Glimpse Insights

Articles on the intersection of trends, data, and consumer behavior

The Top TikTok SEO Strategies of 2022

The complete list of TikTok SEO strategies and search ranking factors, sourced from experiments, TikTok patents, and more. Why TikTok SEO is Important For the first time in 15 years, Google is no longer the most visited site – it's now TikTok and users there are increasingly searching, as opposed to spending time solely in their feeds. Nearly 40% of Gen Z default to searching on TikTok and Instagram over Google when looking for a place to eat lunch, according to Google's own data. This is

Why The U.S. Government Subsidizes Columbian Flower Farms

One of the biggest sources of flowers is the result of a regulatory arbitrage: the US government subsidizes Colombian farmers with hundreds of millions of dollars each year to encourage them to plant crops other than coca leaves, as coca leaves make their way into the US in the form of cocaine. The subsidy is so significant that nearly 70% of flowers sold in the US originate from Columbia. At peak season, almost 30 cargo planes of flowers are shuttled from Columbia to the U.S. per day. The flo

The 100 Most Searched People on Google in 2022

Last updated: September, 2022  –  Every week, we create a list of the most searched people on Google by filtering through 25+ billion keywords. Below we share the full list plus the most searched person in the world for the past 3 years. Highlights * The most searched person on Google today: Queen Elizabeth (The Queen died in Sep 2022) * The most searched person on Google in 2022: Will Smith (Smith slapped a fellow actor on stage at the Oscars in Mar 2022) * The most searched person on Goo

The Rise of Electric School Buses – It's Not What You Think

The largest public transportation system in America is not one of trains or subways; it’s school buses. Every day, nearly half a million school buses move 26 million kids to and from school. And while the rise of electric school buses might seem like it’s a story about transportation, it’s in fact a fascinating glimpse into an energy arbitrage business merely in its infancy. It starts with buses’ lack of utilization. While commercial airplane utilization is nearly constant, school bus utilizat

Consumers Are Eating More Chicken than Ever Before

Today, the low-margin, cost-conscious grocery store industry uses rotisserie chickens as a loss-leader product. Many Americans visit the grocery store to buy rotisserie chickens on a weekly basis, and leave with other, higher margin products too. In 2017, a whopping one in every two Americans bought a rotisserie chicken. The best show of rotisserie chicken’s status as a loss leader is that they are cheaper than uncooked chickens. Because they're a popular product, they tend to bring in foot tra

Top Google Trends Alternatives & Competitors

Google Trends is great but it often isn't enough. Here are 6 alternatives to Google Trends that our team at Glimpse uses to understand the ever-changing world through data. 1. Google Trends Supercharged We built a Chrome extension that adds the critical missing features into Google Trends. It's used by everyone from leading publications like the New York Times and the Washington Post to marketers at top brands like HubSpot and IKEA to trend analysts at top strategy consultants like McKinsey.

Why It's Illegal to Take Photos of the Eiffel Tower at Night

It's illegal to take a photo of the Eiffel Tower at night and use it for commercial purposes: the lighting arrangement itself is intellectual property. This illustrates some of the surprising complexities involved in licensing and creating media, and it’s a source of demand for clever licensing hacks for stock photos. The growth of free stock photo sites like Unsplash means there’s more supply of free images, where users aren’t as explicitly purchasing the rights as they did before. This means

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