Top Sports & Outdoors Trends of 2023 & 2024

Here are the current sports & outdoors trends of 2023 and 2024, found using our software tool and selected based on their growth and global popularity across sites like Google, TikTok, Reddit, Twitter, YouTube, Amazon, and more. These are not fads, such as new movies or social media challenges – rather they’re long-term global sports & outdoors trends that are likely to see continued growth throughout 2023 and into 2024. We’ve also included our analysis on these new emerging trends below.

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SuperDraft

4.4K
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+392%
Past Year Change

SuperDraft is a daily fantasy sports platform where users participate and win cash prizes by creating teams from real-life athletes across various sports leagues like the NBA, NFL, NHL, PGA, and MLB. The unique multiplier scoring system offered by SuperDraft has further attracted enthusiasts as it differs from the traditional salary cap structure, presenting a new and exciting strategy for fantasy sports. …  Read more

Dancebit

3.7K
Past Month Searches
+348%
Past Year Change

Dancebit is a mobile application offering a 28-day dance workout challenge aimed at weight loss and muscle toning, with daily unique dance classes. There has been a surge in interest to make fitness regimes more enjoyable through gamification, making dance-based workouts like Dancebit an attractive option. …  Read more

AI Glasses

10K
Past Month Searches
+325%
Past Year Change

AI glasses are eyewear equipped with artificial intelligence, enabling various smart features such as voice recognition, augmented reality, and hands-free controls. Advancements in AI and augmented reality technology have improved the utility and accuracy of these glasses, making them surprisingly more attractive for professional use in industries like healthcare and manufacturing. …  Read more

Mokwheel

3.3K
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+316%
Past Year Change

Mokwheel is an ebike brand specialized in battery-powered, all-terrain electric bikes, designed to provide transportation solutions for leisurely activities or daily commuting. The ebike also doubles as a power station where you can run other appliances and recharge with solar energy. …  Read more

Knee Massager

10K
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+197%
Past Year Change

Knee massagers are therapeutic devices designed to provide relief and comfort to the knee area by using various techniques like vibration, heat therapy, and magnetic fields. An increasing awareness and acknowledgment of chronic pain conditions and arthritis is leading to more people looking for home treatment options. …  Read more

DUPR

15K
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+163%
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DUPR stands for Dynamic Universal Pickleball Rating, a unique algorithm specifically designed to rate pickleball players based on their game performance. More people are taking part in competitive pickleball games, thus making tracking and improving performance through ratings such as DUPR more critical. …  Read more

Dry Robe

46K
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+99%
Past Year Change

A dry robe is a robe that is designed to be worn after a shower or a swim. The robe is made of a lightweight and absorbent material that quickly dries the body. The robe is also designed to be comfortable and stylish. …  Read more

Mini Pickleball

1.1K
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+95%
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Mini pickleball refers to a compact version of the traditional game, often played with smaller-sized equipment and fields, allowing play in various settings. Mini pickleball allows individuals with limited outdoor space to partake in a physical activity together. …  Read more

Indoor Pickleball

23K
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+90%
Past Year Change

Indoor pickleball, a version of the classic pickleball game usually played outside, has been adapted to indoor facilities, providing an all-weather solution. The growth in the number of retirees, attracted by its simple rules and fun nature, has bolstered indoor pickleball's popularity. …  Read more

Pickleball Paddle

64K
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+82%
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A Pickleball paddle is a tool used in the game of Pickleball. The paddle is made of wood or composite materials and is used to hit the ball over the net. The paddle is also used to block the ball from the other player. …  Read more

Pickleball Shoes

23K
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+67%
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Pickleball shoes are shoes that are specifically designed for the sport of pickleball. The shoes are typically made of a lightweight material and have a rubber sole that provides traction on the court. …  Read more

Pickleball League

6.1K
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+58%
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Pickleball leagues are formal and organized competitions where players or teams compete in the game of pickleball, a paddleball sport that mixes elements of tennis, badminton, and table tennis. The interest in the sport has skyrocketed in the recent years with celebrities being involved in Major League Pickleball. …  Read more

Grip Socks

43K
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+48%
Past Year Change

Grip socks are socks that are designed to improve traction and prevent slipping. The socks are made of a non-slip fabric and often have a textured surface to provide extra grip. They are ideal for activities such as yoga, Pilates, and barre. …  Read more

Car PPF

18K
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+46%
Past Year Change

A Car PPF is a car protection film that is designed to protect a car's paint from scratches, chips, and other damages. The film is made of a durable material that can be applied to the car's exterior and is meant to last for years. …  Read more

Hoka Shoes

327K
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+40%
Past Year Change

Hoka shoes are shoes that are designed to provide extra cushioning and support. The shoes are popular among runners and athletes who are looking for a shoe that will help them to cover more distance without experiencing fatigue or pain. …  Read more

Padel Racket

34K
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+33%
Past Year Change

A padel racket is a type of racket that is used in the sport of padel. Padel is a racquet sport that is a combination of tennis, badminton, and squash. The padel racket is smaller and lighter than a tennis racket and has a larger head size. …  Read more

Migraine Cap

3.6K
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+33%
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A migraine cap is a specialized wearable device made with liquid gel that is designed to provide targeted temperature therapy for those suffering from migraines or tension headaches. Many people have become more skeptical of continual medication use for pain and are searching for drug-free alternatives like the migraine cap. …  Read more

Light Ebike

3K
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+29%
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Light ebikes are electric bicycles designed for ease of transport and higher speed, often used for commuting or leisurely rides. They provide pedal power assistance, offering a smoother and less strenuous biking experience. Increasingly congested urban areas have led to an increased demand for alternative transport that can navigate traffic, parking, and other challenges more effectively. …  Read more

Cargo Ebike

3.2K
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+29%
Past Year Change

Cargo ebikes are electric bicycles designed with larger storage space, ideal for carrying passengers, pets, or heavy loads like groceries and deliveries. Recent technological advances in battery life and carrying capacity have made these ebikes increasingly captivating for both commercial and personal use. …  Read more

Gozney

37K
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+29%
Past Year Change

Gozney is a company that designs and manufactures outdoor pizza ovens. Gozney offers a wide range of wood-fired ovens from portable to built-in and freestanding ovens. …  Read more

Cargo Pants

662K
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+21%
Past Year Change

Cargo pants are pants that have large, pleated pockets on the sides. The pockets are typically used to store tools, equipment, or other items that may be needed while on-the-go. …  Read more

BetMGM

149K
Past Month Searches
+19%
Past Year Change

BetMGM is an online sportsbook platform that allows users to participate in sports betting and online gaming. A surprising increase in searches for this platform has resulted from the fairly recent legalization and relaxation of online sports betting laws in many US states. …  Read more

Cargo Joggers

28K
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+15%
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Cargo joggers are a type of jogger pants that have cargo pockets on the sides. The pockets are often large and roomy, making them ideal for storing items such as keys, phones, and wallets. …  Read more

Wing Foiling

2K
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Published 2 years ago

Wing foiling is a water sport that involves using a wing-shaped foil to ride the waves. The foil catches the waves and allows the rider to glide across the surface. …  Read more

Water Bottle With Straw

29K
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+11%
Past Year Change

A water bottle with straw is a water bottle that has a built-in straw that allows the user to drink from the bottle without having to remove the lid. The straw is typically located on the top of the bottle so that it can be easily accessed. …  Read more

Kneeling Pad

2.6K
Past Month Searches
+10%
Past Year Change

A kneeling pad is a foam or fabric pad that is meant to be placed on the ground while kneeling to provide cushioning and protection to the knees. The pads are often used while gardening, doing home repairs, or while cleaning. …  Read more

Campspot

2.8K
Past Month Searches
+9%
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Campspot is a platform that enables users to search, discover and reserve camping spots, RV resorts, glamping locations, and other outdoor accommodations. The significant surge of interest can be attributed to the growing trend of digital nomadism which is encouraging more people to explore non-traditional ways of living, such as camping. …  Read more

Golf Joggers

4.2K
Past Month Searches
+8%
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Golf joggers are a type of jogger that is designed to be worn while playing golf. The joggers feature a number of pockets that can be used to store golf balls, tees, and other golf-related items. The joggers are also designed to be lightweight and breathable, to allow the wearer to stay comfortable while playing. …  Read more

Vessi

52K
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+7%
Past Year Change

Vessi is a brand of waterproof shoes or sneakers that are designed to be lightweight and 100% waterproof. The sneakers are made of breathable knit fabric with a patented waterproof technology. …  Read more

Thermal Monocular

6.7K
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+7%
Past Year Change

A thermal monocular is a device that allows the user to see heat signatures in the dark or in low-light conditions. The device amplifies the heat energy emitted from objects and displays it as a visible image. This can be used for tasks such as hunting, security, and night navigation. …  Read more

Waterproof Tote Bag

3.2K
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+7%
Past Year Change

A waterproof tote bag is a bag that is made out of a water resistant material and is meant to be used for carrying items while outside in the rain or at the beach. The bag is typically spacious enough to fit a number of items and is often equipped with a number of pockets. …  Read more

Naturehike

27K
Past Month Searches
+3%
Past Year Change

Naturehike is a Chinese outdoor gear company that specializes in backpacks, tents, and other camping gear. The company has become popular in recent years for their affordable and high-quality products. …  Read more

Trend Highlight – The Rise of Wing Foiling: A New Sport

Wing foiling, a variant of windsurfing, is a sports trend so early the equipment is being sold only on Alibaba, not yet on Amazon.

Part of why high-performance water sports products have had relatively small markets is they require such high skill—a product like a wing foil can help grow the market, introducing people to these sports in an easier context.

Wing foiling is similar to pickleball–the fastest growing sport in the US– in the sense that by lowering a game’s difficulty to play, the market can be significantly grown.

Pickleball doesn't offer a big edge to people who are at a particular level of fitness or experience. Wing foiling also benefits from having a larger available market than kitesurfing; since it needs less wind, there are more beaches where it can work and more days when it's an option.

Trend Highlight – Why Motorsport Shoes Are Rising In Popularity

In 2017, a Private Equity firm bought the entire sport of Formula One for $4.6B, thinking the sport had huge untapped potential. One strategic change they made, to expand to a younger demographic, was simple: adding shorter races.

 

The new races are 1/3rd the duration of a traditional Grand Prix and have driven a surge in interest among the youth: F1 is now the fastest-growing large-scale sport on social media in terms of follower count.

 

The industry has also been pushing for more Hollywood marketing. The popular Netflix series “Drive to Survive”, in partnership with F1, was seen as a move to help sell the European sport to an American audience.

 

Unlike most other sports though, a surge in viewership doesn’t mean a corresponding surge in participants, as racing is prohibitively expensive for nearly everyone who watches it, especially the newly adopted youth demographic. This has led to a rise in driving simulators, which cost just a few hundred dollars; equivalent to the average price to race on a track for just a few hours.

 

Racing simulator products, including motorsport shoes, are consequently taking off. Even when racing in a simulator, many say the shoes are necessary – their thin and flexible soles help maximize the driver’s feel of the petals and give them better control.

 

Some reviewers even say they bought it because they drive long hours for Uber and the shoes help them extend their comfortable working hours, letting them earn more in a given day.

Trend Highlight – Why Spiked Golf Shoes Are Such A Popular Trend

Rainfall across the US has grown considerably since the 1900s and the current decade is the wettest, according to NOAA data.

And when a golf course is even slightly wet, it’s far easier to slip during the downswing. Many golfers, as a result, have turned to spiked golf shoes. Maintaining weather conditions outside and across such a large scale is not realistic, so, as expected rainfalls grow, spiked golf shoes may become even more relevant to the future of golf.

Golf is seeing a boom among a younger, less experienced demographic, and spiked shoes help compensate for poor balance when swinging, lowering the barrier to entry in the traditionally less-accessible sport.

Trend Highlight – The Rise of Temperature Bottles

When Hydro Flask’s B2B sales reps were first selling their product – water bottles that kept cold water cold – they filled the stainless steel bottles with ice and mailed them to prospective accounts in hot climates, demonstrating how long they kept their contents cold.

 

In 2015, the hardware company grew to $54M in sales 6 years after starting out and yet they hadn’t invented anything necessarily new - in fact, they were selling century-old technology to a new generation of consumers by flipping the marketing around to focus on keeping liquids cold rather than hot — a growing need as outdoor activities like camping become more popular.

 

Another factor some attribute to Hydro Flask’s success is the size of the bottles, though it’s the opposite of what most would expect: their large size was a benefit. Not only were they large enough to fit ice cubes, but unlike their competitors, the bottles could not fit inconspicuously into backpacks. Instead, young consumers carried them separately, which made them highly visible.

 

Now, as batteries get more compact and far cheaper (97% price decline over 30 years), several brands are selling water bottles with built-in temperature regulators.

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    KeywordGraph - 5 YearsGrowth - YoY
    Kitsch Shampoo
    451%
    Grounding Sheets
    369%
    AI Glasses
    325%
    Deodorant Stone
    263%
    Salt Deodorant
    207%
    Knee Massager
    197%
    Leapfrog Monitor
    155%
    Hair Wax Stick
    131%
    Silicone Body Scrubber
    126%
    First Day Vitamins
    118%

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    Past Sports & Outdoors Trends

    Hooded Beach Towel
    Peaked in 2022
    Zozofit
    Peaked in 2023
    Tenways
    Peaked in 2023
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    Peaked in 2022
    Electric Moped
    Peaked in 2022
    Temperature Bottle
    Peaked in 2023
    Yeezy Slides
    Peaked in 2022
    Ebike Lock
    Peaked in 2023
    Jackery
    Peaked in 2022
    SBD Belt
    Peaked in 2022
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    Peaked in 2022
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