The Top 11 Plastic Surgery Trends of 2025

Growing focus on jawline

Today’s in-app photo filters themselves are often defining beauty standards. And thanks to social media, everyday consumers are constantly on public display, though what is considered “good”, is continuously shifting.

Jawline procedures are becoming more common among patients who want their real-life faces to look like the perfectly contoured selfies they’re able to craft with filters or on apps like Facetune.

Now, there’s a rise in interest around accentuating jaw lines – and not just with plastic surgery. There’s also growing demand for products that help in other ways, like hard chewing gum.

And while women still comprise the lion’s share of patients, procedures like jawline botox are attracting a growing number of men, too.

Surge in demand for hair transplants

As stigma around seeking treatment for hair loss declines, and men face increased pressure to conform to idealized beauty standards they encounter in the media and on Instagram, more and more are discussing, searching, and acting on plans to get a hair transplant in — of all places — Turkey.

There, patients can expect to pay around $2,000 for the surgery — roughly a tenth of what it might cost in the U.S.

At the same time, influencers, celebrities, and ads for direct-to-consumer companies like Hims are helping normalize the idea of getting medical help for these concerns, while also making men more self-conscious about their hairlines.

In Turkey, hair transplants are a $1 billion industry, serving patients primarily from the Middle East, Europe, and the U.S. (where, in the latter case, prohibitively high costs lead some men to venture farther afield for the procedure). Getting the surgery performed abroad may also help some men feel more comfortable with the recovery, knowing their friends and acquaintances won't see them with their heads bandaged.

Jeuveau on the rise as the first real Botox competitor

For the first time in nearly a decade, Botox has a new rival — a wrinkle-relaxing injectable that sets itself apart from competitors with a different cost structure and a new kind of marketing strategy.

Unlike Botox, which is approved for medical uses such a migraine treatment, Jeuveau is strictly a cosmetic product — an intentional cost-cutting move on the part of its parent company, Evolus. It is passing some of the associated savings onto consumers, pricing the product about 20-30% lower than the competition and encouraging them to seek out the product by name through the "Find a Specialist" tool on its website.

The positioning is part of a larger approach to go after younger consumers with millennial-friendly branding and a strong social media presence. (Its preferred hashtag, #newtox, has been used almost 25,000 times.) Patients under 30 are a small but growing segment for Botox-style injectables who are usually seeking preventative treatment to avoid wrinkles before they set in. Selfie culture is one of the forces that's helping propel this demand, and drug makers are cashing in.

While it has already seen early success, there's still plenty of room for Jeuveau to grow. Botox and other botulinum toxin type A injectables were by far the most popular minimally-invasive procedure in 2018, according to the American Society of Plastic Surgeons, with 7.4 million procedures performed in the U.S. alone. Botox on its own generated nearly $5.4 billion in global sales last year.

Chin Botox is seeing a rise in demand

Like Jawline Botox, Chin Botox is getting more popular alongside a growing emphasis on selfie culture and video conferencing which has heightened awareness about facial aesthetics.

It's seen as a minimally invasive alternative to surgical procedures, offering a quicker recovery time and fewer risks, which appeals to the busy, modern consumer.

Also, advances in non-surgical techniques have improved the safety, efficacy, and affordability of chin botox, making it more accessible to a wider audience.

Patients find ways to avoid scars from surgery

The rate of C-section baby deliveries has grown more than 300%, around the world, over the past 30 years alone. As the number of surgical procedures per year rises more broadly too, consumers are looking for ways to reduce scarring.

Now, many are increasingly turning to solutions like scar tape and scar sheets. Some are even also using the product at night to reduce wrinkling.