Top Pet Trends of 2023 & 2022

Our hand-picked collection of the top pet trends of 2023 & 2022. The topics in this report on today’s emerging pet trends are selected for their high growth across sites including Google, TikTok, Instagram, Reddit, Twitter, YouTube, and Amazon. Read more about how we track global trends.

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Uproot Clean

3K
Past Month Searches
+355%
Past Year Change

Uproot Clean is a brand that offers pet hair cleaning products like lint cleaners, pet hair remover tools, and dryer sheets that repel pet hair. Uproot Cleaners can be used to quickly remove pet hair from numerous types of fabric surfaces from carpets to car seats. …  Read more

Pet Clicker

8.1K
Past Month Searches
+154%
Past Year Change

A pet clicker is a small handheld device that emits a clicking sound. The clicker is used to train pets by providing a consistent sound that rewards the pet for desired behavior. …  Read more

Petlibro

6.5K
Past Month Searches
+106%
Past Year Change

Petlibro is a smart pet supplies brand that specializes on cat products. The brand offers products like automatic feeders, treat dispensers, cat trees, toys, and water fountains. …  Read more

GPS Dog Fence

3.7K
Past Month Searches
+64%
Past Year Change

A GPS dog fence is a containment system for dogs that uses GPS tracking to keep them within a designated area. The system can be used to create a virtual fence around a property or to track a dog's movements. …  Read more

Tractive

59K
Past Month Searches
+64%
Past Year Change

Tractive is a pet tracking device that uses GPS and cellular technology to allow pet owners to track their pet's location. The device can also be used to monitor activity levels, set boundaries, and receive notifications if the pet leaves a designated area. …  Read more

Pup Cup

14K
Past Month Searches
+58%
Past Year Change

A pup cup is a small, disposable cup that is meant for dogs. The cups are made of biodegradable materials and are designed to hold water or food. They are intended to be an easy and convenient way to give water or food to dogs while on the go. …  Read more

Lick Mat

14K
Past Month Searches
+55%
Past Year Change

A lick mat is a type of mat designed to encourage the act of licking for dogs and cats. The mat is made of textured rubber material that can help clean the pet’s tongue and can also help in calming them. …  Read more

Microchip Pet Feeder

2.5K
Past Month Searches
+53%
Past Year Change

A microchip pet feeder is a pet feeder that is designed to dispense food only to authorized pets. The feeder uses a device, often a chip on the collar, to identify the pet, and will not release food if it does not detect the chip. This prevents unauthorized animals from eating another pet's food. …  Read more

Pellet Litter

11K
Past Month Searches
+45%
Past Year Change

Pellet litter is a type of cat litter that is made of small, biodegradable pellets. The pellets are said to be more absorbent than traditional cat litter, and they also help to reduce the smell of ammonia. …  Read more

Catlink

1.9K
Past Month Searches
+44%
Past Year Change

Catlink is a pet company that specializes in designing and manufacturing intelligent devices for cats. The company offers products such as self-cleaning litter boxes, smart feeders, water fountains, and more. …  Read more

Halo Collar

13K
Past Month Searches
+44%
Past Year Change

Halo collar is a smart collar and wireless GPS fence for dogs. The collar uses prevention feedback in order to provide natural guidance for dogs regarding boundaries and keep them away from certain areas, and create safe-zones. …  Read more

Fi Collar

17K
Past Month Searches
+41%
Past Year Change

A Fi Collar is a type of smart dog collar that is designed to track a dog even in the most remote areas using LTE-M and satellites. The collar is waterproof and dirt-proof and is made of tough, flexible material. The collar also features a sleep and fitness tracker to help dogs become healthy. …  Read more

Smart Feeder

7.8K
Past Month Searches
+40%
Past Year Change

A smart feeder is a pet feeder that is designed to dispense food automatically at scheduled times. The feeder can be controlled through a mobile app, and can also be programmed to dispense different types of food at different times. …  Read more

Pet Friendly Airbnb

30K
Past Month Searches
+40%
Past Year Change

A pet friendly Airbnb is an Airbnb listing that is open to guests who are traveling with their pets. This can include anything from a listing that has a designated pet-friendly room or area to a listing that is pet-friendly throughout. These listings may have specific rules or restrictions about the type and size of pets that are allowed, and some may charge an additional fee for guests with pets. …  Read more

Urgent Vet

11K
Past Month Searches
+39%
Past Year Change

Urgent vet clinics are clinics that are open outside of regular business hours to provide care for pets that are in need of urgent care. The clinics are often open on the weekends and in the evenings, and they offer a variety of services including emergency care, surgery, and treatment for illness or injury. …  Read more

Pet Thrive

5.2K
Past Month Searches
+38%
Past Year Change

Pet thrive is a product that is designed to improve the health and vitality of pets. The product is in the form of soft chews and its key ingredient is resveratrol. The product is said to promote joint health, mobility, and healthy inflammatory response in animals. …  Read more

SuperZoo

18K
Past Month Searches
+37%
Past Year Change

SuperZoo is an annual trade show for the pet industry. The show is designed to bring together pet retailers and suppliers to showcase new products and services in the pet industry. Attendees can learn about new products, meet with vendors, and attend educational sessions. …  Read more

Pet Capsule

3.4K
Past Month Searches
+36%
Past Year Change

A pet capsule is a small, transportable pod that is designed to keep pets safe and comfortable while being transported. The capsules are made to be sturdy and weatherproof, and can be used for a variety of animals, including dogs, cats, and small mammals. The pet capsule is typically attached to a backpack or handbag for easy carrying. …  Read more

Pretty Litter

47K
Past Month Searches
+31%
Past Year Change

Pretty Litter is a type of cat litter that is made from silica gel and is said to be non-clumping and odor-free. The litter comes with a proprietary health monitoring technology and changes colors to indicate potential or underlying health issues in cats. For example, a yellow to orange color would mean an acidic urine which could be an early sign of kidney disease or UTI. …  Read more

Foggy Dog

6.8K
Past Month Searches
+30%
Past Year Change

The Foggy Dog is an online retailer that specializes in selling personalized and handcrafted dog-related products. The company offers a wide selection of products, including dog clothes, toys, beds, and accessories. …  Read more

Recovery Suit

10K
Past Month Searches
+28%
Past Year Change

A recovery suit is a type of clothing that is meant to be worn by pets such as dogs and cats after surgery or some medical procedure in order to protect the wound or sutures on their body. The suit is designed to help the pet recover faster by protecting the surgical area. …  Read more

Cat Litter Robot

8K
Past Month Searches
+25%
Past Year Change

A cat litter robot is a device that is designed to automatically scoop and dispose of cat litter. The robot is activated by a sensor that detects when the cat has used the litter box. It then cleans and disposes of the litter in a waste bin. …  Read more

Maropitant

5.6K
Past Month Searches
+23%
Past Year Change

Maropitant is a drug that is used to prevent or treat nausea, vomiting, and motion sickness. It is often used in animals, such as dogs and cats, to prevent them from vomiting due to motion sickness or after surgery. It is a member of the class of drugs called neurokinin-1 (NK-1) receptor antagonists, and is the first drug of its kind to be approved for veterinary use. …  Read more

Hairball Control

4.8K
Past Month Searches
+21%
Past Year Change

Hairball control is a term used for a variety of products and strategies that are meant to reduce the amount of hair that is swallowed by cats. The products can come in the form of a food additive, a brush, or a spray, and are designed to reduce the amount of hair that is shed, or help improve the digestive system. …  Read more

Sand Litter

8.6K
Past Month Searches
+18%
Past Year Change

Sand litter is a type of cat litter that is made of sand. The litter is said to be more effective in trapping odors and clumping together than traditional clay litters. Additionally, sand litters are often more affordable than other types of litters. …  Read more

Automatic Cat Feeder

16K
Past Month Searches
+17%
Past Year Change

An automatic cat feeder is a device that is designed to dispense food to a cat at scheduled times. The feeder can be programmed to dispense a certain amount of food or to only dispense food when a cat interacts with the feeder. …  Read more

Reptile Enclosure

7.8K
Past Month Searches
+12%
Past Year Change

A reptile enclosure is a structure or tank that is used to house reptiles. The enclosure may be made from a variety of materials, such as glass, plastic, or metal, and may be designed for a specific type of reptile. …  Read more

Pumpkin Puree For Dogs

1.8K
Past Month Searches
+11%
Past Year Change

Pumpkin puree is a food that is made from cooked pumpkin. The puree is often used as a dietary supplement for dogs, as it is high in fiber, vitamin A, and beta-carotene. It can also be used to treat constipation and diarrhea in dogs. …  Read more

Tofu Cat Litter

5.1K
Past Month Searches
+10%
Past Year Change

Tofu Cat Litter is a litter that is made from tofu. The litter is said to be biodegradable, flushable, and non-toxic. It is also said to be more absorbent than traditional cat litters, which can help to reduce odor. …  Read more

Petzone

7.7K
Past Month Searches
+4%
Past Year Change

Petzone is the largest pet retail store and distribution company in the Middle East. The company offers pet food, pet supplies, and pet services. The company also allows its customers to shop on its website or mobile application. …  Read more

Slip Lead

10K
Past Month Searches
+3%
Past Year Change

A slip lead is a type of leash that is made of two loops of rope or fabric. The lead is slipped over the dog's head and then pulled tight to secure it. The lead is then used to control the dog by gently pulling on it. …  Read more

Bone Broth For Dogs

7.3K
Past Month Searches
+3%
Past Year Change
Published 4 years ago

Bone broth for dogs is broth that is made from the bones of animals. The broth is said to be beneficial in providing dogs with essential nutrients and helping with joint health, skin health, and digestion. …  Read more

Fresh Dog Food

20K
Past Month Searches
+1%
Past Year Change

Fresh dog food is food that is made with whole, fresh ingredients and does not contain any preservatives or fillers. The food is designed to be more nutrient-rich and easier for dogs to digest than traditional kibble. …  Read more

Dog Allergy Test

3.6K
Past Month Searches
+1%
Past Year Change

A dog allergy test is a test that is used to determine if a dog has an allergy. The test is done by taking a blood sample from the dog and analyzing it for the presence of IgE antibodies, which are indicative of an allergy. …  Read more

Gastrointestinal Dog Food

6K
Past Month Searches
-5%
Past Year Change

Gastrointestinal dog food is designed to help improve the digestive health of dogs. It is made with probiotics and prebiotics to help support the growth of healthy gut bacteria, as well as digestive enzymes to help break down food. …  Read more

Muzzle For Dogs

7.1K
Past Month Searches
-5%
Past Year Change

A muzzle for dogs is a device that is worn by a dog to prevent it from biting. The muzzle is typically made of a hard material such as plastic or metal and fits around the dog's snout. …  Read more

Trend Highlight – The Rise of Slow Feeder Bowls

Slow feeder dog bowls are sold as a way to keep a dog healthy by getting them to eat slower. These bowls have ridges, into which an owner can wedge the dog’s food. Many of these products claim a 10x increase in the time it takes for a dog to finish its meal, helping to prevent indigestion, bloating, and regurgitation.

But the slow feeder dog bowl isn’t just better for the dog, it’s also better for the owner, too: the bowl keeps the pet occupied, which is an increasingly pressing concern as more people work from home. Like online educational videos for kids, the sales pitch is about benefits to the end user, but the selling point is commonly the benefit to the person making the purchasing decision.

Trend Highlight – Why Lick Mats Are So Popular

The LickiMat, and lick mat products in general, pitches itself as a way to sooth dogs psychologically and promote healthier eating habits. But it’s useful for owners, too: it keeps their pets occupied, which is an increasingly pressing concern as more people work from home.

Lick mats are plastic mats that food can be wedged into, which slows dogs down so they don’t devour their dinner in seconds. They also serve as a distraction for shorter-term needs, like pet grooming. Some pets hate to be cleaned, but they love food more than they loathe cleaning, so a product that extends the eating process helps their owners take care of them.

Like online educational videos for kids, the sales pitch is about benefits to the end user, but the selling point is the benefit to the person making the purchasing decision.

Trend Highlight – The Rise of the Reptile Enclosure

For consumers who want a low commitment pet of sorts, plants benefit from the same dynamic as easy-bake ovens and sous vide machines—they require just enough effort that it feels like an accomplishment, but not so much that it’s a chore.

In fact, some consumers even find live plants to be too much work: discussion, searches, and sales of faux plants are all growing faster than for live plants. And Whole Foods, which sells plants, dedicates a page on their site to teaching customers “How to Not Kill Your Succulent”. It’s a strong indicator of the changing dynamics given that succulents are among the easiest plants to keep alive.

In parallel, a growing wave of consumers is looking for pets that are easier to care for. Reptiles are between a traditional pet and a plant: they require much less interaction than cats, dogs, and hamsters—snake owners talk about how, when they're going on vacation for a week, they just need to feed their pet snake a little bit more the day they leave.

This makes reptiles a good pet both for people who have high incomes but minimal free time, and for consumers at the other end of the economic scale who have uncertain work schedules and don’t have a budget for expensive fresh pet food and elaborate training.

This trend is compounded by bigger picture population shifts. As people move to smaller homes in bigger cities, interest has risen in pets that don’t need as much space. And the market isn’t small: while more than half (53%) of US households have a dog and only 4% have a reptile, this 4% still amounts to a sizable 5 million households.

Trend Highlight – Pet Owners are Getting Portraits of Their Pets

Spending on pets has been rising at a furious pace, as people who are priced out of having kids opt to lavish their pets with gifts instead. One area of growth is pet portraits, which are either straightforward portraits or involve painting a pet in a costume. Some companies use these as a promotional tool—Chewy sends free pet portraits to loyal customers, which essentially means these customers are displaying a Chewy billboard in their living rooms. For other companies, pet portraits are their main line of business.

 

Like many supply chains, the center of gravity for oil paintings is in China. A single village, Dafen Painting Village, has over 1,200 painting shops, and at one time produced 60% of the world's oil paintings. These workshops often mass-produce paintings, with each worker focusing on just a single set of strokes for a particular painting—it’s oil painting on an assembly line. Dafen originally produced replicas of famous works of art like the Mona Lisa and Starry Night, but it's created a source of rapid-turnaround artists who can produce paintings of anything.

 

With the increasing ubiquity and quality of cameras, pet portraits are easier. Instead of needing to carefully pose a photo, pet owners can select the best of the hundreds or thousands of pictures they've already taken. While some pet portrait providers offer an earnest, realistic portrait, others lean in to the kitsch. The category relies on a sort of Horseshoe Theory of Hokiness: a pet portrait seems to take pet ownership too seriously, while an exaggerated and ridiculous one makes it clear that the owner is in on the joke. An oil painting of a dog might be ironic, but an oil painting of a dog in a space suit definitely is. 

 

One of the leading pet portrait brands started in 2019 and grew to a team of over 60 in less than a year. At one point, the company was emailing customers to exchange $50 gift cards for unboxing videos which they could later use as ad content. And because these products fall into the category of impulse purchases, email and on-site limited time offers are successfully used by the major players.

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