Whatnot


How fast is the whatnot growing in popularity?

Search interest in Whatnot grew 65% over the past year, compared to the year before, putting it at a current volume of 797K searches per month, as of last month.

Whatnot

797K
Past Month Searches
+65%
Past Year Change
857K643K429K214K20212022202320242025

Related Trends


Channel Breakdown

Whatnot, likely a lifestyle or fashion brand, is most popular on Instagram, which is known for visual content and shopping features. It is least popular on YouTube and Reddit, where discussions and shopping experiences may not be as visually engaging.