Style DNA

Style DNA is a personal styling application that combines artificial intelligence and human image consultants to unlock an individual's unique aesthetic and offer personalized fashion recommendations. There's a wave of interest in sustainable fashion, and consciously defining a personal fashion style can help curb fast fashion habits by promoting more deliberate, quality-based purchases.

Interest in Style DNA grew 11% over the past year, compared to the year before, putting it at a current volume of 20K searches per month, as of last month.