Top Sports & Outdoors Trends of 2023 & 2022
Our hand-picked collection of the top sports & outdoors trends of 2023 & 2022. The topics in this report on today’s emerging sports & outdoors trends are selected for their high growth across sites including Google, TikTok, Instagram, Reddit, Twitter, YouTube, and Amazon. Read more about how we track global trends.
SBD Belt
The SBD belt is a weightlifting belt that is designed to provide support and stability to the back and abdominal muscles. The belt is made of durable materials and is adjustable to fit most body sizes. It is meant to be worn during weightlifting exercises to help prevent injuries. … Read more
Temperature Bottle
A temperature bottle is a bottle that is designed to keep liquids warm or cold for an extended period of time. The bottle is made of a material that is meant to maintain a consistent temperature, such as stainless steel or copper. … Read more
Oofos
Oofos is a footwear brand that offers shoes designed for recovery. The shoes are made with a foam sole that is said to be beneficial in relieving pain and swelling. The shoes are also said to be helpful in promoting better circulation and faster muscle recovery. … Read more
Pickleball Paddle
A Pickleball paddle is a tool used in the game of Pickleball. The paddle is made of wood or composite materials and is used to hit the ball over the net. The paddle is also used to block the ball from the other player. … Read more
Pickleball Shoes
Pickleball shoes are shoes that are specifically designed for the sport of pickleball. The shoes are typically made of a lightweight material and have a rubber sole that provides traction on the court. … Read more
Composite Toe Shoes
Composite toe shoes are shoes that have a composite toe cap, which is made from non-metallic materials. The toe cap is designed to protect the toes from impact and compression injuries. … Read more
Car PPF
A Car PPF is a car protection film that is designed to protect a car's paint from scratches, chips, and other damages. The film is made of a durable material that can be applied to the car's exterior and is meant to last for years. … Read more
Wing Foiling
Wing foiling is a water sport that involves using a wing-shaped foil to ride the waves. The foil catches the waves and allows the rider to glide across the surface. … Read more
Gozney
Gozney is a company that designs and manufactures outdoor pizza ovens. Gozney offers a wide range of wood-fired ovens from portable to built-in and freestanding ovens. … Read more
Grip Socks
Grip socks are socks that are designed to improve traction and prevent slipping. The socks are made of a non-slip fabric and often have a textured surface to provide extra grip. They are ideal for activities such as yoga, Pilates, and barre. … Read more
Jackery
Jackery is a brand of portable battery packs that are designed to provide extra power to electronic devices. The battery packs come in a variety of sizes and colors, and some include built-in cables for charging devices. The company also offers solar generators, solar panels, and accessories. … Read more
Hoka Shoes
Hoka shoes are shoes that are designed to provide extra cushioning and support. The shoes are popular among runners and athletes who are looking for a shoe that will help them to cover more distance without experiencing fatigue or pain. … Read more
Cargo Pants
Cargo pants are pants that have large, pleated pockets on the sides. The pockets are typically used to store tools, equipment, or other items that may be needed while on-the-go. … Read more
Golf Joggers
Golf joggers are a type of jogger that is designed to be worn while playing golf. The joggers feature a number of pockets that can be used to store golf balls, tees, and other golf-related items. The joggers are also designed to be lightweight and breathable, to allow the wearer to stay comfortable while playing. … Read more
Battery Powered Snow Blower
A battery powered snow blower is a snow blower that is powered by a battery as opposed to gasoline or electricity. These snow blowers are often smaller and lighter than traditional snow blowers and are ideal for smaller jobs or for people who don’t have access to a power outlet. … Read more
Vessi
Vessi is a brand of waterproof shoes or sneakers that are designed to be lightweight and 100% waterproof. The sneakers are made of breathable knit fabric with a patented waterproof technology. … Read more
Dry Robe
A dry robe is a robe that is designed to be worn after a shower or a swim. The robe is made of a lightweight and absorbent material that quickly dries the body. The robe is also designed to be comfortable and stylish. … Read more
Cargo Joggers
Cargo joggers are a type of jogger pants that have cargo pockets on the sides. The pockets are often large and roomy, making them ideal for storing items such as keys, phones, and wallets. … Read more
Water Bottle With Straw
A water bottle with straw is a water bottle that has a built-in straw that allows the user to drink from the bottle without having to remove the lid. The straw is typically located on the top of the bottle so that it can be easily accessed. … Read more
Smokeless Fire Pit
A smokeless fire pit is a fire pit that is designed to minimize the amount of smoke that is produced. The pit is often made of materials that do not produce smoke, such as ceramic or stone, and the fire is contained in a metal bowl. … Read more
Electric Moped
An electric moped is a two-wheeled vehicle that is powered by an electric motor. The vehicle is typically used as a mode of transportation, as it is more efficient and environmentally-friendly than a traditional gasoline-powered moped. … Read more
Ooni
Ooni is a brand of portable wood-fired ovens that are designed for backyard cooking. The ovens are made of durable materials and can be used to cook a variety of foods, including pizza, bread, and meats. … Read more
Kneeling Pad
A kneeling pad is a foam or fabric pad that is meant to be placed on the ground while kneeling to provide cushioning and protection to the knees. The pads are often used while gardening, doing home repairs, or while cleaning. … Read more
Padel Racket
A padel racket is a type of racket that is used in the sport of padel. Padel is a racquet sport that is a combination of tennis, badminton, and squash. The padel racket is smaller and lighter than a tennis racket and has a larger head size. … Read more
Trend Highlight – The Rise of Wing Foiling: A New Sport
Wing foiling, a variant of windsurfing, is a sports trend so early the equipment is being sold only on Alibaba, not yet on Amazon.
Part of why high-performance water sports products have had relatively small markets is they require such high skill—a product like a wing foil can help grow the market, introducing people to these sports in an easier context.
Wing foiling is similar to pickleball–the fastest growing sport in the US– in the sense that by lowering a game’s difficulty to play, the market can be significantly grown.
Pickleball doesn't offer a big edge to people who are at a particular level of fitness or experience. Wing foiling also benefits from having a larger available market than kitesurfing; since it needs less wind, there are more beaches where it can work and more days when it's an option.
Trend Highlight – Why Changing Robes Are So Popular
In the 1880s, people used wheeled shacks called "bathing machines" to give themselves a private enclosure at the beach. Now there's a more compact option: the changing robe, also known as the surf poncho.
As the latter name makes clear, these were originally pioneered by surfers. A pain point often faced by surfers is getting changed in the parking lot or on the beach. Surf ponchos act as a towel, wind-braker, and privacy shield while getting into and out a wetsuit.
Social media can help to dampen the otherwise turbulent ride of selling highly seasonal products like swimwear. On Instagram, summer is year-round: since winter in the Northern Hemisphere is summer in the Southern, posts from Australia, Africa, and South America infiltrate new feeds while the US is in winter, which makes summer gear easier to market for holiday purchases.
This outfit has a paradoxical relationship with privacy: changing robes are often brightly colored, and they're a large, attention-grabbing garment. Since they’re so visible, they end up promoting the product in person and online merely by being a high-visibility billboard for the changing robe concept. So they create an oasis of privacy even though they grab people's attention—and a marketing channel, too.
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