Top Fitness Trends of 2023 & 2022

Our hand-picked collection of the top fitness trends of 2023 & 2022. The topics in this report on today’s emerging fitness trends are selected for their high growth across sites including Google, TikTok, Instagram, Reddit, Twitter, YouTube, and Amazon. Read more about how we track global trends.

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Cold Plunge Tub

12K
Past Month Searches
+361%
Past Year Change

A cold plunge tub is a tub that is filled with cold water and used for cold plunging, a practice that is said to have many health benefits. The water can be used to cool the body after a workout or to relieve pain and inflammation. …  Read more

Stapelstein

7.4K
Past Month Searches
+169%
Past Year Change

Stapelstein, which is a German word that means "pile of stones," is a sporting goods manufacturer that creates colorful stacking stones for children and adults. The stacking stones enable a wide range of exercise and can be rearranged to suit different activities, games, and creative uses. …  Read more

Pull Down Machine

11K
Past Month Searches
+119%
Past Year Change

A pull down machine is a piece of exercise equipment that is used to target the latissimus dorsi muscles. The machine is typically a cable-based system where the user pulls down on a handle to bring the weight or cable down. This exercise is used to build muscle mass and strength in the back and shoulders. …  Read more

Oraimo Watch

7.1K
Past Month Searches
+102%
Past Year Change

The Oraimo watch is a smartwatch and wearable device that is designed to track the user's daily steps and calories burned. The watch also monitors sleep quality and provides notifications for calls, messages, and social media updates. …  Read more

Onelap

3.2K
Past Month Searches
+83%
Past Year Change

Onelap is an indoor cycling app designed to be used with spinning bikes or indoor bike trainers. The app creates a realistic and immersive 3D environment that mimics the real-world outdoor cycling experience. The platform also features professional cycling training and online competitions. …  Read more

Oversized Gym Shirts

3K
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+75%
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Oversized gym shirts are shirts that are designed to be worn as a cover-up or as a casual shirt. The shirts are typically made of a lightweight and breathable fabric and are oversized to allow for a comfortable and relaxed fit. …  Read more

Pickleball

577K
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+70%
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Published 4 years ago

Pickleball is a sport that is a combination of tennis, badminton, and ping pong. The game is played with a paddle and a ball that is about the size of a golf ball. The object of the game is to hit the ball over the net and into the other player’s court. …  Read more

Wing Foiling

3.2K
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+70%
Past Year Change
Published a year ago

Wing foiling is a water sport that involves using a wing-shaped foil to ride the waves. The foil catches the waves and allows the rider to glide across the surface. …  Read more

Barbell RDL

4.2K
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+69%
Past Year Change

The barbell RDL, or Romanian Deadlift, is a weightlifting exercise that targets the hamstrings, glutes, and lower back. The exercise is performed by standing with a barbell in front of the body, bending at the waist, and then lifting the barbell to the standing position. …  Read more

Push Day Workout

15K
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+55%
Past Year Change

A push day workout is a type of workout that focuses on pushing exercises, such as chest presses, shoulder presses, and triceps extensions. The workout is designed to target the muscles of the chest, shoulders, and triceps. …  Read more

Rear Delt Exercises

16K
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+53%
Past Year Change

Rear delt exercises are exercises that target the muscles in the back of the shoulder. The exercises are meant to improve the shape and size of the muscle and can be performed with free weights, cables, or machines. …  Read more

All In One Exercise

14K
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+53%
Past Year Change

An all in one exercise is an exercise that combines multiple exercises into one. This can be done with machines at the gym or with bodyweight exercises at home. All in one exercises are a time-saving way to get a full-body workout. …  Read more

Leg Curl Machine

19K
Past Month Searches
+52%
Past Year Change

A leg curl machine is a piece of fitness equipment that is used to isolate and work the hamstring muscles. The machine consists of a bench with a weight stack and two footpads that the user curls their legs against. …  Read more

Pull Day Workout

14K
Past Month Searches
+51%
Past Year Change

A pull day workout is a workout routine that focuses on exercises that target the muscles in the back and shoulders. The workout is typically done on one day per week, and is meant to help with muscle growth and definition. …  Read more

Tricep Pull Down

8.3K
Past Month Searches
+51%
Past Year Change

A tricep pull down is a weightlifting exercise that targets the triceps muscles. The exercise is performed by standing in front of a cable machine and grasping the handle with the hand that is closest to the machine. The elbow is then bent and the hand is pulled down towards the shoulder, extending the arm. …  Read more

Nordic Hamstring Curl

3.4K
Past Month Searches
+36%
Past Year Change

The Nordic Hamstring Curl is a strength training exercise that targets the hamstrings. The exercise is done by lying on one's back with the feet flat on the ground, and then curling the heels towards the glutes. …  Read more

In And Out Exercise

18K
Past Month Searches
+35%
Past Year Change

The In and Out Exercise is a simple abdominal exercise that is meant to help tone the stomach muscles. The exercise is performed by lying on the back and bringing the knees in towards the chest. Then, the person slowly extends the legs outwards while keeping the back pressed to the floor. …  Read more

Nordic Curl

9.7K
Past Month Searches
+35%
Past Year Change

The Nordic Curl is a strength training exercise that is said to be especially beneficial for the shoulders, arms, and back. The exercise is performed by lying on your back on the floor and curling your body up into a ball, then returning to the starting position. …  Read more

Muscle Republic

5.6K
Past Month Searches
+33%
Past Year Change

Muscle Republic is a fitness clothing brand that is known for its high-quality, affordable workout clothes. The brand offers a wide range of products, from basics like T-shirts and leggings to more specialized items like compression gear and swimwear. …  Read more

COROS Pace

20K
Past Month Searches
+26%
Past Year Change

The COROS Pace is a GPS-enabled watch that tracks a variety of data such as distance, pace, time, and heart rate. It also includes features such as music playback and notifications. COROS is a company that makes a line of fitness watches, the most popular of which is the COROS Pace. …  Read more

Progressive Overload

19K
Past Month Searches
+26%
Past Year Change

Progressive overload is a principle of strength training that states that muscles must be continually challenged in order to continue to grow. This is done by gradually adding more weight, repetitions, or sets to a workout routine. …  Read more

Copenhagen Plank

3.4K
Past Month Searches
-1%
Past Year Change

The Copenhagen Plank is a fitness exercise that is meant to work the core muscles. The exercise is performed by lying on your back on the floor with your feet together and your arms by your sides. Then, you lift your torso and legs off the floor, and hold the position for as long as possible. …  Read more

Motivational Water Bottle

4.8K
Past Month Searches
-9%
Past Year Change

A Motivational Water Bottle is a water bottle that is designed to help people stay hydrated and motivated throughout the day. The bottle has a built-in reminder system that prompts the user to drink water every few hours. The bottle also has a motivational message printed on it to help the user stay positive. …  Read more

Functional Strength Training

7.8K
Past Month Searches
-10%
Past Year Change

Functional Strength Training is a type of training that is designed to improve the body’s ability to perform everyday activities. The exercises are meant to mimic the movements that are used in daily life, such as lifting a suitcase or carrying groceries. …  Read more

Massage Gun

243K
Past Month Searches
-10%
Past Year Change

A massage gun is a handheld device that is used to massage the muscles. The gun has a pistol-like grip and a trigger that releases a stream of air that is said to help massage the muscles and improve circulation. …  Read more

BFR Bands

1.5K
Past Month Searches
-56%
Past Year Change

BFR Bands are bands that are meant to be worn around the arms or legs in order to restrict blood flow. The bands are said to be beneficial in increasing muscle mass and strength. …  Read more

Trend Highlight – The Rise of Pickleball - The Fastest Growing Sport

Pickleball, the fastest growing sport in the U.S., is most popular among a surprising demographic: the elderly.

Unlike many other sports, pickleball – a mashup of badminton, tennis, and ping pong – doesn't give much of an edge to age or experience. It also takes far less time to play a full match than with other sports, so couples will schedule regular pickleball dates as a way to establish friendships within a community.

As pickleball grows in popularity among the 60+ demographic, retirement homes are flocking to add the sport to their offerings and highlight it in their advertisements.

While the volume is low for such long-tail keywords, searches like "pickleball retirement community" have as high as $10 CPCs on Google, meaning that retirement homes are paying up to $10 for every click they get on their ads shown to users in Google search results. Because the elderly don't switch retirement homes as frequently as younger generations switch housing, the retirement homes are willing to spend more on acquiring those customers.

Trend Highlight – Wing Foiling: A New Sport

Wing foiling, a variant of windsurfing, is a sports trend so early the equipment is being sold only on Alibaba, not yet on Amazon.

Part of why high-performance water sports products have had relatively small markets is they require such high skill—a product like a wing foil can help grow the market, introducing people to these sports in an easier context.

Wing foiling is similar to pickleball–the fastest growing sport in the US– in the sense that by lowering a game’s difficulty to play, the market can be significantly grown.

Pickleball doesn't offer a big edge to people who are at a particular level of fitness or experience. Wing foiling also benefits from having a larger available market than kitesurfing; since it needs less wind, there are more beaches where it can work and more days when it's an option.

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