Affirm


How fast is Affirm growing in popularity?

Search interest in Affirm grew 14% over the past year, compared to the year before, putting it at a current volume of 2.4M searches per month, as of last month.

Affirm

2.4M
Past Month Searches
+14%
Past Year Change
3.1M2.4M1.6M785K20212022202320242025

Channel Breakdown

Affirmations are most popularly consumed on visually-focused platforms like Instagram and TikTok, where users can easily engage with short, positive messages. On platforms like YouTube and Reddit, which are more geared towards longer-form content and discussion, affirmations are less popular.