The Top 22 Cybersecurity Trends of 2025

Phishing defenses see a surge in demand

As phishing remains a primary attack vector, many organizations are investing in advanced email filtering solutions to detect suspicious content. They’re also working towards greater employee awareness through training programs such as KnowBe4, and bolstering their defenses with Multi-Factor Authentication (MFA) to add an additional layer of security even if credentials are compromised.

IoT security becomes a top priority as a growing number of devices – from coffee makers to bicycles – get connected to the internet and become a potential attack vector

With the massive increase in IoT devices, securing these devices has become critical to prevent them from becoming vulnerable points of entry for attackers. Solutions offer visibility and security for IoT devices across an organization and often help segment devices to enforce security policies.

Ransomware protection

The rising prevalence and sophistication of ransomware attacks have made them a top concern for many businesses, leading to the adoption of Endpoint Protection Platforms (EPP) to block malicious downloads.

Organizations are also prioritizing regular data backups using solutions like Veeam and Acronis, and implementing network segmentation to contain and isolate attacks, thereby enhancing recovery strategies and minimizing potential damage.

As the number of data breaches grows, consumers increasingly seek out identify theft solutions

The main products in this category, beyond tools that help consumers regain control of their identify following an incident, are identify theft monitoring, identify theft insurance.

Corporate VPNs on the rise, especially as employees increasingly work from home

Consumer-facing VPN products have been growing for years but not just because of privacy concerns: many top consumer VPNs tout their ability to bypass geo-based content blocking on sites like Netflix. Now, corporate VPNs are getting more attention, but their growth is driven by different concerns.

IT security is challenging because the defender has to be right every time, while the attacker needs to be right - or even just get lucky - only once. Meanwhile, increasing work from home has offered new challenges: people don’t always follow strict security protocols when they’re not at the office.

Zero trust architecture

As breaches become more common, organizations are adopting a "never trust, always verify" approach by implementing technologies like Cisco's Duo which helps ensure that only secure devices can access critical applications, and Okta which manages user access with strong authentication across resources irrespective of location.

AI and machine learning are increasingly being applied to real-time threat detection and response

To better predict, detect, and respond to threats at a speed beyond human capabilities, organizations are deploying advanced AI-based solutions to automatically detect and respond to threats in real time.

Increased regulation and compliance leads to a growth in data protection and governance software

The expansion in regulatory requirements around data privacy, like GDPR and CCPA, has prompted businesses to adopt comprehensive compliance solutions for data protection, compliance automation, and governance management.