The Top 19 Perfume & Fragrance Trends of 2025

Gender-neutral fragrances

A growing segment of consumers are seeking out scents designed to appeal to no gender in particular, moving away from traditional "male" or "female" labels and sparking what will likely be one of the key fragrance trends moving forward.

This shift beyond gender is mirrored in the growth in men's makeup, one of the top makeup trends.

Fragrance refill programs drive more sustainable luxury

The fragrance industry produces over 20 billion units of packaging annually, with 95% discarded after a single use. The vast majority aren't recycled, which leaves billions of bottles in landfills.

Refillable fragrance programs by brands like Sephora or Louis Vuitton reflect broader luxury perfume trends, aiming to reduce waste by offering refillable product lines or allowing customers to bring in bottles to refill for a discount.

This also allows consumers to treat their perfume bottles more like a refillable water bottle, investing a higher amount up-front for one they love in exchange for savings later on.

Fragrance dupes in demand for affordable, premium products

With the average luxury or designer fragrance costing over $150, a new market has emerged for affordable duplicates that replicate the scent of high-end brands at a fraction of the price.

The pursuit of affordable yet premium products is also seen in the growth of secondhand retail platforms, one of the largest shopping trends.

Avoiding toxins is a growing focus for fragrance customers

The 5th most-downloaded health app of 2024 wasn't a calorie or fitness tracker – it was an ingredient scanner. Yuka ended 2024 with nearly 65 million users looking to figure out what's in their food and cosmetics, ready to toss out any products that trigger a red flag.

This is just one example of the growing consumer concern over what's inside a product, one of the largest health & wellness trends. Over the past 5 years, searches for "microplastics" have skyrocketed over 500% as consumers hear more and more stories of these small particles found in our food, water, and even air.

Barraged by stories of the health risks found in everyday items, beauty consumers are now also on high alert to protect their bodies from invisible harm, driving one of the most defining current perfume trends: avoiding harmful or synthetic ingredients.

Fragrance subscription box services on the rise

As consumers look for ways to discover scents and explore new perfume and fragrance trends, many are signing up for monthly subscription box products that offer new scents in each box.

The subscription business model is increasingly popular, even leading to some fascinating baby trends.