The Top 20 Fitness Trends of 2025

Hybrid fitness blends strength and cardio

As gym and fitness routines evolve, more people are moving away from single-style workouts and embracing hybrid training—programs that combine strength, cardio, and mobility in one. Whether it’s pairing powerlifting in the gym with cycling or blending HIIT with yoga, hybrid training offers a more well-rounded, efficient path to fitness.

This workout trend appeals to both casual exercisers and serious athletes who want versatility, balance, and long-term performance. It’s also a natural fit for longevity-focused consumers who prioritize sustainable, all-around fitness over short-term gains.

Gamification drives wearable adoption

Smartwatches and fitness trackers have become essential tools for millions trying to stay active. These devices don’t just passively record steps or heart rate—they actively shape behavior through goal setting, reminders, and gamification.

Whether it’s closing your Apple Watch rings, joining a Fitbit challenge, or tracking recovery scores with WHOOP, users are increasingly relying on data to optimize workouts and stay accountable. Some are even using them to guide sleep and recovery, making them a key part of fitness trends focused on longevity and performance—not just calorie burn.

As wearables become more advanced, they’re also integrating with health apps, stress tracking, and even integrating current AI trends for personalized coaching.

Strength routines shift to mobility

Functional strength training focuses on exercises that improve performance in everyday movements—lifting, twisting, reaching, and balancing. Unlike traditional weightlifting that isolates muscles, this style trains movement patterns, often using bodyweight, kettlebells, resistance bands, or compound lifts.

The exercise trend is being fueled by aging consumers who want to stay capable as they get older, as well as younger audiences focused on injury prevention and athletic performance. Functional fitness is practical, scalable, and an increasingly popular gym trend.

Fitness extends to post-workout care

Recovery supplements, one of the biggest supplement & vitamin trends, are also among the newest fitness trends, designed to help the body recover faster after exercise. They often contain ingredients like protein for muscle repair, electrolytes for hydration, and other nutrients that reduce soreness and replenish energy levels.

This product highlights how people are focusing not just on exercise itself, but on the recovery process, too, ensuring they can maintain their fitness routine and aligning with other longevity-focused workout and fitness trends.

Protein rebranded as daily essential

Protein-forward diets are part of recent fitness trends as consumers seek more functional, macro-balanced snacks. While protein powder has been growing in popularity for years and is a good way to add protein to shakes and smoothies, it's not very compatible with preexisting meal habits. Now, high-protein foods, even including desserts and snacks like Quest Chips, have become one of the fastest-growing nutrition trends.

Fitness gear enters office life

As remote and hybrid work become the norm, fitness is blending into the workday—both at home and in the office. One of the fastest-growing examples? Walking pads. These compact treadmills fit under standing desks and let people log thousands of steps while answering emails or hopping on Zoom.

What started as a niche productivity hack has become a full-blown workplace wellness trend. The appeal is obvious: people want to stay active without carving out extra time for the gym. Alongside walking pads, under-desk bikes, compact weights, and resistance bands are also seeing increased use in work environments.

It’s all part of a larger shift: fitness isn’t a separate part of life anymore—it’s being woven into how people live and work every day.

Longevity goals fuel stretching studios

Assisted stretching—where a trained professional helps you stretch your muscles more deeply and safely—has become one of the most notable healthcare trends within the fitness space, as more people prioritize recovery, injury prevention, and overall mobility.

Unlike solo stretching, assisted sessions allow for more effective targeting of tight or underused muscle groups, and often incorporate elements of massage and physical therapy. Boutique studios like StretchLab and LYMBR are opening across the U.S., catering to everyone from athletes to desk workers looking to counteract stiffness from sedentary lifestyles.

This trend is fueled by growing awareness of mobility as a key marker of longevity—not just strength or endurance. As a result, assisted stretching is now being seen not just as a luxury, but as a core part of proactive health and fitness routines.

Fitness goes ultra with endurance

A new wave of endurance events is pushing athletes far beyond the typical marathon. Races like HYROX, which blend functional fitness with running, and gravel races, which take cyclists off-road for punishing multi-hour treks, are redefining what it means to compete.

These events appeal to a growing group of fitness consumers who are looking for more than just physical challenge—they want grit, novelty, and identity. Unlike traditional races, HYROX and gravel competitions reward all-around athleticism, not just speed or distance. They’re also more accessible than ultra-marathons or Ironmans, attracting weekend warriors and former athletes who want to train with purpose.

The rise of these events also reflects a broader exercise trend: fitness as lifestyle. Participating isn’t just about finishing—it’s about becoming part of a subculture.

Gym anxiety fuels at-home workouts

Rising “gym anxiety” is driving demand for at-home fitness experiences. Consumers want more than just equipment—they’re recreating entire routines, from weights to saunas, to avoid awkward public gym moments. This shift reflects a broader move toward ‘homifying’ workouts, amplified by TikTok fitness trends.