards to a pet. The dispenser can be operated manually or through a remote control, and can be programmed to release a certain amount of treats at a time or on a schedule.

Muzzle For Dogs

11K
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+17%
Past Year Change

A muzzle for dogs is a device that is worn by a dog to prevent it from biting. The muzzle is typically made of a hard material such as plastic or metal and fits around the dog's snout.

Gastrointestinal Dog Food

12K
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+15%
Past Year Change

Gastrointestinal dog food is designed to help improve the digestive health of dogs. It is made with probiotics and prebiotics to help support the growth of healthy gut bacteria, as well as digestive enzymes to help break down food.

Chicken Broth For Dogs

7.2K
Past Month Searches
+14%
Past Year Change

Chicken broth for dogs is a broth that is made from chicken bones and is meant to be given to dogs as a dietary supplement. The broth is said to be beneficial in improving joint health, digestion, and coat condition.

Catio

41K
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+12%
Past Year Change

A catio is a patio that is specifically designed for cats. The catio can be an outdoor or indoor space and can include features like a scratching post, a bed, or a perch. The catio is a great way to allow cats to enjoy the outdoors safely.

Slow Feeder Bowl

13K
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+11%
Past Year Change

A slow feeder bowl is a bowl that is designed to slow down the eating speed of pets. The bowls have a series of small holes, making it difficult for the pet to eat quickly. This helps to reduce bloat and reduce the risk of choking.

Water Fountain For Cats

4.9K
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+10%
Past Year Change

A water fountain for cats is a device that is designed to dispense fresh water for cats to drink. The fountain is typically made out of plastic or ceramic and has a small water reservoir that is constantly circulated.

Reptile Enclosure

14K
Past Month Searches
+4%
Past Year Change
Spotted 7 months ago

A reptile enclosure is a structure or tank that is used to house reptiles. The enclosure may be made from a variety of materials, such as glass, plastic, or metal, and may be designed for a specific type of reptile.

The Rise of Slow Feeder Bowls

Slow feeder dog bowls are sold as a way to keep a dog healthy by getting them to eat slower. These bowls have ridges, into which an owner can wedge the dog’s food. Many of these products claim a 10x increase in the time it takes for a dog to finish its meal, helping to prevent indigestion, bloating, and regurgitation.

But the slow feeder dog bowl isn’t just better for the dog, it’s also better for the owner, too: the bowl keeps the pet occupied, which is an increasingly pressing concern as more people work from home. Like online educational videos for kids, the sales pitch is about benefits to the end user, but the selling point is commonly the benefit to the person making the purchasing decision.

Why Lick Mats Are So Popular

The LickiMat, and lick mat products in general, pitches itself as a way to sooth dogs psychologically and promote healthier eating habits. But it’s useful for owners, too: it keeps their pets occupied, which is an increasingly pressing concern as more people work from home.

Lick mats are plastic mats that food can be wedged into, which slows dogs down so they don’t devour their dinner in seconds. They also serve as a distraction for shorter-term needs, like pet grooming. Some pets hate to be cleaned, but they love food more than they loathe cleaning, so a product that extends the eating process helps their owners take care of them.

Like online educational videos for kids, the sales pitch is about benefits to the end user, but the selling point is the benefit to the person making the purchasing decision.

The Rise of the Reptile Enclosure

For consumers who want a low commitment pet of sorts, plants benefit from the same dynamic as easy-bake ovens and sous vide machines—they require just enough effort that it feels like an accomplishment, but not so much that it’s a chore.

In fact, some consumers even find live plants to be too much work: discussion, searches, and sales of faux plants are all growing faster than for live plants. And Whole Foods, which sells plants, dedicates a page on their site to teaching customers “How to Not Kill Your Succulent”. It’s a strong indicator of the changing dynamics given that succulents are among the easiest plants to keep alive.

In parallel, a growing wave of consumers is looking for pets that are easier to care for. Reptiles are between a traditional pet and a plant: they require much less interaction than cats, dogs, and hamsters—snake owners talk about how, when they're going on vacation for a week, they just need to feed their pet snake a little bit more the day they leave.

This makes reptiles a good pet both for people who have high incomes but minimal free time, and for consumers at the other end of the economic scale who have uncertain work schedules and don’t have a budget for expensive fresh pet food and elaborate training.

This trend is compounded by bigger picture population shifts. As people move to smaller homes in bigger cities, interest has risen in pets that don’t need as much space. And the market isn’t small: while more than half of US households have a dog and only 4% have a reptile, this 4% still amounts to a sizable 5 million households.

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