Top Pet Trends of 2023 & 2024

Here are the current pet trends of 2023 and 2024, found using our software tool and selected based on their growth and global popularity across sites like Google, TikTok, Reddit, Twitter, YouTube, Amazon, and more. These are not fads, such as new movies or social media challenges – rather they’re long-term global pet trends that are likely to see continued growth throughout 2023 and into 2024. We’ve also included our analysis on these new emerging trends below.

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Petfolk

1.7K
Past Month Searches
+171%
Past Year Change

Petfolk is a comprehensive platform offering quality in-person, virtual, and urgent veterinary care and other related animal services. The global trend toward digitization has meant that people are more open to using online services for pet care. …  Read more

Sundays for Dogs

4.6K
Past Month Searches
+118%
Past Year Change

Sundays for Dogs is a pet company that specializes in delivering nutritious, human-grade, air-dried dog food directly to consumers. This popularity has grown notably as a greater focus on health and wellness extends to pet care, leading pet owners to seek out higher quality, nutritious food for their canine companions. …  Read more

Pupsicle

3K
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+115%
Past Year Change

A Pupsicle is a frozen dog treat often made with natural ingredients and helps to cool off dogs especially during hot summer days. …  Read more

Puppy Yoga

70K
Past Month Searches
+115%
Past Year Change

Puppy yoga is a wellness trend that integrates interacting with puppies into traditional yoga practice for emotional wellbeing and relaxation. Puppy yoga has found its place as an effective and enjoyable method to improve our mental wellness. …  Read more

Snuffle Ball

1.2K
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+105%
Past Year Change

A snuffle ball is an interactive toy designed to engage and stimulate a dog’s senses by hiding treats within its fabric folds, turning feeding time into an intriguing game. Its surge in popularity can be attributed to the increased awareness of the necessity for mental enrichment or brain games for dogs. …  Read more

Raw Kefir

5.1K
Past Month Searches
+104%
Past Year Change

Raw kefir is a fermented dairy product rich in probiotics, made from raw, unpasteurized milk to keep beneficial bacteria alive. It's been attracting immense interest due to the increasing awareness of the role of gut health in the body not only in humans but also in pets. …  Read more

Herding Ball

9.9K
Past Month Searches
+85%
Past Year Change

A herding ball is a large, tough ball specifically designed to satisfy the herding instinct in active and working dog breeds, providing physical and mental stimulation. It helps dogs fulfill their inherent instincts positively affecting their well-being. …  Read more

Petlibro

13K
Past Month Searches
+83%
Past Year Change

Petlibro is a smart pet supplies brand that specializes on cat products. The brand offers products like automatic feeders, treat dispensers, cat trees, toys, and water fountains. …  Read more

Pettable

14K
Past Month Searches
+74%
Past Year Change

Pettable is a service that offers Emotional Support Animal (ESA) Letters from licensed therapists, which people require to live and travel with their support animals. One notable trend enhancing Pettable's popularity is the tightened airline regulations for comfort animals, which now necessitate travelers to present credible ESA documentation. …  Read more

Air Dried Dog Food

1.5K
Past Month Searches
+57%
Past Year Change

Air dried dog food is a form of dog food that uses fresh ingredients slowly air-dried and evaporated of its moisture content at ambient temperature to preserve nutrients and offer a more natural taste without the use of preservatives. Studies indicating that certain dog allergies could be linked to processed foods have triggered more dog owners to seek out alternative food options such as air-dried dog food. …  Read more

Freeze Dried Liver

1.3K
Past Month Searches
+55%
Past Year Change

Freeze-dried liver is a pet food product, usually used as a treat, made from the liver of various animals and freeze-dried to preserve nutrients and flavor. It is often used as a pet treat due to its high protein content, palatability, and nutrition retention. Growing demand for longevity-focused products for aging pets has recognized freeze-dried liver for its nutritional benefits, contributing to a surprising increase in its popularity. …  Read more

Smart Feeder

7.9K
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+53%
Past Year Change

A smart feeder is a pet feeder that is designed to dispense food automatically at scheduled times. The feeder can be controlled through a mobile app, and can also be programmed to dispense different types of food at different times. …  Read more

GPS Fence Dog Collar

891
Past Month Searches
+49%
Past Year Change

A GPS fence dog collar allows pet owners to set virtual boundaries, creating a safe area for dogs to play in without the need for a physical fence. It uses GPS technology to assist pet owners in managing and tracking their dog's movement and activity. …  Read more

The Farmer's Dog

25K
Past Month Searches
+48%
Past Year Change

The Farmer's Dog is pet food company that delivers freshly cooked, human-grade and veterinarian-approved meals for dogs, customized to the specific dietary needs of each pet. The company stands out for their promise of using fresh, human-grade ingredients, tapping into the consumers’ quest for transparency in dog food production. …  Read more

Catlink

4.1K
Past Month Searches
+45%
Past Year Change

Catlink is a pet company that specializes in designing and manufacturing intelligent devices for cats. The company offers products such as self-cleaning litter boxes, smart feeders, water fountains, and more. …  Read more

GPS Dog Fence

3.8K
Past Month Searches
+44%
Past Year Change

A GPS dog fence is a containment system for dogs that uses GPS tracking to keep them within a designated area. The system can be used to create a virtual fence around a property or to track a dog's movements. …  Read more

Lick Mat

8.9K
Past Month Searches
+42%
Past Year Change

A lick mat is a type of mat designed to encourage the act of licking for dogs and cats. The mat is made of textured rubber material that can help clean the pet’s tongue and can also help in calming them. …  Read more

Bond Vet

9K
Past Month Searches
+42%
Past Year Change

Bond Vet is a modern veterinary clinic providing well-designed facilities and efficient healthcare services for pets. Its search interest has notably grown due to its offering of urgent care services. This service stands as a significant selling point since it provides immediate emergency attention, a feature many other veterinarians do not provide. …  Read more

Freeze Dried Treats

4.1K
Past Month Searches
+39%
Past Year Change

Freeze dried treats are pet snacks that are preserved through a process of rapid freezing and vacuum drying, resulting in a lightweight and often unique taste sensation. …  Read more

Urgent Vet

15K
Past Month Searches
+32%
Past Year Change

Urgent vet clinics are clinics that are open outside of regular business hours to provide care for pets that are in need of urgent care. The clinics are often open on the weekends and in the evenings, and they offer a variety of services including emergency care, surgery, and treatment for illness or injury. …  Read more

Cat Litter Robot

9.7K
Past Month Searches
+31%
Past Year Change

A cat litter robot is a device that is designed to automatically scoop and dispose of cat litter. The robot is activated by a sensor that detects when the cat has used the litter box. It then cleans and disposes of the litter in a waste bin. …  Read more

Bone Broth For Dogs

8.2K
Past Month Searches
+31%
Past Year Change
Published 5 years ago

Bone broth for dogs is broth that is made from the bones of animals. The broth is said to be beneficial in providing dogs with essential nutrients and helping with joint health, skin health, and digestion. …  Read more

Dog Food Topper

3.1K
Past Month Searches
+29%
Past Year Change

Dog food toppers are nutritious additives, usually in the form of gravy, wet or dry food, that you can add to your dog's regular meals to enhance taste and nutrition. Health-conscious pet owners are actively looking for ways to diversify their pet's diet and increase their intake of vitamins, minerals, and proteins through dog food toppers. …  Read more

Tractive

57K
Past Month Searches
+25%
Past Year Change

Tractive is a pet tracking device that uses GPS and cellular technology to allow pet owners to track their pet's location. The device can also be used to monitor activity levels, set boundaries, and receive notifications if the pet leaves a designated area. …  Read more

A Pup Above

581
Past Month Searches
+24%
Past Year Change

A Pup Above is a pet food company that provides fresh, human-grade, sous-vide cooked meals for dogs. The rising awareness of the negative health effects of conventional pet food is leading consumers to search for healthier alternatives like A Pup Above. …  Read more

Reptile Enclosure

9.9K
Past Month Searches
+23%
Past Year Change

A reptile enclosure is a structure or tank that is used to house reptiles. The enclosure may be made from a variety of materials, such as glass, plastic, or metal, and may be designed for a specific type of reptile. …  Read more

Catio

28K
Past Month Searches
+22%
Past Year Change

A catio is an outdoor enclosure for cats, providing them with a safe environment to experience outside stimulation. The rise in urbanization and high-density living has resulted in smaller living spaces and scarce safe outdoor environments for cats, thereby escalating the demand for enclosed play areas outdoors. …  Read more

Tofu Cat Litter

4.9K
Past Month Searches
+22%
Past Year Change

Tofu Cat Litter is a litter that is made from tofu. The litter is said to be biodegradable, flushable, and non-toxic. It is also said to be more absorbent than traditional cat litters, which can help to reduce odor. …  Read more

Sniffspot

4.7K
Past Month Searches
+21%
Past Year Change

Sniffspot is a platform that offers a service enabling dog owners to rent private, secure spaces for their dogs to play and exercise. With the rise in urban living restricting the availability of suitable outdoor spaces for dogs, this service has become an attractive option. …  Read more

Fresh Dog Food

36K
Past Month Searches
+20%
Past Year Change

Fresh dog food is food that is made with whole, fresh ingredients and does not contain any preservatives or fillers. The food is designed to be more nutrient-rich and easier for dogs to digest than traditional kibble. …  Read more

Pumpkin Puree For Dogs

3K
Past Month Searches
+18%
Past Year Change

Pumpkin puree is a food that is made from cooked pumpkin. The puree is often used as a dietary supplement for dogs, as it is high in fiber, vitamin A, and beta-carotene. It can also be used to treat constipation and diarrhea in dogs. …  Read more

Dog Surgery Suit

1.5K
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+17%
Past Year Change

A dog surgery suit is a specially designed protective garment for dogs to wear post-surgery to prevent them from irritating or infecting surgical wounds. …  Read more

ESA Letter

15K
Past Month Searches
+15%
Past Year Change

An ESA letter is a document that certifies a pet as an Emotional Support Animal, enabling it to accompany its owner in places that normally restrict pets. Increased awareness of the rights of people with disabilities and mental health challenges has led to more individuals exploring supportive therapy options, including obtaining an ESA letter. …  Read more

Maropitant

6.9K
Past Month Searches
+13%
Past Year Change

Maropitant is a drug that is used to prevent or treat nausea, vomiting, and motion sickness. It is often used in animals, such as dogs and cats, to prevent them from vomiting due to motion sickness or after surgery. It is a member of the class of drugs called neurokinin-1 (NK-1) receptor antagonists, and is the first drug of its kind to be approved for veterinary use. …  Read more

Pet Capsule

1.3K
Past Month Searches
+13%
Past Year Change

A pet capsule is a small, transportable pod that is designed to keep pets safe and comfortable while being transported. The capsules are made to be sturdy and weatherproof, and can be used for a variety of animals, including dogs, cats, and small mammals. The pet capsule is typically attached to a backpack or handbag for easy carrying. …  Read more

Pup Cup

13K
Past Month Searches
+12%
Past Year Change

A pup cup is a small, disposable cup that is meant for dogs. The cups are made of biodegradable materials and are designed to hold water or food. They are intended to be an easy and convenient way to give water or food to dogs while on the go. …  Read more

Halo Collar

15K
Past Month Searches
+10%
Past Year Change

Halo collar is a smart collar and wireless GPS fence for dogs. The collar uses prevention feedback in order to provide natural guidance for dogs regarding boundaries and keep them away from certain areas, and create safe-zones. …  Read more

Recovery Suit

7.8K
Past Month Searches
+10%
Past Year Change

A recovery suit is a type of clothing that is meant to be worn by pets such as dogs and cats after surgery or some medical procedure in order to protect the wound or sutures on their body. The suit is designed to help the pet recover faster by protecting the surgical area. …  Read more

Sand Litter

5.7K
Past Month Searches
+9%
Past Year Change

Sand litter is a type of cat litter that is made of sand. The litter is said to be more effective in trapping odors and clumping together than traditional clay litters. Additionally, sand litters are often more affordable than other types of litters. …  Read more

Foggy Dog

5K
Past Month Searches
+7%
Past Year Change

The Foggy Dog is an online retailer that specializes in selling personalized and handcrafted dog-related products. The company offers a wide selection of products, including dog clothes, toys, beds, and accessories. …  Read more

SuperZoo

22K
Past Month Searches
+5%
Past Year Change

SuperZoo is an annual trade show for the pet industry. The show is designed to bring together pet retailers and suppliers to showcase new products and services in the pet industry. Attendees can learn about new products, meet with vendors, and attend educational sessions. …  Read more

Pet Thrive

4.1K
Past Month Searches
+5%
Past Year Change

Pet thrive is a product that is designed to improve the health and vitality of pets. The product is in the form of soft chews and its key ingredient is resveratrol. The product is said to promote joint health, mobility, and healthy inflammatory response in animals. …  Read more

Muzzle For Dogs

6.1K
Past Month Searches
+3%
Past Year Change

A muzzle for dogs is a device that is worn by a dog to prevent it from biting. The muzzle is typically made of a hard material such as plastic or metal and fits around the dog's snout. …  Read more

Automatic Cat Feeder

12K
Past Month Searches
+1%
Past Year Change

An automatic cat feeder is a device that is designed to dispense food to a cat at scheduled times. The feeder can be programmed to dispense a certain amount of food or to only dispense food when a cat interacts with the feeder. …  Read more

Petzone

7.8K
Past Month Searches
+1%
Past Year Change

Petzone is the largest pet retail store and distribution company in the Middle East. The company offers pet food, pet supplies, and pet services. The company also allows its customers to shop on its website or mobile application. …  Read more

Trend Highlight – The Rise of Slow Feeder Bowls

Slow feeder dog bowls are sold as a way to keep a dog healthy by getting them to eat slower. These bowls have ridges, into which an owner can wedge the dog’s food. Many of these products claim a 10x increase in the time it takes for a dog to finish its meal, helping to prevent indigestion, bloating, and regurgitation.

But the slow feeder dog bowl isn’t just better for the dog, it’s also better for the owner, too: the bowl keeps the pet occupied, which is an increasingly pressing concern as more people work from home. Like online educational videos for kids, the sales pitch is about benefits to the end user, but the selling point is commonly the benefit to the person making the purchasing decision.

Trend Highlight – Why The Pup Cup Is So Popular

There’s an ongoing battle between coffee chains over dog walking routes.

 

Two-thirds of American households own dogs and take them on daily walks. Most times, owners take the same route day after day so a shop that’s on the route, and gets passed every single day, is far more likely to win the dog walker’s business.

 

To coffee chains, the math is simple: If they can spend a practically neglibable bit to grow nearly-guaranteed daily foot traffic, they’ll take it. So in 2015, Starbucks launched the Pup Cup – a small cup of whipped cream. Dogs tend to love it and many owners cite it as one of the top reasons they haven’t changed their routes over time.

 

It’s not the first time dog marketing has gotten creative: In what is one of history’s most creative marketing stunts, Pedigree – a dog food brand with over $1B in sales – applied stickers of dog food in bowls to city sidewalks and sprayed the stickers with dog food scents. When dogs ran to the stickers and continuously licked them, owners saw exactly what food the dog wanted. Pedigree also strategically placed the stickers in front of pet stores and supermarkets so that owners had this in mind during their purchase decision.

 

Similarly, many small business marketing guides recommend leaving a bowl of water outside so that dogs stop and owners glance inside the store.

 

It’s comparable to chain restaurants at rest stops along the interstate highway system. Drivers stop to refill their gas and notice the food chains along the way.

 

It’s also similar to how some retail storefronts place sugary cereals, or colorful toys, on the bottom shelf, knowing that it’ll attract kids with a parent in tow. The products for adults are then placed at the adults’ eye level. The stores use kids as a hook to target the spender, knowing they come in pairs just like the dog and its owner.

Trend Highlight – The Rising Popularity of Microchip Pet Feeders

A single statistic is driving a slew of new pet products: Pet ownership per household is on the rise.

 

This shift creates a problem: If you have multiple pets per household, they may eat each other’s food. Microchip pet feeders use a wireless connection to the pet’s collar to know which pet it is and only let them access it. Some units even let owners record themselves doing a “meal call”.

 

This same shift is also the reason surgery-recovery suits for dogs are in part becoming popular: they protect pets from each other, a newer problem - in decades past it was about protecting the pet from itself.

 

And as pet spending grew 2.5X over the past 2 decades, owners are increasingly investing in specialized food. While in decades past, owners may have given all their pets the same food, today many are customizing the diet for each different breed, health condition, or even based on what the pet likes or doesn’t like.

Trend Highlight – Pet Owners are Getting Portraits of Their Pets

Spending on pets has been rising at a furious pace, as people who are priced out of having kids opt to lavish their pets with gifts instead. One area of growth is pet portraits, which are either straightforward portraits or involve painting a pet in a costume. Some companies use these as a promotional tool—Chewy sends free pet portraits to loyal customers, which essentially means these customers are displaying a Chewy billboard in their living rooms. For other companies, pet portraits are their main line of business.

 

Like many supply chains, the center of gravity for oil paintings is in China. A single village, Dafen Painting Village, has over 1,200 painting shops, and at one time produced 60% of the world's oil paintings. These workshops often mass-produce paintings, with each worker focusing on just a single set of strokes for a particular painting—it’s oil painting on an assembly line. Dafen originally produced replicas of famous works of art like the Mona Lisa and Starry Night, but it's created a source of rapid-turnaround artists who can produce paintings of anything.

 

With the increasing ubiquity and quality of cameras, pet portraits are easier. Instead of needing to carefully pose a photo, pet owners can select the best of the hundreds or thousands of pictures they've already taken. While some pet portrait providers offer an earnest, realistic portrait, others lean in to the kitsch. The category relies on a sort of Horseshoe Theory of Hokiness: a pet portrait seems to take pet ownership too seriously, while an exaggerated and ridiculous one makes it clear that the owner is in on the joke. An oil painting of a dog might be ironic, but an oil painting of a dog in a space suit definitely is. 

 

One of the leading pet portrait brands started in 2019 and grew to a team of over 60 in less than a year. At one point, the company was emailing customers to exchange $50 gift cards for unboxing videos which they could later use as ad content. And because these products fall into the category of impulse purchases, email and on-site limited time offers are successfully used by the major players.

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    KeywordGraph - 5 YearsGrowth - YoY
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    451%
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    369%
    AI Glasses
    325%
    Deodorant Stone
    263%
    Salt Deodorant
    207%
    Knee Massager
    197%
    Leapfrog Monitor
    155%
    Hair Wax Stick
    131%
    Silicone Body Scrubber
    126%
    First Day Vitamins
    118%

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    Past Pet Trends

    Litter Boxes
    Peaked in 2022
    Pet Clicker
    Peaked in 2022
    Pretty Litter
    Peaked in 2022
    Uproot Clean
    Peaked in 2023
    Fi Collar
    Peaked in 2022
    Hairball Control
    Peaked in 2022
    Dog Allergy Test
    Peaked in 2023
    Pet Friendly Airbnb
    Peaked in 2022
    Microchip Pet Feeder
    Peaked in 2022
    Pellet Litter
    Peaked in 2023
    Slip Lead
    Peaked in 2022