Top Fitness Trends of 2024
Here are the current fitness trends of 2024, found using our software tool and selected based on their growth and global popularity across sites like Google, TikTok, Reddit, Twitter, YouTube, Amazon, and more. These are not fads, such as new movies or social media challenges – rather they’re long-term global fitness trends that are likely to see continued growth throughout 2024. We’ve also included our analysis on these new emerging trends below.
Speediance
Speediance is a smart home gym that offers a comprehensive workout session by integrating multiple exercises typically performed at a regular gym. It is equipped with intelligent technology to optimize users' workouts. The rise in smart home technology and the growing desire to incorporate fitness into this technology has significantly contributed to this increased interest. … Read more
Radio Taiso
Radio Taiso is a Japanese calisthenics exercise program, traditionally broadcast on the radio every morning, aimed at improving health and wellness among all age groups. There has been a surge in global interest in Japanese culture, lifestyle, and healthy aging population thereby driving more attention to this traditional morning exercise routine. … Read more
COROS Pace
The COROS Pace is a GPS-enabled watch that tracks a variety of data such as distance, pace, time, and heart rate. It also includes features such as music playback and notifications. COROS is a company that makes a line of fitness watches, the most popular of which is the COROS Pace. … Read more
Wall Pilates
Wall Pilates is a variation of traditional Pilates exercises where a wall is used to add resistance, making it a low-impact isometric workout. Interestingly, as global fitness trends lean towards low-impact workouts, Wall Pilates has rapidly gained attention from fitness enthusiasts. Furthermore, it provides seamless accessibility to those with mobility issues, offering them the opportunity to participate in a trending fitness routine. … Read more
Athlytic
Athlytic is an innovative, AI-powered fitness coach app that uses health data collected by Apple Watch and gives users daily, personalized insights and coaching about their overall health and daily training. It measures the user's Recovery score, Target Exertion Zone, and Exertion score. … Read more
Cold Plunge Tub
A cold plunge tub is a tub that is filled with cold water and used for cold plunging, a practice that is said to have many health benefits. The water can be used to cool the body after a workout or to relieve pain and inflammation. … Read more
Flare Sweatpants
Flare sweatpants are a style of comfortable pants that are fitted at the waist and hip, then widen out at the knee and are loose around the ankles. The flexibility and breathability of these pants might be contributing to their surge in popularity as a fitness wear. … Read more
Othership
Othership is a wellness practice that involves immersive experiences in saunas and ice baths, aiming to improve physical and mental health. One fascinating aspect fueling its popularity is the rise of biohacking and its exploration of temperature fluctuations for potential health improvements. Recent medical and scientific studies are showcasing the potential benefits of temperature exposure therapies. … Read more
Somatic Breathwork
Somatic breathwork is a form of therapeutic exercise that uses conscious, controlled breathing patterns to improve physical and mental well-being. It is a practice focusing on conscious, controlled breathing for therapeutic effect, increasing oxygen flow to the brain and body. The rise of virtual therapy sessions has led to increased accessibility for mind-body practices like somatic breathwork, contributing further to its popularity. … Read more
Stapelstein
Stapelstein, which is a German word that means "pile of stones," is a sporting goods manufacturer that creates colorful stacking stones for children and adults. The stacking stones enable a wide range of exercise and can be rearranged to suit different activities, games, and creative uses. … Read more
Pickleball
Pickleball is a sport that is a combination of tennis, badminton, and ping pong. The game is played with a paddle and a ball that is about the size of a golf ball. The object of the game is to hit the ball over the net and into the other player’s court. … Read more
Floor Pilates
Floor Pilates is a workout regimen performed on a mat, primarily focusing on core strength, flexibility, balance, and overall body awareness. The increasing prevalence of remote working and home-based fitness routines have led more people to choose floor-based workouts. … Read more
HRV Watch
An HRV watch is a type of smartwatch that tracks heart rate variability (HRV), an important indicator of stress, recovery, and overall health. There's been an increase in interest in personalized health data as more people are becoming active participants in their own healthcare management. These watches provide real-time health metrics bridging the gap between everyday users and their understanding of their own health. … Read more
Copenhagen Plank
The Copenhagen Plank is a fitness exercise that is meant to work the core muscles. The exercise is performed by lying on your back on the floor with your feet together and your arms by your sides. Then, you lift your torso and legs off the floor, and hold the position for as long as possible. … Read more
Full Body Pilates
Full body Pilates is a comprehensive workout routine that uses a series of movements to train the entire body, enhancing strength, balance, and flexibility. With an increasing focus on mental health, the mindfulness element of Pilates, requiring concentrated and mindful movements, has gained popularity. … Read more
BFT Gym
BFT (Body Fit Training) Gym is a global franchise of boutique fitness brands offering a range of workout options. People are seeking alternatives to traditional, large crowded gyms in order to feel safer in more controlled, smaller boutique settings. Additionally, BFT's unique science-based workouts, which often rotate, are becoming increasingly appealing to those who get bored quickly with their workout routines. … Read more
Muscle Republic
Muscle Republic is a fitness clothing brand that is known for its high-quality, affordable workout clothes. The brand offers a wide range of products, from basics like T-shirts and leggings to more specialized items like compression gear and swimwear. … Read more
Oraimo Watch
The Oraimo watch is a smartwatch and wearable device that is designed to track the user's daily steps and calories burned. The watch also monitors sleep quality and provides notifications for calls, messages, and social media updates. … Read more
Oversized Gym Shirts
Oversized gym shirts are shirts that are designed to be worn as a cover-up or as a casual shirt. The shirts are typically made of a lightweight and breathable fabric and are oversized to allow for a comfortable and relaxed fit. … Read more
Functional Strength Training
Functional Strength Training is a type of training that is designed to improve the body’s ability to perform everyday activities. The exercises are meant to mimic the movements that are used in daily life, such as lifting a suitcase or carrying groceries. … Read more
Restore Hyper Wellness
Restore Hyper Wellness is a wellness center offering services such as cryotherapy, IV drip, and hyperbaric oxygen therapy aimed at holistic health improvement. Major advancements in biomedical technology have resulted in more effective hyper wellness therapies. Adding on to this is the growing openness toward holistic, non-traditional therapies for preserving health and enhancing overall wellness. … Read more
Box Breathing
Box breathing is a relaxation technique that helps restore balance to one's breath, ultimately leading to stress reduction and improved focus. Increasing number of people are becoming more conscious of their mental health needs and are seeking reliable stress-mitigation tactics like box breathing. … Read more
Pull Down Machine
A pull down machine is a piece of exercise equipment that is used to target the latissimus dorsi muscles. The machine is typically a cable-based system where the user pulls down on a handle to bring the weight or cable down. This exercise is used to build muscle mass and strength in the back and shoulders. … Read more
Plyometric Exercises
Plyometric exercises are high-intensity, powerful movements that use maximum force in short intervals of time to improve strength, speed, and agility. The exercises' versatility for strength work has led to increased uptake in multiple sports disciplines from track and field to CrossFit. … Read more
Leg Curl Machine
A leg curl machine is a piece of fitness equipment that is used to isolate and work the hamstring muscles. The machine consists of a bench with a weight stack and two footpads that the user curls their legs against. … Read more
Wing Foiling
Wing foiling is a water sport that involves using a wing-shaped foil to ride the waves. The foil catches the waves and allows the rider to glide across the surface. … Read more
Health Monitoring Smartwatch
Health monitoring smartwatches are wearable devices designed to track various aspects of health, such as heart rate, blood oxygen levels, sleep patterns, and physical activity. Advancements in smartwatch technology, including ECG and SpO2 monitoring capabilities, have transformed them into highly effective personal health monitoring devices. … Read more
Nordic Curl
The Nordic Curl is a strength training exercise that is said to be especially beneficial for the shoulders, arms, and back. The exercise is performed by lying on your back on the floor and curling your body up into a ball, then returning to the starting position. … Read more
Trend Highlight – The Rise of Pickleball - The Fastest Growing Sport
Pickleball, the fastest growing sport in the U.S., is most popular among a surprising demographic: the elderly.
Unlike many other sports, pickleball – a mashup of badminton, tennis, and ping pong – doesn't give much of an edge to age or experience. It also takes far less time to play a full match than with other sports, so couples will schedule regular pickleball dates as a way to establish friendships within a community.
As pickleball grows in popularity among the 60+ demographic, retirement homes are flocking to add the sport to their offerings and highlight it in their advertisements.
While the volume is low for such long-tail keywords, searches like "pickleball retirement community" have as high as $10 CPCs on Google, meaning that retirement homes are paying up to $10 for every click they get on their ads shown to users in Google search results. Because the elderly don't switch retirement homes as frequently as younger generations switch housing, the retirement homes are willing to spend more on acquiring those customers.
Trend Highlight – Why Oversized Gym Shirts Are So Popular
The top google autocomplete suggestion for “how to not feel awkward” is “at the gym”, even beating out “at a party”, “around your crush”, and “eating alone”.
“Gym anxiety” is a new term for an age-old problem: gyms are a wide open space with many mirrors and opportunities to feel like you’re doing the wrong thing. This phenomenon has led to demand for home versions of some gym activities—not just weights and exercise machines, but even saunas, too. Sauna blankets are an increasingly popular product that offers convenience, low cost, and a way to avoid odd looks or awkward encounters at the gym.
When we first covered “Sauna blankets" in March of 2021, “gym anxiety” was a new term with just 2.4M views on TikTok. It’s since grown over 3750% and, today, boasts more than 9B views.
Now, oversized t-shirts are an increasingly popular gym outfit, as gym-goers report heightened self-consciousness. Many say that loose clothing helps them feel more relaxed and avoid feeling judged by their progress or lack thereof.
Trend Highlight – The Rising Popularity of Under Desk Treadmills
As consumers' desire to share health progress (like tracked steps) conflicts with feeling like there's less time to exercise, the under-the-desk treadmill has risen in popularity.
As the boundaries between work and leisure time blur and staying active is increasingly seen as aspirational, products and activities that would once have been seen only at the gym are now more and more acceptable in the office, particularly when working at home.
Cubii, a company that sells a similar product - the under-the-desk elliptical - has sold over 500,000 units in 2020. Its compact size, meanwhile, means that even city dwellers can store it in their apartments (a barrier for other popular fitness equipment such as Peloton bikes).
The growth of fitness trackers like Fitbit and the Apple Watch also means more people are counting steps, and under desk treadmills allows users to track steps, helping them reach their goals even when they might have trouble fitting a workout into their daily routine.
Unlike other kinds of pandemic-panic shopping, gym equipment is a high-ticket purchase that takes up space (constant reminder to use it) that can lead to a permanent lifestyle change. As airlines worry about Zoom and hoteliers worry about staycations, Gyms may look at their January 2020 revenue as the peak that ushered in a long decline.
Trend Highlight – Wing Foiling: A New Sport
Wing foiling, a variant of windsurfing, is a sports trend so early the equipment is being sold only on Alibaba, not yet on Amazon.
Part of why high-performance water sports products have had relatively small markets is they require such high skill—a product like a wing foil can help grow the market, introducing people to these sports in an easier context.
Wing foiling is similar to pickleball–the fastest growing sport in the US– in the sense that by lowering a game’s difficulty to play, the market can be significantly grown.
Pickleball doesn't offer a big edge to people who are at a particular level of fitness or experience. Wing foiling also benefits from having a larger available market than kitesurfing; since it needs less wind, there are more beaches where it can work and more days when it's an option.
See all 4,631 Fitnesstrends
See all 4,631 Fitnesstrends
