Whatnot
How fast is the whatnot growing in popularity?
Search interest in Whatnot grew 65% over the past year, compared to the year before, putting it at a current volume of 797K searches per month, as of last month.
Whatnot
797K
Past Month Searches
+65%
Past Year Change
Related Trends
Channel Breakdown
Whatnot is most popular on TikTok, likely due to its short-form, engaging videos that can capture the platform's young and entertainment-seeking audience. It is least popular on X, where the focus is on real-time news and conversations rather than entertainment.