Social Gaming


How fast is social gaming growing in popularity?

Search interest in Social Gaming grew 17% over the past year, compared to the year before, putting it at a current volume of 75K searches per month, as of last month.

Social Gaming

75K
Past Month Searches
+17%
Past Year Change
107K80K54K27K20212022202320242025

Channel Breakdown

Social gaming finds a vibrant audience on TikTok, driven by the platform's algorithmic discovery and entertainment appeal among younger users, whereas it garners less attention on X due to its focus on real-time discussions and news.