Top Fitness Trends of 2022 & 2023

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Cold Plunge Tub

8.3K
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+258%
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A cold plunge tub is a tub that is filled with cold water and used for cold plunging, a practice that is said to have many health benefits. The water can be used to cool the body after a workout or to relieve pain and inflammation. …  Read more

Oversized Gym Shirts

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Oversized gym shirts are shirts that are designed to be worn as a cover-up or as a casual shirt. The shirts are typically made of a lightweight and breathable fabric and are oversized to allow for a comfortable and relaxed fit. …  Read more

Wing Foiling

4.1K
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Published 9 months ago

Wing foiling is a water sport that involves using a wing-shaped foil to ride the waves. The foil catches the waves and allows the rider to glide across the surface. …  Read more

Chest Supported Row

20K
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+71%
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A chest supported row is a row variation that is performed with the chest supported on an incline bench. This variation decreases the amount of stress on the lower back and allows for a greater range of motion. …  Read more

Lat Pullover

10K
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Lat pullovers are a weightlifting exercise that targets the latissimus dorsi muscles. The exercise is performed by lying on your back on a bench, grabbing a weight with both hands, and then pulling it overhead. …  Read more

Pickleball

655K
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+66%
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Published 3 years ago

Pickleball is a sport that is a combination of tennis, badminton, and ping pong. The game is played with a paddle and a ball that is about the size of a golf ball. The object of the game is to hit the ball over the net and into the other player’s court. …  Read more

Hip Thrust Machine

18K
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A hip thrust machine is a machine that is designed to target the hip muscles. The machine consists of a padded seat and a weight-resistance system that allows the user to perform a hip thrust motion. The hip thrust is said to be an effective way to build muscle and improve hip strength. …  Read more

Nordic Curl

11K
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+54%
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The Nordic Curl is a strength training exercise that is said to be especially beneficial for the shoulders, arms, and back. The exercise is performed by lying on your back on the floor and curling your body up into a ball, then returning to the starting position. …  Read more

Grip Strengthener

8.3K
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+52%
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A grip strengthener is a tool that is meant to improve the strength of the hands and fingers. The device is a small cylinder that is squeezed by the hand to build muscle. It is often used by athletes, musicians, and those with occupations that require manual labor. …  Read more

Leg Curl Machine

19K
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+49%
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A leg curl machine is a piece of fitness equipment that is used to isolate and work the hamstring muscles. The machine consists of a bench with a weight stack and two footpads that the user curls their legs against. …  Read more

Hip Thrust

188K
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+47%
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The hip thrust is a glute-strengthening exercise that is said to be more effective than the traditional squat. The exercise is performed by lying on your back with your feet flat on the ground and your knees bent, then thrusting your hips upward. …  Read more

Progressive Overload

27K
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Progressive overload is a principle of strength training that states that muscles must be continually challenged in order to continue to grow. This is done by gradually adding more weight, repetitions, or sets to a workout routine. …  Read more

Overhead Tricep Extension

25K
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+43%
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The overhead tricep extension is a weightlifting exercise that targets the triceps muscles. The exercise is performed by holding a weight in each hand, extending the arms overhead, and then bending the elbows while lowering the weight. …  Read more

Chest Fly

61K
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+41%
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Chest Fly is a weightlifting exercise that targets the chest muscles. The exercise is performed by lying on one's back on a weight bench and bringing two dumbbells together in front of the chest. …  Read more

Leg Extension Machine

22K
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+39%
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20172018201920202021

A leg extension machine is a machine that is used to target the quadriceps muscles in the legs. The machine consists of a padded bench and a weight stack. The user sits on the bench and extends their legs to lift the weight stack. …  Read more

Pull Day

65K
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+38%
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A pull day is a day for strength training exercises targeting the upper body muscles that contract (back, forearms, and biceps). The term is often used in bodybuilding and powerlifting communities. …  Read more

Bulgarian Split Squat

60K
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+33%
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A Bulgarian Split Squat is a variation of the traditional squat that targets the glutes and hamstrings. The exercise is performed by standing with one foot elevated on a bench or step, and then lowering the body down into a squat position. …  Read more

Nordic Hamstring Curl

4K
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+32%
Past Year Change
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The Nordic Hamstring Curl is a strength training exercise that targets the hamstrings. The exercise is done by lying on one's back with the feet flat on the ground, and then curling the heels towards the glutes. …  Read more

Barbell Pad

4K
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+26%
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A barbell pad is a pad that is meant to be placed over a barbell to provide cushioning between the bar and the user’s neck or shoulders. The pad is often used to help reduce the risk of injury and to make the exercises more comfortable. …  Read more

Leg Machine

100K
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+23%
Past Year Change
20172018201920202021

A leg machine is a piece of equipment that is used to target the muscles in the legs. The machine typically consists of a padded seat, a weight stack, and adjustable resistance. The user sits in the seat and uses the machine to lift the weight stack, working the muscles in the legs. …  Read more

Lat Pulldown Bar

6.9K
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+14%
Past Year Change
20172018201920202021

A Lat Pulldown Bar is a weightlifting equipment that is used to target the latissimus dorsi muscles. The bar is attached to a weight stack and is typically used in combination with other exercises, such as the bench press and the squat. …  Read more

Lower Body Strength

5.7K
Past Month Searches
+12%
Past Year Change
20172018201920202021

Lower body strength is the ability to generate force through the hips, thighs, and calves. This strength is important for improving performance and reducing the risk of injury in activities such as running, jumping, and climbing. …  Read more

Landmine Row

4.7K
Past Month Searches
+6%
Past Year Change
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A landmine row is a row variation that is meant to target the muscles of the back and shoulders. The exercise is performed by setting a barbell on the floor and lying down behind it. The athlete then pulls the weight towards them, keeping their back flat. …  Read more

Massage Gun

213K
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-0%
Past Year Change
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A massage gun is a handheld device that is used to massage the muscles. The gun has a pistol-like grip and a trigger that releases a stream of air that is said to help massage the muscles and improve circulation. …  Read more

Motivational Water Bottle

4K
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-1%
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A Motivational Water Bottle is a water bottle that is designed to help people stay hydrated and motivated throughout the day. The bottle has a built-in reminder system that prompts the user to drink water every few hours. The bottle also has a motivational message printed on it to help the user stay positive. …  Read more

Functional Strength Training

8.1K
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-7%
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Functional Strength Training is a type of training that is designed to improve the body’s ability to perform everyday activities. The exercises are meant to mimic the movements that are used in daily life, such as lifting a suitcase or carrying groceries. …  Read more

BFR Bands

3.8K
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-45%
Past Year Change
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BFR Bands are bands that are meant to be worn around the arms or legs in order to restrict blood flow. The bands are said to be beneficial in increasing muscle mass and strength. …  Read more

Trend Highlight – The Rise of Pickleball - The Fastest Growing Sport

Pickleball, the fastest growing sport in the U.S., is most popular among a surprising demographic: the elderly.

Unlike many other sports, pickleball – a mashup of badminton, tennis, and ping pong – doesn't give much of an edge to age or experience. It also takes far less time to play a full match than with other sports, so couples will schedule regular pickleball dates as a way to establish friendships within a community.

As pickleball grows in popularity among the 60+ demographic, retirement homes are flocking to add the sport to their offerings and highlight it in their advertisements.

While the volume is low for such long-tail keywords, searches like "pickleball retirement community" have as high as $10 CPCs on Google, meaning that retirement homes are paying up to $10 for every click they get on their ads shown to users in Google search results. Because the elderly don't switch retirement homes as frequently as younger generations switch housing, the retirement homes are willing to spend more on acquiring those customers.

Trend Highlight – Wing Foiling: A New Sport

Wing foiling, a variant of windsurfing, is a sports trend so early the equipment is being sold only on Alibaba, not yet on Amazon.

Part of why high-performance water sports products have had relatively small markets is they require such high skill—a product like a wing foil can help grow the market, introducing people to these sports in an easier context.

Wing foiling is similar to pickleball–the fastest growing sport in the US– in the sense that by lowering a game’s difficulty to play, the market can be significantly grown.

Pickleball doesn't offer a big edge to people who are at a particular level of fitness or experience. Wing foiling also benefits from having a larger available market than kitesurfing; since it needs less wind, there are more beaches where it can work and more days when it's an option.

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