Top Activity & Hobby Trends of 2023 & 2022

Our hand-picked collection of the top activity & hobby trends of 2023 & 2022. The topics in this report on today’s emerging activity & hobby trends are selected for their high growth across sites including Google, TikTok, Instagram, Reddit, Twitter, YouTube, and Amazon. Read more about how we track global trends.

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Immersive Gamebox

6.5K
Past Month Searches
+982%
Past Year Change

An Immersive Gamebox is a physical space that is designed for group or family immersive gaming experiences. The space is typically filled with props, set pieces, surround sound, vibration pads, and lighting to create an environment that is completely immersive for the player. …  Read more

Karen's Diner

33K
Past Month Searches
+766%
Past Year Change

Karen's Diner is an Australian restaurant chain that offers an intentionally rude service and unpleasant dining experience for its customers. The restaurant has gained a massive audience on TikTok with over a million followers. …  Read more

Puttery

23K
Past Month Searches
+194%
Past Year Change

Puttery is a hospitality company that offers an immersive experience for the game of putting (mini-golf) as well as craft cocktails, signature dishes, and DJ nights. The mini-golf courses feature unique themes such as library and lodge. …  Read more

Candlelight Concert

41K
Past Month Searches
+156%
Past Year Change

A candlelight concert is a type of concert where the performers and audience are illuminated by candlelight. The concerts are often held in churches or other historical buildings and are meant to be a more intimate experience than a traditional concert. …  Read more

Bar Battle

34K
Past Month Searches
+130%
Past Year Change

A bar battle is a competition in which bar customers compete in different types of games and contests at the bar. Bar battles are popular during special events like birthdays, corporate social events, hen or stag parties. …  Read more

Playtomic

14K
Past Month Searches
+110%
Past Year Change

Playtomic is a platform that connects racket sports (tennis, padel, etc.) players with each other, create matches or tournaments, and book nearby sports clubs. The platform also allows players to track their performance like games played, won, or lost and other statistics like best winning streak and comparisons with other players. …  Read more

Immersive Art

7.5K
Past Month Searches
+84%
Past Year Change

Immersive art is a type of art that is designed to immerse the viewer into the artwork. The art often uses multimedia elements, such as sound, light, and motion, to create a fully immersive experience. …  Read more

Fine Line Tattoo

37K
Past Month Searches
+80%
Past Year Change

Fine line tattoos are tattoos that use very thin lines to create intricate designs. The tattoos are often delicate and can be difficult to execute, making them a popular choice for more experienced tattoo artists. …  Read more

Map Drawing

56K
Past Month Searches
+73%
Past Year Change

Map drawing is the process of creating a map, usually of a specific area. The map can be used for a variety of purposes, such as art, navigation, planning, or simply remembering a place. …  Read more

Pickleball

577K
Past Month Searches
+70%
Past Year Change
Published 4 years ago

Pickleball is a sport that is a combination of tennis, badminton, and ping pong. The game is played with a paddle and a ball that is about the size of a golf ball. The object of the game is to hit the ball over the net and into the other player’s court. …  Read more

Wing Foiling

3.2K
Past Month Searches
+70%
Past Year Change
Published a year ago

Wing foiling is a water sport that involves using a wing-shaped foil to ride the waves. The foil catches the waves and allows the rider to glide across the surface. …  Read more

Rage Room

203K
Past Month Searches
+70%
Past Year Change

A rage room is a room where people can go to release their anger by destroying objects. The rooms often provide tools such as bats, sledgehammers, and crowbars to break objects such as TVs, plates, and furniture. …  Read more

FATMAP

7.8K
Past Month Searches
+65%
Past Year Change

FATMAP is a website and app that provides users with a 3D outdoor map and information on the best places to cycle, hike, ski, run, or have an outdoor adventure all over the world. The map-based app includes detailed information on routes, including elevation profiles, bike paths, street views, and more. …  Read more

Ayahuasca Retreat

19K
Past Month Searches
+55%
Past Year Change

An Ayahuasca Retreat is a type of spiritual retreat that involves the use of the psychedelic brew ayahuasca. Ayahuasca is made from the Banisteriopsis caapi vine and the Psychotria viridis leaf and is said to offer spiritual insights and healing. …  Read more

Birdies Golf

7.6K
Past Month Searches
+55%
Past Year Change

Birdies golf is a social golf game where players attempt to hit a golf ball into a hole in as few strokes as possible. The game can be played with up to four players, and can be played on a variety of different courses typically designed for indoor play. …  Read more

Sketch Drawing

220K
Past Month Searches
+53%
Past Year Change

Sketch drawing is the process of drawing an image by hand with a pencil or pen. The artist may use light and dark shading to create a realistic image, or may use simple lines to create a more abstract image. …  Read more

Somatic Therapy

20K
Past Month Searches
+51%
Past Year Change

Somatic therapy is a form of therapy that focuses on the body and its sensations. The therapist works to help the client become aware of and understand their body’s sensations and how they are related to their thoughts and emotions. …  Read more

Drawing With Light

5.9K
Past Month Searches
+47%
Past Year Change

Drawing with light or light drawing is a photographic technique that involves taking a picture of a scene that is illuminated by a light source. The light can be used to trace an outline of a subject or to illuminate it from within. The technique can be used to create a variety of effects, including adding drama or mood to a scene. …  Read more

English Calligraphy

20K
Past Month Searches
+47%
Past Year Change

English calligraphy is the art of writing in a beautiful and decorative style. The letters are often written in a flowing and elegant manner, making it a popular form of lettering for wedding invitations, menus, and other special occasions. …  Read more

Psychedelic Therapy

9.5K
Past Month Searches
+47%
Past Year Change

Psychedelic therapy is a type of therapy that uses psychedelic drugs to treat mental health conditions. The drugs are said to help patients to explore their thoughts and feelings, and to help them to understand their condition. …  Read more

Splatter Room

4.1K
Past Month Searches
+41%
Past Year Change

A splatter room is a room that is designed to be used as a safe area to splatter paint or other liquids. The room is typically equipped with a floor drain, a ventilation system, and protective clothing and equipment for the user. …  Read more

Anime Drawing

212K
Past Month Searches
+41%
Past Year Change

Anime drawing is a popular activity and drawing style that is inspired by Japanese animation. The drawings are often characterized by their large eyes, exaggerated features, and colorful designs. Anime drawings are often used in manga and anime movies. …  Read more

Character Drawing

36K
Past Month Searches
+40%
Past Year Change

Character drawing is the process of drawing a character for use in a graphic novel, comic book, animation, illustration, or other visual story. The process often starts with a rough sketch, which is then refined into a more detailed drawing. …  Read more

Water Experience

22K
Past Month Searches
+39%
Past Year Change

A water experience is an attraction or activity that takes place in or around water. This can include activities such as swimming, snorkeling, or boating, or attractions such as water parks or aquariums. …  Read more

Rug Tufting

12K
Past Month Searches
+37%
Past Year Change

Rug tufting is the process of attaching yarn or other fibers to a backing material to create a rug. Tufting can be done by hand or machine, and can be done in a variety of patterns. …  Read more

Breathwork

40K
Past Month Searches
+35%
Past Year Change

Breathwork is a type of therapy that uses controlled breathing exercises to promote physical and emotional health. The exercises are said to help release trauma, clear the mind, and increase energy. …  Read more

Five A Side

15K
Past Month Searches
+32%
Past Year Change

Five-a-side is a type of football (soccer) game that is played with five players on each side. The game is typically played on a small pitch with no walls and is considered to be a more fast-paced and intense version of football. …  Read more

Beach Tennis

101K
Past Month Searches
+30%
Past Year Change

Beach tennis is a sport that is similar to tennis, but is played on a beach. The game is played with a standard tennis ball and racquet, and can be enjoyed by people of all ages. …  Read more

Felt Making

7.6K
Past Month Searches
+27%
Past Year Change

Felt making is a process of creating a fabric material by pressing and matting fibers together. The fibers can be made from a variety of materials, including wool, cotton, and synthetic fibers. Felt can be used for a variety of purposes, including art, clothing, and insulation. …  Read more

Padel Tennis

66K
Past Month Searches
+24%
Past Year Change

Padel tennis is a sport that is a combination of tennis and squash. The game is played on a court that is about one-fourth the size of a tennis court, and the ball is served underhand. Padel tennis is popular in Europe and South America and is gaining popularity in the United States. …  Read more

Furniture Flipping

2.4K
Past Month Searches
-4%
Past Year Change

Furniture flipping is the process of buying furniture at a low price and then flipping it for a profit. The furniture is typically bought at thrift stores, garage sales, or online auctions and then resold online or through classified ads. …  Read more

Trend Highlight – A Surge in Magnet Fishing

Magnet fishing kits are exploding in popularity with the growing hobby of using magnets on long ropes to look for submerged metal objects. Finds can include wartime artifacts, tools, and weapons.

 

Magnet fishing kit brands encourage users to "post their catch" and these videos often end up going viral. "What Will My Giant Magnet Pull From Deep Lake?" on YouTube, for instance, has a modest 10M views despite being posted only 4 months ago. The trend has been growing in Europe for a few years and is taking off rapidly in rural areas in the US. One of the largest Facebook groups where users are posting their catches has grown by almost 25% in the past month alone.

 

One other driver of this trend is the popularity of true crime which has been steadily growing for years. Many consumers describe their motivation for magnet fishing as related to their obsession with true crime, writing that they're hopeful they can find old murder weapons or clues that could uncover an age-old mystery.

 

Strong magnets are somewhat complicated to ship, so it's difficult for merchants who have a broad selection of goods to justify selling powerful magnets, too. This gives smaller companies focused exclusively on this product, like Brute Magnetics, a unique competitive advantage: a small but growing market they can dominate without worrying about larger competitors.

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  • Past Activity & Hobby Trends

    Luxury Picnic
    Peaked in 2021

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