Top Fitness Trends of 2023 & 2024

Here are the current fitness trends of 2023 and 2024, found using our software tool and selected based on their growth and global popularity across sites like Google, TikTok, Reddit, Twitter, YouTube, Amazon, and more. These are not fads, such as new movies or social media challenges – rather they’re long-term global fitness trends that are likely to see continued growth throughout 2023 and into 2024. We’ve also included our analysis on these new emerging trends below.

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Ice Pod Bath

1.5K
Past Month Searches
+822%
Past Year Change

An ice pod bath is a portable, individual-sized tub designed to be filled with ice and water for localized cold therapy treatments. It helps with improving circulation, enhancing recovery, and reducing inflammation. The trend has grown notably thanks to more people seeking at-home alternatives for hydrotherapy treatments. …  Read more

Wall Pilates

144K
Past Month Searches
+574%
Past Year Change

Wall Pilates is a variation of traditional Pilates exercises where a wall is used to add resistance, making it a low-impact isometric workout. Interestingly, as global fitness trends lean towards low-impact workouts, Wall Pilates has rapidly gained attention from fitness enthusiasts. Furthermore, it provides seamless accessibility to those with mobility issues, offering them the opportunity to participate in a trending fitness routine. …  Read more

Speediance

5.3K
Past Month Searches
+522%
Past Year Change

Speediance is a smart home gym that offers a comprehensive workout session by integrating multiple exercises typically performed at a regular gym. It is equipped with intelligent technology to optimize users' workouts. The rise in smart home technology and the growing desire to incorporate fitness into this technology has significantly contributed to this increased interest. …  Read more

Cold Plunge

200K
Past Month Searches
+254%
Past Year Change

A cold plunge is a bath or pool with very cold water used for therapeutic purposes, primarily post-exercise recovery, that reduces muscle inflammation and stimulates the nervous system. The growing interest in 'biohacking' wellness trends has heightened awareness of the benefits of cold therapy leading to more searches. …  Read more

Cold Plunge Tub

19K
Past Month Searches
+224%
Past Year Change

A cold plunge tub is a tub that is filled with cold water and used for cold plunging, a practice that is said to have many health benefits. The water can be used to cool the body after a workout or to relieve pain and inflammation. …  Read more

Radio Taiso

2.9K
Past Month Searches
+161%
Past Year Change

Radio Taiso is a Japanese calisthenics exercise program, traditionally broadcast on the radio every morning, aimed at improving health and wellness among all age groups. There has been a surge in global interest in Japanese culture, lifestyle, and healthy aging population thereby driving more attention to this traditional morning exercise routine. …  Read more

Flare Sweatpants

12K
Past Month Searches
+118%
Past Year Change

Flare sweatpants are a style of comfortable pants that are fitted at the waist and hip, then widen out at the knee and are loose around the ankles. The flexibility and breathability of these pants might be contributing to their surge in popularity as a fitness wear. …  Read more

Athlytic

2K
Past Month Searches
+109%
Past Year Change

Athlytic is an innovative, AI-powered fitness coach app that uses health data collected by Apple Watch and gives users daily, personalized insights and coaching about their overall health and daily training. It measures the user's Recovery score, Target Exertion Zone, and Exertion score. …  Read more

COROS Pace

32K
Past Month Searches
+95%
Past Year Change

The COROS Pace is a GPS-enabled watch that tracks a variety of data such as distance, pace, time, and heart rate. It also includes features such as music playback and notifications. COROS is a company that makes a line of fitness watches, the most popular of which is the COROS Pace. …  Read more

Stapelstein

8.9K
Past Month Searches
+84%
Past Year Change

Stapelstein, which is a German word that means "pile of stones," is a sporting goods manufacturer that creates colorful stacking stones for children and adults. The stacking stones enable a wide range of exercise and can be rearranged to suit different activities, games, and creative uses. …  Read more

Othership

7.9K
Past Month Searches
+70%
Past Year Change

Othership is a wellness practice that involves immersive experiences in saunas and ice baths, aiming to improve physical and mental health. One fascinating aspect fueling its popularity is the rise of biohacking and its exploration of temperature fluctuations for potential health improvements. Recent medical and scientific studies are showcasing the potential benefits of temperature exposure therapies. …  Read more

Pickleball

880K
Past Month Searches
+63%
Past Year Change
Published 5 years ago

Pickleball is a sport that is a combination of tennis, badminton, and ping pong. The game is played with a paddle and a ball that is about the size of a golf ball. The object of the game is to hit the ball over the net and into the other player’s court. …  Read more

Chair Yoga

74K
Past Month Searches
+60%
Past Year Change

Chair yoga is a gentle form of yoga that is practiced sitting on a chair, or standing using a chair for support, making it accessible for individuals with mobility limitations or balance issues. With an aging population buoyed by advancing life expectancy, many are seeking low-impact fitness options like chair yoga to stay active and less stressed. …  Read more

Full Body Pilates

1.7K
Past Month Searches
+49%
Past Year Change

Full body Pilates is a comprehensive workout routine that uses a series of movements to train the entire body, enhancing strength, balance, and flexibility. With an increasing focus on mental health, the mindfulness element of Pilates, requiring concentrated and mindful movements, has gained popularity. …  Read more

Health Monitoring Smartwatch

1K
Past Month Searches
+44%
Past Year Change

Health monitoring smartwatches are wearable devices designed to track various aspects of health, such as heart rate, blood oxygen levels, sleep patterns, and physical activity. Advancements in smartwatch technology, including ECG and SpO2 monitoring capabilities, have transformed them into highly effective personal health monitoring devices. …  Read more

HRV Watch

6.3K
Past Month Searches
+44%
Past Year Change

An HRV watch is a type of smartwatch that tracks heart rate variability (HRV), an important indicator of stress, recovery, and overall health. There's been an increase in interest in personalized health data as more people are becoming active participants in their own healthcare management. These watches provide real-time health metrics bridging the gap between everyday users and their understanding of their own health. …  Read more

Restore Hyper Wellness

14K
Past Month Searches
+40%
Past Year Change

Restore Hyper Wellness is a wellness center offering services such as cryotherapy, IV drip, and hyperbaric oxygen therapy aimed at holistic health improvement. Major advancements in biomedical technology have resulted in more effective hyper wellness therapies. Adding on to this is the growing openness toward holistic, non-traditional therapies for preserving health and enhancing overall wellness. …  Read more

Floor Pilates

1.2K
Past Month Searches
+37%
Past Year Change

Floor Pilates is a workout regimen performed on a mat, primarily focusing on core strength, flexibility, balance, and overall body awareness. The increasing prevalence of remote working and home-based fitness routines have led more people to choose floor-based workouts. …  Read more

Copenhagen Plank

3.5K
Past Month Searches
+35%
Past Year Change

The Copenhagen Plank is a fitness exercise that is meant to work the core muscles. The exercise is performed by lying on your back on the floor with your feet together and your arms by your sides. Then, you lift your torso and legs off the floor, and hold the position for as long as possible. …  Read more

Oversized Gym Shirts

2K
Past Month Searches
+34%
Past Year Change

Oversized gym shirts are shirts that are designed to be worn as a cover-up or as a casual shirt. The shirts are typically made of a lightweight and breathable fabric and are oversized to allow for a comfortable and relaxed fit. …  Read more

Onelap

4.3K
Past Month Searches
+34%
Past Year Change

Onelap is an indoor cycling app designed to be used with spinning bikes or indoor bike trainers. The app creates a realistic and immersive 3D environment that mimics the real-world outdoor cycling experience. The platform also features professional cycling training and online competitions. …  Read more

BFT Gym

1.8K
Past Month Searches
+28%
Past Year Change

BFT (Body Fit Training) Gym is a global franchise of boutique fitness brands offering a range of workout options. People are seeking alternatives to traditional, large crowded gyms in order to feel safer in more controlled, smaller boutique settings. Additionally, BFT's unique science-based workouts, which often rotate, are becoming increasingly appealing to those who get bored quickly with their workout routines. …  Read more

Muscle Republic

9.8K
Past Month Searches
+28%
Past Year Change

Muscle Republic is a fitness clothing brand that is known for its high-quality, affordable workout clothes. The brand offers a wide range of products, from basics like T-shirts and leggings to more specialized items like compression gear and swimwear. …  Read more

Plyometric Exercises

12K
Past Month Searches
+27%
Past Year Change

Plyometric exercises are high-intensity, powerful movements that use maximum force in short intervals of time to improve strength, speed, and agility. The exercises' versatility for strength work has led to increased uptake in multiple sports disciplines from track and field to CrossFit. …  Read more

Box Breathing

14K
Past Month Searches
+24%
Past Year Change

Box breathing is a relaxation technique that helps restore balance to one's breath, ultimately leading to stress reduction and improved focus. Increasing number of people are becoming more conscious of their mental health needs and are seeking reliable stress-mitigation tactics like box breathing. …  Read more

Oraimo Watch

11K
Past Month Searches
+21%
Past Year Change

The Oraimo watch is a smartwatch and wearable device that is designed to track the user's daily steps and calories burned. The watch also monitors sleep quality and provides notifications for calls, messages, and social media updates. …  Read more

Rear Delt Exercises

15K
Past Month Searches
+20%
Past Year Change

Rear delt exercises are exercises that target the muscles in the back of the shoulder. The exercises are meant to improve the shape and size of the muscle and can be performed with free weights, cables, or machines. …  Read more

Wing Foiling

2K
Past Month Searches
+15%
Past Year Change
Published 2 years ago

Wing foiling is a water sport that involves using a wing-shaped foil to ride the waves. The foil catches the waves and allows the rider to glide across the surface. …  Read more

Pull Down Machine

13K
Past Month Searches
+14%
Past Year Change

A pull down machine is a piece of exercise equipment that is used to target the latissimus dorsi muscles. The machine is typically a cable-based system where the user pulls down on a handle to bring the weight or cable down. This exercise is used to build muscle mass and strength in the back and shoulders. …  Read more

Leg Curl Machine

18K
Past Month Searches
+13%
Past Year Change

A leg curl machine is a piece of fitness equipment that is used to isolate and work the hamstring muscles. The machine consists of a bench with a weight stack and two footpads that the user curls their legs against. …  Read more

Barbell RDL

4.8K
Past Month Searches
+10%
Past Year Change

The barbell RDL, or Romanian Deadlift, is a weightlifting exercise that targets the hamstrings, glutes, and lower back. The exercise is performed by standing with a barbell in front of the body, bending at the waist, and then lifting the barbell to the standing position. …  Read more

Tricep Pull Down

8.8K
Past Month Searches
+10%
Past Year Change

A tricep pull down is a weightlifting exercise that targets the triceps muscles. The exercise is performed by standing in front of a cable machine and grasping the handle with the hand that is closest to the machine. The elbow is then bent and the hand is pulled down towards the shoulder, extending the arm. …  Read more

Functional Strength Training

5.7K
Past Month Searches
+8%
Past Year Change

Functional Strength Training is a type of training that is designed to improve the body’s ability to perform everyday activities. The exercises are meant to mimic the movements that are used in daily life, such as lifting a suitcase or carrying groceries. …  Read more

Nordic Curl

11K
Past Month Searches
+5%
Past Year Change

The Nordic Curl is a strength training exercise that is said to be especially beneficial for the shoulders, arms, and back. The exercise is performed by lying on your back on the floor and curling your body up into a ball, then returning to the starting position. …  Read more

Pull Day Workout

11K
Past Month Searches
+2%
Past Year Change

A pull day workout is a workout routine that focuses on exercises that target the muscles in the back and shoulders. The workout is typically done on one day per week, and is meant to help with muscle growth and definition. …  Read more

Push Day Workout

19K
Past Month Searches
+2%
Past Year Change

A push day workout is a type of workout that focuses on pushing exercises, such as chest presses, shoulder presses, and triceps extensions. The workout is designed to target the muscles of the chest, shoulders, and triceps. …  Read more

Trend Highlight – The Rise of Pickleball - The Fastest Growing Sport

Pickleball, the fastest growing sport in the U.S., is most popular among a surprising demographic: the elderly.

Unlike many other sports, pickleball – a mashup of badminton, tennis, and ping pong – doesn't give much of an edge to age or experience. It also takes far less time to play a full match than with other sports, so couples will schedule regular pickleball dates as a way to establish friendships within a community.

As pickleball grows in popularity among the 60+ demographic, retirement homes are flocking to add the sport to their offerings and highlight it in their advertisements.

While the volume is low for such long-tail keywords, searches like "pickleball retirement community" have as high as $10 CPCs on Google, meaning that retirement homes are paying up to $10 for every click they get on their ads shown to users in Google search results. Because the elderly don't switch retirement homes as frequently as younger generations switch housing, the retirement homes are willing to spend more on acquiring those customers.

Trend Highlight – Why Oversized Gym Shirts Are So Popular

The top google autocomplete suggestion for “how to not feel awkward” is “at the gym”, even beating out “at a party”, “around your crush”, and “eating alone”.

“Gym anxiety” is a new term for an age-old problem: gyms are a wide open space with many mirrors and opportunities to feel like you’re doing the wrong thing. This phenomenon has led to demand for home versions of some gym activities—not just weights and exercise machines, but even saunas, too. Sauna blankets are an increasingly popular product that offers convenience, low cost, and a way to avoid odd looks or awkward encounters at the gym.

When we first covered “Sauna blankets" in March of 2021, “gym anxiety” was a new term with just 2.4M views on TikTok. It’s since grown over 3750% and, today, boasts more than 9B views.

Now, oversized t-shirts are an increasingly popular gym outfit, as gym-goers report heightened self-consciousness. Many say that loose clothing helps them feel more relaxed and avoid feeling judged by their progress or lack thereof.

Trend Highlight – The Rising Popularity of Under Desk Treadmills

As consumers' desire to share health progress (like tracked steps) conflicts with feeling like there's less time to exercise, the under-the-desk treadmill has risen in popularity.

As the boundaries between work and leisure time blur and staying active is increasingly seen as aspirational, products and activities that would once have been seen only at the gym are now more and more acceptable in the office, particularly when working at home.

Cubii, a company that sells a similar product - the under-the-desk elliptical - has sold over 500,000 units in 2020. Its compact size, meanwhile, means that even city dwellers can store it in their apartments (a barrier for other popular fitness equipment such as Peloton bikes).

The growth of fitness trackers like Fitbit and the Apple Watch also means more people are counting steps, and under desk treadmills allows users to track steps, helping them reach their goals even when they might have trouble fitting a workout into their daily routine.

Unlike other kinds of pandemic-panic shopping, gym equipment is a high-ticket purchase that takes up space (constant reminder to use it) that can lead to a permanent lifestyle change. As airlines worry about Zoom and hoteliers worry about staycations, Gyms may look at their January 2020 revenue as the peak that ushered in a long decline.

Trend Highlight – Wing Foiling: A New Sport

Wing foiling, a variant of windsurfing, is a sports trend so early the equipment is being sold only on Alibaba, not yet on Amazon.

Part of why high-performance water sports products have had relatively small markets is they require such high skill—a product like a wing foil can help grow the market, introducing people to these sports in an easier context.

Wing foiling is similar to pickleball–the fastest growing sport in the US– in the sense that by lowering a game’s difficulty to play, the market can be significantly grown.

Pickleball doesn't offer a big edge to people who are at a particular level of fitness or experience. Wing foiling also benefits from having a larger available market than kitesurfing; since it needs less wind, there are more beaches where it can work and more days when it's an option.

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    KeywordGraph - 5 YearsGrowth - YoY
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    369%
    AI Glasses
    325%
    Deodorant Stone
    263%
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    197%
    Leapfrog Monitor
    155%
    Hair Wax Stick
    131%
    Silicone Body Scrubber
    126%
    First Day Vitamins
    118%

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    Past Fitness Trends

    Massage Gun
    Peaked in 2021
    All In One Exercise
    Peaked in 2023
    In And Out Exercise
    Peaked in 2022
    Somatic Breathwork
    Peaked in 2023
    MuscleWiki
    Peaked in 2023
    BFR Bands
    Peaked in 2021
    Nordic Hamstring Curl
    Peaked in 2022
    Progressive Overload
    Peaked in 2022