Top Advertising Trends of 2022 & 2023

A Boost Post on Instagram is an Instagram post that is boosted with paid advertising. The post is given a higher priority in the Instagram algorithm and is more likely to be seen by more users. …  Read more

TikTok Ads are short videos that are used to promote a product or service on the TikTok app. The videos are typically around 15 seconds long and are meant to be entertaining and engaging. …  Read more

An Ads Library is a digital repository of advertising creative assets. The library can be used by brands and agencies to create and share ads, as well as to track performance. …  Read more

TikTok promotion is the process of using the TikTok app to promote a business or product. TikTok is a social media app that is designed for short videos, and businesses can use the app to create short videos that promote their product or service. …  Read more

AppLovin is a mobile advertising company that specializes in marketing apps. The company was founded in 2012 and has since become one of the leading ad platforms in the world. …  Read more

Google Local Ads are a form of advertising that allows businesses to promote their products or services to people in a specific area. The ads are displayed as a sponsored listing at the top of search results and helps businesses stand out on local searches. …  Read more

Cookieless is a term in advertising that refers to moving away from relying on third-party cookies. For many years, advertisers have used cookies to collect data and deliver a more customized user experience. …  Read more

First party data is data that is collected by a company about its own customers. This data is often used to target ads and create customer profiles. First party data is considered to be more reliable and valuable than data collected by third parties. …  Read more

Zappi is a consumer insights and ad testing platform that allows advertisers to iterate, optimize, and validate their ad concepts by connecting with consumers. The platform also allows access to analytics, insights, and research. …  Read more

A buyer persona is a fictional representation of your ideal customer. By creating a detailed profile of your ideal customer, you can better understand their needs and desires, which can help you create content and products that appeal to them. …  Read more

LinkedIn lead generation is the process of finding potential customers through LinkedIn. This can be done by searching for specific companies or individuals, or by using LinkedIn’s advertising and marketing tools. …  Read more

Amazon PPC is a form of paid advertising offered by Amazon. It allows sellers to bid on keywords in order to have their product listing appear as a sponsored result when someone searches for those keywords. …  Read more