Top Activity & Hobby Trends of 2022 & 2023

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Immersive Art

9.2K
Past Month Searches
+139%
Past Year Change
20172018201920202021

Immersive art is a type of art that is designed to immerse the viewer into the artwork. The art often uses multimedia elements, such as sound, light, and motion, to create a fully immersive experience. …  Read more

Fine Line Tattoo

53K
Past Month Searches
+91%
Past Year Change
20172018201920202021

Fine line tattoos are tattoos that use very thin lines to create intricate designs. The tattoos are often delicate and can be difficult to execute, making them a popular choice for more experienced tattoo artists. …  Read more

Wing Foiling

2.4K
Past Month Searches
+78%
Past Year Change
20172018201920202021
Published 9 months ago

Wing foiling is a water sport that involves using a wing-shaped foil to ride the waves. The foil catches the waves and allows the rider to glide across the surface. …  Read more

Ayahuasca Retreat

21K
Past Month Searches
+69%
Past Year Change
20172018201920202021

An Ayahuasca Retreat is a type of spiritual retreat that involves the use of the psychedelic brew ayahuasca. Ayahuasca is made from the Banisteriopsis caapi vine and the Psychotria viridis leaf and is said to offer spiritual insights and healing. …  Read more

Pickleball

626K
Past Month Searches
+66%
Past Year Change
20172018201920202021
Published 3 years ago

Pickleball is a sport that is a combination of tennis, badminton, and ping pong. The game is played with a paddle and a ball that is about the size of a golf ball. The object of the game is to hit the ball over the net and into the other player’s court. …  Read more

Somatic Therapy

16K
Past Month Searches
+50%
Past Year Change
20172018201920202021

Somatic therapy is a form of therapy that focuses on the body and its sensations. The therapist works to help the client become aware of and understand their body’s sensations and how they are related to their thoughts and emotions. …  Read more

Padel Tennis

82K
Past Month Searches
+49%
Past Year Change
20172018201920202021

Padel tennis is a sport that is a combination of tennis and squash. The game is played on a court that is about one-fourth the size of a tennis court, and the ball is served underhand. Padel tennis is popular in Europe and South America and is gaining popularity in the United States. …  Read more

Breathwork

33K
Past Month Searches
+39%
Past Year Change
20172018201920202021

Breathwork is a type of therapy that uses controlled breathing exercises to promote physical and emotional health. The exercises are said to help release trauma, clear the mind, and increase energy. …  Read more

Bracelet Making

21K
Past Month Searches
+39%
Past Year Change
20172018201920202021

Bracelet making is the process of creating bracelets from a variety of materials. Common materials used for bracelet making include beads, wire, thread, and cord. There are many different techniques that can be used to make bracelets, including knotting, weaving, and braiding. …  Read more

Rug Tufting

8.8K
Past Month Searches
+35%
Past Year Change
20172018201920202021

Rug tufting is the process of attaching yarn or other fibers to a backing material to create a rug. Tufting can be done by hand or machine, and can be done in a variety of patterns. …  Read more

Thrifting

67K
Past Month Searches
+31%
Past Year Change
20172018201920202021

Thrifting is the practice of buying used clothing, furniture, and other items at a discounted price. Thrifting can be a cost-effective way to find unique items and help reduce waste. …  Read more

Sound Bowls

4.7K
Past Month Searches
+18%
Past Year Change
20172018201920202021

Sound bowls are bowls that are designed to be used as a musical instrument. The bowls are made of metal, and are played by striking them with a stick or mallet. The sound that the bowls produce is said to be relaxing and therapeutic. …  Read more

Rage Room

114K
Past Month Searches
+3%
Past Year Change
20172018201920202021

A rage room is a room where people can go to release their anger by destroying objects. The rooms often provide tools such as bats, sledgehammers, and crowbars to break objects such as TVs, plates, and furniture. …  Read more

Trend Highlight – A Surge in Magnet Fishing

Magnet fishing kits are exploding in popularity with the growing hobby of using magnets on long ropes to look for submerged metal objects. Finds can include wartime artifacts, tools, and weapons.

Magnet fishing kit brands encourage users to "post their catch" and these videos often end up going viral. "What Will My Giant Magnet Pull From Deep Lake?" on YouTube, for instance, has a modest 10M views despite being posted only 4 months ago. The trend has been growing in Europe for a few years and is taking off rapidly in rural areas in the US. One of the largest Facebook groups where users are posting their catches has grown by almost 25% in the past month alone.

One other driver of this trend is the popularity of true crime which has been steadily growing for years. Many consumers describe their motivation for magnet fishing as related to their obsession with true crime, writing that they're hopeful they can find old murder weapons or clues that could uncover an age-old mystery.

Strong magnets are somewhat complicated to ship, so it's difficult for merchants who have a broad selection of goods to justify selling powerful magnets, too. This gives smaller companies focused exclusively on this product, like Brute Magnetics, a unique competitive advantage: a small but growing market they can dominate without worrying about larger competitors.

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